BP&O – Branding, Packaging and Opinion

Studio South merges rigour and ridiculousness in the best way possible in its superb identity for noodle joint Oodles

Emily Gosling — Thu, 10 Sep 2026 08:15:03 +0000

There’s so much to love about this identity – not least that it manages to make a noodle joint look like a perennially hip skate brand (yes, I am obviously talking about Supreme – all no-nonsense stocky black lettering on postbox red backgrounds). The identity in question is that for the delectably named Oodles – more on that moniker shortly

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Oral Care Shelves…Where Good Design Usually Goes To Die

Richard Baird — Wed, 09 Sep 2026 08:15:28 +0000

Packaging expert Lisa Cain shares her opinion on oral hygiene brand Smart Life

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Mucca makes New York supermarket company Fairway’s everyday essentials anything but basic

Emily Gosling — Tue, 08 Sep 2026 08:15:24 +0000

Founded in 1933, Fairway Market is an independent regional supermarket chain with stores across New York. The grocery retailer sells food and household goods, and over the past eight decades or so has built its reputation on an unusually broad selection of hard-to-find products and a distinctly New York character. As well as selling a number of different brands, Fairway

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‘I am the walrus’: Anatomy’s charming new identity for the Horniman Museum

Emily Gosling — Thu, 03 Sep 2026 08:55:58 +0000

I struggle to think of a subculture I detest quite as viscerally and deeply as steampunks: not only is it aesthetically quite hideous, I just don’t really get it – it’s the past! But the future! But very dusty and everyone’s a creep! Inexplicably wearing goggles! It all smacks of a man in the corner of your front room at

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Packaging’s Dirtiest Job

Lisa Cain — Wed, 02 Sep 2026 08:44:21 +0000

Packaging expert Lisa Cain shares her opinion on brand Michu’s cat litter range.

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Thonik’s identity for Orkest Phion gives the symphony orchestra a brand that’s as ever-changing and itinerant as its programme

Emily Gosling — Tue, 01 Sep 2026 08:15:55 +0000

Orkest Phion – or Phion Symphony Orchestra in English – is a Dutch travelling symphony orchestra that was formed in 2019 through the merger of the Netherlands Symphony Orchestra and Het Gelders Orkest. Based in the eastern Netherlands, it operates across the provinces of Gelderland and Overijssel, performing in different cities and venues rather than from a single permanent concert

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Mouthwash Studio’s identity for eyewear brand Bonnie Clyde might be confusing, and infuriatingly historically inaccurate – but it’s ultimately rather lovely

Emily Gosling — Thu, 27 Aug 2026 08:15:44 +0000

This is an identity that’s not very easy to instantly get your head around – arguably, at a glance, it’s downright confusing. Sometimes it comes on strong all antiquey – like the branding equivalent of once-beloved UK high-street also-ran Past Times – at others, it’s all Trewley Precious lash brand partnership, all hearts and dusky pink and half-arsed girly girly

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Can Europe Become a Brand?

Lisa Cain — Wed, 26 Aug 2026 07:53:00 +0000

Packaging expert Lisa Cain shares her opinion on the idea of a ‘Made in Europe’ designation for products produced in Europe.

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Studio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage

Emily Gosling — Thu, 20 Aug 2026 08:15:25 +0000

Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in England in 1975 by engineer Andrew Ritchie, who developed the first prototype in his West London flat. The original Brompton bike design specifically looked to tackle

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Design Scoop

Lisa Cain — Wed, 19 Aug 2026 08:02:51 +0000

Packaging expert Lisa Cain shares her opinion on Bravo’s branding for gelato brand Sweet Cheeks.

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Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall

Emily Gosling — Tue, 18 Aug 2026 08:15:59 +0000

Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deserve the absolute opposite; the sign of a good designer, perhaps, is to intuitively know which one is which. This is one such project. Southall is resort set across 325 acres just outside Franklin,

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Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale

Emily Gosling — Thu, 13 Aug 2026 08:15:48 +0000

Founded in São Paulo in 1998, Almeida & Dale is a Brazilian art gallery specialising in modern and contemporary art. Over the past 20 years or so, across its three galleries in Brazil it has developed a programme of exhibitions, publications and art fairs, representing artists and estates spanning different periods and movements in Brazilian art – including Lygia Clark,

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