Charlie Rogers

Storytelling: The Moth

charlie-admin — Sun, 08 Jun 2025 18:14:30 +0000

"The Moth is true stories, told without notes, on stage in front of a live audience. Through live and virtual shows, storytelling workshops, a podcast, Peabody Award-winning Radio Hour, and New York Times Best Selling books, The Moth brings the power of personal storytelling to millions of people each year—creating community and building empathy around the world"

The post Storytelling: The Moth first appeared on Charlie Rogers.

Free or Cheap Tools for Learning Web Analytics

charlie-admin — Mon, 30 Oct 2017 20:23:17 +0000

If you want to be successful, either as a journalist or a digital manager, you better understand how web analytics works. Avinash Kaushik, Google evangelist and author of two best-selling books on the subject, says that in order to get conversant in the field you should include experimenting with free or cheap tools to master the concepts in a practical setting.

The post Free or Cheap Tools for Learning Web Analytics first appeared on Charlie Rogers.

Why Are Your Web Pages So Fat and Slow?

charlie-admin — Tue, 10 Oct 2017 17:52:35 +0000

A 2000-word article is around 12kb of text, yet average web page sizes are now around 2.08MB.

The post Why Are Your Web Pages So Fat and Slow? first appeared on Charlie Rogers.

Jon Morrow’s 52 Headline Hacks

charlie-admin — Mon, 09 Oct 2017 14:55:40 +0000

How much has junk-mail copywriting influenced the development of click-bait headlines?The next time you're on Buzzfeed or another crowd-pleaser website, keep your eyes open for examples.

The post Jon Morrow’s 52 Headline Hacks first appeared on Charlie Rogers.

Transformation Tourism

charlie-admin — Tue, 08 Nov 2016 19:33:19 +0000

Transformation tourism is when you (or your audience) takes the first step toward change (reading the article, buying the product, etc.), but there isn’t any follow through when the road gets harder. That’s transformation tourism via Seth Godin

The post Transformation Tourism first appeared on Charlie Rogers.

Creating a Social Media Plan: The Basics

charlie-admin — Fri, 18 Sep 2015 21:08:36 +0000

The Benefits of a Planned Social Media Strategy It is vastly easier to implement and manage a social media plan if you work consistently with an editorial calendar in mind. Using automation to simplify posting to your channels will also make executing your plan much, much easier. Consistent Scheduling Generally, interaction with your social media

The post Creating a Social Media Plan: The Basics first appeared on Charlie Rogers.

How to Write One Great Post Every Week

charlie-admin — Thu, 17 Sep 2015 21:46:30 +0000

I’m working on a digital strategy project and was asked (told) by the client: "We need more content on the blog. How do we get the team to write more?"

The post How to Write One Great Post Every Week first appeared on Charlie Rogers.

The 5 Rules for Running Meetings

charlie-admin — Sat, 18 Jul 2015 14:33:17 +0000

Harvard Business Review contributing writer Amy Gallo quizzed Paul Axtell, author of “Meetings Matter” and Francesca Gino, a Harvard Business School professor, on how to run better meetings: There are many different kinds of meetings–the brainstorming session, the announcement, the decision-making meeting– but here are some good general rules for running an efficient meeting: 1.

The post The 5 Rules for Running Meetings first appeared on Charlie Rogers.

The 7 Types of Data Stories

charlie-admin — Fri, 17 Jul 2015 19:06:59 +0000

How do you parse large chunks of data looking for sharable insights? Martha Kang, editorial manager of Tableau Software (a maker of visualization software), writing in Mediashift, says that you should try to display information so the user can explore the data in at least one of these seven ways: The Seven Basic

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Offering Effective Analysis — Insight, Recommendation, Impact

charlie-admin — Wed, 25 Feb 2015 22:53:32 +0000

This is a persistent challenge. You want to offer a snapshot of all the variables and all the factors that were taken into consideration. But your audience wants to know only three things up front: 1. What is your point? 2. What do you want me to do? 3. If I do it, what do

The post Offering Effective Analysis — Insight, Recommendation, Impact first appeared on Charlie Rogers.