GetResponse Blog

Introducing Revenue Attribution for Automation — Finally see what your emails actually earn

Michal Leszczynski — 2026-04-14 09:15:23

Traditional email marketing metrics are becoming harder to trust. Open rates are inflated. Clicks are distorted. In fact, our internal data shows 30–40% of email engagement can come from bots, not real recipients. And while we’ve built tools to filter out bot traffic and show real engagement, they still don’t answer the one question that matters most for ecommerce businesses: Which emails […]

Countdown timer emails: How to create urgency and increase email conversions

Michal Leszczynski — 2026-03-23 15:02:59

Most email campaigns have the same problem: people don’t act immediately. A subscriber opens your email, scans the offer, and thinks, “I’ll check this later.” But by the time they return to their inbox, your message is buried under dozens of new ones. One way to prevent this is by introducing urgency. When subscribers know […]

State of customer loyalty 2026: Insights from 3,000 consumers and brands

Michal Leszczynski — 2026-02-20 08:49:03

Customer loyalty has moved from a marketing tactic to a board-level priority. But what does loyalty actually look like in 2026 – from both sides of the relationship? To answer that question, we surveyed 2,400 consumers who regularly purchase health, beauty, and wellness products and 600 direct-to-consumer brands operating across the same categories and markets. […]

Introducing Price Drop Campaigns: Convert high-intent browsers when prices fall

Nael Chhaytli — 2026-02-02 10:24:31

Most ecommerce automations kick in late, after someone adds an item to cart or completes a purchase. But in reality, the biggest revenue leak often happens before that. Think about the shoppers who: They are not cold traffic. They are high-intent browsers who need one final nudge. And for many of them, that nudge is […]

6 best B2C marketing automation software for 2026

Nael Chhaytli — 2026-09-10 14:53:18

B2C marketing automation software is a platform that allows businesses to automate marketing activities, including lead generation, nurturing, and customer retention campaigns. The best B2C marketing automation tools support automation across websites, SMS, social media, and email. What most businesses get wrong is jumping straight to picking an automation tool before defining the customer journey […]

7 best marketing automation tools for SaaS companies in 2026

Nael Chhaytli — 2026-09-09 10:54:34

Most SaaS marketing automation campaigns fail because they are static. Marketers automate predetermined campaigns without considering how dynamic the user journey is. That’s how you end up with isolated welcome, onboarding, and lead nurturing sequences. Customers receive your campaigns, but they just don’t resonate. So they don’t generate any revenue. That’s because you’ve automated time-based […]

5 best B2B marketing automation tools 2026 (+ setup strategy)

Nael Chhaytli — 2026-09-04 11:52:06

The best B2B marketing automation software does not automatically fix a broken marketing system or flood your pipeline with high-quality leads. Automation is a multiplier of whatever exists. If your team already struggles with dirty, siloed data, automation will only amplify that problem. This article covers the two critical things you must do to prepare […]

10 best small business marketing automation software

Nael Chhaytli — 2026-08-20 17:37:23

Marketing automation software is the best way to give your small business a competitive edge. Automation software allows you to deliver personalized customer experiences without increasing your headcount. According to Deloitte, 80% of consumers surveyed prefer brands that offer personalized experiences and reported spending 50% more with such brands. When you’re a small business with […]

5 best AI lead nurturing tools to automate prospect engagement

Nael Chhaytli — 2026-08-13 12:16:16

AI lead nurturing tools use artificial intelligence to automate communications with leads and move them through the customer journey. The best AI systems personalize these communications based on the lead behavior to speed up the sales process. According to Salesforce, reps spend 60% of their time on non-selling tasks. Planning campaigns, manually entering data, and […]

7 best ecommerce marketing tools to grow your store in 2026

Nael Chhaytli — 2026-08-11 14:25:40

Ecommerce marketing tools are the software solutions online stores use to attract and retain customers. But customers discover and engage with brands through different channels. This forces ecommerce businesses to invest in multiple tools to reach their target customers. The problem with this is that tracking customer data becomes a nightmare. Without a good strategy, […]