You’d probably only have to do a partial wrap on the sides and back, and you’d be replacing it every time a new book comes out, so you wouldn’t have to spring for the best quality vinyl or even get it laminated. (There are several grades of vinyl. “Cast” vinyl is longer lasting than “calendered” vinyl, but it costs about 60% more. For a wrap you’d be replacing yearly, calendered should be fine. Meanwhile, unlaminated vinyl printed with a solvent printer should be okay for at least a year, even in the Arizona sun.) Wherever you drive around and park, boom, you’re advertising. Think of all the cars you pass any time you drive anywhere …

I just read an article where an author in New York did this in 2006 and people were stopping him all over asking about his book. I may just be brainwashed by the stuff I read at work, since we’re touting vinyl wrap supplies and all, but it’s an interesting idea.