Last year I married the love of my life, stood by my best friend as his best man, bought a house, and started to speedrun adulthood.

The post One Second: 2025 appeared first on Andrew Grojean.

Here’s the eleventh edition of my One Second series. Thanks to everyone who helped keep the momentum alive and made the year so special. Here’s to even more adventures in 2025!

The post One Second: 2024 appeared first on Andrew Grojean.

Huge shoutout to everyone who’s been part of my journey this past year or showed up in any of my videos over the last ten years. I’m not done yet! Here’s the tenth edition of my One Second project.

The post One Second: 2023 appeared first on Andrew Grojean.

This POV explores how generative AI and synthetic content could reshape healthcare and life sciences marketing following the public release of ChatGPT. The article covers what synthetic content is, how generative AI was being used at the time, what adoption could look like in 2023 and beyond, and what healthcare organizations would need to consider as the technology matured.

The topic remains closely connected to my work today as healthcare teams continue moving AI from experimentation into practical, scalable capabilities across content, voice, video, and digital experiences.

Key topics include:

• What synthetic content and generative AI are
• How the technology was being used at the time
• What healthcare teams could expect as adoption accelerated
• The potential impact for healthcare and life sciences marketing

Read the full POV here.

The post How Generative AI and Synthetic Content Will Revolutionize Healthcare appeared first on Andrew Grojean.

More importantly, I was also really happy growing the right friendships and relationships too. This year’s video took longer to edit and features so many clips because 2022 was packed full of fun memories.

Here’s the ninth edition of my annual One Second Project.

The post One Second: 2022 appeared first on Andrew Grojean.

Here’s hoping that it all translates into more opportunities for growth, fun, and stability in 2022. Here’s the eighth edition of my annual One Second project.

The post One Second: 2021 appeared first on Andrew Grojean.

As terms like NFTs and the metaverse grabbed more headlines, clients began asking what their marketing applications could be. This article explored those conversations through four practical questions:

• What are NFTs?
• Why do they matter?
• Do they make sense for regulated brands?
• How can organizations approach them strategically?

While the conversation around NFTs has evolved since this piece was published, the underlying challenge remains relevant to my innovation work: helping teams separate hype from practical use cases when new technologies emerge.

Read the full article here.

The post The 4 Questions Clients Ask About NFTs appeared first on Andrew Grojean.

Even during hard times this year, I found there’s a lot to be thankful for. The Chiefs won the Super Bowl, my side hustle turned legit, and I was able to spend more time with family in my bubble.

The post One Second: 2020 appeared first on Andrew Grojean.

It was an honor to be named SMCKC’s 2019 Trailblazer of the Year and present in March!

I’ve included some of the highlights below.

Background on Highly Regulated Industries:

• They tend to be highly personal (finance, healthcare, education, etc.)
• Marketers can offer lots of value through social media by providing info, answering questions, and connecting communities
• There are extra barriers for social in highly regulated industries, including major consequences if done poorly

Social Media Best Practices for Regulated Industries:
1. Get stakeholder buy-in early and partner to develop content workflows
2. Control the social messaging for your content, leveraging social metadata
3. Evolve with social platforms to stay up-to-date on trends that impact compliance (and just as important, memes)

Innovation Best Practices:
1. Leverage crowdsourcing
2. Ask “why?” to challenge tradition
3. Implement automation
4. Use the right tools to improve efficiency and effectiveness

The post Andrew’s “Keys to Success for Highly Regulated Industries” appeared first on Andrew Grojean.

Over the past few years, there’s been a massive cultural and legal shift in the way consumers view and secure their personal data online. As of May 2018, the implementation of the General Data Protection Regulation (GDPR) allows European consumers more “ownership” of their data and the ability to remove that data from marketing systems.

Marketers leveraging artificial intelligence (AI) tools might be especially impacted by users hesitant to share their data, since AI models work much better when they incorporate larger, more representative data sets with personal information.

With many U.S. internet users concerned about the privacy and security of their personal information online, and many advocating for GDPR-type privacy laws, it’s worth considering the impact of this shift on U.S. advertisers as well.

Key questions about data, privacy, and consumer opt-ins have been raised by the Cambridge Analytica scandal and other high-profile platform privacy issues.

• What rights do we have as consumers?
• What data is protected under GDPR?
• Will AI models be limited if users don’t want to provide data?

I explored these questions and provided recommendations for marketers leveraging AI in a changing era of data privacy and security in this piece.

Read the full POV here.

The post GDPR, AI and Machine Learning in the Age of Data Privacy appeared first on Andrew Grojean.