Christian has been in IT since 1994
He has been inspired by doing things more efficient and being innovative.
He knew that there was a future in business becoming more energy efficient and that is why he got into the industry.
Christian looks to define IoT and specifically how it can help the energy industry. You need to learn how it all works to completely understand the IoT in general.
Making sense of the day is the hardest part with all the data. Then making the best use out of it.
We discuss the reasons why companies need to create an IoT strategy and why companies need to focus on being energy aware
We talk about why businesses should focus on their energy consumption. How it can improve the business as a whole.
How to use a sustainable business model to attract the best talent for your company
We talk about what it takes to get an IoT company started and what you need to think about before building it up
We look at what it means for the world now going into an era of pure digitalization
No matter your business it is very important to know your customer and the problems they face. This help you bring the value to your customer
Book:
Successful People - By Wilfred Chan - https://amzn.to/2Ef29mU
Emotional Intelligence - By Travis Bradberry https://amzn.to/2DPHAMa
]]>
Christian has been in IT since 1994
He has been inspired by doing things more efficient and being innovative.
He knew that there was a future in business becoming more energy efficient and that is why he got into the industry.
Christian looks to define IoT and specifically how it can help the energy industry. You need to learn how it all works to completely understand the IoT in general.
Making sense of the day is the hardest part with all the data. Then making the best use out of it.
We discuss the reasons why companies need to create an IoT strategy and why companies need to focus on being energy aware
We talk about why businesses should focus on their energy consumption. How it can improve the business as a whole.
How to use a sustainable business model to attract the best talent for your company
We talk about what it takes to get an IoT company started and what you need to think about before building it up
We look at what it means for the world now going into an era of pure digitalization
No matter your business it is very important to know your customer and the problems they face. This help you bring the value to your customer
Book:
Successful People - By Wilfred Chan - https://amzn.to/2Ef29mU
Emotional Intelligence - By Travis Bradberry https://amzn.to/2DPHAMa
]]>We discuss:
What does Scandinavia have to teach companies all around the world
Why it is important to understand the international business growth.
We talk about what challenges startups are currently facing
Founders need to bring in people that challenge them and think different than the way they do.
Why do companies need to figure out their sales process and understand their sales ability to ensure that they can create a great sales plan within their company
We discuss what FAST is and how companies can look to implement it in their founding team
Founders need to understand the soft skills of the team. And how successful has the team been with the sales process
Founders need to look at more than just the numbers. There are non-tangible factors that are contributing to the success of business. Companies need to understanding those factors
Preston discusses what he is interested in looking for in companies and the tech areas that people should focus on in their entrepreneurial ventures
Why do people need to seek out advisors no matter the level at their company and find advisors that can help you on a personal level.
Recommended influential person to follow: Jeremy Stoppelman - CEO and Co-Founder of Yelp (he previously worked as VP of engineering at Pay-Pal with Peter Thiel and Elon Musk.
]]>We discuss:
What does Scandinavia have to teach companies all around the world
Why it is important to understand the international business growth.
We talk about what challenges startups are currently facing
Founders need to bring in people that challenge them and think different than the way they do.
Why do companies need to figure out their sales process and understand their sales ability to ensure that they can create a great sales plan within their company
We discuss what FAST is and how companies can look to implement it in their founding team
Founders need to understand the soft skills of the team. And how successful has the team been with the sales process
Founders need to look at more than just the numbers. There are non-tangible factors that are contributing to the success of business. Companies need to understanding those factors
Preston discusses what he is interested in looking for in companies and the tech areas that people should focus on in their entrepreneurial ventures
Why do people need to seek out advisors no matter the level at their company and find advisors that can help you on a personal level.
Recommended influential person to follow: Jeremy Stoppelman - CEO and Co-Founder of Yelp (he previously worked as VP of engineering at Pay-Pal with Peter Thiel and Elon Musk.
]]>
Thoughts on habits
What's the difference between a good and bad habit?
What defines a good or bad habit
We are creatures of habits and we live by them
The power of habit - Charles Duhigg
Kristian talks about the three stages of habits and how to look deeper into the habits to understand your habit
It takes at least 66 days to change a habit and it can be longer. You have to be aware of your habits and form new ones to overwrite the habit
Trace it back to habit loop
We talk about goal setting and Kristian's process he goes through with his clients
Focus on the how and the what for accomplishing your goals
You have to be more specific in order to have good goals.
Focus on what you want to achieve and then the behaviour
Most people put in too little of details when they are writing down goals
Goals are not about motivation it has to be a drive to want the results. Why do you want the outcome
We talk about two pizza teams and why they are important
27:00 two pizza teams
Too big of teams can make the teams a lot more difficult to manage
Kristian talks about the coaching principles that were described in is book: The Trust Method
Choose one place to store all the questions you find important.
Be sure to ask strategic questions to make sure you are getting a specific response out of a person
Kristian shares the strategic questions you should ask to get to the point
We discuss the three step communication formula and how you should use it
Creating magic - Lee Cockerell
Kristian would like to hear about the struggles you are currently going through for research on a new book! Reach out to him if you'd like to help!
]]>
Thoughts on habits
What's the difference between a good and bad habit?
What defines a good or bad habit
We are creatures of habits and we live by them
The power of habit - Charles Duhigg
Kristian talks about the three stages of habits and how to look deeper into the habits to understand your habit
It takes at least 66 days to change a habit and it can be longer. You have to be aware of your habits and form new ones to overwrite the habit
Trace it back to habit loop
We talk about goal setting and Kristian's process he goes through with his clients
Focus on the how and the what for accomplishing your goals
You have to be more specific in order to have good goals.
Focus on what you want to achieve and then the behaviour
Most people put in too little of details when they are writing down goals
Goals are not about motivation it has to be a drive to want the results. Why do you want the outcome
We talk about two pizza teams and why they are important
27:00 two pizza teams
Too big of teams can make the teams a lot more difficult to manage
Kristian talks about the coaching principles that were described in is book: The Trust Method
Choose one place to store all the questions you find important.
Be sure to ask strategic questions to make sure you are getting a specific response out of a person
Kristian shares the strategic questions you should ask to get to the point
We discuss the three step communication formula and how you should use it
Creating magic - Lee Cockerell
Kristian would like to hear about the struggles you are currently going through for research on a new book! Reach out to him if you'd like to help!
]]>Kristian helps leaders build high performance teams using psychology
He discovered there was a lot of "not so great leaders"
And learned about how to influence people and how to change habits
While he studied a lot on how to change behaviours
He started a business teaching people how to lose weight
What he learned from training in a dojo that relates to leadership
The power of humility and being humble, people follow people that they trust,
We talk about mistakes that leaders face
Be sure you figure out the answers to someones questions don't just say I don't know
We talk about the difference between self confidence and self worth, finding your counter balance between the two
We talk about the polarity of leadership and how there needs to be a focus on what are the dominant polarities and how can we introduce more polar opportunities
We look to understand the psychology of why people do whaat they do and that we are only aware of 5% of the decisions we make throughout the day
What do you do when you're stuck in your business, relationships or life, take a second and get your 30,000 foot overview of whats going on
Narrow down your focus, you know this, but why aren't you doing this already? Pig-headed discipline is needed for this.
Doing the things you hate will make you grow.
And a little teaser at the end to tell you what we will look into next episode. Stay tuned for us to discuss habits and how you can go about creating new habits that help you succeed in life.
The TRUST Method: 10 Leadership Strategies That Build Genuine Trust and Influence Anyone to Take Action
Find Kristian Thaulow's book here: https://amzn.to/2TwuZ7e
]]>Kristian helps leaders build high performance teams using psychology
He discovered there was a lot of "not so great leaders"
And learned about how to influence people and how to change habits
While he studied a lot on how to change behaviours
He started a business teaching people how to lose weight
What he learned from training in a dojo that relates to leadership
The power of humility and being humble, people follow people that they trust,
We talk about mistakes that leaders face
Be sure you figure out the answers to someones questions don't just say I don't know
We talk about the difference between self confidence and self worth, finding your counter balance between the two
We talk about the polarity of leadership and how there needs to be a focus on what are the dominant polarities and how can we introduce more polar opportunities
We look to understand the psychology of why people do whaat they do and that we are only aware of 5% of the decisions we make throughout the day
What do you do when you're stuck in your business, relationships or life, take a second and get your 30,000 foot overview of whats going on
Narrow down your focus, you know this, but why aren't you doing this already? Pig-headed discipline is needed for this.
Doing the things you hate will make you grow.
And a little teaser at the end to tell you what we will look into next episode. Stay tuned for us to discuss habits and how you can go about creating new habits that help you succeed in life.
The TRUST Method: 10 Leadership Strategies That Build Genuine Trust and Influence Anyone to Take Action
Find Kristian Thaulow's book here: https://amzn.to/2TwuZ7e
]]>
Use the content to help answer questions when you are not around, it is a main resource for your customers. Always be sure to know who you are writing you content for, it does not matter how much content you write if it doesn't hit home with the reader. Why is it important to write Account Based materials. How you are expected to reach your target market within creating content that is easier for them to consume. Enterprise sales is a long game and you need to ensure you are not trying to push a sale within the first touch points. Ensuring that you match your content to your sales cycles. We uncover the importance of personalization within sales and marketing. Personalization comes down to segmentation. What area of businesses should we be focusing on creating the content is it purely just one department? Jessica Mehring helps bridge the gap of making a collaborative content. We highlight some of the common mistakes that people face within content writing.
Are you using software to help you understand how effective your content is? This can include split-testing to ensure that your e-mails or specific content to see what the results/outcome would be. We are all inspired by story telling but it does all depend on your target market and the type of content you are producing.
Where to learn more:
Joanna Wiebe - CopyHackers - Conversion content writing
AWAI (American Writers and Artists Inc.) - Copywriting basics
Small Business Boss - Maggie Patterson
Copy Writer Club - Rob Marsh and Kira Hug
What Works - Tara McMullin (formely known as Tara Gentile)
"Letting Go of the Words: Writing Web Content that Works" By Janice Redish
]]>
Use the content to help answer questions when you are not around, it is a main resource for your customers. Always be sure to know who you are writing you content for, it does not matter how much content you write if it doesn't hit home with the reader. Why is it important to write Account Based materials. How you are expected to reach your target market within creating content that is easier for them to consume. Enterprise sales is a long game and you need to ensure you are not trying to push a sale within the first touch points. Ensuring that you match your content to your sales cycles. We uncover the importance of personalization within sales and marketing. Personalization comes down to segmentation. What area of businesses should we be focusing on creating the content is it purely just one department? Jessica Mehring helps bridge the gap of making a collaborative content. We highlight some of the common mistakes that people face within content writing.
Are you using software to help you understand how effective your content is? This can include split-testing to ensure that your e-mails or specific content to see what the results/outcome would be. We are all inspired by story telling but it does all depend on your target market and the type of content you are producing.
Where to learn more:
Joanna Wiebe - CopyHackers - Conversion content writing
AWAI (American Writers and Artists Inc.) - Copywriting basics
Small Business Boss - Maggie Patterson
Copy Writer Club - Rob Marsh and Kira Hug
What Works - Tara McMullin (formely known as Tara Gentile)
"Letting Go of the Words: Writing Web Content that Works" By Janice Redish
]]>
We talk about the importance of being a hustler, what it takes to become one. Being a solution finder in a sea of problem finders will differentiate you from everyone else. Be sure to take care of yourself will allow you to be completely functional as a hustler, take important breaks. Hustle is not working extensive hours but being completely focused on your tasks and putting all the energy into that specific task. Mental Bandwidth - check out the book at this link. Be sure to look into Camila's LinkedIn to see her article on the recommended books. I reference a podcast that will be released after this podcast but it was recorded before (no, I am not a time traveller).
Camila quote "your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny
Some work best by hustling less, but could really unleash their full potential. We discuss why it is important to understand how your personality matches a companies culture. Know yourself
Resources:
"Scarcity: Why Having Too Little Means So Much" by Sendhil Mullainathan
]]>
We talk about the importance of being a hustler, what it takes to become one. Being a solution finder in a sea of problem finders will differentiate you from everyone else. Be sure to take care of yourself will allow you to be completely functional as a hustler, take important breaks. Hustle is not working extensive hours but being completely focused on your tasks and putting all the energy into that specific task. Mental Bandwidth - check out the book at this link. Be sure to look into Camila's LinkedIn to see her article on the recommended books. I reference a podcast that will be released after this podcast but it was recorded before (no, I am not a time traveller).
Camila quote "your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny
Some work best by hustling less, but could really unleash their full potential. We discuss why it is important to understand how your personality matches a companies culture. Know yourself
Resources:
"Scarcity: Why Having Too Little Means So Much" by Sendhil Mullainathan
]]>
18:10 Why do we do interviews Buyer Personas?
Have all departments involved in the buying persona process not just the marketing, the people who speak with the customers more need to be involved (CS & Sales).
At the 21:00 point Sara is sharing her screen and showing her Buyer Persona, it can be seen in our video here:
Sell to the people you know how to sell to and who you enjoy talking to. Know the customer's limit of their budget. Understand the customers role of their social media, is it effective to connect with them over certain platforms. Ask about the person's tasks within their role, each company and person is different. Know what they are measured on. Adapting your business based on the person. Understand who has more important of an influence in getting the decision maker to decide to move forward with the purchase. Base your discovery call on the buyer persona, create questions around those answers that you need. Pick your mostly represented type of customer as your main buyer personas to make sure you are getting a good grasp of average customer. We discuss if there needs to be different buyer personas based on different industries. The 3 different types of buyer personas. Know what type of companies you sell to.
Where to learn more:
]]>
18:10 Why do we do interviews Buyer Personas?
Have all departments involved in the buying persona process not just the marketing, the people who speak with the customers more need to be involved (CS & Sales).
At the 21:00 point Sara is sharing her screen and showing her Buyer Persona, it can be seen in our video here:
Sell to the people you know how to sell to and who you enjoy talking to. Know the customer's limit of their budget. Understand the customers role of their social media, is it effective to connect with them over certain platforms. Ask about the person's tasks within their role, each company and person is different. Know what they are measured on. Adapting your business based on the person. Understand who has more important of an influence in getting the decision maker to decide to move forward with the purchase. Base your discovery call on the buyer persona, create questions around those answers that you need. Pick your mostly represented type of customer as your main buyer personas to make sure you are getting a good grasp of average customer. We discuss if there needs to be different buyer personas based on different industries. The 3 different types of buyer personas. Know what type of companies you sell to.
Where to learn more:
]]>
In this episode we look to discuss the Business Development: Discussions with a Millennial Podcast in general. This podcast is short due to it only being an introduction to the podcast.
1:25 Brief Introduction to Joshua Faulkner
2:40 Why the Podcast was created
4:00 What type of topics and areas covered
5:25 Preliminary topics that will be discussed in the podcast
6:20 Time length of episodes
6:40 Who the interviews are with
7:20 How many episodes recorded and how often they will be released
9:25 How the interviews are conducted
12:30 Where to reach me
]]>
In this episode we look to discuss the Business Development: Discussions with a Millennial Podcast in general. This podcast is short due to it only being an introduction to the podcast.
1:25 Brief Introduction to Joshua Faulkner
2:40 Why the Podcast was created
4:00 What type of topics and areas covered
5:25 Preliminary topics that will be discussed in the podcast
6:20 Time length of episodes
6:40 Who the interviews are with
7:20 How many episodes recorded and how often they will be released
9:25 How the interviews are conducted
12:30 Where to reach me
]]>