Getting published isn’t reserved for the biggest firms or the flashiest projects. It’s for anyone willing to put in a bit of strategic effort and stop assuming editors will find them on their own. They won’t. They’re too busy reading pitches from people who figured that out already.

This is not a guide to every publication on the planet. It’s a starting point for architects, interior designers, and custom homebuilders in Toronto, Ottawa, and across Ontario. In general, most of it applies whether you’re in Vancouver, Halifax or anywhere in the world of publications. Regional publications exist everywhere, and most of them are more accessible than people think.

Why Editorial Coverage Still Matters

I know there are some people out there saying “social media is everything now, who reads magazines?” And to that I’d say… your ideal clients do! The homeowner planning a significant custom build, the developer evaluating design firms, the architect looking for a collaborator — these are not people making decisions solely based on Instagram Reels. They research. They read. And a feature in Azure Magazine or House & Home carries a kind of credibility that no amount of self-published content can replicate.

An editor decided your work was worth sharing with their audience. That’s a third-party endorsement. It’s different than telling everyone yourself.

There’s also the compounding effect that most people miss. A single published feature becomes a press page on your website, a slide in your next proposal, material for award submissions, and a reason for a regional outlet to cover you as a follow-up story. One piece of published work, deployed well, does a lot of work.

Remember that publications no longer only exist as print magazines, there are more digital publications than what are on the shelves in Indigo. The reach is well beyond those will still read the tangible copies.

Start with Regional Publications

The number one mistake people make when they decide to pursue publication is aiming straight for Architectural Digest. Totally respect the ambition! But AD is selective in a way that would make a law school admissions committee feel relaxed. If your first published project isn’t in AD it doesn’t mean your work isn’t good enough. It means you skipped a few steps.

The smart play is to start with Ontario and Canadian publications first. Designlines Magazine in Toronto covers exactly the kind of residential and commercial work being done by architects and designers in this market. House & Home is Canada’s premier shelter publication and actively features Canadian projects. Azure is internationally respected and based right here in Toronto, Ontario. Canadian Architect, Canadian Interiors, Award Magazine — there’s a real ecosystem of credible outlets that are more accessible than their American or international equivalents and more relevant to the clients you’re actually trying to reach.

Build press history here first. Editors at larger outlets discover talent through smaller regional coverage more often than you’d think. It also turns out that having published work makes your next pitch easier, because you can reference it. Funny how that works.

The Thing That Disqualifies Most Submissions

To put it bluntly… Weak photography!

I realise I may be biased here, so feel free to take this with a grain of salt… But it’s true. Editors receive hundreds of submissions. The images are a huge part of the first impression. A project with a captivating story and mediocre photography loses to a less interesting project with exceptional photography almost every time.

Editorial photography isn’t the same as documentation. It needs to tell a story, carry atmosphere, emotion, and give an art director enough variety to design a spread. That means both landscape and portrait orientations, multiple times of day, establishing shots, vignettes and tight details. Most importantly, styling that with intention. If the images were shot quickly to tick a box, an editor will be able to tell.

On a side note, most publications want unpublished work. Which means that project you’ve been posting on Instagram for the past three months? That window may already be closed for certain outlets. If publication is part of your intention, it’s worth thinking about that before the images go live anywhere. In fact, you should determine your intentions before the project is documented.

Hold off on posting the work until you know where it stands with publications and make sure you communicate with all vendors involved. Photographers and videographers included. Anyone involved can impact this opportunity, for good or bad. For example, if multiple firms are involved in a cost-share, you’ll want to make sure everyone is on the same page. If one person posts before you’ve heard back from a publication, the opportunity is cooked.

What Editors Are Actually Looking For

It may surprise you to learn that editors aren’t looking for something that is just pretty. They’re looking for stories. A stunning space with nothing interesting to say about it is harder to place than a more modest project with a genuinely interesting narrative.

What’s the story behind the project? Was there a difficult site? An unusual brief? A material or craft element that deserves to be explained? A client with a vision that pushed the design somewhere unexpected? First of it’s kind? That’s what a pitch needs! A strong reason for a reader to care beyond the aesthetics.

The pitch itself should be short. Under 300 words. Editors are not sitting around waiting to read essays about your creative process. 

They want to know:

• What is the project and where is it located
• Who designed it, who built it, and who photographed it
• What makes this project different
• What problem did the design solve, and how
• What is the story behind the client brief
• What materials, systems, or craft elements are worth explaining
• When was it completed and has it been published anywhere else
• How many high-resolution images are available and in what formats
• Are you offering exclusivity, and if so for how long
• why does it belong in their publication specifically. 

That last part is key. Showing you’ve actually read the magazine and understand what they publish is what separates a thoughtful pitch from a mass submission. They can tell the difference immediately.

What No One Wants to Talk About: Usage Rights

If you’re planning to pitch your project to publications, there’s a conversation worth having with your photographer before you do anything else. In Canada, photographers retain copyright to their images by default. The license you purchased for your own marketing use doesn’t automatically extend to third-party editorial publication unless this is outlined in your contract or invoice..

Most photographers are supportive of publication because it benefits them too. But assuming you can use the images however you want without checking is the kind of thing that creates awkward conversations that no one really wants to have. Sort it out upfront. Your photographer is your ally.

After The Yes

Getting published is only the beginning! The firms that get the most out of editorial coverage are the ones who treat a feature as an asset to be deployed, not just to screenshot the work and forget about it. There is so much to follow up with including: a thanks to the editor, a press page on your website, an “As Seen In” section, the feature referenced in proposals, tagged posts that give the publication a reason to reshare your content, and award submissions that are strengthened by the coverage.

A well-amplified feature can generate inbound enquiries for years. Most people get two weeks of excitement and then move on. Don’t be like most people.

There’s So Much More: Get The Workbook

This is only an overview. A full scale workflow with information on which publications to target and how to approach each one, exactly how to structure a pitch, the submission checklist, how to build editor relationships over time, and what to do when you get a yes — is all in the Get Published Workbook.

It’s free. It covers some of the Canadian, Ontario, and international publications. It includes direct submission links so most of the leg work is already done for you, and it comes with a “pitch tracking spreadsheet” so you can manage submissions without losing track of who you pitched and when.

If you’ve got a project worth sharing, you might as well share it properly and go beyond the algorithm…

Let me know if there is anything I can do to help!
– Brandon

The post How to Get Your Architecture or Interior Design Project Published in Canada appeared first on Brandon Marsh Photo & Video Productions.

Over the last decade I’ve realized that the strongest lifestyle images rarely come from over-directing my subjects. They come from placing people inside experiences that naturally spark the moments.

That idea has shaped the way I approach lifestyle photography, but it didn’t start with photographing brands. It came from the early days of my career photographing live music.

Before photography became my full-time focus, I spent years working as a live sound and lighting technician in the entertainment industry. So when I first picked up the camera and started shooting more intentionally, it made the most sense for me to re-enter that world. Concerts move fast, lighting changes constantly, and both the performers and the fans are unpredictable. The energy of a room shifts dramatically from one moment to the next.

When you photograph in that environment, you learn quickly that you can’t control the moment. You can try to anticipate it by watching lighting cues or reading body language, but the most powerful images always come from everything unfolding in real time.

Those photographs carried an energy that couldn’t be manufactured. I tried time and time again to recreate it. Even though they were still images, they felt like there was life and movement to them. Some people might describe that feeling as cinematic. The subjects weren’t performing for the camera. They were living the experience, doing their job which was clearly something they were passionate about, and my camera and I just happened to be there.

That lesson stayed with me as my career evolved.

I later transitioned into corporate events because, let’s get real here, I had bills to pay and it felt like the next step in the evolution. The environment changed, but the principle remained the same. Photographing people speaking on stage introduced a different challenge. Faces change constantly while someone is talking, and a fraction of a second can turn a confident expression into something completely unflattering.

One frame could make a politician or CEO appear joyful and respectable, while the next shot seconds later revealed something completely different. The story that could be told, changed drastically from moment to moment.

But what remained consistent was a feeling of truth. That’s something people crave now more than ever.

The Problem With Over-Staging Lifestyle Content

Most lifestyle productions start with a shot list. Shot lists are extremely valuable. They clarify what a client needs, ensure important ideas aren’t overlooked, and provide a collaborative framework between the brand and the production team. Without some structure, good ideas can easily be overlooked during a busy production day.

When every action is staged and controlled, there’s very little room left for anything unexpected to happen. Most of the people I photograph aren’t actors. They’re architects, engineers, designers, builders, teachers, entrepreneurs, or people interacting with a product in their everyday lives. When they’re asked to perform actions that don’t reflect their normal behavior, the results almost always feel awkward.

When you closely analyze the details, you can tell something is off. Take a smile for example. When someone is told to smile for the camera, they often only move their mouth while the rest of their face stays tense. Their eyes are wide and disconnected… This is the classic “deer in headlights” look we are all familiar with.

Science actually explains this pretty clearly. A genuine smile, as science categorizes it as the Duchenne smile, activates muscles not only around the mouth but around the eyes as well. The expression spreads across the face because it’s connected to an actual emotional response.

You can guide someone and help them feel comfortable, but you can’t easily manufacture that response with a command. Real expressions come from experiences that trigger them. So the goal is to make your subject laugh. In my case, that usually means embarrassing myself for their entertainment.

Starting With Experience Instead

I rarely think about poses in pre-production. It starts with understanding what a real experience might look like for the subject.

If I’m working with a service-based company, I look at the reality of their work and ask them to perform tasks they already do. Engineers reviewing project plans together. Teams collaborating around a design problem. Coworkers interacting during the natural flow of their day. Situations like this often lead to the most natural moments during a shoot, something you can see in projects like Project Brumar.

If an engineering team still works with paper blueprints throughout their process, that becomes a great place to start. Spread them across a table, gather the team around them, and let the conversation unfold the way it normally would. Moments like that already exist inside the work, which means we don’t have to invent anything.

When the project involves a product, the same principle applies. Instead of placing the product in a fabricated setting, we look for environments where it would naturally exist. Sometimes that means sourcing locations that reflect the lifestyle of the customer. Other times it simply means letting the product be used the way it was designed to be used. It’s all about the person and something tangible for them to interact with. If you ever watched the movie “Talladega Nights” think about the moment Will Ferrell was like “I’m not sure what to do with my hands!?” It’s comedic for sure, but it highlights something real. Not knowing what to do with your hands is one of the most common insecurities people have when a camera is pointed at them.

Why Research Matters in Pre-Production

Preparing for this approach requires a lot of research and observation. In pre-production, I spend time learning how a company operates and what a typical day actually looks like for the people involved. Once I understand what a day in their life looks like, it becomes much easier to design situations where natural interactions can unfold.

Direction still plays an important role. Cameras, lights, and an audience can make people nervous, and most people instinctively begin to act differently when they know they’re on camera. Part of my role is to interact and distract the subjects, helping them relax, and giving them enough clarity that they can return to doing what they normally do.

Once that happens, the real moments begin.

Why Real Moments Create Better Lifestyle Photo and Video Content

Another factor that helps this process is keeping productions relatively small. Large crews can unintentionally change the atmosphere of a space. When too many people are watching, subjects become self-conscious and attention shifts toward everything but the activity itself. Smaller crews allow people to stay engaged in the experience.

This is also where the concept of “play” becomes important. In the book Play, psychiatrist Dr. Stuart Brown explores how play drives creativity, learning, and problem solving. One of his key insights is that when people feel safe enough to play, to experiment, interact, and explore, new ideas emerge naturally.

The same thing happens during the shoot when we allow our subjects to flow freely. When people engage in real experiences instead of trying to perform, the environment becomes more organic. Conversations happen naturally, there’s movement without direction, and the energy on set shifts into something real and productive.

This happens on nearly every shoot where real people are the subjects. It starts with a feeling of overwhelm because they stayed up all night thinking about how much they don’t like to be on camera. Then we get started documenting a team reviewing plans together, discussing a problem they’re trying to solve. They start to forget that there is a production happening around them. They begin to feel more at ease, like “Oh, this is way easier than I thought” and before they know it, we are done that part of the shot list, with lots of options to select from. I always show them the images before we move on and all of a sudden, there is a newfound level of confidence. And that is when the fun truly begins.

No one is thinking about the camera anymore. They’re thinking about the work. And that’s almost always when the image becomes believable.

Why Lifestyle Content That Feels Real Resonates

Most viewers can’t articulate why an image feels believable or staged. When they look at images or watch a movie, they aren’t like most camera operators who analyze lighting, composition, and body language. But they can sense when something feels off. A stiff posture, a forced smile, or a disconnect between a person and their environment subtly communicates that something about the visuals isn’t quite real.

Part of my responsibility as a photographer is recognizing those signals before the audience ever sees them.

This is also one reason user-generated content (UGC) has become so popular. Brands have noticed that audiences often respond strongly to content created by everyday users. When someone films a product on their phone in their own environment, the moment feels organic and unfiltered. It feels less like traditional advertising and more like a friend on a video call saying, “You’ve got to try this.”

People often interpret that rawness as honesty. But UGC isn’t necessarily more truthful because it’s created by a user. Many people producing UGC today are actively trying to become creators themselves, which means the content is still intentional and still designed to influence perception or to improve their own engagements by having the brand reshare their content.

What actually makes it resonate is simpler than most people think. It feels like a real moment instead of a production. This is why you often see creators leaving microphones visible in their videos instead of hiding them in the scene. The idea is that visible production makes the content feel less polished and therefore more real. But it is still edited and structured to control the story. Personally, I find it more distracting than anything else… but not every trend follows logic.

But, let’s get back to the point here. When professional lifestyle photography and video productions begin with real experiences instead of staged poses, the same principle applies. The camera becomes a witness, like you are there actually experiencing it in real life.

In many ways, the rise of UGC has reminded brands of something documentarians have known for a long time…

People connect most deeply with moments that feel lived, not performed.

Creating the Conditions for Real Moments

When people see a product or service existing naturally in the world, it creates context. They can imagine themselves interacting with it and begin to understand how it fits into their lives.

That’s also why the early stages of production matter so much. The most important work often happens before we ever arrive on set. Understanding how a team works, how a product is actually used, and what moments already exist inside a brand’s daily rhythm allows us to design a production that supports real interactions rather than forcing them.

In the long run, brands that embrace this type of storytelling tend to attract people who genuinely align with what they offer. Because they are selling a lifestyle. There is no need to manufacture a narrative that doesn’t exist. The truth of the experience becomes the story itself.

For brands, this approach also changes how lifestyle content is produced. Instead of building artificial scenes and asking people to act inside them, the production process begins by designing real situations where genuine interactions can happen. When lifestyle content starts from that place, the results tend to feel more believable, more relatable, and ultimately more valuable for long-term marketing.

This is also how I approach brand content productions with the companies I work with, focusing on experiences first and letting real moments unfold naturally.

Because when those moments appear, they carry something staged imagery rarely does…

They carry truth…

The post Why Real Experiences Create Better Lifestyle Content for Brands appeared first on Brandon Marsh Photo & Video Productions.

Why getting started rarely feels simple for creatives

As someone who has always explored some form of creative practice, loves to research, and experiment with new ways of applying ideas, there’s a subject that rarely gets talked about.

The process of getting started.

It’s the beginning of a new year, and I’m finding a lot of friction in getting back into a routine. Everything feels heavier than it should. I know there’s a process to every process, but defeat often sets in long before I even get started.

After decades of research into my own creative patterns, I’ve realized I often move through very specific stages before anything actually begins. So rather than letting that feeling of defeat overtake me, I decided to study these stages further.

Scientifically, of course.

For me, the vicious cycle usually looks something like this:

1. Think about starting
2. Research starting
3. Avoid starting by thinking about starting
4. Doubt everything
5. The idea sucks

Repeat steps 1–5… or finally get started

To paint a clearer picture, let’s dive into these stages in more detail.

Step 1: Think About Starting

This is the moment of confrontation, right after an idea is born. In this case, writing this article.

Maybe I’m already sitting at my desk. Maybe the thought arrives while I’m doing laundry or standing in the shower. Either way, the big bang has happened, and I’m suddenly filled with inspiration to get started.

It’s kind of like that moment in a Sunday morning cartoon when a light bulb appears over the character’s head. There’s a spark. Nothing more. Action to come later

Step 2: Research Starting

Every idea needs time to bloom, right? 

This is where I start researching endlessly. Reading. Watching. Bookmarking. Filing things into folders I will never look at again. Falling down rabbit holes that feel adjacent enough to justify themselves.

Somehow, even with all this newfound wealth of knowledge, I’m now further away from understanding my original idea.

But guess what. I now know how to cook lasagna in a dishwasher.

Step 3: Avoid Starting by Thinking About Starting

This is the peak procrastination period.

I clean my workspace. Then organize my equipment for the second time this week. Visit Ash in her office. Make food. Go for a walk. Play with my dogs. Go for a bike ride. Play with the dogs again.

All of this feels productive in some way. But I’m still far from actually moving forward.

Eventually, I may choose a moment to sit down. Or I may not. Either way, I’m very busy preparing to begin.

Step 4: Self-Doubt

This is the moment focus finally shows up and immediately starts asking questions that don’t need to be answered yet.

I begin reviewing everything. Notes. Half-formed thoughts written during previous stages of avoidance. I start noticing holes in the idea. The act of problem-solving reveals even more problems.

Does this make sense?
Will anyone even care?
What’s the purpose?
What’s my purpose?

Well, that escalated quickly…

Letting the Process Be the Proces

For as long as it can take to finally begin, I’ve stopped dismissing the value of this phase and started recognizing it as part of the process itself. Because for me, it’s led to something quieter and more important.

A deeper understanding of myself.

My values.
My patterns.
My identity.

For any self-branded business owner, the line between who we are and what our business is can get dangerously thin. Over time, the work we do on ourselves begins to carry the same weight as the work we do on the business.

Still, feeling stuck isn’t always an identity issue. Sometimes it has nothing to do with the idea at all. Sometimes it’s the result of trying to force clarity before alignment has caught up.

And maybe that’s the real tension.

This phase is where some people feel tortured by their craft. Others find inspiration by loosening their grip. By letting the idea exist without demanding immediate performance. By allowing uncertainty to be part of the work, not a sign of failure.

When I first started this journey, being paid to be creative just sort of happened. I didn’t overthink it. Now, I can’t stop thinking about what I’m building, why I’m building it, and what I’m leaving behind.

Not because anyone is paying attention, but because I am.

Through this process, I’m learning to accept that showing up is still something. Whether I allowed curiosity to exist without guilt. Whether I trusted that movement doesn’t always look like momentum. Or whether I managed to stray outside the confines of my box.

Over the decades, I’ve learned that getting started doesn’t mean producing something right away. 

Sometimes it just means staying in the room long enough for the idea to realize it’s safe to exist…

If you’re a creative who feels stuck in the cycle of thinking, researching, and avoiding, this guide is a reminder that getting started rarely looks clean.

Many creatives I speak with work across photography, design, writing, filmmaking, and other creative practices. They are not lacking ideas or motivation. More often, they are caught between knowing they should start and feeling ready to do so.

If that sounds familiar, you are not alone. And if you are a creative looking for clarity, perspective, or simply a place to talk things through, you are always welcome to reach out and start a conversation.

– Brandon

The post A Creative’s Guide to Getting Started, Eventually… appeared first on Brandon Marsh Photo & Video Productions.

When I first started capturing architectural and interior design projects, I was contracted to photograph a beautifully designed home for a client located a little over an hour away from Toronto. But when we arrived, the homeowner changed their mind about the areas we were allowed to capture.

“You can’t shoot the bedroom or the ensuite,” she said. “It just feels too personal.”

Totally valid. It’s her home, her sanctuary. But for my client, it meant compromising the amount of shots that they would get from their investment. It would mean leaving out key elements of the product they delivered, which if they had known in advance, they might have reconsidered capturing the project.

I realized that these moments of access are rare. And when you get them, you have to make them count.

Whether it’s a family home, a commercial building, or a private residence, the opportunity to document finished work is something we should never take lightly.

It is a privilege, not a guarantee, just because you designed the space.

Every project you complete is a chance to build something bigger than just the final result—it’s a chance to build your brand, your reputation, and your future opportunities.

In the next sections, I’ll break down why so many designers and builders miss this window, how video can turn a single project into months of meaningful marketing, and practical ways you can start thinking differently about how you capture your work.

Why Referrals Alone Aren’t a Marketing Strategy

For decades, this industry has thrived on referrals. You build something great, people talk, and the work keeps coming. That makes total sense and honestly, it’s what most businesses strive for.

But here’s the thing:

Referrals aren’t a strategy. They’re a byproduct of doing great work.

When the market shifts, the pace slows, or the economy takes a dip, many firms realize they’ve never built a content strategy. And suddenly, the silence online starts to feel loud.

Still, I don’t think the issue is laziness or even resistance. Most professionals simply don’t see marketing as necessary, until it becomes urgent. And by then, they’re often unsure where to begin and responding in a panic.

Here’s the reframe:

Marketing isn’t about the spotlight. It’s about making your values visible to the right people. It’s about giving people the clarity and trust they need to confidently reach out. The more they understand your process, your values, and your personality, the more likely they are to come to you pre-aligned and ready to work together.

From Swipe to Story: Why Your Work Deserves More

We’ve all seen it: a stunning project gets shared online… and disappears in a scroll. That space, that design, that build took months of work, coordination, and vision. But in a blink, it’s gone.

This isn’t just a visibility problem, it’s a value problem.

We know that interior and architectural design is layered, intentional, and emotional. The best projects don’t just look good, they feel good! And that’s something photography alone can’t always communicate.

Take this project with Barzotti Woodworking, for example: we created a cinematic video to enhance their portfolio and repurposed it across multiple marketing channels. As you’ll see in the video below, we were able to take the original footage and reformat it for Instagram Reels, YouTube Shorts, TikTok, and any other platform that requires vertical (9:16) video.

That’s where video comes in. It’s immersive. It’s emotional. It captures intention, not just appearance.

What Video Brings to the Table (That Photos Don’t)

Great design is meant to be lived in, not just looked at. And when it comes to marketing your work, video helps people experience the spaces you create in a way that photos alone never could.

Video allows you to:

• Show how a space flows
• Capture texture and movement
• Highlight material transitions and lighting effects
• Tell the story behind the decisions
• Create emotional resonance

And there’s tangible business value too.

According to Wyzowl’s 2025 Video Marketing Statistics report, 84% of video marketers say video has directly increased sales.

In a high-ticket industry like custom homes, emotional storytelling makes a difference. Your clients aren’t just buying design, they’re investing in how that space will make them feel. Video helps them imagine their future, not just admire your past.

Explore more of our featured work in our Video Production Portfolio

Treat Every Project Like a Full Content Campaign

I am a firm believer in quality over quantity. With custom builds, it is rarely about volume and the fewer projects you do, the more you need to maximize them for marketing.

In our most recent shoot for Barzotti, we focused exactly on that, pairing quality photography with an engaging video in both landscape and vertical aspect ratios to enhance and maximize their marketing assets.

Many of my clients only complete a handful of full-scale builds or renovations per year. Out of those, only a few grant us permission to document them. But each one is an opportunity to create months of strategic content, if you plan for it.

Think of your project as a campaign, not a deliverable. For example:

• Start with a teaser or progress content
• Capture the final result in both photos and video
• Interview the designer and/or builder on their approach
• Edit shorter versions for reels and stories
• Use the assets for web pages, newsletters, and project pitches

The bonus? Evergreen content doesn’t expire. A strong video clip from two years ago can still be relevant for your About page, service offering, or award submission. And this is only the beginning of what can be achieved from a single build.

When you build a campaign, you build momentum.

Set Expectations. Protect the Experience

Homeowners rarely know what a professional production consists of. Many people assume you’re only there for an hour, snap a few shots, done! In most cases, a kitchen alone will take over an hour to fully document.

The reality is:

• There’s setup, lighting, staging, test shots, and various angles
• Video adds additional takes and transitions
• Then we have to reset everything and return the space to its original condition

And all of that happens in a lived-in or worked-in environment. Homeowners still need to cook, take a call, and potentially play with their dogs. You’re in their world for the day or more.

That’s why it’s so important to set expectations upfront out of respect for everyone. Communicate the time commitment. Explain why it’s worth it. And be as respectful as possible of their space and schedule. You have likely been a part of multiple productions, for them, this is a new and hopefully an exciting experience.

We always recommend a thank-you gesture to ease the experience:

• A cleaning service of their home after the shoot
• A gift card for home decor or groceries

Get creative and cater to their needs as they are helping you greatly. While this is not required, it goes a long way! When the homeowner has a good experience, they’re more likely to say yes again. And that might mean another project or just another open door. Regardless of any future opportunities, respect goes a long way.

Content Strategy Tips for Slow Seasons

Content creation isn’t just for completed projects.

In fact, some of the best storytelling happens before a project is fully finished.
When you’re in a slower season, it’s the perfect time to build your content library.

Here’s what I recommend:

• Progress updates: Capture casual behind-the-scenes shots
• Mood board walk-throughs: Record a voiceover explaining your design concept
• Client meetings or site visits: Share snippets (with permission) of how you collaborate
• Day in the Life content: Show the real, human side of your business

Important tip: Always shoot in both landscape and portrait formats—especially when using your phone. You’ll thank yourself later when it comes time to edit for different platforms. If you can only pick one, I always recommend landscape with your phone’s highest quality and give yourself room to crop. This allows you to use one take with various aspect ratios.

This is also a great time to repurpose.

Dig into your archives, re-edit older videos, pair them with new captions, or showcase the story behind them. You don’t always need to shoot new content, you just need to stay active and strategic.

If you want even more ideas for planning smarter, check out my Content Creation Blueprint.

Low-Lift, High-Impact Video Ideas

Not every project requires a full crew and a multi-day shoot. Every business today is expected to be a content creator and some of the most valuable content can come from simple, intentional moments that you can’t always plan ahead of time:

• Walk-and-talks: Have the designer explain decisions while walking through the space
• Voiceovers: Record reflections post-shoot and overlay them on footage
• Timelapse: Show a space transitioning from morning to night
• Close-ups of detail: Materials, movement, light transitions, etc. (those small moments people miss)
• Before/after transitions: Simple, effective, and emotional. A quick tip is to try to shoot the before photos how you expect your photographer to shoot the after photos.
• Project recap videos: Use old photos and drawings to tell the story of how the project came to life

And don’t limit this content to social. Use it to:

• Enhance your project pages
• Strengthen your proposals
• Build more meaningful newsletters
• Tell your story at trade shows
• Add dimension to RFPs and award submissions

This isn’t “extra content.” It’s your voice. And it has a job to do.

Don’t Just React. Adapt.

I talk about this inside my Content Creation Blueprint: If you wait until things slow down to think about marketing, you’re already behind.

Reactive marketing is stressful. It leads to rushed decisions and disjointed messaging.

Adaptive marketing is about staying one step ahead:

• Capturing content along the way
• Repurposing intentionally
• Planning each shoot like a long-term asset builder

Video, in particular, is an investment you can keep using:

• Re-edit for seasonal campaigns
• Swap voiceovers as your messaging evolves
• Crop, shorten, or reframe for different channels

Create once. Use it often. Let your content do the heavy lifting.

Trust Is Earned. Don’t Waste It.

In the world of custom home building, interiors, and architecture, your audience isn’t just hiring someone with technical skills. They’re hiring someone they connect with. 

Your audience wants to know how you think, how you solve problems, how you treat people. So when the opportunity arises and you’re invited back into the home you worked on, given full access, and trusted to create, treat it like the rare moment it is.

Respect the space. Plan ahead. Capture everything you can. Because trust, once earned, shouldn’t be wasted.

Design once. Capture everything.

Want to make your next shoot work harder for you?

If you’re planning a project and want to be more intentional about your content, let’s start a conversation.

Or if you’re not quite ready, grab my free Content Creation Blueprint.
It’s packed with practical ideas to help you market smarter, not harder, even if we never work together.

The post Why Every Interior Design & Architectural Shoot Should Include Video (and How to Do It Right) appeared first on Brandon Marsh Photo & Video Productions.

For those in design-driven industries, like architecture, interior design, and custom home building, showcasing your expertise through strong visual storytelling can make all the difference. Whether you’re sharing the evolution of a project or the craftsmanship behind your work, having some structure to your approach ensures you stay top-of-mind with the right audience.

In this article, I’ll share a few key insights from the blueprint and show you how to start making the most of your content today.

What is the Content Creation Blueprint and Why Do You Need One?

Imagine walking onto a project site with no blueprint or plan—just an idea in your head. The outcome would likely be chaotic, with constant adjustments and inefficiencies. Marketing works the same way. Without a structured content plan, most businesses find themselves scrambling to produce content last minute, often reacting to trends or short-term needs rather than executing with purpose. Trust me, I have been here many times with my own business, even as a content creator. The expectations placed on businesses to market changed drastically when we entered the digital area. 

This reactive approach can lead to inconsistent messaging, wasted resources, and content that fails to truly engage your audience. A Content Creation Blueprint helps you take control of your marketing by providing a clear, intentional roadmap that ensures every piece of content serves a purpose and contributes to your broader goals. Like many things in life, there will always be variables out of our control such as social media algorithms. That said, we can always have an influence on the outcome of our efforts.

Here’s how a structured blueprint benefits your business:

• Save time by planning ahead and repurposing assets efficiently.
• Increase visibility with a multi-platform approach that reaches your ideal audience where they are.
• Strengthen brand consistency across all marketing channels, ensuring a cohesive message.
• Tell your story that positions your brand as an authority and builds deeper connections with your audience.

Your content does more than promote your product or service… It builds trust and credibility! By sharing both the process and the results, you create deeper connections with your audience. A strong blueprint keeps your content focused and impactful, reinforcing your brand’s value at every touchpoint.

Inside the Blueprint: The Strategy You Haven’t Considered

Most businesses think they have a content strategy, but are they truly making the most of it? The Content Creation Blueprint goes beyond the basics, helping you uncover opportunities that are commonly overlooked.

One of the key features of the blueprint is an extensive checklist. A collection of ideas that span from what I believe is the bare minimum to more creative and less common approaches. Here’s a small preview:

• Showcasing a project? Go beyond the final product and document the journey from concept to completion. People love behind-the-scenes content. Not only is it entertaining but, it reinforces your professionalism and how your company shows up.
• Struggling with consistency? Learn how to batch-create content in a way that utilizes your budget efficiently and doesn’t cause you to neglect what you do best.
• Want deeper engagement? Highlight the impact your work has on people’s lives, share stories that resonate and reflect the purpose behind what you do. Collaboration with more people will always yield a greater reach and engagement.
• Looking to extend content lifespan? See how a single well planned shoot can generate multiple high-value assets to be used over time.

This is just a glimpse of what’s inside. The real question is… Are you telling the full story of your brand, or just scratching the surface?

The Blueprint Is Just the Beginning

These strategies are just the start. The real power of a Content Creation Blueprint is that it transforms how you think about content. It is not as a one-off marketing task, but as an ongoing asset that grows your brand over time. Even if growth isn’t your current focus, maintaining your presence in the digital era is the minimum requirement to support long-term success.

If you’re ready to take control of your content strategy and start marketing with intention, download the full Content Creation Blueprint now.

So what’s next?!

Great content isn’t just about visibility, it’s about longevity. Shortcuts might bring quick wins, but they don’t build brands that last. The best results come from thoughtful, strategic content, created with purpose and collaboration.

The Content Creation Blueprint isn’t just a guide, it was designed to help shift your perspective and inspire you to think beyond the surface. It’s about being less reactive and more proactive. When you align with the right creative partners, you build something more meaningful—something that resonates far beyond a single campaign.

Wherever you’re headed, I hope this helps you create with more clarity and purpose.

? Have questions or just feeling inspired? Drop them in the comments below or reach out, I’d love to hear your thoughts!

The post The Content Creation Blueprint: Work Smarter, Create Better, Market with a Purpose appeared first on Brandon Marsh Photo & Video Productions.

The Comfort Zone

The simple answer is that there is comfort in playing it safe. Safety is seen as predictable and logical, particularly for those fixated on ROI, leading to marketing strategies that, frankly, border on boring. This conservative approach leads to uniformity, where companies using the same marketing professionals—photographers, videographers, and agencies—start to look and sound alike, blending into a “sea of sameness.” This is why healthy competition exists. Without it, there would be no driver for innovation and diversity across an industry.

It’s imperative to remember that micro changes in how you present your brand can lead to macro results. As James Clear articulates in Atomic Habits, even a 1% change can significantly influence outcomes over time. You can start small by reviewing your current marketing materials and identifying elements that feel generic or outdated. Introduce micro changes that better reflect your unique brand identity, whether it’s through updated visuals, a refreshed tone of voice in copywriting, or innovative formats for your campaigns. You don’t have to do a complete rebrand to begin working towards who you want to become.

“Making a choice that is 1 percent better or 1 percent worse seems insignificant in the moment, but over the span of moments that make up a lifetime, these choices determine the difference between who you are and who you could be.” – James Clear

As a commercial photographer and videographer who has worked in various genres over the years, I’ve witnessed first-hand how the same familiar patterns and choices in marketing can mute the unique qualities of the most talented and credible companies. It’s time to make a shift and dare to be different, not just in design but in how you market your skills.

Shifting From Reactive to Adaptive Marketing

In the last two decades, rapid changes have forced many companies into a reactive stance, constantly adjusting to the latest trends or disruptions. Yet, this wasn’t always the case. Back in the 80s and 90s, strategic, well-planned campaigns were the key to marketing success. Today, we need to rediscover that proactivity with a modern flair. Adaptive marketing isn’t just about quick responses but anticipating changes and strategically aligning campaigns to meet future demands while staying flexible in execution.

Let’s think about what it takes to construct a building or develop a cityscape. It requires extensive forethought—from environmental studies to detailed blueprints—well before breaking ground. This meticulous planning fosters resilient, multi-generational communities. Similarly, effective marketing demands foresight and collaboration, laying a solid foundation that not only supports growth but also withstands inevitable market shifts. Map out your marketing campaign with the same precision as a city planner would approach a new development.

Few could predict the impact social media would have on how we connect and distribute our message. In fact, many of us are still trying to grasp how to get the most out of these platforms. But those who were adaptive in the beginning were the ones who won. It’s time to look ahead and recognize that marketing shouldn’t be handed over to Susan in accounting. You need the right team whose sole focus is to predict and produce so you can focus on what you do best.

“It’s time to look ahead and recognize that marketing shouldn’t be handed over to Susan in accounting.”

The Buzzword: Innovation

These days, it seems “innovative” is a buzzword every company wants to claim. But true innovation means more than just saying the word—it’s about setting trends, not following them. Take Apple, for example. Their “Think Differently” slogan wasn’t just about their products; it was about how they presented them to the world. They stood out because they were willing to explore uncharted territory, offering unique solutions and perspectives.

If you truly want your company to be innovative, you can’t shy away from taking risks and trying what others won’t. Consider setting aside a small budget for experimental marketing tactics—think of it as “play money.” True innovation often comes from assembling the right team with the freedom to experiment. One common mistake companies make is only looking within their existing network for solutions. However, real innovation often requires fresh eyes to challenge prevailing assumptions and push boundaries. That’s why relying on Susan from accounting to manage your social media marketing efforts might not be the best approach. She already up to her eyeballs in numbers.

“We need to get innovative about the term ‘innovative.’”

It’s Time to Introduce a New Lens

Each photographer and videographer brings a unique lens to the world. This is why I don’t really view my peers as competition. It’s not just the quality of images or videos that sets us apart; it’s how we interact with clients, our approach, and our perception of literally everything.

Imagine if several photographers shot the same beautiful cottage surrounded by mountains on a calming lake with the perfect dramatic sky. Everyone, even those who aren’t professional photographers, could take a beautiful photo. The subject is innately captivating. But no two pictures would be identical. Each would reflect a different interpretation that is shaped by their unique perspective.

Don’t get me wrong, I am a firm believer in loyalty. However, when it comes to uniform marketing strategies, something has to be challenged. Partnering with a diverse range of creatives can breathe new life into project presentations, ensuring they stand out in a competitive market.

A Call to Action: Embrace Risk in Marketing

Just as taking design risks can set your architecture or design firm apart, so can taking risks in your marketing strategies. It’s about being bold enough to let your marketing mirror your creativity in designs. As a commercial photographer and videographer, it is my goal to help you tell that story—not just to showcase your projects but to reveal the full experience.

Many companies believe, “Our work speaks for itself!” However, in a crowded market, that’s not enough to truly stand out. It’s more crucial to communicate who you are and how and why you do what you do rather than just what you do. It’s time to invite your audience behind the scenes to show them your raw story. This is what leads to trust and credibility as, over time, the viewer doesn’t need others to validate you; they will have established their own opinion and are more willing to take calculated risks.

Your Opportunity Awaits

If you think about it, we all work in an industry focused on creating visions that stand the test of time. Your choice of marketing partners should be no different. By collaborating with different creatives, you open doors to fresh, impactful perspectives that do more than showcase designs; they redefine how those designs are perceived and experienced.

Let’s work together to ensure your firm is not just seen but remembered for the unique perspectives and innovative solutions you bring to the industry.

The post High Cost of Playing it Safe in Marketing Architecture & Interior Design appeared first on Brandon Marsh Photo & Video Productions.

Understanding the difference between architectural photography and real estate photography is key to grasping the pricing gap when comparing quotes from photographers.

Real estate photography generally involves 1–2 hours spent capturing each room of a home in a quick, documentary style. These images are processed with basic edits, often leaving finer adjustments undone to keep costs low. Real estate photography typically falls within a budget of $200–$500 and is intended for short-term use on MLS listings, aiding in the sale or rental of properties. The primary goal is informational—to entice buyers to visit the property in person.

In contrast, architectural photography focuses on creating images with a longer lifespan, higher quality, and deeper purpose. While MLS images are disposable after a sale, architectural photographs represent your company’s capabilities and design vision for years to come. These images are your portfolio and brand identity, much like a well-crafted piece of furniture, these images are designed to endure and maintain their relevance over time.

Architectural photographers invest time to understand the story behind a space, its design, and its functionality. They showcase this story through thoughtful composition, lighting, and color balance, sometimes incorporating human elements for scale and relatability. Images are meticulously processed to remove distractions and highlight the craftsmanship and design.

This level of care and quality demands more time and resources. Architectural photography projects often span at least a week, including planning, communication, 1–2 days of scouting and shooting, and post-processing. Rates typically range from $1,500–$5,000 per day on location, plus additional fees for image retouching and usage rights. These rates may vary based on location, the photographer’s qualifications, and their level of expertise.

So, How Much Does an Architectural Shoot Actually Cost?

This is one of the most common questions we hear, and the answer is more complex than you might think. Many factors influence the overall cost of a shoot, including time, resources, and project scope. To provide an accurate quote, we ask a series of questions to better understand your needs:

Questions to Consider for an Accurate Quote

1. What does your company specialize in?
   Different industries—architects, interior designers, contractors, manufacturers, hotels, or landscapers—have unique photography needs. Some projects may cover 2-3 locations in a day, while others require a full day or more for a single location.
2. Where is the project located?
   Location impacts logistics, including travel planning, gear transport, and availability within your timeline.
3. Rushed images not only strain your budget but also compromise the final quality of the work. High-quality results require proper attention to detail, which is best achieved with sufficient lead time.
4. What is the project scope or focus?
   Sharing a shot list, reference photos, or a virtual walkthrough helps us determine the compositions needed and estimate the time for each shot. Some images may require complex compositing for polished results.
5. Where will the images be used?
   Understanding usage—whether for web, print, advertising, or PR—affects image specifications, cropping, and licensing fees.
6. How many images do you need?
   We prioritize quality over quantity because a strong portfolio relies on clarity, consistency, and impactful storytelling. One thoughtfully composed image can have far greater impact than multiple mediocre shots, making your brand and work stand out effectively.
7. What is your budget?
   Understanding your budget helps us create tailored quotes that maximize the value of your investment while ensuring efficient use of time and resources. We typically provide two options: one designed to optimize your budget and another that strikes a balance between cost and added features, allowing you to choose the best fit for your needs.
8. Are you collaborating with other vendors?
   Cost-sharing agreements with collaborators (e.g., builders or designers) can significantly reduce your expenses.

What Should Your Budget Be?

Determining your budget is a personal decision, but it should account for factors like travel, photography time, styling, post-processing, image usage, and the value of the project itself.

The Business Development Bank of Canada (BDC) recommends the following marketing budget guidelines:

• B2B companies: 2–5% of revenue
• B2C companies: 5–10% of revenue

For photography and videography, consider what your company can afford relative to the project’s profit and long-term value. If your goal is to grow brand awareness and increase profits through marketing, it’s advisable to budget toward the higher end of these percentages. Investing in professional, high-quality content will elevate your marketing efforts, strengthen your brand presence, and deliver lasting returns on your investment.

Start the Conversation

We specialize in crafting timeless images that authentically represent your brand’s story and vision. Whether you’re looking to elevate your portfolio or create standout marketing materials, we’re here to help.

Ready to get started? Contact us today to discuss your project and learn more about our process. Let’s make your vision a reality!

The post The Costs Behind Architectural & Interior Design Photography appeared first on Brandon Marsh Photo & Video Productions.

Our process is designed to make your experience seamless and efficient. Once we receive the relevant details about your project, we’ll develop a customized quote and timeline that clearly sets the goals and vision for your shoot. Together, we’ll determine the scale of the shoot—whether it requires a full day, or multi-day session—depending on the complexity and scope of your project.

Once the details are finalized, we’ll secure your shoot date with a 50% deposit and a signed terms and conditions contract.

For first-time clients, we encourage learning more about the distinctions between architecture photography and real estate photography, so you can better understand the value we bring to your project. Explore this topic further.

If your project involves multiple collaborators—like interior designers, contractors, or builders—we highly recommend exploring our cost-sharing option. It’s a practical way to split expenses while maximizing the marketing value for everyone involved. Learn more about cost-sharing here.

Pre-Production

This is where the foundation for a successful shoot is laid. A well-executed shoot begins with thoughtful planning and preparation. Once your booking is confirmed, we’ll schedule a creative call to discuss your project in detail. During this call, we’ll explore your goals, identify potential challenges, and create a strategy for showcasing your space at its best.

To streamline the process and reduce project costs, we often recommend a virtual walkthrough. You can take us through the space via video call, allowing us to identify key features, lighting needs, and areas that may require extra attention. For most projects, this eliminates the need for in-person scouting while still ensuring we capture every important detail.

We’ll also ask you to provide photos or videos of the space, taken with your phone. These images help us better understand the environment, assess potential challenges, and prioritize what’s most visually compelling. For larger-scale projects like commercial spaces or custom builds, an in-person scout may still be necessary, and we’ll include this in your estimate if required.

By collaborating closely with you during pre-production, we ensure that the shoot day runs smoothly and efficiently, delivering imagery that captures your space in its best light—both literally and figuratively.

The Shoot Day

On the day of the shoot, my team will arrive promptly at the agreed-upon location. We’ll begin with a walkthrough to align on the vision for the day and finalize the order of production. During this walkthrough, we’ll also study how natural light interacts with the space, determining the optimal sequence for capturing each shot throughout the day.

Our shoots are highly collaborative. Using tethered capture on a laptop or tablet, we’ll review each image in real-time, allowing for on-the-spot adjustments to styling and composition. This ensures every image aligns with your vision and highlights the best features of your space. Typically, this is where the final images are selected, though in many cases, a proofing phase may follow to refine the selection further.

You’re welcome to be as involved in the process as you’d like. Whether you prefer to provide active input or trust us to work independently, we’ll ensure your vision comes to life. If you or a representative cannot attend, rest assured that we’ll apply our expertise to deliver imagery that perfectly reflects your goals.

Post-Production

After the shoot, we’ll carefully review and curate the best images within 24–48 hours, creating a proofing gallery for your selection. These unretouched images focus solely on composition, giving you a clear idea of the visual possibilities. Once your selections are made, the real artistry begins.

Our post-production process involves detailed retouching, including advanced techniques like compositing, color correction, and perspective adjustments. Each image is meticulously refined to meet the highest standards, ensuring the architectural integrity and design intent are beautifully showcased. Post-production often requires as much time—or more—than the shoot itself, as we craft images that resonate with your audience.

You can expect your first review of retouched images in approximately two weeks of your submitted selections. We include one round of retouching revisions to ensure the final images align perfectly with your expectations.

Delivery & Usage

Once the images and/or videos are finalized, we’ll deliver them in organized ZIP files via a secure download link. For Photography, you’ll receive two sets of files:

• Print-ready images: Optimized for brochures, magazines, and other physical marketing materials.
• Web-optimized images: Perfectly formatted for websites, social media, and online campaigns.

For Video productions, all file needs will be discussed during the pre-production phase.

Your download link will remain active for 3 months, and we recommend making multiple backups of your final files for safekeeping. If you wish to purchase additional unprocessed files, please do so within three months of delivery, as we only guarantee storage for that period.

Ongoing Support

Welcome to the family! We deeply value long-term relationships and aim to be a trusted partner in your success. Beyond delivering exceptional images and videos, we’re here to support your marketing efforts and help you tackle your content challenges head-on.

For clients seeking consistent, high-quality content throughout the year, we offer retainer options tailored to your unique needs. Retainers allow us to work with you on a long-term basis, providing:

• Scheduled shoots aligned with your seasonal campaigns, product launches, or milestones.
• Content strategy support, ensuring a cohesive approach to visual storytelling.
• Consistent branding across all imagery and video assets.
• Preferred rates and priority scheduling for retainer clients.

By collaborating with you on a regular basis, we can anticipate your needs, optimize production timelines, and help you maintain a strong, engaging presence in your market.

We also love to see how our clients use our work—whether it’s in print, online, or on social media. Share your campaigns, tags, or materials with us, and we’ll happily amplify your reach through our own channels. Together, we can create a dynamic partnership that not only elevates your brand but also strengthens your connection with your audience.

Let’s create a partnership that brings your companies marketing to life. Whether you’re looking for a one-time project or a long-term collaboration, we’re here to support. Let’s chat!

The post Our Process: Architecture & Interior Design Productions appeared first on Brandon Marsh Photo & Video Productions.

Cost-sharing is an incredibly efficient way to showcase the beautiful results of your project while saving money, time, and effort. This collaborative approach allows all contributors—architects, interior designers, builders, engineers, landscapers, and more—to join forces and split the cost of hiring a professional photographer or videographer. The result? Beautiful, cohesive visuals that highlight everyone’s work while eliminating the hassle of multiple site visits.

Let’s break this down step by step!

Step 1: Understanding Image Licensing

Before diving into cost-sharing, it’s important to understand image licensing. When you hire a photographer or videographer, you’re not purchasing the images outright. Instead, you’re buying a license—a legal agreement that grants you specific rights to use the images for marketing or promotional purposes.

Under Canada’s Copyright Act, photographers own the images they create. This is similar to how architects retain ownership of their designs, even when the building itself belongs to the client. While you can use the images to promote your work, they can’t be resold or distributed beyond the terms of the license.

In a cost-sharing arrangement, all contributors receive equal licensing rights to the final images, ensuring fair and consistent use across the board.

Step 2: Organizing the Collaboration

Cost-sharing starts with one party taking the lead. This could be the architect, designer, or contractor who’s motivated to document the project. They identify other contributors who played a key role—such as landscapers, product manufacturers, or engineers—and invite them to join the cost-sharing agreement.

The best collaborators are those that can benefit from the whole image set. If they are a contractor needing one or two images, then they are more suited to license individual images after the shoot.

Step 3: Creating the Quote

We provide an initial quote based on the scope of the project, location, and specific needs of the lead client. This covers:

• The spaces or details to be captured.
• Any special requests (e.g., close-ups of custom finishes or specific features).
• Logistics like staging, timing, travel, or access requirements.

For each additional collaborator, we charge a licensing fee equal to 30% of the total project cost, which is added to the overall fee. The combined total is then divided equally among all participants leading to savings or to get more out of your budget.

Step 4: Shared Costs—An Example

Here’s how the math works with four contributors total (including the lead client):

• Initial project cost: $3,500
• Licensing fee per additional contributor: $1,050 (30% of $3,500)
• Three additional contributors: $1,050 × 3 = $3,150
• New total cost: $3,500 + $3,150 = $6,650
• Cost per party (four participants): $6,650 ÷ 4 = $1,662.50

Instead of each party paying $3,500 individually and all the other work involved, everyone pays $1,662.50, saving over 52% while receiving cohesive visuals to market the project as a collective.

Step 5: Scheduling the Shoot

Once everyone is on board, we schedule the shoot, streamlining the process to avoid the hassle of coordinating multiple sessions. This reduces disruptions to the property and ensures the final images flow seamlessly.

The pre-production phase is critical for setting the stage and planning every detail that can influence the final results. If you have specific needs or requests, this is the perfect time to share them. We’ll address the many variables—like timing, staging, and lighting—to ensure the shoot goes smoothly and delivers exceptional results.

Step 6: After the Shoot

After the shoot, all contributors will receive a proofing gallery to select their preferred images. If multiple parties are selecting images, we work together to ensure selections overlap. Once the final selections are confirmed, we proceed with retouching.

When retouching is complete and all parties have settled their balances, you’ll receive a download link to the professionally retouched images, complete with equal licensing rights. These images are ideal for portfolios, websites, social media, and other marketing materials, presenting your work in the best possible light.

For contributors who choose not to participate in cost-sharing upfront, individual image licenses can still be purchased later at 10% of the total project cost per image—but joining the cost-sharing arrangement offers the best value and ensures you’re part of the collaborative process.

Why Cost Sharing Makes Sense

1. Save Money:
   Cost-sharing reduces individual expenses dramatically while still providing access to professional, polished imagery.
2. Influence the Narrative:
   High-quality, cohesive visuals ensure your hard work is represented accurately and beautifully in the marketplace. Poor-quality or mismatched photos can undermine the entire project and reflect poorly on everyone involved. Cost-sharing lets you present a unified story.
3. Streamline Logistics:
   Coordinating a single shoot minimizes disruptions. Multiple shoots not only inconvenience occupants (especially in offices or commercial spaces) but can also result in inconsistent visuals that fail to tell a cohesive story.
4. Amplify Reach:
   By collaborating with other contributors, you can multiply exposure. Sharing unified, professional imagery across all parties’ platforms—with consistent tags, mentions, and hashtags—builds momentum and increases visibility for everyone involved. Suddenly, you’re part of a team that’s elevating each other’s brands.

It’s Time to Collaborate

Imagine the potential when your team works together to present your project as a unified masterpiece. From custom homes to commercial spaces, cost-sharing creates the perfect blend of financial savings, consistent storytelling, and elevated marketing.

Why settle for fragmented efforts when you can amplify everyone’s impact through collaboration? Start the conversation with your team, suppliers, and collaborators today. Have questions? Reach out to us via our contact page—we’d love to help you create a smarter, more effective marketing plan for your next project.

The post Cost Sharing: A Guide for Architects, Interior Designers & Home Builders appeared first on Brandon Marsh Photo & Video Productions.

#1. Creative Fee

The creative fee forms the foundation of pricing structures and encompasses various aspects of the photography service. It is usually the bulk of an invoice, but it is the most important fee for everyone involved. It covers pre-production planning, production costs, overhead expenses, and the photographer’s time and expertise. The creative fee is essential for sustaining the photographer’s business and supporting the quality of service provided. Below is a more in-depth breakdown of what it takes to do our job.

• Pre-production: Planning, Meetings, Scouts, Administrative tasks, etc.

• Production: The time involved, staff, equipment, insurance, food, travel, and other expenses.

• Costs of Doing Business: Studio, Phone, Internet, Computers, File Storage, Materials, Marketing, Networking, Taxes, etc.
• Vision & Experience: Years of education, previous work experiences, networks, resources, problem-solving skills, and most importantly, a creative eye.

In some cases, the Creative Fee also includes standard licensing rights for images purchased from the shoot, which may include usage for editorial, brochures, website, social media, competitions, trade magazines, etc.

In some situations, you may see “Day Rate” as an alternative to a creative fee. This term is misleading and often leads to clients thinking photographers earn thousands for just one day. However, this fee covers more than a day’s work. Contrary to the misconception of high hourly rates, a large percentage of the industry lacks education on how to price themselves and will barely make above minimum wage after expenses—leading to the photographer closing their books and putting the client in the difficult position of having to find a new source for their content creation—one of the many reasons that cheaper isn’t better.

#2. Retouching/Post Production

Retouching/Post-production fees are designed to cover the time, knowledge, and tools to bring together the final images post-shoot. Many hours are spent perfecting each frame, from blemish removal to color correction. Clear communication and agreements regarding post-production services are essential for managing client expectations and delivering high-quality results. It is expected that the post-production work will consume as much time, if not more, than the production itself.

To take this a step further, there is a common misconception that all images captured will be provided to the client. It’s essential to recognize that the photos are our primary “Product.” Each image is carefully crafted and sold as an individual license to use the product. The production and client experience needed to create the final product is our primary “Service.” Some photographers like to include a set number of images within their creative fee, but anything additional will always come at an extra cost. Please review the details closely, as some photographers don’t include pictures in their creative fee. This can make it easier to requote the client or allow them to estimate changes when accommodating their budget.

#3. Image Usage Licensing

Image usage licensing dictates the parameters of how it may be used. Licensing agreements are provided to clarify the uses, such as editorial, commercial, or personal use, and outline any limitations or conditions. Understanding image usage licensing is essential for ensuring compliance with copyright laws and protecting both the photographer’s and the client’s interests.

You might think, “I own the images because I hired the photographer,” but that’s not necessarily true. Misunderstanding this could expose you to the risk of copyright infringement. Consider this scenario: Suppose the photographer you hired didn’t specify anything about licensing in their contracts or invoices. Years later, they decide to enforce licensing terms and contact you to restrict usage or demand extra fees. Without clear documentation of a usage license, the photographer could potentially pursue a copyright infringement claim. While this situation is ethically questionable, I’ve heard of past situations like this, which could result in significant consequences for engaging with an inexperienced photographer.

Here is a more in-depth article that can help you Understand Photo Usage Licensing and Copyright.

Additional Terminology

While the above terms are essential, the additional terminology below will equip you with understanding other common line items and contractual terms.

Assistant

An indispensable and non-negotiable member of the team, the assistant plays a crucial role in ensuring smooth sailing on set. They’re typically found setting up equipment, adjusting lighting, organizing props, ensuring we eat, and so much more. They’re the unsung heroes working behind the scenes. Their expertise and assistance contribute significantly to the success of a shoot and should be treated no less than anyone else on set.

Allowances

Budgetary provisions for prop rentals, food, refreshments, transportation, and other incidental expenses are essential for keeping a shoot on track, but it is hard to predict the cost. A pre-negotiated budget to streamline reimbursements from the client for miscellaneous expenses incurred throughout the project. This is typically for more significant assignments to ensure that every aspect of the production is accounted for and executed seamlessly.

Buyout (Transfer of Copyright)

A buyout, or transfer of copyright, involves a hefty one-time fee that grants the client full ownership rights to the image. Once purchased, the photographer relinquishes all usage rights, removing any need to seek approval from the original creator. The creator must now seek approval from the new owner for usage. This option provides clients exclusive control over the use and distribution of the image. It is common for clients to think they need a buyout, but you don’t, as there are other generous licensing options available that won’t break the bank and still provide you with a ton of freedom.

Contractor

Contractors are extra crew members who are required to get the job done. This may include contracting a makeup artist, stylist, retoucher, camera operator, producer, etc. Contractors are hired for their specialized skills and expertise to enhance the final product, ensuring that every aspect meets the client’s vision and objectives. This is all dependent on the demands of your project. Remember, one person can’t do it all!

Cost-Sharing

Cost-sharing is when multiple contributing parties split the cost of hiring a photographer to capture a project. Whether architects, interior designers, product manufacturers, or other contributors, each party shares in the investment, which is reflected in the collective imagery produced. Cost-sharing fosters collaboration and allows for the creation of high-quality content that benefits all involved. Learn More Here

Copyright & Intellectual Property

As defined by the Government of Canada, “Copyright is the exclusive legal right to produce, reproduce, publish or perform an original literary, artistic, dramatic or musical work.” The creator of a work is typically the owner unless the creator is an employee under contract or there is another agreement in place to assign ownership of the copyright.

Understanding copyright is essential for ensuring clarity regarding usage and distribution rights, protecting both creators and clients. Clear agreements and contracts outlining copyright ownership and usage rights are crucial for avoiding disputes and legal issues. We are looking to work together, not against each other, which is why contracts should always be read and understood before signing.

Exclusive

Exclusive use grants the client sole rights to the image, prohibiting further distribution or licensing. This ensures exclusivity in branding and marketing efforts, allowing the client to remain unique in their content. Exclusive use agreements typically specify the duration and scope of exclusivity and may not always be indefinite. The photographers’ use would be limited to a portfolio and general marketing material as predetermined in the exclusivity agreement.

Non-Exclusive

Non-exclusive use grants clients usage rights while allowing photographers to license images to other parties. This is the lowest-cost option and is ideal for collaborative projects where multiple stakeholders contribute to the final product. Non-exclusive use agreements typically specify the scope and duration of usage rights granted to the client. The client will not have the right to redistribute or resell the content to any other party. This is the most common license for architecture/interior photography, where multiple parties are involved in creating the final space.

Third-Party Usage

Third-party usage involves employing external images or assets not created expressly for a particular project. This approach enhances visual storytelling while minimizing production costs. Third-party assets may include stock photos, illustrations, graphics, or other creative elements sourced from external providers. Clear agreements regarding third-party usage rights and licensing terms are essential for avoiding copyright infringement and legal issues.

Another thing to consider…

Every creator has personal life expenses, which are factored into their pricing. For instance, a photographer living in Toronto or Los Angeles will have an inflated cost of living, resulting in higher rates. However, it’s important to note that higher rates don’t necessarily guarantee a higher quality investment. Instead of solely focusing on pricing, hiring based on the photographer’s style and personality is recommended. In this industry, pricing shouldn’t be the primary variable, as the cost range for these services can sometimes feel like the Wild West.

Photography isn’t just our passion; it’s our livelihood, supporting ourselves and our families. Understanding the financial realities we face both personally and professionally is vital for recognizing the actual value of our work and ensuring our continued ability to create for your business in the future.

Clarity should be your priority as you consider future proposals. Don’t hesitate to ask questions if anything is unclear, and seek clarification on any processes that may seem ambiguous. A fearless and open collaboration between you and the photographer is the cornerstone of crafting an unforgettable visual narrative that will truly captivate and inspire.

Whether you’re curious about our pricing structure or eager to discuss your upcoming project, we’re here to chat. Let’s connect and explore how we can bring your vision to life!

The post Decoded: Understanding Photography Pricing Terminology appeared first on Brandon Marsh Photo & Video Productions.