Arc Media

One Hammock, Six Worlds: Making Vivere’s “This Is How I Relax” Commercial

Arc Local — Wed, 26 Aug 2026 04:04:16 +0000

One hammock, six worlds, and a camera rig built from scratch: how we designed, shot and finished Vivere’s “This Is How I Relax” commercial, from cut points hidden in the set design to a spot that converted on Amazon from day one.

The post One Hammock, Six Worlds: Making Vivere’s “This Is How I Relax” Commercial appeared first on Arc Media.

The VFX Behind Magnet Forensics’ Axiom Video

Arc Local — Wed, 12 Aug 2026 09:30:00 +0000

Arc Media VFX artist Ken breaks down the motion graphics behind Magnet Forensics’ Axiom promo: planning shots around negative space, holographic UI tricks like chromatic aberration, and pulling off a camera solve on a probe lens move.

The post The VFX Behind Magnet Forensics’ Axiom Video appeared first on Arc Media.

Making Shopify’s “What Is an NFT?” Explainer Video

Arc Media — Wed, 31 Jan 2024 20:34:51 +0000

Director Kaitlyn Whelan breaks down how Arc Media turned a Waterloo hotel lobby into a surreal NFT art gallery for Shopify's 'What is an NFT?' explainer — from 3D pre-viz and storyboards to VFX compositing.

The post Making Shopify’s “What Is an NFT?” Explainer Video appeared first on Arc Media.

Making OpenText’s Aviator Commercials

Arc Media — Tue, 30 Jan 2024 20:02:49 +0000

How Arc Media wrote, designed, shot and delivered five 30-second commercials for OpenText's AI tool Aviator in seven weeks — set design, RED Komodo-X production, and VFX breakdowns.

The post Making OpenText’s Aviator Commercials appeared first on Arc Media.