Cluetail

A Finnish View on Dutch market opportunities

Jos Schuurmans — Mon, 17 Feb 2025 15:20:33 +0000

In the first issue of Finnish-Dutch Commerce Pulse by Cluetail Discover™, we explore Dutch market opportunities for Finnish companies. Starting with Finnish government resources, we aim to dive deeper through expert interviews and industry insights. Subscribe for free and join the conversation!

The post A Finnish View on Dutch market opportunities appeared first on Cluetail.

The real benefit of basic AI training

Schuurmans Jos — Thu, 08 Aug 2024 10:27:12 +0000

FULL DISCLOSURE: Ville is a friend and business partner of mine, and I’ve known him as long as I’ve lived here in Eastern Finland, which is to say for over fifteen years. I’ve been assisting Ville’s company, Mindhive, with launching two key offerings: a series of AI training sessions and their new virtual AI assistant […]

The post The real benefit of basic AI training appeared first on Cluetail.

Ville Venäläinen’s 5 recommendations to prepare for a future with AI

Schuurmans Jos — Wed, 07 Aug 2024 11:02:50 +0000

In his blog article, “Too Big to Think About: The AI Revolution and Its Impact on Our Society”, future researcher and founder of Mindhive Oy, Ville Venäläinen, outlines the significant turning point humanity faces with the rise of artificial intelligence (AI). As we navigate these uncharted waters, understanding and leveraging AI is crucial. I thought […]

The post Ville Venäläinen’s 5 recommendations to prepare for a future with AI appeared first on Cluetail.

A compelling narrative is essential for your brand

Jos Schuurmans — Tue, 06 Aug 2024 12:30:41 +0000

In a world bombarded with news, conversation and advertising, what truly captures attention and drives engagement? The answer lies in something as old as human civilisation itself: storytelling. When potential customers encounter your brand, they’re not just processing information—they’re experiencing a story. Consider the last time you watched a movie trailer or saw an ad […]

The post A compelling narrative is essential for your brand appeared first on Cluetail.

How my AI buddy and I created our first blog post together

Jos Schuurmans — Fri, 02 Aug 2024 10:55:13 +0000

Over breakfast this morning I created a blog post using artificial intelligence (AI) as a writing buddy for the first time. I had a verbal conversation with the ChatGPT app on my Android phone, in which I tried to take a first step towards turning the app into a virtual assistant for various tasks. That […]

The post How my AI buddy and I created our first blog post together appeared first on Cluetail.

Now is the time to start riding the AI wave

Schuurmans Jos — Wed, 10 Jul 2024 07:51:00 +0000

Last year, freely available Artificial Intelligence (AI) tools became a recurring topic in mainstream media. This year, it’s time for all of us who use a computer at work to at least familiarize ourselves with these free tools, gaining a sense of how AI can make us more productive, creative, and efficient. Ville Venäläinen, a […]

The post Now is the time to start riding the AI wave appeared first on Cluetail.

Have you thought about your story lately?

Jos Schuurmans — Thu, 14 Jul 2022 20:32:19 +0000

What do potential customers think about, what do they feel, what do they experience when they come across your brand? Whether it’s their first impression or a return visit, their takeaway is always a narrative – something that happened, a story.

The post Have you thought about your story lately? appeared first on Cluetail.

My promise to you as your content coach

Jos Schuurmans — Wed, 13 Jul 2022 22:04:28 +0000

As your content coach, I promise you this: You will create and publish high-quality content that furthers your brand and business goals, according to plan, on spec and on time, every time.

The post My promise to you as your content coach appeared first on Cluetail.

Whip Whitaker was right about inverting

Jos Schuurmans — Mon, 07 Feb 2022 08:48:00 +0000

In the 2012 movie ‘Flight’, pilot Whip Whitaker, played by Denzel Washington, saves a flight from crashing by turning it upside-down. “We’re gonna roll it, okay?” he says. That’s what I intend to do in this article.

The post Whip Whitaker was right about inverting appeared first on Cluetail.

The visual designer I’d love to work with

Jos Schuurmans — Mon, 21 Dec 2020 16:49:40 +0000

If you are a visual (/brand) designer and up for the occasional brand or web design gig while I tinker with content flows and wireframes - or if you know someone who fits the description -, then let’s have a chat!

The post The visual designer I’d love to work with appeared first on Cluetail.