“Bring it in!” - coach yells across the empty arena “good practice, take 5 mins to get water, then change your shoes… we’re heading out to the track to do the mile test!”

We’re exhausted. A grueling 3 hour pre-season practice that would challenge the conditioning of any athlete.

And now we have to do the mile test?

This is crazy.

It’s my Junior season of NCAA Division 1 basketball.

We’re the underdogs this year in the conference, so we’ve got a bit of a chip on our shoulder to prove ourselves.

Walking out to the track, no one says a word… it’s dead silent.

We all know what we’re in for, and we’re dreading it.

The mile test is 4 laps around the track. You have to make it within a certain specified time (depending upon your position) or else you have to show up every morning for more running.

It’s about as enjoyable as a punch in the face.

“3… 2… 1… GO!”

We’re off… and it’s a slow start. The time between the end of practice and the start of the mile test cooled us off.

“That’s 1 minute and 22 seconds… you’re going to need to speed it up!” - our head trainer yells from the starting line as we complete the first lap.

I’m dying.

My legs feel like jello.

And my lungs are burning.

“3RD LAP - KEEP IT MOVING!!!” - the coaches yell from the sidelines.

I start to question everything… my sanity, the world, the higher powers that created this mile test…

“This is where most people quit,” I remind myself “you got this, you got this, you got this…”

“LAST LAP - PUSH IT!”

This is where things get interesting… where your body begins to quite literally shut down…

Your legs turn into rocks. And your body begins to cease up.

If you want to make it to the finish line - you need to find a reason to convince your body to continue.

“5 minutes 6 seconds… good job fellas. Cool down, stretch, and hit the showers.”

The track looks like a scene out of a war movie… players are scattered everywhere, lifeless bodies just trying to catch their breath.

I don’t know how - but we made it.

“Why do they make us do this?” - a freshman asks on the walk back to the locker room.

And he’s got a good point.

The mile test is not a great indicator of physical fitness when it comes to basketball… short sprints with short recovery periods is what happens in games… not 5-6 minute runs like this.

“It’s a test… they want to see who is mentally strong enough to push through the physical pain,” I feel compelled as a team captain to answer him “they want to know who they can count on when the game is on the line.”

And it’s the truth. It really has almost nothing to do with testing our physical fitness.

It’s about testing our psychology and mental toughness.

It’s the same reason why I write so much about mindset… and the inner development that is required to make it as an entrepreneur.

Business X’s and O’x are cool, and I love to talk about those too… but honestly, that’s kind of the easy part.

I mean, you can probably go on youtube right now and find the answer to just about any business or marketing question you have…

Hormozi has been making some great videos on business metrics. His books are a nice summary of the old school direct response marketing guys that I learned from - like Dan Kennedy and David Ogilvy.

But when it comes to overcoming imposter syndrome?

Or feeling like you’re not good enough?

Or wrangling in the attentional system of the body to be able to focus for more than 5 mins?

Or designing a business and systems that reflect your innate skills and desires and energy levels?

Or managing the stresses that come with scaling a 6, 7, or 8 figure company?

Or finding and living inside of your purpose?

Or untangling yourself from the mess of conflicting advice that’s been highjacking your clarity and keeping you stuck in life?

…Probably not so much out there, right? (unless you’re into pop psychology and bubblegum wrapper advice like “Just follow your purpose…” *yawn*)

My point is - learning which button to click and which email to send is a small fraction of what it takes to make it.

“Success is 80% psychology and 20% mechanics.” - Tony Robbins

I’m not a big Tony guy anymore, but I love this quote (and would argue that it’s more like 95% psychology and 5% mechanics.)

One of the fastest ways to unlock yourself and flow freely towards your dreams in life is to understand this:

You don't have business problems.

You have personal problems expressing themself through your business.

Your personal problems are an untapped goldmine… a huge area of opportunity that when integrated - produce massive shifts in all areas of your life.

As entrepreneurs - we are the bottleneck.

And if you scale your business without addressing your problems, you scale your problems instead.

Inner development + Outer development = Freedom and Fulfillment

That’s what we’re after, isn’t it?

Have a good day.

- Adam

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This 116 page guide shares my personal experience scaling THINCPRO Basketball while creating more freedom, alignment and simplicity in my life.

Let’s talk about something important...

I used to cling tightly to this belief that:

→ Nothing of value comes without being earned through a lot of hard work.

Which is not a bad belief to have.

In fact, I’m sure there’s a lot of people that could greatly benefit from it.

But here’s where it got interesting for me…

At one point in my online basketball training business we were making a lot of money, rather easily.

Which was great.

Except, it didn’t fit into my belief.

Which meant I either had to:

1.) Not value the success we were having (because it was coming ‘too easy’)

Or…

2.) Work harder to justify the success we were having.

Which one do you think I chose?

Both.

Ha.

I didn’t value our success at the time AND I started to make things way more complicated than they needed to be.

We started doing random hard work just to make ourselves feel better about the money we were making.

It sounds insane. And it kind of is.

But it just shows how much weight your beliefs have in creating your reality.

I love to work hard. But not for the sake of proving my worthiness to myself.

I’m over that.

And I invite you to be too.

(Hint: it doesn’t work; a large bank account doesn’t solve low self worth, it usually just makes it worse…)

What beliefs do you hold that are no longer serving you?

Maybe something like:

→ Success is hard to attain and always just out of reach.

Hmm... Maybe.

But what if it wasn’t?

What if success was as easy for you as breathing fresh air?

…?

How would that change your confidence? And decision making?

All of the most successful entrepreneurs that I meet have this weird megalomaniac thing going on.

(Which is not fun to be around, and I’m not inviting you to take that on…)

But it is interesting to observe how that’s shaped their beliefs and worldview.

They believe that success is inevitable for them.

And guess what? It kind of ends up being that way.

So let me ask you again…

What beliefs do you hold that are no longer serving you?

Something to think about today.

If any come to mind, hit reply and let me know. I’d love to hear.

Have a great day.

- Adam

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This 116 page guide shares my personal experience scaling THINCPRO Basketball while creating more freedom, alignment and simplicity in my life.

You ever heard of Spanx?

They make undergarments for women.

I guess they call it "Shapewear," because it’s “designed to smooth and enhance the body's silhouette.”

(As you can tell, I’m not the target market for their product, but stick with me here…)

Forbes estimated the company’s value at $540 million in 2021.

So ya, they’re crushing.

What’s their secret?

Well, for starters… they have product-market fit.

The founder; Sarah Blakely, identified a gap in the market for comfortable, flattering undergarments.

The product was created to meet a very specific need for a very specific audience.

This is good.

But you know what’s even better?

They have product-market-founder fit.

Blakely’s direct personal experience lead to frustration with traditional shapewear, and drove her to create Spanx.

She was her target customer. She knew exactly how it felt to wear unflattering undergarments.

She set out to create a product to solve her own problems first.

One of the reasons most online businesses fail is because:

They are trying to sell a solution to a problem that they themselves have never faced and therefore never solved.

Here’s how they usually start:

“There’s money being spent on ______. We should come up with our own version of ______ and sell it!”

And although this follows the great advice of ‘sell whats already selling’… it has one big downfall.

To truly develop a great product AND great marketing - you have to really understand the people you’re selling to.

(If you’ve ever studied copywriting, this is the underlying premise to writing good sales copy…)

If you’ve personally overcome the problem you’re selling a solution for, then you quite literally ARE your target audience.

And there is no guesswork when it comes to your marketing and messaging.

When this happens, your prospects and customers feel like you ‘get them’ because you understand what they’re going through.

Because you did go through what they are going through.

And you have genuine empathy for the challenge they are facing.

For example…

When I started my online basketball training business 12+ years ago…

I was creating and selling products that I wish existed when I was a high school basketball player.

Because I knew exactly what it was like to be overlooked and underestimated on the court.

This lead to massive success in the business because there was resonance with the players that I was helping.

So instead of looking at whats selling to try and make a quick buck, look at your story...

What have you overcome in your life that you can help others with?

To quickly recap:

The most important thing for any company is to find product-market fit.

The most important thing for any entrepreneur is to find product-market-founder fit, where you are naturally the right person to build the right product for the right market.

Hope this helps.

- Adam

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This 116 page guide shares my personal experience scaling THINCPRO Basketball while creating more freedom, alignment and simplicity in my life.

I always admired people who knew what they wanted to do in life, and did it.

Like the kid in 4th grade, I forget his name, was it John..?

He had a lisp. And always had the best lunches.

Anyways, he wanted to become a Doctor.

When we shared what we wanted to be when we grew up - his was “Doctor”.

And guess what he is now?

A Doctor.

Well done, John.

(There’s zero chance he’s reading this right now btw…)

But one thing I always wondered is - is John happy?

Like, does he actually enjoy being a Doctor?

Or is he just doing it because he spent 10 years (and a couple hundred thousand dollars) in schooling for it.

Like, the sunk cost fallacy; to continue investing in a decision based on prior investments (time, money, effort) rather than on current rational evaluations of the situation.

I hope he’s happy.

Seriously, I do.

But for me?

I don’t think I could do that, honestly.

I’ve been an entrepreneur my whole life… and my businesses evolve as I evolve.

My first business ever was selling golf balls that we’d collect from the river next to the golf course.

Golfers would shank it into the river, we’d wade through in boots collecting them, wash them by hand, then set up a stand on the 3rd hole and sell them back to the golfers as they passed by.

The golf course didn’t like it much.

They even chased us off every day in the summer, claiming we were “stealing their business”.

Pshhh. Anyways.

What I’m trying to say is - as entrepreneurs we have an amazing opportunity to have our business evolve as we evolve.

In the online education market, this can look like supporting your customers on the logical ‘next step’ of their journey.

→ What might start out as teaching someone how to make a boat load of money, might evolve into teaching them how to “be happy with what they have”…

→ What might start out as teaching someone how to shoot a proper slap shot in hockey, might evolve into helping them get recruited to college, which might evolve into helping them start their own business training young hockey players…

This not only allows you to evolve, and teach what you are most interested in, but it also provides a logical ascending product suite.

They start with Product #1 → Then go to Product #2 → Then go to Product #3 → Etc.

This might take place over the course of a year.

Or it might take place over the course of a lifetime.

In my online basketball training business we had about a 2 year window that our customers would be with us… before becoming disinterested in basketball and moving on.

I have a friend in the Golf niche, and his window is more like 20 years… because his audience is older and you can play golf well into your sunset years.

Q: What is your market 'window of interest'  in your business?

Understanding this can help you craft offers to take your customers through their developmental journey within that specified period of time.

Ex: We would aim to promote all of our core products within our 2 year window. That way they had a chance to buy everything they needed and use it before becoming disinterested in basketball and moving on.

Q: What is the logical next step on their journey?

Understanding this can help you create products that match the natural journey your customers are bound to go on.

Ex: We sell an online jump training system for basketball players. It starts with the foundation using body weight exercises, and then progresses into very advanced exercises using weights.

----

Some questions to ponder this weekend.

Oh, and if you have time this video is a super interesting watch on a Neurosurgeon who left his job because he… well I won’t spoil it… but he explains just how hard it was to leave (career lock-in).

FYI - No, this is not John.

Have a great weekend.

- Adam

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This 116 page guide shares my personal experience scaling THINCPRO Basketball while creating more freedom, alignment and simplicity in my life.

“Oh Larry, we can’t go up there... there’s no elevator,”

- she says, disappointed that the 397 year old ancient Roman structure didn’t account for accessibility when it was built.

I’m half way up the winding spiral staircase. Each step is carved from solid hunks of stone.

It’s my first time in Rome.

And I can’t believe my eyes.

Layers of history, built one on top of the other.

Stories of Emperors, and Gladiators, and Pope’s.

When I finally make it to the top of St. Peter's Basilica - I’m blown away by the view...

A breathtaking panorama of the city, including stunning sights of the Vatican, the Tiber River, and iconic landmarks like the Colosseum and the Pantheon in the distance.

Standing there, I can’t help but think about Larry and his wife…

I feel bad for them.

Here they are, traveled all this way, and they can’t make it the top...

I wonder if they’ve been planning this trip for a while..?

Like, their whole life. Bucket-list-trip kind of thing.

Did Larry work his entire life, to finally retire, and now he can’t get to the top to see the view?

It’s 2015 and I’m 26 years.

My online business has given me the opportunity to travel the world continuously.

And over and over again I see and meet people just like Larry.

People who have postponed their lives for “one day…”

And then that one day comes, and they can’t make it up the stairs.

Work their whole life to save up for retirement...

...And then they can’t do the things they promised themselves they’d do.

When you live your life this way, you end up spending (as Thoreau put it) “the best part of one’s life earning money in order to enjoy a questionable liberty during the least valuable part of it.”

Which never worked for me.

It may sound a little counter-intuitive, but I prioritize my life over my work, which actually makes my work more impactful.

I don’t want to wait until I’m too old to travel.

↳ I want to travel now.

I don’t want to postpone my happiness to some future date.

↳ I want to be happy now.

I don’t want to spend the most active years of my life sitting in an office chair all day.

↳ I want to climb ancient ruins. And hike tall mountains. Now.

I’ve known this since I was young.

But it’s taken me many iterations of my business (and a lot of pain and frustration) to really understand what it takes to create this.

To build and structure the systems in your business that allow you to live your life in complete alignment with what you value.

When you do this, I believe you do better work. And create more of an impact with the people you help.

Which ultimately, makes the world a better place.

And I’m down for that.

Identify your dream life.

↳ And allow your business to create it for you.

Don’t wait for one day. Do it today.

I’m off to hang with my brother and my Dad.

(I hope they don't make me stack firewood again...)

Have a great day.

- Adam

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This 116 page guide shares my personal experience scaling THINCPRO Basketball while creating more freedom, alignment and simplicity in my life.

“I think I’m having a mid-life crisis,” he says with concern, “and I’m only 30 years old?!”

I listen with curiosity, stirring my iced coffee with the bamboo straw.

He leans across the table and lowers his voice, as if he’s telling me a secret:

“I’m making more money than I ever have in my life. But I don’t want to do it anymore. At least not how I’ve been doing it...”

It’s 2018. And the Bali café vibe is absolutely perfect.

Protein waffles. Fresh fruit. Organic coffee. Rice terrace views. And fast wifi.

I feel for him. Because I’ve been there in my own business, several times.

I feel like a hypocrite giving any sort of advice. So I just listen.

3 hours later…

I’ve crushed 2 protein waffles, a smoothie, and one of those really aesthetic fruit bowls that everyone likes to take photos of.

“I’m flying to Thailand tomorrow,” he says, slinging his laptop bag over his shoulder, “you should come…”

I opt out.

And spend the next 4 mornings at the same café, reliving our conversation through the pages of my journal.

What do you do when you got a good thing going, but you’re not enjoying it?

The Art of Reinventing Yourself…

Over the course of my 15+ year journey as an online business owner I’ve had to adjust my sails, and change direction, several times…

Just like my friend in the café that day…

A time seems to eventually come when despite things going ‘good’ they don’t seem to be going ‘right’.

Why is this?

From the outside looking in, everything looks perfect.

(People might even envy you, and applaud you on your success...)

But…

From the inside looking out, things feel out of alignment.

(Like your success, and life, is somehow not quite doing it for you… like there’s something missing…)

It can be very uncomfortable.

And a psychologically splitting experience.

Because people see you one way.

But you feel a completely different way.

You ever experienced this?

Zoom out: You are an ever-evolving piece of meat flying through the cosmos on a rock called Earth.

Everything is always changing.

Nothing is permanent.

N o t h i n g.

Your interests change. Your values change. Your desires change.

This is a part of evolution.

The Art of Reinvention: Someone who has taken the time to step back and re-calibrate their external world to match their evolving internal world (values, interests, and desires)

Now before you go and burn it all down (you little pyro you), hear me out…

When you evolve, your interests change. Right?

nods head

When this happens you can do 1 of 2 things:

Reinvention #1: Find new reasons to become interested and excited about your existing business (and life).

Ex: For my friend in Bali, his business started out as an exciting journey to make a ton of money. Then that got boring (his interests evolved beyond that)…

Instead of continuing to only see his business as a cash machine, he could choose to evolve his perspective:

Maybe seeing it as a vehicle to empower his customers and improve their experience of life?

I unno. Whatever tickles his fancy, really.

In this way, it’s a new lens to look at your existing business (and life) through.

What started out as a surface level journey to make lots of money, gives way to continuing layers of depth and evolution.

A lot of people never get started with a surface level journey because they don’t understand that this can become a doorway to infinite depth.

Change the way you look at things and the things you look at change.

Okay, now… the second way is a little more destructive…

Reinvention #2: Burn it down. And Re-build.

This might look like selling your business and starting a new one that is more aligned with your updated values and interests.

Or moving to a new city… or starting a new hobby…

It’s changing things outside of you to align with things inside of you (ie: your new set of internal values.)

You evolved internally. And now you are syncing your external reality to match.

It’s sort of like changing out of the snow pants you’ve been wearing since you were a kid… and upgrading to a bigger, adult-size… so that you can finally fit yer thunder thighs in there.

Disclaimer: Be careful you’re not doing this every time things don’t go your way.

This can be a drastic move. And not one that I would recommend making often (unless you like diving headfirst into chaos).

But if there’s one piece of advice I can give to you it would be this:

DO NOT:

Evolve. And then re-calibrate your internal world to go back to align with your old external world.

This would be like trying to squeeze those thunder thighs back into the snow pants you wore as a kid.

Painful for you, and everybody watching…

This is called devolution. Or moving backwards. Or entropy.

And it can cause major internal discomfort… along with the feeling of living a life that’s not yours.

The Art of Reinventing Yourself is a natural reorientation towards what you want out of life.

It’s a re-alignment and syncing between your inner and your outer worlds.

It’s a trip to the skip shop for some new snow pants.

Although it can sometimes be scary. And disorienting.

It’s evolution. It’s forward motion.

And for those that see it as an opportunity,

it can be life changing.

I hope this helps.

Have a great day.

- Adam

GET THE Guide

This 116 page guide shares my personal experience scaling THINCPRO Basketball while creating more freedom, alignment and simplicity in my life.

A few months ago I went to a silent meditation retreat up in the mountains of Northern California.

No cell phone.

No laptop.

No talking.

No fun.

(Just kidding, it was amazing…)

One of the things that really stood out to me were their systems...

This non-religious style of meditation has centers all over the world.

And all of these centers run the same systems.

Everything from the timetables… to the chopping of the fruit for snacks… to how the bed sheets are folded…

Everything has an S.O.P (Standard Operating Procedure)...

What this allows for is consistency - at scale.

Different people can slide in and out of the staff, but the systems remain consistent.

At the end of the retreat they ask for volunteers to help prepare the center for the next retreat.

(It’s a non-profit, and free to attend, so you kinda should volunteer, don’t be a mooch…)

I ended up on bathroom cleaning duty.

Which sounds just about as fun as hanging with your great great aunt… the one that likes to hit the cat with her fake leg.

I was to find this SOP hanging on the bathroom wall.

And sure enough, there it was. In all it’s plastic laminated glory.

Step by step instructions from start to finish.

There were the cleaning supplies, labeled and organized (in order) on the shelf…

There were even gloves to wear, labeled specifically for that role…

I didn’t even have to think. Or ask questions.

I just had to start at Step 1 and finish at Step 9.

So easy a cave man could do it.

Installing Systems into Your Business

One of the big mistakes I made in my online basketball training business was delaying on building out our SOP’s.

I thought that it would take longer to develop an SOP than it would to just do the task myself.

I also thought no one would do the task as well as I would, crazy right?

I also was super hesitant to give up control to other people (story for another day)…

What this led to was me being the bottleneck.

I had to do everything myself, or whatever the team did had to pass through me.

This is about as fun as a fork in the eye.

And a sure fire fast-track to burnout and frustration.

When I finally took the time to sit down and build out our SOP’s… I felt so much relief.

Why?

Well for starters, I wasn’t getting a million questions. I also wasn’t having to micro-manage everyone on the team.

Because they had step by step systems to follow. There was very little room for error.

It also gave us a lot more resilience.

If Employee #3 got sick, or hit by a Tesla Cybertaxi while crossing the road, someone else could cover for them. Or we could hire for that role, rather quickly.

Makes sense, right?

So… how do you actually create SOP’s and Systems for your business?

3 Step Guide to Creating Systems for Your Business

Step #1 - Record a screenflow video showing exactly what the task is and how it’s to be completed.

I like to use the software Loom for this.

I make sure it’s very very clear. Leaving very little room for error or misunderstanding.

The clearer it is, the easier it is to outsource this task.

Step #2 - Create a word document with all the necessary information required to do the task (Account Log in Details, URL’s, Log in pages, etc.)

I like to use Google Sheets for this.

Include screenshots and a written description of the steps outlined in the screenflow video.

This gives you a video, plus a written document outlining the steps to the task.

Step #3 - Upload the screenflow video, the word document, and any corresponding digital assets to a folder on the cloud.

It’s important to label these SOP’s clearly, and keep them organized, so that they are easy to find and easy to assign.

The last step is to set up a system to monitor and track the completion of these tasks.

What gets managed gets done.

Set up a simple spreadsheet that gets updated so that you can quickly see exactly what’s getting done in the business.

— — — — —

Now, when it comes time to scale your company, you can simply look at your SOP’s and see what needs doing, and hire accordingly.

Systems run the business, and people run the systems.

Your business is only as strong as your systems. Without systems, chaos will ensue.

^ ask me how I know :/

There you have it… step by step guide that we used to create SOP’s for every task in the business.

Take a load off yourself.

De-stress your life.

And create a couple SOP’s.

Hope this helps.

- Adam

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This 116 page guide shares my personal experience scaling THINCPRO Basketball while creating more freedom, alignment and simplicity in my life.

You know that super cringe saying:

”Don’t work in the business; work on the business.”

Well, just like most cringe sayings; it’s true.

↳ Especially if you want to scale your business.

Yesterday we went over the 3 easy steps to setting up great SOP’s (Standard Operating Procedures).

I mentioned my big mistake when first starting my online basketball training business:

Waiting too long to get good systems in place.

This left me as the bottleneck… because either I had to do everything myself, or everything had to pass through me to make sure it was done ‘right’.

Which is about as fun as a colonoscopy (haven’t had one yet, but damn…)

So why’d I wait so long to get the systems in place?

Great question.

And only one that I can confidently answer in hindsight.

(It’s a little embarrassing to be honest…)

For starters - I had no idea what I was doing when I first started the business 12+ years ago…

I was flying by the seat of my pants just trying to pay down my ignorance tax as quickly as I could (this is where mentors really helped me).

On top of that…

I thought no one would do the job as well as I would.

Raise your hand if you’ve ever felt this way?

* raises both hands *

Here’s the thing…

IT’S USUALLY TRUE

Which means, you’re sort of right.

Here’s what I’ve come to learn from touching the hot stove too many times…

It burns.

Not sure where I was going with that,

But YES:

Some of the people you hire in your business might not be as good as you at doing the ‘thing’.

And YES:

They might not care as much as you do about the ‘thing’ being done perfect.

At first, this can be tough to come to terms with.

(Downright excruciating for a perfectionist…)

But here’s what I’ve learned…

Putting people in positions to follow SOP’s, and having the job completed to 80% or more of your wildly high satisfaction criteria, is more effective and sustainable than trying to be Super(wo)man and do it all yourself.

^ this is another one of those “ask me how I know”s

When you begin to hand the reigns off to employees (or contractors) there’s a phase of what some entrepreneurs feel as a “loss of control”

Because you’re not the one doing everything anymore.

This is to be expected.

Once you begin to install good systems into your business, and hire a team to complete the tasks that eat up your creative energy - LIFE GETS BETTER.

You’re going to have to trust me on this…

LIFE GETS BETTER

↳ You no longer have to answer every customer service email.

↳ Or edit every piece of creative for the ads.

Yes, you can (and should) have input and continue to refine the systems and SOP’s so that the output gets closer and closer to that 100% satisfaction goal.

(And this will happen over time…)

But when you’re first starting out implementing systems in your business it’s an iteration process:

Install SOP, see what the output looks like, refine SOP, see what the next output looks like, refine SOP, etc.

It’s a process.

But the strongest companies I know have the strongest systems.

Remember:

Systems run the business, and people run the systems.

Let’s see, what else does this do for you…

Oh, right, SCALE.

By implementing good systems in your business you become like a well-oiled machine.

One that is consistent.

^ this is important

You can increase your advertising budget, because you can predictably generate revenue and profit on the back end.

This, my friend, is how you scale.

Forget dancing like a circus bear on IG reels all day hoping the algorithm chooses you.

Install systems instead.

Increase input (ad spend) → Increase output (profit)

Eventually, what you’ll begin to notice is the people you hire get better and better and better…

Until one day you look around, and the company is full of people that are better at what they do than you would be.

^ this doesn’t happen overnight, but it’s a damn good feeling when it does.

So, what did we learn today?

1. Adam touches hot stoves too often…?

2. Install systems in your business to create a predictable well-oiled business machine.

3. Once you have this predictable well-oiled business machine, you can really scale profit. And have fun.

Phew.

That was a good one.

I hope this helps.

- Adam

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This 116 page guide shares my personal experience scaling THINCPRO Basketball while creating more freedom, alignment and simplicity in my life.

Q: “How do you know you’re on the right path?”

Have you ever asked yourself this?

(If you’re human, and have a semi-working amygdala, then chances are yes… yes you have…)

But before we dive in… a bit of a warning:

You might not like this answer.

So proceed with caution.

Okay, shall we?

clears throat

Q: “How do you know you’re on the right path?

You don’t.

You don’t know that you’re on the right path.

If you do, you’re probably on someone else’s path.

And their path is not your path.

When you embark on a voyage that is truly radical - the path disappears.

And you begin to create your own.

The question comes from a desire for certainty… wanting to know… craving reassurance...

The question comes from a desire to get rid of the self-doubt inherent in creating a path where there is no path.

And I totally get that.

But what if the self-doubt isn't a bad thing. Or wrong. Or something to get rid of?

*gasp*

What if the self-doubt is actually a sign that you're doing exactly as you should - creating your own path?

Going for the fences here:

What if we normalized feeling self-doubt? And uncertainty?

And instead of seeing it as something wrong, or to be fixed or ‘therapized’, saw it as a real good sign that you’re headed somewhere fun.

I’m sorry if I’m kind of pooh-poohing on the entire self-help industry here…

But…

There’s nothing wrong with feeling self-doubt.

Do you think the Lewis and Clark Expedition felt some self-doubt?

****Mf’ers were probably drowning it.

How about Elon? or Jeffy Bezos? Or Lord Zuck?

You think they’re immune to the old self-doubt bug?

Nah.

It’s literally part of being human.

Because as far as I can tell...

This thing here? This thing called life?

It’s really just a swan dive into the unknown.

A backwards trust fall into the hopefully waiting arms of the universe.

An all-you-can-eat buffet of uncertainty (with an extra side of uncertainty).

The whole point of this thing is that no one knows how it ends.

How’s that for some uncertainty?

The reason you binge watch that Netflix series is to find out who took the damn cookie from the cookie jar.

The uncertainty is what makes it worth watching.

Same goes for your life.

Forget having to have it all figured out. Or perfect.

Forget comparing your life, or business, or path to any one else’s.

Forget following some dusty old guidebook on “How to Live Yer Life” that fell out of great grandpa Joe’s back pocket...

You know what?

Maybe just… Forget this idea of ‘paths’ altogether.

After all, it’s really just another concept we funny humans created to try and make ourselves feel better about what we’re doing here…

What if you dropped that, and just did what you were interested in? Curious about? What you find energizing and fulfilling?

What if that was your North Star?

How would that feel?

What would you do differently in your business? In your life?

Because at the end of the day, it’s you and you.

Make sure you like the you that you’re spending so much time with.

Hope this helps.

-Adam

GET THE Guide

This 116 page guide shares my personal experience scaling THINCPRO Basketball while creating more freedom, alignment and simplicity in my life.

“Your coffee has already been paid for sir,” the man at the drive-through window says with a smile, “have a nice day.”

I knew it… I knew that was going to happen.

This morning I let a car go in front of me in the line at the drive through…

And when I reached the window to pick up my coffee, that car had already paid for it.

I didn’t even get a chance to say thank you!

The Law of Reciprocity in Your Business…

Give, give give, give, give, give, give… get.

or

Provide value to your prospect first. Then ask them to buy your stuff.

Seems like a pretty simple concept, ya?

Then why do so many 6 figure entrepreneurs screw this up..?

Is it greed?

Or ignorance?

Or impatience?

Here’s the thing…

It takes discipline.

↳ It takes the ability to give without expectation of getting anything in return.

Just like letting the guy go in front of me in the drive through line this morning… I had no expectation of getting anything in return.

Seasoned entrepreneurs know how powerful this can be.

Especially if you’re looking to scale to a cold audience.

It’s the whole idea behind the infamous Lead Magnet…

↳ Give away free stuff that is so helpful and valuable to your prospect, that they can’t help but buy your paid stuff.

Take beloved Costco for example…

Costco's free samples have been shown to increase in-store sales of up to 200%.

Some studies suggest that nearly 60% of shoppers who try a sample end up purchasing the product.

60%!

That means that over half of the people who take the sample end up buying the product off the shelf.

That’s an incredible conversion rate to cold traffic.

So, if you’re not already:

What can you give away that solves a pressing problem for your prospect?

The secret is to make it relatively easy to consume (think snacks at Costco) + has a big payoff.

Or, if you’re already offering something of value to your prospects:

What else can you give them to genuinely help them on their journey?

The most successful entrepreneurs I know have nailed this.

And give so much value, that they don’t even need to ask people to buy their stuff, it just kinda happens.

That’s it for today.

And this talk of samples got me a little hungry.

Have a good day.

- Adam

GET THE Guide

This 116 page guide shares my personal experience scaling THINCPRO Basketball while creating more freedom, alignment and simplicity in my life.