January 10, 2020 Scottsdale, Arizona Source: Barrett-Jackson Asar Auto

Luxury & Charity

Lexus to Auction One-of-a-Kind LC 500 Convertible at Barrett-Jackson for Charity

Lexus will auction off the very first LC 500 Convertible at Barrett-Jackson in Scottsdale next weekend, with the proceeds split between two charities: the Boys & Girls Clubs of America and the Bob Woodruff Foundation.

Vehicle Details

A Truly Unique Machine

The LC Convertible is one-of-a-kind in many ways, starting with a Vehicle Identification Number (VIN) ending in 100001. There are exclusive touches, like blue brake calipers and 21-inch Liquid Graphite-colored forged alloy wheels with gloss black accents. The LC Convertible will also feature Liquid Platinum color accents in the headlights, side intakes, side mirrors, and taillights. A special carbon-fiber scuff-plate will read “LC Inspiration Series Launch Edition Exclusive 1 of 1”.

“LC Inspiration Series Launch Edition Exclusive 1 of 1”

Auction Winner Package

What the Winning Bidder Receives

Along with the vehicle itself, the auction winner will receive the following:

• A framed sketch of the LC Convertible from the Chief Designer
• A portfolio of production-line photos and a certificate signed by the vehicle’s chief engineers and the general manager of the Motomachi plant
• Zero Halliburton luggage with custom Lexus design details
• Lexus Performance Driving Experience package at Laguna Seca with Scott Pruett, a three-night hotel stay at the Pebble Beach Resort, and a round of golf at the Pebble Beach Golf Course

Event Details

Auction Date & Location

The auction at Barrett-Jackson in Scottsdale, Arizona will take place at approximately 4:30 pm MST on January 17, 2020.

January 6, 2026 Jeddah, Saudi Arabia Asar Auto

Offroad Experience

Abdul Latif Jameel Motors Champions Toyota’s SUV Lineup with Second Edition Offroad Initiative

Jeddah, Saudi Arabia — 6 January 2026: Abdul Latif Jameel Motors, the authorized distributor of
Toyota vehicles
in Saudi Arabia since 1955, has kicked off the second edition of its offroad initiative — an immersive offroad driving experience designed to engage guests and showcase the real-world capabilities of Toyota’s SUV lineup in the Kingdom’s desert terrains. The activation takes place on weekends, where it initially started in Riyadh, and will continue through Jeddah before concluding in Dammam on 24 January 2026.

The Experience

Performance, Control & Versatility in Saudi Arabia’s Desert Terrain

The multi-city activation is designed to engage guests through Toyota’s SUV lineup in fun and exciting ways, offering a hands-on opportunity to experience vehicle performance, control, and versatility in the Kingdom’s desert terrain. The lineup includes a wide range of Toyota SUV models, which include the
Land Cruiser
HEV Max, a hybrid vehicle built for performance. Beyond the offroad drives, the activation offers a welcoming weekend setting with supporting activities suitable for families and younger guests, creating a well-rounded experience for visitors of all ages.

Building on Success

Second Edition: Refined Routes & Elevated Experience

Building on the success of its inaugural edition, which welcomed more than 4,500 participants and attracted over 10,000 attendees across its duration, the second edition continues to focus on meaningful guest engagement through interactive and experiential driving activities while emphasizing safety, trust, and enjoyment. Through this approach, Abdul Latif Jameel Motors champions Toyota‘s offroad legacy while creating an experience that further connects guests with Toyota’s renowned SUV lineup.

Leadership

A Word from the Managing Director

“Following the strong response to the inaugural season, the return of this offroad experience allows us to continue engaging our guests in an authentic and exciting way. In this second edition, we have further refined the driving routes and elevated the overall experience to better serve our guests and their families. By bringing Toyota’s SUV lineup into real desert environments, we provide an opportunity for guests to experience vehicle performance firsthand, while reinforcing the values of reliability and capability that have long defined Toyota’s presence in the Kingdom.”

Vision 2030

Mobility Solutions in Line with Saudi Vision 2030

Through this multi-weekend activation, Abdul Latif Jameel Motors continues to focus on experiential initiatives that deepen guest relationships, support informed vehicle choice, and reflect its ongoing role in delivering reliable and diversified mobility solutions across the Kingdom, in line with Saudi Vision 2030.

Event Schedule

Upcoming Activation Dates & Locations

Guests interested in participating in the offroad experience can register for the upcoming activations through Abdul Latif Jameel Motors’ official social channels:

• Jeddah — 9–10 January 2026
• Dammam — 16–17 January 2026
• Dammam — 23–24 January 2026

August 15, 2024
Jeddah, Saudi Arabia
Source: Toyota Saudi Arabia
Asar Auto

New Launch

Abdul Latif Jameel Motors Redefines Excellence with the Launch of the All-New 2025 Toyota Camry in Saudi Arabia

Jeddah, Saudi Arabia, 15 August 2024:
Abdul Latif Jameel Motors,
the authorized distributor of Toyota vehicles
in Saudi Arabia since 1955, unveiled the all-new
Toyota Camry,
redefining automotive excellence with its refreshed design and advanced technology. The vehicle has elevated the benchmark in the mid-size sedan segment, combining a sophisticated design and advanced technology to captivate drivers across Saudi Arabia.

Hybrid Technology

Fifth-Generation HEV System & Toyota’s Beyond Zero Vision

Featuring the latest HEV System — the fifth generation of the Series Parallel Hybrid Electric Vehicle System — the 2025
Toyota Camry
seamlessly blends utility, performance, and peace of mind. This state-of-the-art HEV system contributes to a dynamic driving experience, aligning with the market’s shift towards electrification and Toyota’s Beyond Zero vision to reach carbon neutrality through its products, services, operations, and beyond. Other key enhancements include improved vehicle efficiency and driving response, offering a more engaging and controllable driving experience.

Model Lineup

Seven Grades Across Gasoline & Hybrid

The car is now offered in seven distinct grades, three are gasoline and four are hybrid:
Base-grade (E, E HEV, E PLUS HEV), Mid-grade (LE, LE HEV), and High-grade (GRANDE, LUMIERE HEV).
Previously considered base grades, the LE and LE HEV now constitute the mid-grade category after renaming the models.

Design

Striking Exterior & Premium Interior

With its sleek lines, aggressive front grille, and aerodynamic contours, the new vehicle boasts a striking and efficient exterior, creating a dynamic, sporty image. Its interior reflects modern simplicity with an emphasis on material quality, blending style and functionality seamlessly. Wheel options include 18-inch alloy for sportiness, 17 inches for elegant sportiness, and 16 inches for a premium look.

Safety

Toyota Safety Sense 3.0 & Advanced Driver Assistance

In addition to its elegant design, the all-new
Toyota Camry
provides guests with a comprehensive array of safety technologies. These include Toyota Safety Sense 3.0 (TSS3) with advanced features:

• Pre-Collision System (PCS)
• Lane Departure Alert (LDA)
• Dynamic Radar Cruise Control (DRCC)
• Lane Tracing Assist (LTA)
• Automatic High Beam (AHB)

Technology

Connected Cabin & Smart Integration

The new vehicle also offers seamless device integration with a large 12.3-inch Combi Meter, 12.3-inch multimedia screen, the latest 21MM wireless Apple CarPlay®, and a wireless charger. Additionally, the rear seat controls provide convenient A/C control, audio control, and electronic reclining rear seats for ultimate passenger comfort.

Leadership

A Word from Toyota Marketing Operations

“The 2025 Toyota Camry redefines excellence with its groundbreaking design and enhanced features, setting a new standard in the mid-size sedan segment. This model exemplifies our commitment to superior craftsmanship and advanced safety, offering drivers an unparalleled experience. It is a testament to our dedication to innovation and sustainability, reflecting a future-oriented approach that embraces the latest trends in electrification and sustainability.”

Exterior Colors

Seven Exciting Color Options

The all-new Camry comes in 7 exciting exterior hues:

• Platinum White Pearl MC.
• Silver ME
• Precious Metal
• Attitude Black MC.
• Emotional Red
• Precious Bronze
• DK. Blue MC.

Our Heritage

Seven Decades of Toyota Partnership in Saudi Arabia

Since 1955, Abdul Latif Jameel Motors has worked together with Toyota Motor Corporation to deliver a premium experience of automotive ownership and aftersales services in Saudi Arabia. Leveraging decades of considerable expertise across the mobility value chain, Abdul Latif Jameel Motors continues to improve products and services — meeting the evolving needs of its guests.

November 14, 2023 Jeddah, Saudi Arabia PR Arabia National Auto Award — 11th Edition Asar Auto

Award Winner

Lexus “RX” Wins the PR Arabia National Auto Award For Best Luxury Medium-SUV of 2023

Jeddah, November 14, 2023 —
Lexus
once again showcased its excellence by securing a prestigious global and local accolade, as it was announced the winner of the most significant award in the Kingdom of Saudi Arabia. The announcement took place during the eleventh edition of the PR Arabia National Auto Award, where the
Lexus RX
was honored as the Best Luxury Medium SUV for the year 2023. The grand ceremony was held on November 14 in Jeddah, under the patronage of the Saudi Automobile & Motorcycle Federation.

Leadership

A Word from Toyota Marketing Operations

“Lexus winning this award is a true reflection of the esteemed position that Lexus has globally and locally. It is the ultimate testament to the admiration, appreciation, and love from those who participated in this poll for the Lexus brand, especially the Lexus RX model.”

Vehicle Highlights

Elegant Interior, Advanced Safety & Modern Luxury

The Lexus RX
stands out for its Elegant Interior and Spacious Cabin, providing an exceptionally comfortable driving experience. It is equipped with Advanced Systems and Technologies that enhance the car’s safety and security levels, in addition to modern luxury conveniences. The model is available with three Engine Options:

The first option is a newly developed 2.4-liter four-cylinder engine with a Turbocharger, generating 275 horsepower and 430 Newton-meters of torque, coupled with an 8-Speed Automatic Transmission with direct shift capability.

The second option is the Hybrid System, combining a 2.5-liter Gasoline Engine and an Electric Motor, delivering a total system output of 247 Horsepower. The hybrid system is also paired with an Electronically Controlled-Continuously Variable Transmission (e-CVT), achieving fuel efficiency of 20.7 km/l.

The third option is a new Hybrid System that combines a 2.4-liter four-cylinder Gasoline Engine with a Turbocharger and an Electric Motor. This configuration produces a total system power of 366 Horsepower, coupled with a 6-Speed Automatic Transmission, and achieves fuel efficiency of 15.5 km/l, providing an enhanced driving experience.

About the Award

PR Arabia National Auto Award — Saudi Arabia’s Premier Automotive Honour

The PR Arabia National Auto Award is one of the most important regional awards dedicated to the Automotive Sector in the region. The annual award aims to introduce the latest models launched in the region, and honor professionals in various automotive-related sectors. It is determined through direct public voting following a comprehensive awareness campaign through various media outlets for the nominated models and entities across different award categories.

July 10, 2023 Jeddah, Saudi Arabia Asar Auto

New Launch

Embrace a New Era of Comfort and Elegance in Saudi Arabia with the All-New Toyota Innova

Jeddah, Saudi Arabia, 10 July 2023: Abdul Latif Jameel Motors, an authorized distributor of
Toyota vehicles
in Saudi Arabia since 1955, unveiled the all-new
2024 Toyota Innova.
The spacious 8-seater blends sleek design with comfort and functionality and comes equipped with a host of advanced features.

Powertrain

Two Powertrain Options — Hybrid & Petrol

To provide customers with a more enjoyable driving style, the all-new
Toyota Innova
is available with a choice of two powertrain options. The first is an electric hybrid system, which combines a 2.0-liter four-cylinder petrol engine that produces 184 hp (combined). The system is also paired with an Electronically Controlled Continuously Variable Transmission (e-CVT). This allows it to achieve the lowest fuel efficiency among the two variants, with a fuel consumption rate of 24.3 km/l, while elevating the driving experience to new levels. Customers can also opt for the petrol engine variant, which comes with a 2.0-liter four-cylinder Dynamic Force engine that produces 172 hp and 205 Nm of torque, paired with a Continuously Variable Transmission (CVT). Overall, the 2024 Toyota Innova combines powerful acceleration with exceptional overall performance.

Design

From Traditional MPV to Dynamic Family Powerhouse

The vehicle caters to the needs of families and groups of friends. Its design styling has shifted considerably, from a traditional Multi-Purpose Vehicle (MPV) to a more dynamic MPV, allowing its external dimensions to open into a generous cabin with ample room for passengers and luggage.

Leadership

A Word from Toyota Marketing Operations

“We are thrilled to introduce the 2024 Toyota Innova, an exceptional vehicle that caters to family needs. Combining cutting-edge technology and fuel efficiency with a dynamic modern design and a spacious interior, the new Innova provides our guests with a safe and smooth driving experience, ultimately redefining the notion of a family car. We can’t wait for our guests to experience the all-new Innova with their loved ones and embark on a journey of limitless adventures.”

Hybrid Technology

5th Generation Hybrid Electric System with EV Mode

The all-new Toyota Innova has a high-lifted and powerful stance combined with a dynamic side silhouette, coupled with uncompromised attention to on-road comfort. This, along with the introduction of a 5th generation hybrid electric system with EV mode, has seen the Toyota Innova reemerge as not only a stylish and customer-friendly vehicle, but a highly ecological choice for today’s discerning guests.

The all-new Toyota Innova merges the company’s expertise in hybrid electric vehicle (HEV) development with its renowned commitment to Quality, Durability, and Reliability (QDR).

Its hybrid electric variant can be driven entirely on electrical power with zero fuel consumption and tailpipe emissions using the EV mode (for specified distances), or by combining the power generated from both the petrol engine and the electric motors, depending on the vehicle’s speed and customer’s driving behavior. Its hybrid electric batteries are continuously charged by either the petrol engine or when decelerating and braking, eliminating the need to plug in a power cord. A host of advanced technologies ensure the hybrid electric model drives like any other conventional vehicle and does not require special fuel.

Toyota Motor Corporation

A Word from Toyota’s Middle East Representative

“We are proud to announce the launch of the all-new Toyota Innova in the Middle East. Renowned as a family-friendly vehicle, the Toyota Innova will deliver a smooth, comfortable, and engaging driving experience.”

“The all-new vehicle is also available with a hybrid electric powertrain option, highlighting Toyota’s long-standing dedication to providing environmentally friendly vehicles and working towards achieving a carbon-neutral society. We extend our gratitude to our valued customers in the region for their continuous inspiration, which powers Toyota’s drive to innovate and create ‘ever-better cars’ that exceed their expectations.”

Drive Modes

Customized Driving Modes for Every Journey

The all-new vehicle provides supreme comfort and peerless performance, and drivers of both powertrain variants can choose from a number of unique drive modes:

• Petrol version: NORMAL mode & ECO mode
• Hybrid-electric version: NORMAL, ECO, POWER mode & EV mode (emission-free driving)

Interior & Technology

Refined Cabin, Smart Tech & Versatile 8-Seat Layout

Coupled with a wide, aerodynamic exterior design, the all-new Toyota Innova’s refined interior offers optimum comfort and convenience to all on-board. A 4.2-inch Multi-Information Display (MID) and operating equipment have also been intuitively designed for maximum usability. The Innova also features an 8-inch touchscreen multimedia system with Apple CarPlay® and Android Auto compatibility.

The all-new Toyota Innova offers three rows of seats, accommodating up to eight people. The seats come with enhanced cushioning and holding sensation for increased comfort. In addition, the second-row seats can be chosen as either a bench or captain seats configuration. When equipped with captain seats, the second-row seats also come with a folding side table, adding an extra level of convenience for passengers. Furthermore, the second and third rows can be folded individually or together, allowing for versatile layouts that prioritize passenger comfort and provide ample space for cargo, including longer items. The Toyota Innova also comes with a high-floored platform, which not only enhances the comfort of rear occupants, but also contributes to a more pleasant drive, particularly over longer distances.

Safety

Comprehensive Safety Features for Total Peace of Mind

In addition to its captivating design, advance technology, and remarkable power, the all-new
Toyota Innova
provides guests with a comprehensive array of safety features:

• SRS Airbags
• Vehicle Stability Control (VSC)
• Anti-lock Braking System (ABS)
• Electric Parking Brake (EPB) with Brake Hold function
• Emergency Stop Signal (ESS)
• Traction Control (TRC)
• Hill-start Assist Control (HAC)
• Back Monitor (BM)
• Rear & Front Clearance Sonars (RCS)
• Tire Pressure Warning System (TPWS)
• ISOFIX Safety System — securely attaches baby seats for enhanced safety and security

Exterior Colors

Seven Captivating Exterior Hues

A selection of seven captivating exterior hues enhances the striking appearance of the all-new Toyota Innova, featuring two new colors:

• Dk. Steel MC (new)
• Blackish Brown MC (new)
• White Pearl MC
• Silver Metallic
• Grey Metallic
• Attitude Black Metallic
• Avant Garde Bronze Metallic

Complementing these exterior hues is the vehicle’s sizable cabin, furnished with either a Black or Dark Chestnut color scheme.

Our Heritage

Seven Decades of Automotive Excellence in Saudi Arabia

Since 1955, Abdul Latif Jameel Motors has worked together with Toyota Motor Corporation to deliver a premium experience of automotive ownership and aftersales
services
in Saudi Arabia. Leveraging decades of considerable expertise across the mobility value chain, Abdul Latif Jameel Motors continues to improve products and services — meeting the evolving needs of its guests.