Aliko Dangote, Africa’s richest man and CEO of Dangote Industries has unleashed a bold call to action: Africa must stop shipping raw materials abroad and start processing them at home. Speaking recently, he slammed the continent’s addiction to exporting unrefined resources like oil, minerals, and crops, while importing costly finished goods, draining billions in value. […]

The post Africa Must Build Brands, Instead Of Exporting Commodities – Dangote first appeared on Brand Communicator.

Poised to position the country as a destination brand to the world, the Federal Ministry of Art, Culture and Creative Economy is set to unveil a global cultural extravaganza at the United Nations General Assembly (UNGA)  on  September 24th, 2024, through its flagship initiative Destination 2030 Nigeria. This was revealed in a statement signed by […]

The post Destination Branding: FG Set To Showcase Nigeria’s Cultural Heritage At UNGA 2024 first appeared on Brand Communicator.

As Nigeria welcomes a new Minister for Information and National Orientation, the nation stands at a critical juncture. The Ministry of Information plays a pivotal role in shaping public perception, promoting government policies, and fostering national unity. To ensure success in this vital role, The Integrated Marketing Communications (IMC) industry has shown its readiness, as […]

The post Setting Agenda For New Information Minister first appeared on Brand Communicator.

It is a given that effective corporate communication is the cornerstone of success for organizations worldwide. Yet, amid the dynamic shifts in technology, public sentiment, and media consumption, the realm of corporate communications remains enigmatic and, at times, misunderstood. In this opinion piece, Godfrey Adejumoh, an eminent authority in the fields of Public Relations, Sustainability, […]

The post Unraveling the Misunderstood World of Corporate Communications first appeared on Brand Communicator.

In this era of globalization, the modern-day workplace has evolved as women can no longer grieve being marginalised. The issues of diversity, equity and inclusion have become the centre of public discourse. With the spate of change in the modern workplace, the proverbial ‘wall’ between the male and female professional has reasonably cracked wide open. […]

The post Workplace Beyond Gender first appeared on Brand Communicator.

TikTok is perhaps one of the most misunderstood and underestimated platforms to hold court in the current zeitgeist of social platform usage. Boasting the top spot in app downloads for 2020 and having totted up billions of downloads globally to date, it is fair to say the platform has proved itself on the world stage […]

The post How can brands get started on TikTok in 2021? first appeared on Brand Communicator.

By Tunji Faleye Introduction The 2019 General Elections has once again brought to the front burner the crave for foreign Public Relations firms by Nigerians politicians to carry out their communication services in spite of  abundant professionals in the country.  Like 2015, it is indeed sad that politicians and their political parties failed again to […]

The post 2019 General Elections: Between Politicians, PR Experts And The Way Forward first appeared on Brand Communicator.

By Jeremiah Agada Building brand awareness and successfully interacting with consumers is a crucial part of marketing today. Conversely, content has always remained a valuable currency of marketing, and video content is one of the methods many advertisers explored to improve consumer interactions and brand awareness in 2018. Globally, video is expected to form a […]

The post Advertisers, Mobile/OTT Videos And Remarkable Online TVCs In 2018 first appeared on Brand Communicator.

By Feyi Olubodun The below article is a keynote Address delivered at the launch of the Nigeria chapter of the IAA (International Advertising Association), on the 31st May 2018 by the author. Shakespeare once said, “A man in his life, plays many parts in his time.” While I am many things in this industry, including […]

The post Get Skilled, Get Paid, Stay Proud first appeared on Brand Communicator.

Pitching to clients can be both arduous and exhilarating. The Drum Chip Shop Awards judges share their experiences of projects that they thought might never make it out of the boardroom. Will Rust, Executive Creative Director, Ogilvy Denmark: Potatoes on Mars The client, an old friend of mine, approached me in late 2013 with a […]

The post Breaking Boardrooms: Creatives Discuss Their Weird And Wonderful Pitch Stories first appeared on Brand Communicator.