Adobe Max 2021 couldn’t have come at a more perfect time this year. A lot of people working from home were able to easily tune in this year and reap the benefits of what Adobe was giving us. Adobe Max is a FREE online learning convention for animators, strategists, marketers, designers and more. After making an Adobe Max account you have the ability to select all the seminars and classes that peak your interest, it generates you a schedule with reminders and you get to keep these videos to watch on-demand for 12 months.
Our team took time this year to dive in to what Adobe Max had to offer. Our head of production, Julian Pace, dove into the Must-Know Social Media Marketing Techniques – S506 discussed with Phil Pallen.
“Social media can be overwhelming when wanting to grow your personal brand. There are a variety of places where you can show up to reach audiences but the main questions for me has been the “where?” and “how?”. Instagram is a platform that small and big businesses can generate growth with and my goal from this seminar was to feel more comfortable with growing my own personal platform. The big thing I learned here was to understand my audience and curate content for them and their needs but if you don’t even have an audience that’s perfectly fine. Generate content to the audience you wish to reach. A very good tip from Phil was to give your expertise within your posts. Give your take on certain subjects and break down your work for the audience you’re looking to reach because this is what/who you are to the core and there is no right or wrong answer here. Try to give your audience content where they can learn something and find value from it and come back to it again and again or even better, sharing it with others.”
Christopher Coley, our lead designer, picked out Effectively Creating for Brands on Social Media – S502 as his favorite part of Adobe Max.
“It was general knowledge but good for a refresher. Reinforces the fact that you should present as the authority of your audience and confident in your content. Present relevant information that engages your audience. Deliver excellence but don’t forget that you can still learn from others. Overall, a solid presentation especially for those that are just venturing into the world of working with brands and social media.”
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]]>Celebrating Lady Groundbreakers & Change Makers for Women History Month
Who Run the World?! Girls!
March is Women’s History Month and we are highlighting a mixed bag of versatile HERstory making, record-breaking, badass women who are proving that girls really do run the world.
There’s a new generation of hard-hitting women with big dreams and even bigger dedication to paving the way and repping in spaces where women haven’t always been thought of as the change-makers. Let’s talk about Alyssa Carson, Naomi Osaka, and Malala Yousafzai. Alyssa knows the sky isn’t the limit, as she aims to be the first human on Mars. Naomi is dominating the tennis court with a mean backhand as the reigning champ of the US and Australian Open. Malala is a fierce freedom fighter who is working tirelessly to make sure young girls have the freedom to fearlessly chase and achieve their dreams.
Now you know we can’t forget about the OGs. These women aren’t asking for a seat at the table, they’re making their own and leaving room for other women to do the same. We’re talking Kim Ng, Ava Duvernay, Sonia Sotomayer. These ladies don’t need an introduction. Their names already speak volumes, so let’s give them their flowers. After dedicating countless years of her life to baseball, Kim Ng became the first woman General Manager in the MLB for the Marlins. Ava Duvernay is a decorated and innovative filmmaker who is the first black woman to win at the Sundance Film Festival. Sonia Sotomayor is a force to be reckoned with as she shapes change as the first Latinx woman in the Supreme Court.
Whew! We are tired just from just listing some of these accomplishments and these are just the tip of the iceberg. These women are continuing to show and prove that being a woman can’t stop and won’t stop them from meeting and even surpassing their loftiest goals. Read more to continue learning about these inspiring women.
Sonia Sotomayor
Sonia Sotomayor became a U.S. District Court Judge in 1992 and was elevated to the U.S. Second Circuit Court of Appeals in 1998. She became the first Latina Supreme Court Justice in US history after being nominated by President Barack Obama on May 26, 2009.
Ava Duvernay
Ava DuVernay learned to speak through art, a vehicle for activism. She is a writer, director, and producer. She is the first African American woman to win Best Director at the Sundance Film Festival, be nominated for a Best Director Golden Globe, direct a film nominated for a Best Picture Oscar, and direct a film with a budget over $100 million. Her work has made her the highest grossing Black woman director in American box office history. When They See Us, was nominated for 16 Emmy awards, making her and Beyoncé the first African American women in Primetime Emmy history to receive multiple nominations in their careers for directing.
Kim Ng
“Glass Breakers & Game Changers” Kim Ng’s has baseball running through her veins. Influenced by her Chinese American father, Kim grew up playing baseball to later play Division III softball for the University of Chicago and then became an intern for the Chicago White Sox for 6 years and she didn’t stop there. In 1997, she joined the American League advising MLB teams across the country. This is where she was born to thrive because Kim Ng was sought out to be assistant general manager for a couple MLB teams to later, making her biggest play yet, shattering a glass ceiling becoming the first female General Manager in all of North America for the Miami Marlins. Kim Ng changed the games history and was the first to make her mark opening the door for many more women in the industry.
Malala Yousafzai
“They Got Next” Malala Yousafzai is a 23 year old Pakistani activist for girls’ education. After recovering from an assassination attempt, she created the Malala Fund and became the youngest person to receive the Nobel Peace Prize at only 17. Conquering her dream of getting a higher education, she graduated from Oxford University in 2020. ‘Malala Day’ is observed on July 12th, Malala’s birthday, to honor women’s and children’s rights all over the world. Malala uses her voice and her platform in such a strong and inspiring way.
Naomi Osaka
“They Got Next” – 23 year-old Naomi Osaka, a 4-time Grand Slam singles champ, has taken women’s tennis by storm and is here to stay. With her exceptional dedication and focus on her craft, she has reached heights that no one else has. Naomi is the first Japanese player to win a Grand Slam and the first Asian player to be ranked at numero uno. Osaka shattered barriers by becoming the world’s highest-paid female athlete and continues to reign as the US and Australian Open champ, seeming almost untouchable. Beyond the tennis court, Osaka uses her platform and insight as a biracial woman, to bring awareness to the injustices against both the Black and Asian community.
Alyssa Carson
Alyssa Carson — 19 is the only person to attend every NASA space camp. Her passion for space exploration led her to be the first person to complete the NASA Passport program in 2014. Alyssa already has several notable achievements under her belt; including a few TEDx Talks, becoming the youngest person to be accepted to the Advanced PoSSUM Space Academy and creating the first line of space luggage, Horizn ONE.
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Black Art: In The Absence of Light
Black artists in America are often underrepresented and overlooked in their contribution to American Art. In this film, artist and curator, David Driskell’s landmark 1976 exhibition, “Two Centuries of Black American Art,” is highlighted by paying homage to OUR Black art pioneers and placing a spotlight on the rising stars in this unsung genre of art.
The Apollo
The prestigious Apollo theater has been an influential part of American pop culture around the world. This New York City venue has been a place for black identity in America and has provided a space for artists to express themselves and rise to the top.
THE BLACK GODFATHER
Clarence Avant, not known by the general public, but dubbed “The GodFather of Black Music” in the music industry and a Hollywood mogul, finally gets his story told. This film shows an inspiring man’s journey to success and uplifting many others along the way.
Devil at the Crossroads
Recognized by numerous organizations and publications, including the Rock and Roll, Grammy, and Blues Halls of Fame, Devil at the Crossroads gives a glimpse into the life of Robert Johns aka The Master of Blues.
Lorraine Hansberry Documentary
A Theater Maverick, Lorraine, was the first-ever black woman to author a play performed on Broadway. A huge activist, Lorraine fought her heart out for society and created a whole new paradigm of what to expect from our government.
Kehinde Wiley: An Economy of Grace
Kehinde Wiley is one of the most sought after artists in contemporary art. His paintings celebrate African-American culture in the style of the classic masterpieces. This documentary will lead you through the journey of how he became the new master of modern fine arts.
Jean-Michel Basquiat : The Radiant Child
Jean-Michael was an artist that showed art doesn’t have to be neat and clean in order to be beautiful. Being young and successful brings much fame, scrutiny, and struggle and this film shows the the young artist rose to the top in a predominantly white field.
I Called Him Morgan
A film that took 7 years to make dives in to the life of jazz trumpeter Lee Morgan and his common-law wife Helen Morgan, which after a turn of events concludes to a dramatic ending and is dubbed one of the best jazz documentaries out there.
I Am Not Your Negro
James Baldwin was like a modern-day Black prophet who captured the lives of Black Americans in literary masterpieces. In this documentary, we get an intimate look through the eyes of Baldwin at the current state and future of America.
HITSVILLE: THE MAKING OF MOTOWN
From the birth of Motown in Motor City to its growth and migration to Los Angeles. This documentary gives us an inside look at one of the most memorable record label who integrated african american culture into mainstream music.
Hip-Hop Evolution
This enlightening doc shows us the rich history of hip-hop. From its birth in 1970s America and how it transformed the world with its ever changing dynamic flows and word scheme.
Fresh Dressed
Fashion is a statement of who you are. It goes so much further than just the name and Fresh Dressed gives us an in-depth understanding of how Hip Hop’s fashion roots stem from plantation culture and is now a medium in which african Americans use to voice who they are and look good while doing it.
CHASING TRANE: THE JOHN COLTRANE DOCUMENTARY
John Coltrane needs no introduction. Born a musician he gave the world timeless classics during his solo career along with memorable collaborations with artists including Miles Davis Quintet and Dizzy Gillespie. This film does a great job at bringing John Coltrane “alive”.
Charley Pride: I’m Just Me Trailer
An exemplary story about artistic expression triumphing over racism and discrimination. A Sharecroppers son to Negro League Baseball to a country music superstore Charlie Pride’s story is very humbling.
Brooklyn Boheme
An organic film that captures the essence of Brooklyn and the talent that came from this bold artistic borough. From the subject matter to the cinematography this film is one of the definitions of art.
Gil Scott-Heron - Black Wax
This film was the first American film to be funded by an international company. We enter the life of the late Gil Scott-Heron who was dubbed the forefather of rap music speaking about things from Ronald Reagan’s win to exploring the contrasts of D.C. and its surrounding suffering minority neighborhoods.
BLACK IS THE COLOR
From contemporary to historical works of black art, Black is the Color gives us a powerful story on how African Americans used art to break away from what white mainstream stereotypes defined them and redefined their image.
Beats, Rhymes & Life: The Travels Of A Tribe Called Quest
Back in the day on the boulevard of Linden, ATCQ was one of the hottest groups in hip-hop. Follow Phife, Q-Tip, Ali Shaheed Muhammad, and Jarobi’s travels to hip-hop legendary status.
Curtis Mayfield: Darker Than Blue
In this film we get to see one of the most influential musicians behind soul and politically conscious African-American music. From a small gospel choir to the joining the group The Impressions, to getting inducted in to the Rock and Roll Hall of Fame Curtis Mayfield left his mark on the industry and inspired many generations.
A Litany For Survival: the Life and Work of Audre Lorde
Civil, lesbian, and women’s rights were fought with the heart and soul of Audre Lorde. This documentary shows us the extremely passionate, award winning, charismatic American writer and college professor’s challenge to manifest a future where people could be themselves and still inspires new generations of women.
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]]>In episode 2 of The Culture Niche Podcast, we interview Jeffrey Townes, known to the world as “The Magnificent” DJ Jazzy Jeff. We have a deep discussion with Jazzy Jeff on a range of topics and inspirations. Covering everything from music, the creative process, social media, technology, global connections in the pandemic age, and how the coronavirus personally affected his life, this is one conversation you don’t want to miss.
About DJ Jazzy Jeff:
DJ Jazzy Jeff was born in West Philadelphia and developed a love of music at an early age. Jeff was just 10 years old when he started spinning records at parties using his family’s basement as a training ground for his expert mixing. Since 1985, DJ Jazzy Jeff has wowed us with his flawless turntable skills, innovative production, and musical versatility.
Prior to the pandemic, and personally suffering from the coronavirus, DJ Jazzy Jeff was busy traveling the globe. With each set, taking his fans on a musical journey. Jeff satisfies his passion for sharing good music with two annual European tours, regular tours of Canada, Asia, Australia, New Zealand, and the Middle East, and shows across the US throughout the year. And he chronicles all of his travels in the increasingly popular Vinyl Destination, a web series that documents DJ Jazzy Jeff’s experiences on and off stage.
From the success of “DJ Jazzy Jeff and the Fresh Prince” with partner Will Smith, to the critical acclaim of his production company A Touch of Jazz, Jeff proved time and time again that he would always be a force to be reckoned with. And he continues to represent with his solo projects, collaborations, mixtapes and live shows. His love of music shines through in everything he does.
Over the course of his career, DJ Jazzy Jeff has achieved many accomplishments including a DMC Championship and multiple GRAMMY and American Music Awards wins. But he is a humble man who is still doing it as his 2002 hit said: “For Da Love of Da Game.”
Follow DJ Jazzy Jeff: Instagram – Twitter – Facebook – Twitch
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]]>Welcome to Episode 1 of The Culture Niche Podcast brought to you by Brand Enchanting Media and hosted by Nichelle Pace and Robby Berthume. Nichelle and Robby will be interviewing leaders and visionaries to explore the intersection of culture and creativity, spanning technology, media, advertising, and marketing. The creators and leadership at BE Media are committed to elevating all voices and raising awareness in an era of social justice around critical issues such as civil rights, diversity and inclusion, environmental justice, human rights, and more.
BE Media President, Nichelle Pace states:
“Culture around the world is the lifeblood of the human experience. The never-ending ebb and flow of communication throughout history and rapid sharing of information in the digital age creates a phenomenon in which culture is continuously being shaped and re-shaped from generation to generation. In the many hats I wear in life as a marketer, media professional, mother, entrepreneur, community advocate, and as a person of color, I am constantly intrigued and curious about the many facets and intersections of culture (good, bad, or ugly), and how those unique traits manifest into our individual and collective impact on society at large.”
From aha moments to actionable advice, the mission of The Culture Niche is to help people and brands embrace their culture and the culture around them to succeed in a society that’s constantly shifting. With a focus on evolving the meaning of “multicultural marketing” in advertising, as we are a multicultural nation at our core. The conversations on the TCN podcast will aim to help the U.S. marketing and advertising industry to elevate our mindset to a place where “general market” IS multicultural marketing in practice without segmentation. General market must evolve to be inclusive and culturally competent marketing. We invite you to join us on this journey into the next frontier of advertising, marketing, and creativity. Meet your hosts, Nichelle and Robby as they share their backgrounds and discuss the new podcast and future guests.
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For updates and the latest news, follow The Culture Niche on Instagram and Twitter.
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Welcome to The Culture Niche
The Culture Niche is the creative content hub for Brand Enchanting Media where you will find agency news, staff inspiration, curated culturally-themed articles, and our monthly podcast. The Culture Niche podcast is hosted by Founder & CEO Nichelle Pace and our VP of Sales & Marketing Robby Berthume for marketers and leaders who want to build culturally relevant and responsible brands.
On each episode of The Culture Niche podcast, we will feature industry leaders, creators, and visionaries to explore the intersection of culture and creativity, spanning technology, media, and marketing in an era of social responsibility, diversity, and inclusion. From aha moments to actionable advice, The Culture Niche podcast centers people, creativity, and the human experience to help brands and marketers embrace the culture around them, engage authentically, create with purpose, adapt, and evolve their emotional intelligence around consumers and society at large.
Subscribe to our monthly podcast on: Apple | Google | Spotify | Amazon | Soundcloud
BE OUR GUEST
E-mail Robby Berthume at robby@brandenchanting.com with the topic(s) you’d like to cover (please keep it relevant to the show) and your brief bio/background. We are looking for bold voices, disruptors, change agents, influencers and thought leaders on the intersection of creativity, culture, diversity, social responsibility, technology and media, as it relates to brands and marketers.
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