Two clinics
Therapy Solutions is a small partnership of physical therapists in Santa Fe, New Mexico, with years of patients behind it and a website that had fallen out of step. OptiTune Physical Therapy is the opposite: a brand-new practice in Salem, Oregon, opened by Erik De Proost in October 2024, with no site at all and a hard launch date on the calendar.
Half a country apart, at opposite ends of a business’s life — and both needed the same thing from us: a website a patient can land on, understand, and act on without friction. Here’s how each project went.
Santa Fe: the redesign
Therapy Solutions came to us with a dated site and a clear ask: modernize it, and make it more useful to the people who rely on the practice. We started the way every redesign should — with a thorough review of the existing website — then worked out the plan directly with Kent, one of the owners.
The rebuild delivered a fresh look with new text, images, and custom graphics, all written and structured with search in mind. The heart of the project, though, was content: four new patient-focused pages, built to give existing patients resources and give prospective ones answers. The details are in the Therapy Solutions case study.
Salem: a launch date and a minimalist brief
OptiTune ran the other direction. Erik supplied the raw materials himself — his text, his logo, most of the images — and set the design goal in three words: simplicity, directness, clarity. Our job was shaping those materials into a clean, fast, mobile-friendly site with an SEO-conscious structure and meta tagging, live in time for an October 7th opening.
Sensible minimalism over information overload: every page centered on the experience and amenities of the practice, pointed at one outcome — a new patient making contact. We also coached Erik on the marketing and social-media habits that feed organic search after launch, because a new clinic’s website shouldn’t work alone. The full scope is in the OptiTune case study.
One thread
Different states, different stages, same thread: a patient in pain doesn’t browse — they scan, decide, and call. Both sites are built for that reader: plain language, mobile-first layouts, fast pages, and upkeep that stays on our desk so the clinics can stay on theirs.
And when a practice wants its space to do some convincing, we bring the cameras — clinic photography and 360° facility tours that let a nervous first-timer walk the halls before they ever book. The rooms pictured through this post are exactly that kind of shoot.
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]]>A busy mason, a folder of photos, and no time to plan a website
Fivestar Improvements is a masonry contractor in Manalapan, New Jersey — patios, pavers, steps, the trades that keep Monmouth County backyards standing. When owner Christian came to us, the business had exactly one online address: a Facebook page. Jobs were coming from word of mouth, and word of mouth has a ceiling.
What he handed us was refreshingly honest: a list of the job types he covers and a gallery of project photos. Nothing else — no sitemap, no copy, no time to produce either. Our assignment was to turn those two ingredients into a customer-focused website that could attract new clients from the specific areas he actually works. Here’s the site they became:
Photos into pages, job types into rankings
The unglamorous work came first: research into the masonry industry and the local contractors Christian competes with, which decided the site’s structure before a single pixel was designed. His photo gallery got categorized and labeled job by job, becoming the backbone of a comprehensive services section — a page for the work, illustrated by the work.
Every sentence on the site is original, written to do two jobs at once: convince a homeowner and satisfy a search engine. And because a contractor’s market is defined by how far the truck travels, we built dedicated coverage-area pages matched to the towns he wants jobs in — so a search from any of them lands on Fivestar. Detail pages like paver maintenance give the site depth, and the whole thing was designed mobile-first, because homeowners shop for masons from the couch:
What shipped with the site
A brochure that ranks is only half the product. The rest is everything around it — the parts that keep a small contractor’s site current, secure, and findable long after launch day:
The takeaway
You don’t need website-ready materials to get a website. A folder of job photos and a list of services is plenty — when the planning, structure, writing, and upkeep are the builder’s problem instead of yours. That handoff is the whole point of how we build websites for the trades, and the full Fivestar case study shows the finished scope.
Running a crew all day and a Facebook page all night? Request a call-back below — bring the photos, we’ll bring the plan.
The post From Facebook Page to Full Website: The Fivestar Improvements Story first appeared on Boheema.com - Web Design in NYC, NJ, and Long Island.
]]>Lindenhurst, on Long Island’s South Shore, gave us two of our favorite marine projects — and they could not have been less alike. East Shore Marine arrived with a website problem: an aging HTML site that Google effectively couldn’t see, sitting in front of a busy operation selling, servicing, storing, and docking boats. Anchorage Yacht Club, minutes away on the same waterfront, arrived with no website at all — a full-service club running slips, a pool, courts, and a fuel dock entirely offline.
Same harbor, same industry, completely different assignments. That contrast is why we tell these two stories together: they prove “a marina website” isn’t one thing. It’s whatever the operation behind it actually needs. Here’s what each build involved, and what the pair taught us about doing web work on the water.
East Shore Marine: a working boatyard Google couldn’t find
A marina, dealer, and service yard with everything to show — and a site that showed none of it.
East Shore Marine does a bit of everything: dockage, dry storage, maintenance, a parts counter, and new and used boat sales. Before we met, all of that lived behind a dated, hand-coded HTML site that search engines largely ignored — customers who didn’t already know the yard had no realistic way to find it.
The rebuild started with research into the marine services market and local competitors, then a new site structure and fully original writing aimed at the searches that matter to a Long Island boatyard. We shot the property from the ground and the air, produced a custom video for the homepage, built a complete Google virtual tour of the facility, and layered accessibility-compliance software over the whole site. The finished scope is on the East Shore Marine case study.
The Yachtworld API: one update, every listing, everywhere
The feature that changed East Shore’s week: inventory that maintains itself.
The centerpiece of the build was inventory. A dealer’s website lives or dies on its listings, and the traditional approach — retyping every boat into the site after entering it in Yachtworld — guarantees the two fall out of sync. Buyers click a boat that sold weeks ago, trust evaporates, and the sales team inherits a second data-entry job nobody wanted.
We integrated Yachtworld’s API directly into the site instead. The team lists a boat once, on Yachtworld, and it appears on eastshoremarineny.com automatically — new and used stock, in real time, nothing to maintain on the website side. Around that feed we built brand- and model-specific sales pages, developed with marketing material gathered straight from the manufacturers.
The structure has proven durable, too. Since 2016 East Shore has changed boat lines five times, and each time we’ve stood up the new manufacturer’s pages and retired the old — while keeping the software underneath patched, secure, and current. A dealer site isn’t a launch; it’s a subscription to change.
Anchorage Yacht Club: building a clubhouse online from zero
No old site to fix, no content to migrate — a blank slate and one clear job: keep members informed.
Anchorage Yacht Club is the other kind of project. A full-service club — slips, fuel dock, pool, courts, clubhouse — with an active membership and, until we were hired, no website whatsoever. Everything ran on paper, phone calls, and bulletin boards.
Working with club management, we designed a deliberately lightweight, clean site with one purpose: communication. Members land there for announcements and forms, a slip-locator map answers “where’s the boat” for guests and new arrivals, and a simple contact path serves prospective members. We also coordinated with a third-party provider to integrate live webcams, so members can check the water over the marina before they drive down. The full breakdown is on the Anchorage Yacht Club case study.
One summer flyover, three jobs done
Anchorage’s drone shoot became a homepage film, a social campaign, and the club’s favorite wall art.
The media plan for Anchorage shows how far one well-planned shoot stretches. We flew the marina on a busy summer day and cut the footage two ways: a cinematic introduction that plays on the website’s homepage, and a promotional edit built for the club’s social channels. One flight, two deliverables, zero stock footage.
The same thinking produced our favorite artifact of the project: a large-format graphic mapping every boat slip in the marina by location, name, and number. It lives on the website as the slip locator — and hangs in the club’s main office as an enlarged framed print. When a graphic is accurate enough to run a marina from, it deserves a frame.
What both builds had in common
Opposite briefs, same spine: original media, phones-first design, and someone minding the software.
Strip away the differences and the same spine runs through both sites. Every image is real — the boats, the docks, and the water in the photos are the client’s own, shot by us on location, with the aerial photography and drone footage handled by our own crew rather than a subcontractor. East Shore’s facility got a complete Google 360° virtual tour on top, so a buyer can walk the yard from a couch in February.
Both sites are built for the way marine customers actually browse: standing on a dock, phone in hand, sun on the screen. And both stay on our servers under our watch — hosting, backups, security patches, and the steady drip of content updates are our responsibility, not the client’s.
Figuring out what your waterfront needs
Neither build was bigger or better than the other — each was right-sized. Before any marine business briefs a designer, three questions sort out most of the scope:
Where does your inventory or schedule already live? If listings sit in Yachtworld, a broker system, or booking software, the website should pull from that system, not duplicate it. Double entry is how sites go stale.
Is the site for being found, or for serving people who already found you? East Shore needed search visibility above all; Anchorage needed a portal for an existing membership. The answer changes everything about structure and content.
What actually deserves the camera? A travel lift in motion, a full summer marina from the air, a showroom of new hulls — decide what tells your story, then shoot it properly once and use it everywhere.
Answer those three and the shape of your project is mostly drawn — whether that’s an inventory-driven dealer platform or a lean club portal.
Common questions from marina and club owners
A few things marina managers and club boards ask us before their own projects kick off:
Quick answers
Can you pull our boat listings from Yachtworld or a broker system?
Yes — that’s exactly how East Shore’s sales pages work. Where a platform offers an API or a clean export, we feed the site from it directly, so your team updates inventory once at the source and the website follows automatically.
How long does a marine website like these take?
Scope sets the timeline. A lean communication site like Anchorage’s moves quickly; a media-heavy dealer platform with API work takes longer. Most marine clients plan the build for the off-season so the new site is live before the docks fill.
Do you photograph and film the marina yourselves?
Always. Ground photography, drone work, video, and 360° tours are all produced by our own team on your property — and we plan each shoot so the material feeds the website, your social channels, and even print, like Anchorage’s framed slip map.
Your website should work as hard as the yard does
East Shore Marine and Anchorage Yacht Club started from opposite ends of the spectrum — one drowning in inventory, one starting from a blank page — and both ended up with sites that fit the way they run. That’s the whole philosophy behind our websites for marinas and yacht clubs: learn the operation first, then build only what earns its keep.
If your waterfront business is due for the East Shore treatment, the Anchorage treatment, or something in between — request a call-back below and tell us what’s tied up at your docks.
Boheema builds and maintains marine websites from our home base in New Jersey, serving Long Island, NYC, and beyond.
The post Inside Two Marina Website Builds: East Shore Marine & Anchorage Yacht Club first appeared on Boheema.com - Web Design in NYC, NJ, and Long Island.
]]>The post SEO Uncovered: What Really Happens During an SEO Consultation? first appeared on Boheema.com - Web Design in NYC, NJ, and Long Island.
]]>We recently had the pleasure of working as SEO consultants for Tangible Creative, a Newark NJ based company offering 3D printing services in the greater New York City area. In today’s competitive digital landscape, many businesses recognize the importance of SEO but may not fully understand the process behind it.
As SEO consultants, we aim to take the mystery out of this process by walking potential clients through what happens during a professional SEO consultation. From the initial discovery phase to final actionable recommendations, an SEO consult is designed to provide a clear roadmap for improving search rankings, driving traffic, and boosting conversions.
Here’s what you can expect when you work with us during an SEO consultation:
1. Initial Discovery: Understanding Your Business and Goals
The first step of any SEO consultation is to learn about your business. During this phase, we’ll discuss:
- Target Keywords: What search terms are most important to your business? This is critical because successful SEO hinges on knowing how your customers search for your products or services.
- Competitor Analysis: We identify your main competitors and analyze their SEO strategies. This involves reviewing their websites, keyword use, and search rankings to understand where your business stands in comparison.
- Business Objectives: We’ll gather information about your major services, target audience, and geographical areas you wish to focus on. This helps in tailoring an SEO strategy that aligns with your unique business goals.
This discovery phase ensures that we build an SEO strategy that is specifically customized to your business by understanding your industry.
2. Comprehensive Website Audit: Identifying Strengths and Weaknesses
Once we understand your business, we’ll dive into your website’s current SEO status. Here’s what a typical audit covers:
- Technical SEO: We assess technical aspects such as page load speed, mobile-friendliness, and whether your site uses up-to-date software (WordPress themes, plugins, etc.).
- On-Page SEO: This includes evaluating the structure and content of your site’s home page, internal pages, blog, and other sections. Key elements include:
- Meta titles and descriptions: Are they optimized for keywords?
- Content structure: Is your site easy to navigate? Does each page offer value to users and search engines?
- Header tags: Are H1, H2, and other header tags used effectively for keyword optimization and readability?
- Internal Linking Strategy: Are you effectively linking between relevant pages on your site? Internal links help users navigate and help search engines understand the structure of your site.
- Image Optimization: Are your images optimized with appropriate alt tags and descriptions? Proper image SEO ensures that your visual media content is indexed by search engines, which can drive additional traffic.
- Social Media Links and Engagement: We evaluate how well your social media profiles integrate with your website and the level of engagement your posts receive. The right social media presence can boost your SEO.
After the audit, you’ll receive a detailed report outlining your website’s current SEO strengths and weaknesses compared to your top competitors.
3. Competitor Analysis: Learning from the Best
Understanding your competitors’ SEO strategies is a key to staying ahead. During the consultation, we analyze the top competitors for your target search terms. Key areas of focus include:
- Content and Structure: What are competitors doing well in terms of website structure, content, and user experience?
- Meta Data: How do competitors optimize their pages with keywords in titles, descriptions, and headers?
- External Presence: Are your competitors using Google Ads, and how strong is their presence on Google Maps and social media? What do their reviews reflect?
We use this information to identify gaps in your strategy and opportunities where your business can outperform competitors. The goal is not to mimic, but to build on their strengths.
4. Recommendations and Solutions: Building Your Customized SEO Strategy
After gathering all the data from the website audit and competitor analysis, we’ll present actionable recommendations. Here’s how we typically structure this phase:
- General Site Recommendations: Software, design aesthetics & practicality, speed, plugins, etc…
- Home Page Optimization: This includes rewriting your meta titles and descriptions, restructuring content for better engagement, and improving navigation and user experience.
- SEO Pages and Subpages: We often recommend creating dedicated SEO pages for key services, industries, or locations you serve. These pages will be optimized with the right keywords to drive traffic for specific search terms.
- Google Business Listing and Reviews: Enhancing your Google My Business profile with better descriptions, photos, reviews, and even virtual tours to improve local SEO performance.
- Social Media and Content Strategy: Suggestions for improving your social media presence and utilizing blog posts, press releases, and other content to boost your website’s authority and relevance.
5. Implementation Plan: Turning Recommendations into Results
Once the consultation is complete, the next step is to implement the changes. This is where your SEO plan moves from theory to practice. The implementation phase covers:
- Website Updates: Applying the changes to your website’s structure, content, and meta data as discussed during the consultation. This can range from minor adjustments to a complete redesign.
- Internal Linking: Enhancing your site’s internal link structure to boost SEO and improve user experience.
- New SEO Pages: Creating new pages that target the high-value keywords and locations identified in your SEO strategy.
- Ongoing Content Creation: We’ll provide guidance on blog post topics and press releases that highlight your business’s unique selling points, which are essential for long-term SEO success.
6. How a Marketing & Content Creation Plan Enhances SEO
A marketing and content plan boosts SEO by combining consistent brand messaging with strategies like PPC, blog posts, and press releases to increase visibility and traffic. Cross-platform content, email campaigns, optimized videos, and regular Google Business updates drive engagement, while compelling offers enhance local SEO and rankings.
- Define Brand Identity: Consistent brand messaging strengthens SEO by ensuring coherent, relevant content favored by search engines.
- PPC & Landing Pages: Run PPC campaigns to drive traffic to optimized landing pages, improving visibility and SEO.
- Targeted Blog Posts: Write keyword-focused blog posts to enhance organic rankings and keep visitors engaged.
- Press Releases: Pair press releases with blog posts or landing pages to generate backlinks, increasing domain authority.
- Email Campaigns: Use email to drive traffic to SEO-optimized content, keeping your audience engaged and boosting rankings. Utilize that warm network you’ve cultivated!
- Cross-Platform Content: Repurpose blog posts for social media platforms like LinkedIn and Google Business to build backlinks and enhance SEO.
- Video Content: Optimize YouTube videos to rank in search results and drive traffic to your site.
- Google Business Updates: Regularly update your Google Business profile using blog and press release content to boost local SEO.
- Irresistible Offers: Promote well crafted offers through blog posts, emails, and landing pages to attract traffic and engagement, boosting SEO.
7. Follow-Up and Monitoring: Measuring Performance and Adjusting Strategy
SEO is an ongoing process, and after the initial implementation, it’s important to measure performance. We will regularly review your website’s traffic, rankings, and user engagement through tools like Google Analytics and Search Console. Based on this data, we can adjust your strategy over time to ensure you’re continuously improving your search rankings and attracting more leads.
Frequently Asked Questions
What's the difference between an SEO consultation and an SEO audit?
An audit is a diagnostic snapshot — it documents what’s wrong: technical errors, thin content, missing keywords, backlink gaps. A consultation includes that audit but goes further: we interpret the findings against your goals, market, and competitors, then turn them into a prioritized plan. The audit tells you what; the consultation tells you what to do about it, in what order, and why.
What should I have ready before an SEO consultation?
It helps to share access to (or screenshots of) your Google Search Console and analytics, a short list of competitors you want to beat, and the services and locations that matter most to your revenue. The more context we have on your goals, the more specific our recommendations get — but if you don’t have any of that yet, we can still start from your live site.
Will an SEO consultation explain why my site isn't ranking?
Yes — that’s usually the heart of it. Rankings stall for identifiable reasons: crawling or indexing issues, content that doesn’t match search intent, weak internal linking, slow pages, or simply stronger competitors. A consultation pinpoints which apply to your site and sizes the opportunity, so you stop guessing.
Conclusion: Let’s Unlock the Potential of Your SEO Strategy!
Understanding what happens during an SEO consultation is the first step to making informed decisions about your digital marketing strategy. By working together, we’ll uncover opportunities to increase your website’s visibility, boost traffic, and turn that traffic into leads and sales. Want to see how we put this process to work? Explore our SEO & content writing services.
Ready to take the next step? Schedule a personalized SEO consultation today and let’s create a strategy tailored to your business’s unique goals and needs!
The post SEO Uncovered: What Really Happens During an SEO Consultation? first appeared on Boheema.com - Web Design in NYC, NJ, and Long Island.
]]>The post Transform Your Website with Drone Photography & Video first appeared on Boheema.com - Web Design in NYC, NJ, and Long Island.
]]>In today’s digital age, making your website stand out is crucial. Drone photography and video can add a dynamic and engaging element that captures attention and enhances user experience. Here’s how drone imagery can transform your website and boost its SEO:
- Enhanced Visual Appeal
- Engaging User Experience
- Showcasing Unique Perspectives
- Improved SEO through Location Targeting
- Industry-Specific Content Creation
1. Enhanced Visual Appeal
Drone photography and video bring a high-quality, professional look to your website. The stunning aerial views and smooth cinematic shots add a ‘wow’ factor that traditional photography can’t match. This visual enhancement can significantly increase the time users spend on your site, reducing bounce rates and improving overall engagement.
2. Engaging User Experience
Interactive drone videos and immersive aerial photos provide a unique way for users to explore your content. Whether it’s a guided tour of your facilities or a dynamic showcase of a property, these visual elements can create a more engaging and memorable user experience, encouraging visitors to explore further.
3. Showcasing Unique Perspectives
Drone footage allows you to present your business or location from angles that are otherwise impossible. This unique perspective can highlight the scope and scale of your operations, showcase scenic surroundings, or reveal architectural details. For example, a drone video of a golf course can demonstrate the layout and challenges of each hole, enticing golf enthusiasts.
4. Improved SEO through Location Targeting
Integrating drone footage into your website can enhance your SEO by leveraging location-based keywords. Aerial videos and photos tagged with specific locations can improve your site’s visibility in local search results. For instance, a drone video of a marina in Long Island can attract more local traffic and potential customers searching for marina services in that area.
5. Industry-Specific Content Creation
Drone imagery can be tailored to suit various industries, making your content more relevant and appealing to your target audience. Whether it’s real estate, tourism, sports, or manufacturing, drone footage can highlight the best aspects of your industry, creating content that resonates with your audience and drives engagement.
Video Samples:
Experience the energy and beauty of a fitness lifestyle with our drone video of a woman running along a picturesque beach. The aerial perspective captures the seamless motion and stunning backdrop, perfect for fitness websites aiming to inspire and motivate their audience.
Discover the pristine greens and challenging holes of a premier golf course in Long Island, NY. Our comprehensive drone tour includes a promotional video and 18 detailed flyovers, one for each hole, showcasing the course’s unique features and obstacles. Ideal for golf enthusiasts and prospective members.
Explore the luxurious amenities of a marina and yacht club from an aerial viewpoint. This drone video highlights the tennis courts, swimming pool, and the full layout of the marina, including all boat parking slips. Perfect for attracting boating enthusiasts and potential members to the club.
Warehouse & Manufacturing Building: Nutsco, Camden NJ
Hospital: Universal Health Services - Hampton Behavioral Health Center, Westhampton NJ
Commercial Real Estate Development Site: Riverfront Recycling, Camden NJ
Residential Real Estate Development: Penthouse View from 591 3rd Avenue, NYC
A breathtaking aerial shot of the penthouse view from 591 3rd Avenue in NYC. This photo offers a panoramic view of the city’s skyline, showcasing the luxurious living experience and prime location of the residential development.
In Conclusion:
Incorporating drone photography and video into your website can significantly enhance its appeal and functionality. From providing unique perspectives to boosting your SEO, these dynamic visuals are a powerful tool for engaging your audience and standing out in a competitive online landscape.
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]]>The post How to Plan Your Website & Work With a Web Designer first appeared on Boheema.com - Web Design in NYC, NJ, and Long Island.
]]>Need a new website but not sure where to start?
I’m here to help! Planning a new website can seem like a bear of a task, but I’ll break it down into logical steps that will help you get the job done. This article will cover how to plan your business website and how to collaboratively work with your web designer. Let’s get right into it.
Step 1: Determine the information you wish to present
The first step in planning your website entails determining what you want to present to your audience, aka target market. This will differ greatly depending on your business type/industry and can be broken down into several generalized sections. Most websites require the following pages/information as a bare minimum:
The above pages/menu items will cover the basics for many small business owners. Then, depending on your industry or business type, you may need to add some or all of the following pages:
Meaning – people don’t want to weed through useless information and flowery words to get what they came for. The best advice I can give from a human’s standpoint is to create a website which, for the most part, contains important information relevant to your target clientele.
“For the most part” you say? Well, we also have to think about the machines. The machines include search bots and AI. To appease the machine gods you must try to make all the content you write relevant to your industry, target audience, and target geographic locations. The same goes for site structure, meaning how the information is presented and linked.
If just scanning through the page types above doesn’t begin to give you an idea of what you’d like to include on your website, I recommend finding your top competitors and scanning through their websites. By “top competitors” I expressly mean the businesses you already know are your toughest competition, and specifically those that come up near the top in Google organic search results.
Step 2: Determine the content each of your selected pages will contain
Between reviewing your competitors and what you already know you’d like to present to customers, you should have a decent outline to start with. I won’t go over specialized pages as they will be industry specific, but here’s a quick overview of what basic website pages should contain:
Now that you have your outline, you also have your main menu items! Two birds, one stone. Poor birds.
Ahead of you is the task of determining the text, images, and video to place on each page.
Your text depends on what you want your audience to know about you or your business. Generally speaking you want to make sure that information is presented in a way that is uniformly in line with your brand messaging and overall sales/marketing strategy throughout the website. Writing should be customer focused and SEO conscious. Once again, if you run into difficulty summoning ideas – visit your top competitors.
The goal is never to copy, but to improve upon their visible strengths. You must ensure your writing is 100% original, and serves to inform your audience while ranking well with search engines.
Images and video are another important aspect of your site. Users will be influenced by visual media that conveys something about your business to them. The best way to start is to compile every great image and video you may wish to use. From there start assigning pertinent images/videos to the appropriate content on your site.
Like text, visual media should be used as needed to strengthen your brand image, convey a message, or express something words cannot. Like text, there is such a thing as overkill – so don’t unnecessarily overdo it. Images also have the power to draw users in to read information.
Step 3: How to work with a web designer
This is where I come into the picture. I will keep this part short & sweet. There are 3 basic levels of preparedness I’ve encountered with my clients. Your level of preparedness will determine a web designer’s role in the process. Every website is a collaboration between the business owner, and the web designer. At a minimum the business owner must approve the work.
Situation 1: You know what you’d like your website to contain and how you want it to look.
- You already know each page you’d like your site to contain
- You know the text, images, and videos that will be presented on each page
- The desired look, feel, fonts and colors have already been selected
- Your web designer’s job is to:
- Turn your vision into reality and add valuable input along the way
Situation 2: You have an idea about what you’d like your site to contain, but it is incomplete and requires input.
- You know some of the pages you’ll need as well as some of the content each page will contain
- You have an idea about the look, layout, colors, and fonts you like – but you’d like to see a few live samples
- You know who your main competitors are for organic search results, but you have not thoroughly reviewed their sites
- Your web designer’s job is to:
- Compile all the information you know you want to present, then tell you what is missing
- Review you’re competitor’s sites and make any suggestions that are pertinent
- Generate additional written content or ask you, the business owner, to do it
- Suggest website styles, colors, layouts that will present your material in an aesthetic and functional manner
Situation 3: You know you need a website, but have no idea what you’d like your site to contain or how you want it to look.
- You know your job/business/industry well – but you do not have time or have not thought of what your website will contain
- You need an online presence, and have no idea where to begin – other than to contact a web designer
- Your web designer’s job is to:
- Understand your business – to include a summary of how you do business and everything you offer clients
- Understand your branding/marketing/strategic efforts
- Ask you about the specifics of each of your offerings in order to fully understand your strengths and how to market them
- Know who your top competitors are in your local area and industry & become familiar with your competitor’s websites & web presence
- Understand your unique offerings and strengths relative to your direct competitors
- Create a proposal for you which includes a site outline – all pages and content within those pages
- Determine a layout/look and feel for the site that is in line with your taste and the image you wish to project
- Generate all logos and visual media needed to populate your new website
Conclusion
Situation 2 is the one I’ve personally encountered most. When determining the content that should go into a website it always helps to have input from a web designer. A good designer will view your business goals from the perspective of a objective consultant and provide you with targeted, well reasoned input.
Hopefully all this information helps you plan your new website efficiently, and if you have any questions or need help planning your website – please feel free to reach out to me.
The post How to Plan Your Website & Work With a Web Designer first appeared on Boheema.com - Web Design in NYC, NJ, and Long Island.
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