AnalyticsIQ

Upping the Ante On Data: Inside Consumer Gambling Behaviors

Travis Meeks — Fri, 24 Oct 2025 18:54:55 +0000

On any given weekend, a grandmother might be scratching off lottery tickets at the corner store, a group of friends could be gathered around a blackjack table in Vegas, and a young professional might be scrolling through a sports betting app before the big game. In today’s digital-first world, gambling behaviors in America are no longer reserved for casinos or glitzy trips to destination hotspots. It’s become woven into everyday life. In 2024 alone, Americans spent over $71 billion on gambling and lotteries generated a staggering $113 billion in ticket sales. While lotteries remain a staple, new channels are rapidly emerging. From mobile sportsbooks to online casinos, gambling is reaching younger, more tech-savvy audiences — and reshaping how, when, and why people play. With more states legalizing online gambling and mobile apps making wagers as easy as a tap, this growth isn’t slowing anytime soon. For most brands and advertisers, the important takeaway isn’t that people are still gambling, it’s the question of who’s gambling, how they’re gambling, and why. AnalyticsIQ’s latest research flipbook, Betting on Behavior, dives into this very question, uncovering who’s gambling, how much they’re spending, and the psychology that fuels it all. Download the Full Gambling […]

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Black Friday Shopping Trends: Who’s Spending and Where

Travis Meeks — Tue, 07 Oct 2025 18:19:48 +0000

Black Friday and Cyber Monday aren’t just retail traditions. They’re cultural phenomena. Every year, consumers flood the internet (and occasionally stores) to score deals, and marketers flood every channel to meet them there and capitalize on the latest Black Friday shopping trends. But here’s the thing – just showing up during Black Friday weekend isn’t enough anymore. The brands that win the season aren’t just louder, they’re smarter. They understand who they’re talking to, what those people want, and how they behave across platforms, price points, and products. That’s where data makes the difference. At AnalyticsIQ, we surveyed U.S. consumers immediately after the 2024 shopping season to understand exactly who participated, how much they spent, what they bought, and what influenced their decisions. What we found might just change how you plan your next holiday campaign. Download our Black Friday & Cyber Monday Purchasing Behavior Report here! The headlines are big. But the real opportunity is in the nuance. In 2024, Americans spent over $10 billion online during Black Friday and $13 billion on Cyber Monday, breaking records again. But behind those numbers are human behaviors, motivations, habits, media preferences, and purchase triggers. That’s where marketers can level up. Let’s […]

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Football Fan Engagement: Insights That Go Beyond Sundays

Travis Meeks — Mon, 29 Sep 2025 15:15:36 +0000

Every fall, football takes over our screens, timelines, and group chats. It’s a cultural moment marketers love to tap into. But here’s the twist – you don’t need to buy game-day media to drive football fan engagement. Because the truth is, these fans don’t just live in the stadium or on Sunday Night Football. They’re on your apps, your streams, your email lists and other channels. And once you understand how they think, spend, and engage, you’ll realize they’re the kind of audience every brand should want more of. That’s why we ran the numbers. Using AnalyticsIQ’s predictive PeopleCore consumer data, we went beyond the obvious to explore what sets this group apart and why marketers should be paying closer attention. Football fans aren’t just passionate. They’re powerful. Let’s start with the data. These fans aren’t just watching—they’re spending: $123K+ average household income 7.8% more discretionary spend than average Higher spending on dining out, education, and travel That means fans are more likely to be ready to buy—not just browse. And they’re not waiting for the next touchdown to do it. They’re not just sports fans. They’re trendsetters. Here’s where it gets interesting. Football fans are: 122% more likely to […]

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Fierce Pharma Week 2025: HCP & Patient Engagement Trends

Travis Meeks — Tue, 16 Sep 2025 13:00:19 +0000

Fierce Pharma Week brought together some of the brightest minds across pharma marketing, medical affairs, commercialization, and communications — and the energy in Philadelphia was undeniable. Across sessions, side conversations, and spontaneous meetups at our kiosk, one thing was clear: the expectations for how we connect with both providers and patients are changing fast. As we reflect on our time at the event, four key themes rose to the surface. Each highlights an opportunity — and a responsibility — to evolve how we use data to make healthcare engagement more human, more holistic, and ultimately more impactful. 1. Providers Have “Blue Jeans” Moments Too The idea of reaching providers during their “blue jeans moments” — the human, off-the-clock moments where real attention and decision-making can happen — isn’t new. It’s been part of the HCP engagement conversation for years. But what stood out at Fierce Pharma Week is how the industry is finally pushing for and gaining the data and tools needed to act on that understanding with precision and scale. As healthcare marketing becomes more data-driven, there’s growing momentum behind people-based strategies that blend clinical relevance with behavioral intelligence. Marketers no longer want to treat HCPs as just job […]

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From What to Why: Applying Consumer Psychology to Marketing Strategy

Travis Meeks — Thu, 21 Aug 2025 17:49:42 +0000

Every day, consumers navigate a digital landscape overflowing with messages. From the moment someone checks their phone in the morning to the moment they wind down with a streaming show at night, they’re hit with thousands of ads across social, email, podcasts, and more. Some estimates put it at 4,000–10,000 ads daily. For marketers, this means the competition isn’t just other brands — it’s the human brain itself. Attention, memory, and trust are scarce. Emotion often outweighs logic. And decision-making can be anything but rational. That’s why consumer psychology and cognitive science are emerging as critical allies in marketing. They provide the missing link between understanding human behavior in theory and creating strategies in practice. Why Consumer Psychology Matters in Marketing For years, marketing has leaned heavily on demographics and transactional data: who’s buying, where they live, what they purchased last. Those are valuable, but they only scratch the surface. The deeper question is why. Why did one consumer act immediately while another hesitated? Why did one choose a premium brand while another chose the budget option? Cognitive science shows us that humans don’t make decisions like rational machines. Nobel laureate Daniel Kahneman famously described our two systems of thought: […]

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Beyond the Click: The Key to Understanding Consumer Purchase Behavior

Daniel Parow — Mon, 11 Aug 2025 18:12:41 +0000

It’s no secret that ads are everywhere looking to influence consumer purchase behavior. Whether we’re binge-watching our favorite show, scrolling through social feeds, or waiting for a YouTube video to load, brands are vying for our attention. In 2024 alone, U.S. digital ad spending surpassed $300 billion, with social media making up $83 billion of that investment. But here’s the real question: How well do we really understand what makes consumers engage with these ads—and more importantly, what drives them to buy? At AnalyticsIQ, our mission is to help brands answer exactly that. By blending cognitive psychology with data science, we uncover not just who your customers are and what they do—but why they act the way they do. And in our recent research on personality traits and consumer purchasing behaviors, TV ad engagement, and YouTube ad interactions, one thing is clear: when it comes to ad engagement, context and personality matter just as much as content. Personality Traits Shape How (and Why) People Buy Our research shows that personality has a significant impact on consumer purchasing behavior and decisions driven by online ads. For example, individuals who are high in Extraversion and Openness but lower in Conscientiousness are significantly […]

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Purpose Over Postcards: Consumer Travel Trends That Define 2025

Courtney Huber — Mon, 07 Jul 2025 19:45:00 +0000

Summer’s in full swing and with it comes the familiar itch to get away – as well as fresh consumer travel trends. This year, people aren’t just looking for a break. They want something that means something. Thanks to our TravelIQ data, we’ve seen the shift firsthand. Today’s travelers aren’t chasing postcard moments. They’re chasing connection and a story worth telling when they come home. Here are the consumer travel trends shaping 2025 based on predictive insights from PeopleCore. And for even more data-driven travel insights, download our complete Research Report: Understanding Modern Travel Trends by clicking here. Wellness Is the New Luxury Luxury doesn’t always look like a five-star hotel. For a growing number of people, it looks like quiet. Like good sleep. Like peace. Wellness travel has grown beyond facials and massage tables. It’s become something deeper—a full-body, full-mind reset. We’re talking magnesium mocktails, silent retreats, long hikes, and hammocks without a Wi-Fi signal in sight. And it’s not just a niche interest: Men are nearly 34% more likely than women to travel for wellness reasons. Travelers aged 29–44 are 63% more likely to seek peace by the water. And those aged 18–28? They still want cultural depth, […]

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Cannes Lions 2025: 3 Takeaways That Matter to AdTech, Data, and Digital Marketing

Travis Meeks — Tue, 24 Jun 2025 14:16:01 +0000

Cannes Lions always brings out the boldest ideas in media, marketing, and adtech. But this year, something felt different. Behind the rooftop panels and rosé-fueled networking, the industry’s focus was clear: it’s time to get more human, more collaborative, and more intentional about how we use data. Here are the three biggest takeaways we brought home. Collaboration is the future of data strategy One message came through loud and clear: no one can do it alone anymore. The most effective campaigns aren’t built in silos—they’re created through partnerships and data collaboration. Brands, data providers, and platforms are teaming up to build custom audiences, not just rely on standard, ‘off-the-shelf’ segments. They’re creating private marketplace deals that are designed for specific use cases. And they’re moving fast. This shift away from one-size-fits-all segments toward more tailored solutions reflects what we see every day at AnalyticsIQ. Teams want flexibility, control, and insights that reflect their unique business goals—not just industry averages. As AdExchanger put it, “curated deals and partner-built segments are outperforming open marketplaces,” offering more precision and shared value. Data is only powerful when it’s built around people While AI and scale were everywhere, the deeper conversations focused on trust, privacy, […]

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Playoff Fan Personas: Personalized Playbooks for Engaging Hockey & Basketball Fans

Daniel Parow — Wed, 04 Jun 2025 17:45:45 +0000

As the NHL and NBA playoffs light up screens across the country, marketers and advertisers have a rare moment to seize the passion of two highly engaged, yet distinctly different fanbases by understand fan personas. But to make the most of this opportunity, it’s not enough to simply know who these fans are—you need to understand what drives them, how they live, what they buy, and why they make the choices they do. At AnalyticsIQ, our PeopleCore data offers more than just surface-level demographics. We blend cognitive psychology with data science to help brands understand who people are, what they do, and why they do it. And when you look at hockey and basketball fans through that lens, their differences create a compelling story—and even more compelling marketing strategies. Demographics & Financial Profiles: A Tale of Two Wallets While both fan personas span a range of ages, hockey fans tend to skew slightly older, often rooted in regions with long-standing NHL legacies. Basketball fans, meanwhile, skew a little younger and have a different viewer profile and audience in general. Age distribution – Basketball fans skew more towards the younger side with more basketball fans falling between the 29-44 age range […]

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Top 6 Takeaways from Fierce Pharma Engage 2025

Travis Meeks — Wed, 07 May 2025 15:29:17 +0000

After several days of insightful sessions and real conversations around pharma marketing with industry leaders and data innovators at Fierce Pharma Engage, one thing became clear: HCP engagement is evolving fast — and the brands embracing flexibility, empathy, and smarter data are the ones pulling ahead. Here are six takeaways that stood out to us during Fierce Pharma Engage 2025! 🩺 1. The Standard NPI List Isn’t Enough Anymore Most marketers shared that their HCP campaigns still start with a designated NPI list — but that list alone isn’t driving performance like it used to. Teams are looking for ways to enrich those NPIs with more context — understanding who those providers really are, how they communicate, and what motivates their decisions. The growing interest in audience enrichment was undeniable across the conference. 🔍 2. Context Is the New Currency in HCP Segmentation It’s not just about reaching a cardiologist or an oncologist anymore — it’s about knowing which cardiologist is likely to adopt new treatments, prefers digital detail aids, or practices in high-volume regions. The appetite for more granular, behavior-based segmentation continues to grow, especially in competitive or rare disease spaces where every touchpoint matters. ⏱ 3. Timing Is […]

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