Comments on: Social Media: Business Tool or Waste of Time?

By: Ken Jones

Ken Jones — Thu, 19 Nov 2009 04:18:54 +0000

I don’t have data on ROI, but that doesn’t mean there isn’t any ROI. I believe a major benefit of social media is the opportunity to create community around and about your business. Most business owners I have talked with don’t have any contact with their customers outside of the moment of sale. We can do better. Social media allows me to talk with and get ideas from my customers (in my case, viewers of my TV show). It also facilitates referrals to new customers – a “viral” activity that allows new people to learn about, and become fans of my show, that would not have otherwise. I have received invitations to speak to business organizations from strangers who became “fans” on facebook. And social media allows me to make periodic announcements that, in the past, had to be done through time-consuming and expensive bulk mailing via snail mail. I think most businesses can benefit from properly considered and prudently managed social media efforts. (Love your new News Bulletin, Bob!)

By: Janeen

Janeen — Fri, 02 Oct 2009 23:44:35 +0000

Well, you certainly have proposed an interesting challenge…let the games begin! This is brilliant on so many levels..that’s why you are the master.

By: Lynn Upthagrove

Lynn Upthagrove — Fri, 02 Oct 2009 21:41:34 +0000

We used twitter and facebook to manage the online bit of the Honorary Mayor race for Goose, the Hotel Dog that was a candidate for this Groveland fundraiser. Goose successfully raised the most money and now has the moniker of Mayor of Groveland. Since we only won by 60 votes and received far more than that through the paypal link on our online presence, I think it worked quite well. Having the Mayor be a dog, and a dog named Goose at that is going to be a priceless marketing position to have for the Hotel for the following year. I am playing with campaigns now, something like: Sleep with the mayor…Crazy, but we will get it just right.

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It works, but one must be ever so vigilent and patient.