Twitter Archives - Campaign Middle East

X makes algorithm and visibility more transparent with new tools

Hiba Faisal — Wed, 19 Aug 2026 08:45:12 +0000

X is taking another step towards greater transparency. The platform is open-sourcing its For You ranking code behind its For You timeline and giving users greater visibility into how their posts and accounts are treated. The platform is open-sourcing the code that determines how posts are ranked and filtered in the For You timeline, including […]

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X announces three new features on its platform

Hiba Faisal — Wed, 24 Jun 2026 15:42:58 +0000

X has announced updates to its new Ads Manager platform which is making advertising on the platform simpler and more accessible for businesses of all sizes. “We’re leveling the playing field for all businesses to advertise on X by making advanced measurement simpler, faster, and more intelligent,” said Monique Pintarelli, Head of Global Advertising at […]

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The platform updates you need to know from February 2026

Hiba Faisal — Fri, 27 Feb 2026 08:37:03 +0000

Campaign Middle East rounds up the latest updates on social media and content and streaming platforms from February. Here are the key highlights: LinkedIn AI skills are everywhere right now – but proving how to use the tools is another story. LinkedIn is partnering with leading AI innovators including Lovable, Relay.app, Descript and Replit to […]

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Publicis Groupe’s Zenith appoints Rawan Yaqub as Head of KSA

Anup Oommen — Mon, 29 Sep 2025 08:31:09 +0000

Zenith, the media agency under Publicis Groupe Middle East, has appointed Rawan Yaqub as Head of Zenith Saudi Arabia, reinforcing its strategic focus on talent, leadership and local market depth. With nearly two decades of experience across integrated, multi-market media, Yaqub brings a strong combination of global insight and deep-rooted understanding of the Saudi market. […]

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Saudi’s FGC, TBWA\RAAD launch social-first campaign for Saudi National Day

Anup Oommen — Mon, 22 Sep 2025 15:00:24 +0000

First Gulf Company (FGC), a Saudi organisation proudly contributing to Vision 2030, has launched a social-first media campaign to celebrate Saudi National Day in partnership with its creative agency of record, TBWA\RAAD, which conceptualised and executed the campaign. As one of the Kingdom’s leading systems integration companies, First Gulf Company aims to be at the […]

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The shift to social media-first campaign thinking

Ishwari Khatu — Tue, 19 Aug 2025 09:53:07 +0000

We used to think of campaigns as singular, well-defined launches. The big idea came first, followed by a carefully structured plan: a hero visual, a strong copy line, a timeline of deliverables. Media teams did their magic. The ad went live. Social media? It got the leftovers. Fast forward to 2025, that entire approach has […]

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The platform updates you need to know from May

Hiba Faisal — Tue, 03 Jun 2025 05:00:08 +0000

Campaign Middle East rounds up the latest platform updates on social media, content and streaming platforms from May. Here are the key highlights: X: Vertical Video Ads now support sales objectives, enabling marketers to drive web conversions with immersive, sound-on creative. New iOS calls to action (CTAs) – shop now, sign up, book – streamline […]

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Emirates, Mbappe, Bellingham and Diaz link up to inspire a ‘choice for excellence’

Anup Oommen — Fri, 30 May 2025 05:00:08 +0000

Emirates has launched a new campaign in partnership with Real Madrid, featuring footballers Kylian Mbappe, Jude Bellingham and Brahim Diaz alongside the Emirates cabin crew. The campaign is is currently playing on Real Madrid and Emirates social media platforms across Facebook, Instagram, Twitter and YouTube channels. The two global brands, shared one standard – excellence. […]

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The platform updates you need to know from March

Hiba Faisal — Wed, 02 Apr 2025 10:38:39 +0000

Campaign Middle East rounds up the latest updates on social media, content and streaming platform for this month. Here are the key highlights: X: X highlights Grok 3, an advanced AI built to support marketers’ insights. With access to real-time data from X, Grok keeps marketers in the loop on the latest trends, audience reactions, […]

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The MENA Power List 2024: Focusing on the facts, by BPN’s Antonio Boulos

Campaign Editorial — Fri, 04 Oct 2024 07:20:46 +0000

TITLE: President, BPN MENA YEARS IN THE ROLE: 14 years YEARS IN THE INDUSTRY: 29 years POWER ESSAY: FOCUSING ON THE FACTS Future of AI: AI is everywhere, impacting many industries at different magnitudes. Is this another hype as skeptics claim that will gradually fade similarly to what we witnessed with the metaverse, blockchain and […]

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