Austin Copywriter

10 Tips to Find a Freelance Blog Writer Who’s a Good Fit

Kristen Hicks — Thu, 27 Feb 2025 16:05:00 +0000

Originally written 2019, updated 2025 You know that content marketing is worth it. But boy do you find it hard to keep up with the constant, ongoing need to produce new content. And good content at that. You’re not alone. In the Content Marketing Institute’s 2025 research, 42% of B2B marketers cited creating content consistently […]

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Affordable Excellence: How to Hire Top Freelance Writers at Lower Rates

Kristen Hicks — Mon, 26 Jun 2023 20:00:17 +0000

Every time you log into LinkedIn, you face bad news. Another marketer in your network got laid off. Those lucky enough to survive layoffs are facing budget cuts and struggling to do more with less. It’s rough out there. But the businesses cutting back still want to see results. Marketing departments are still tasked with […]

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5 Research Strategies that Create Awesome Blog Posts

Kristen Hicks — Fri, 22 Jul 2022 21:50:39 +0000

As a freelance content marketing writer, I’ve been tasked with writing about a lot of different industries over the years. But even though I’ve never worked as a cybersecurity specialist or a customer service agent, I’ve managed to write blog posts about those subjects (and many others) that speak to an audience of experts. How […]

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Content Readability: How to Write Content That Doesn’t Read Like Homework

Kristen Hicks — Mon, 28 Feb 2022 21:40:44 +0000

When you finished your last class in your last year of school, you probably expected to leave homework behind forever. A person who becomes a professional writer may be the exact kind of nerd to miss school and homework in adulthood (it’s OK, this blog is pro-nerd). But the people you’re writing for likely don’t […]

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Internet Language: Copywriting for the Extremely Online (And Everyone Else)

Kristen Hicks — Tue, 24 Aug 2021 15:10:36 +0000

English (like all languages) changes a lot based on context. The language you use when texting a friend is different than how you’d write in a job application cover letter. For writers, understanding how to shift the way you write based on context is part of the job. Anyone creating content for the web therefore […]

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