Should You Start a Youtube Channel?

How to Use Youtube for Marketing

Running Ads On Youtube

So, is youtube the best traffic source for getting leads?

Retargeting For The Win

The post Is Youtube The Best Traffic Source? appeared first on CHOTA Digital Marketing.

Why is it important to have etiquette?

Let’s put into example trying a newly opened restaurant. 

In every restaurant, you would expect the servers, the whole crew to be polite. A huge deal of how you’d consider to come back to that restaurant again is based on the food, but the second is the service. Now, when the servers aren’t polite, trained and do not have etiquette, which means you won’t come back, no matter how good the food is. 

That’s exactly how your readers would feel if you screwed up with your email marketing etiquette. Instead of gaining more on your list, you’re losing them.

And what’s worse is that it may affect your company’s reputation as a whole. We’re assuming you’re aware of the importance of email marketing and that you’re using something like Thrive Leads to capture emails. 

So, how do you properly spread content? 

How can you avoid having complications within emails? 

We’ll dive in.

A clear subject line 

 A clear subject line means you’re doing half the job. If you start right, you’re halfway there. Since the competition is endless, having a clear subject line makes you standout more, and not be inbox-filtered. Be clear and specific. 

A signature 

A signature is best seen below, after the content. A signature will be in every email marketing you make that’s why it’s best to be properly created and well detailed. It tells the recipient the immediate facts about you – who you are and how to contact you. Make sure this is innovative and visible. 

Stay professional 

Yes you want to let your personality and creativity shine but using informal words won’t necessarily let the personality you want come through. The words “hey”, “hi” and “hello” are not appropriate, even though you’ve been in contact with that recipient before.  Inserting their names on the salutation can be appropriate, but do not use their nicknames, or shorten their names unless you’re permitted to. 

Humor isn’t necessary 

Humor can sound wrong through email. There’s a big chance the recipient can misunderstand what you’re trying to relay. When you’re trying to be funny, it can sound sarcastic. Unless you’re used to writing about humor and people actually get it, it’s best not to risk trying this. 

Proofread 

In creating content, we may miss a few words especially when our brains work faster than our hands. It is humiliating in our side if those in the recipient list will read this content. And you’ll be judged immediately, it will affect how credible you are. Check your content, spelling, grammar and message at least twice before sending. 

Never assume 

You can never fully assume that your recipient knows and understands what you’re talking about.

Create messages as if your recipients are reading the first time, even though it’s a follow up message, never use one liners. Create clear subject lines, add references to previous emails research or conversations. It is helpful to do this because asking your recipients to look back to the chain of messages can be frustrating on their part.  

Reply to ALL emails 

When people take time to send a response to you, it’s best to give a well-timed and polite reply. But be wise in judging whether the emails are legitimate or not. Give a timely and polite reply to each legitimate email addressed to you. Also be sure to inform the recipients once you’ve received their message. 

Respect the confidentiality 

Now when you’re given private material, it’s best respect the confidentiality. It’s very easy to share emails, you can do this with just one click. Sharing highly confidential content is best done personally. Make sure to ask permission when this is done. 

Never overuse exclamation points 

Exclamation points along with other emoticons, abbreviations and using all CAPS may not be seen as excitement but rather, anger. You don’t want anger to be felt in your emails because it will result to negativity. So, it’s best just to leave it off. 

It is not easy to follow these steps especially when you’re just starting, but follow this completely, and stay true to you company image, and in no time your recipients will start to multiply. 

Among the tips, what were most helpful to you? Based on your experience, what other etiquette hacks did you learn? Share and let us know in the comments down below! 

The post 9 Simple Rules For Email Etiquette appeared first on CHOTA Digital Marketing.

Facebook is one of the best platforms to connect with people. This is the best marketing strategy any company could create – that is to break the barriers and reach out to more through content.

Now that Facebook has created Facebook Live, marketers have made use of it to maximize all their marketing efforts. And believe me when I say that it works.

What is Facebook Live?

Facebook Live allows you to “broadcast to the largest audience in the world with the camera in your pocket.” Where you can post real time moving updates and instantly reach your audience since every person following you is updated with a notification. It also comes with a feature where you can replay the live video over and over.

Now you might be wondering? Live? How would I go live and advertise my business?

Well, Facebook live is the easiest type of media coverage for events your company holds. But first, you must make a decision on how you want your company to be known.

Your company can have a lot of specialties, but choose the best because a Facebook Business Page or Fan Page can only focus on one general theme when using the Facebook Live platform. Shifting from one theme to another can be confusing. You can focus on different topics as long as it’s coherent with the main theme. You don’t want to lose your audience right?

Here are a few topics to guide you and get you started.

Use it to boost your content

You may have been producing other types of content from your website, reviews, company newsletters or social media pages. Facebook Live is the best way to boost your content by showing them a sneak peak of these. Then add the links to your post. This is an effective and free way to drive out more people to your social media pages. This is also a potential way for web traffic.

Do a Q&A

A Question and Answer Series is the best way to answer your viewers’ questions.

It is also a way for them to get to know you, your company and your marketing niche. In answering questions, your audience can gauge how well and how much you know your company. This can boost your audience trust eventually.

Highlight success stories

Having an interview with your top clients about their testimonials and how your company has been a big player to their success is a great way to boost your page.

A third-party feedback is the most trusted type of feedback to your target market. You can use broadcasting software such as Zoom or BLive. This is the best way to share your clients’ success stories. This can also boost your clients’ confidence because they can feel special and be treated like celebrities. This can also add more people like them to your company.

Broadcast events live

The best lives are those when events are featured. As a viewer, it’s very entertaining and informative to watch live events. It makes the viewer feel like a part of the event itself.

What’s good about this is that you can interview the speaker or vendor, share some lessons you’ve learned about the event. This gives a sneak peak of what your audience will not normally see and have access to, like being able to see the big players in your business.

Be creative and try to practice different ways on how to boost your page with Facebook Live.

The post Facebook Marketing Strategies For The Win appeared first on CHOTA Digital Marketing.

A blog refers to a particular style of writing contents for which the viewers are able to leave comments.

Blogs are usually interactive in nature, with the viewer asking questions through comments and the blogger replies to the queries. They are published on the web in reverse chronological order. This means that the post which has come in most recently will be displayed first.

However, blogs have become the norm to use as a CMS for business owners

Creating a blog is comparatively easy for writers as there is no need to do any coding for the contents to appear on the web. There are websites which allow the blogger to create his own account and then display the blogs one by one.

One company I know created a Google Doc for improving their rankings

HOW TO CREATE A BLOG for Businesses

For beginners, it might be a bit confusing as to how to create a blog. Blogging is a learning process as there are many aspects of it which you can only learn on-the-job. A blog can contain images or videos if the blogger feels that these tools will help them to get their thoughts across to the readers.

The style of writing is usually a bit informal and may contain witty, humorous lines to keep the readers engaged. Some steps are mentioned below to teach you how to create a blog.

And you can easily optimize a blog much better than creating static html sites.

Plan about what you wish to blog- Any major work needs planning and the same is the case involving blogs too. Before you go ahead and start writing a blog, decide your topic and the kind of readers you will be targeting. It is a good idea to write a manual script before typing it on the web so that you have a ready reference with you. When you choose your first topic, it is better to opt for a topic which you are passionate about so that you can write points which can attract more readers. Once you create a good impression, you can go on to varied topics. If you are not interested in your topic, then how can other people be interested to read your blog?

Decide the platform through which you will display your blog-

Nowadays there are numerous websites which give you a platform to showcase your blogs.

Most of the internet blogs work on WordPress tool. It is a good tool to create your blogs as it has various themes and layouts, options for inserting images and organize your posts in categories. It also allows readers to share your blog which will help you receive more readers.

Choose a domain name and blog hosting– Choose a domain name which is simple to remember and related to the type of blogs you will be posting. If you have a variety of topics for your blogs, then you can choose a general name. Try to make it unique and appealing.

The post Creating a Blog For Local Businesses appeared first on CHOTA Digital Marketing.

If you’ve got a business, there’s a web based software that will handle your web presence with ease and a very professional look.

It’s called Clickfunnels.

ClickFunnels offers you All You Need To Offer, Market And Provide YOUR Products Online!

You’re able to develop large funnels and combine them with paypal, stripe, infusionsoft, along with other websites.

All in all – this is quite simple to create a large selection of merchandise and you can create the most complex of funnels. I developed my first funnel in about thirty minutes.

I’m talking about starting from the sign-up process.

Who’s Behind Clickfunnels?

Russell Brunson is an internationally  known as a marketing guru.

You’re definitly in good hands with Russell’s training as he only teaches some of the most advanced, highest quality information.

Clickfunnels Review

With Clickfunnels, you can…

• launch an established marketing campaign in minutes.
• Access pre-built promotion funnels that have previously been proven to work.

This really is where optin pages came in in the beginning and why the need for hosting.

They realized that many were using plugins like Optimize press that would load slowly at times and the need not just for landing pages – but a complete solution -that resulted in a software that provides easy customization for sales and landing page templates that are hosted for a monthly fee. This was nice because Lead Pages dealt with hosting and had a fast sales page editor and pop ups creator that may really helped up conversions.  When Clickfunnels launched, it created a debate between Clickfunnels vs LeadPages as who the best.

Clickfunnels if you can imagine is like having 10 tools in 1, all at your fingertips that include landing pages, sales pages, webinar pages, and even membership pages.

Who Does Clickfunnels Integrate With?

Clickfunnels integrates with just about any 3rd party service including…

• Getresponse
• Aweber
• Drip
• Gotowebinar
• Pure Leverage
• Infusionsoft
• Hubspot
• Kajabi
• Mailchimp
• Sendlane
• Salesforce
• Twilio
• WebinarJam
• Everwebinar
• And just about any other reputable service on the planet.

The Final Verdict On Clickfunnels – is it the best landing page builder on the market?

Yes.

And actually so much more.

Remember, this does complete funnels where you can create upsell pages, downsell pages with just a few clicks of the mouse – making it not only one of the easiest systems to use but also to make it one of the most reliable and the templates are the best looking on the market as well.

In our estimation, Clickfunnels is head and shoulders above the competition.

So, if you’re tired of tinkering around with code and using a skeleton operation for collecting leads, delivering products and automated webinars, then I’d recommend taking a deep hard look at Clickfunnels.

The post Clickfunnels Reviews and Pricing Vs LeadPages appeared first on CHOTA Digital Marketing.

Welcome to CHOTA Digital Marketing

Why CHOTA?

It’s very simple actually.

We believe in

Community Helping Others Take Action

But not just any action.

The Right Action.

The Right Strategy from years of testing and building multiple 6 figure per year businesses.

Stay tuned while we deliver some of our best money -getting techniques.

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