Bhatnaturally

Best new creative ads: Ugaoo, ChatGPT ‘Teacher’s Day’ and more

bhatnaturally — Sun, 06 Sep 2026 13:39:57 +0000

Every week, I attempt to share a curated list of clutter-breaking new creative ads. Most ads are ignored – a fate worse than being disliked. So the most important job of any ad is to be noticed. It’s a huge achievement if its noticed, liked and discussed or shared. Here is my hand-picked list of [...]

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Best new creative ads of the week: Mac Mini, Zomato and more

bhatnaturally — Sun, 30 Aug 2026 06:05:58 +0000

Every week I attempt to publish a curated list of best new creative ads. Occasionally I share views on trends in the ad industry. This week, new creative ads from Apple for Mac Mini, a Rakshabandhan related ad from Zomato and more. Snickers: behaving like a troll Ad campaigns based on a universal consumer insight [...]

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Best new creative ads of the week: Flipkart, Channel4 and more

bhatnaturally — Mon, 24 Aug 2026 06:25:58 +0000

Every week, I attempt to share a curated list of best new creative ads. Getting an ad noticed is itself a big achievement. Only a handful of ads are noticed and then appreciated, discussed or shared. In this week’s compilation: ads from Flipkart, Channel4 of UK and more. Flipkart & Netflix: entertainment ka pardah Earlier [...]

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MakeMyTrip, LG, Bayer and more: top new creative ads of the week

bhatnaturally — Sun, 16 Aug 2026 05:18:51 +0000

Every week, I attempt to share a curated list of top new creative ads. Such ads pass the first test of advertising – get noticed and then go on to be remembered or shared. This week: ads from MakeMyTrip, LG, Bayer and more. MakeMyTrip & Ministry of Tourism: stories & memories MakeMyTrip and the Ministry [...]

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Best new creative ads: IKEA, Cadbury Celebrations, Snickers and more

bhatnaturally — Sun, 09 Aug 2026 06:06:55 +0000

Every week, I attempt to share a curated list of best new creative ads. Occasionally I comment on topics relevant to the ad industry. In this week’s creative compilation: ads from IKEA in Belgium, Cadbury in India and more. IKEA: price per moment I have long argued that value for money is mistakenly attributed to [...]

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Best new creative ads: Dhan ki bhasha, SAP, Noice and more

bhatnaturally — Sat, 01 Aug 2026 10:41:22 +0000

A weekly compilation of best new creative ads is my small tribute to ad agency teams. Ad agencies are expected to produce clutter-breaking work even when briefs aren’t clear, approval process is unfair and budgets aren’t available. In that context, getting noticed itself is a big win. This week my curated list includes ads from [...]

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Best new creative ads: BBC, Berger Paints, GTI ad more

bhatnaturally — Sat, 25 Jul 2026 11:36:29 +0000

Every week I attempt to curate a list of top new creative ads. It’s a small tribute to the efforts of ad agencies across the globe. Creating clutter-breaking creative ads is not easy. In fact, a majority of ads are not even noticed by consumers. In that context for an ad to be noticed, liked [...]

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Best new creative ads of the week: Rustomjee, FIFA World Cup, National Geographic and more

bhatnaturally — Sat, 18 Jul 2026 06:46:16 +0000

Every week I attempt to compile a curated list of clutter-breaking creative ads. I know how difficult it is to create ads that are noticed (the primary task for any ad) and recalled. This week: few tactical ads related to FIFA World Cup and more. Rustomjee: breaking category codes Think of a real estate brand [...]

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Select Cannes Lions 2026 winners, tourism ad for Croatia and more: best ads of the week

bhatnaturally — Sun, 28 Jun 2026 10:04:45 +0000

The advertising world is celebrating winners at Cannes Lions 2026 this week. My handpicked list of winners (among the many case study films showcased in ad portals) and few others I noticed over the last week or so form part of my weekly compilation. John Malkovich for Croatia: hear it’s beautiful Marketing a country as [...]

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Uber Eats, Taylors of Harrogate and more: best new creative ads

bhatnaturally — Sun, 14 Jun 2026 13:46:23 +0000

Every week, I attempt to share a curated list of new clutter-breaking creative ads. This week, ads from Uber Eats, The Hindu, Taylors of Harrogate and more. Uber Eats: who could cook at a time like this? Another film starring Gordon Ramsay where he is his rude self and berates people. But instead of feeling [...]

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