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          ¿Cómo se sienten los consumidores acerca de la inteligencia artificial?      Cache   Translate Page   Web Page Cache   
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Varios minoristas de moda han anunciado recientemente proyectos de inteligencia artificial, entre ellos Marks & Spencer, Net-a-Porter y House of Fraser. El último - y tal vez el más grande - de los esfuerzos de inteligencia artificial en el ámbito de la moda fue lanzado la semana pasada por el gigante chino de comercio electrónico Alibaba, que abrió una tienda con el concepto de IA en asociación con Guess. Pero, ¿qué piensan los consumidores de sus interacciones con la inteligencia artificial? La consultora global CapGemini realizó una búsqueda para descubrirlo, en una encuesta realizada a 10.000 consumidores en 10 países de Europa, Asia y Australia. La mayoría de los encuestados (20 por ciento) eran de los EE. UU., seguidos por el Reino Unido (13 por ciento). Titulado "El secreto para ganar los corazones de los clientes con inteligencia artificial", el estudio también entrevistó a ejecutivos de 528 organizaciones, el 32 por ciento de los cuales representaba el segmento de productos de consumo y minoristas.

Uno de los principales hallazgos de CapGemini es que la IA ya no es ajena a los consumidores. El 73 por ciento de los encuestados saben que algunas de las interacciones que tienen con las empresas son habilitadas por la inteligencia artificial, como cuando las empresas usan chatbots para acelerar su servicio al cliente. Una buena noticia para las empresas que usan IA es que el 59 por ciento de estos consumidores conscientes de la inteligencia artificial están satisfechos con las interacciones, aunque saben que no hay ningún ser humano del otro lado.

La encuesta también ha desacreditado el mito de que las generaciones anteriores están menos abiertas a la inteligencia artificial. Resulta que están tan abiertos como los consumidores más jóvenes: el 52 por ciento de los encuestados de 55 años o más dijeron sentirse cómodos con una mezcla de IA e interacciones humanas. Entre los encuestados de entre 18 y 34 años, el porcentaje fue solo un 1 por ciento más alto.

Los consumidores quieren que las interacciones con la IA sean más humanas

Si bien muchos consumidores están satisfechos con sus interacciones con la inteligencia artificial, aún hay margen de mejora. El 64 por ciento de los encuestados dijeron que quieren que la inteligencia artificial sea más humana: sería bienvenida una voz más humana, así como la capacidad de mantener una conversación sensata. De hecho, el 55 por ciento de los encuestados dijeron que preferirían usar aplicaciones de inteligencia artificial si las interacciones fueran más humanas. El 50 por ciento de ellos dijo que una interacción más parecida a la humana haría que confiaran más en la compañía, mientras que el 48 por ciento tendría una mayor propensión a gastar con la empresa.

Sin embargo, los consumidores esperan que las compañías sean transparentes: el 66 por ciento de los encuestados dijeron que quieren saber cuándo están hablando con un ser humano y cuándo no. "Las organizaciones deben tener claro si se trata de una computadora o una persona real con la que estamos interactuando. De lo contrario, no hay confianza si crees que hablabas con una persona real todo el tiempo o, si te enteraste más tarde, te sientes insensato", dijo un participante alemán. El 80 por ciento de los encuestados también esperan que las empresas sean transparentes en el tratamiento y uso de los datos que recopilan.

Qué están haciendo las empresas que van delante en términos de inteligencia artificial

CapGemini cerró su informe mencionando qué empresas que lideran el panorama de la IA están haciendo lo correcto. Según el estudio, las empresas de primera línea priorizan las preferencias y experiencias del consumidor sobre el costo y el retorno de la inversión. También ven la IA como un tema de negocios en lugar de un tema técnico, y amplían las interacciones habilitadas para IA globalmente siempre que sea posible. Finalmente, son transparentes sobre su uso de la IA.

La consultora aconseja a las empresas que utilicen IA para liberar a los empleados de tareas repetitivas y mejorar su enfoque en la interacción con los clientes. También se les recomendó a las empresas que capturen los datos de los clientes para convertirlos en información accionable sobre sus necesidades, expectativas y empatía con la marca. Entregar experiencias únicas y contenido personalizado a cada cliente, tanto para conocer como para anticipar sus expectativas, se mencionó como un buen uso de los datos recopilados por las interacciones habilitadas por la inteligencia artificial.

Este artículo fue publicado por primera vez por FashionUnited UK. Traducción y edición Alicia Carrasco.

Imagen: Pixabay


          Chatbot evoluti per clienti soddisfatti      Cache   Translate Page   Web Page Cache   

Utilizzare i chatbot per rendere la customer experience gratificante.

The post Chatbot evoluti per clienti soddisfatti appeared first on PMI.it.


          Comment on Facebook wants to be the future of online banking by Mark Stockley      Cache   Translate Page   Web Page Cache   
The chatbot is not the end in itself, it is simply the appropriate interface for the platforms the banks want to be on, which are the platforms young people are on: WhatsApp, Facebook Messenger et al. Chatbots are to message apps what apps are to mobile phones and websites are to the web. So a chatbot on Telegram might be a better chatbot, but it's an answer to the wrong question.
          Comment on Facebook wants to be the future of online banking by .      Cache   Translate Page   Web Page Cache   
If my bank (or any other) want to use a chatbot... It's easy to make a chatbot on telegram (but sippose in other platform as well) without having an intermediary in the middle like facebook. Also on telegram you can start a secret chat so that there's encryption and server is just a passthru of encrypted data. So, fb is just trying to get even more personal data.. and everything else is just an excuse not even well said... Just my 2 cents..
          Oct 24: The Future of Legal Services Technology is Now (Free Webinar)      Cache   Translate Page   Web Page Cache   
This workshop will explore the direction of legal services technology by exploring current efforts in the community, including a project to make self-help and referral information accessible via voice interactions with virtual assistants and developments in the use of AI and chatbots to facilitate access to self-help information. This workshop will then present a not too far future where ideas on new and visionary ways of delivering legal services will be described, as well as the implications of those advancements.
          Forum Post: RE: HTTP client (OpenEdge.Net.pl) response body issues on Linux      Cache   Translate Page   Web Page Cache   
If that is a chatbot it is not doing a very good job, can someone turn it off or at least create some variations? :) Marian Edu Acorn IT www.acorn-it.com www.akera.io +40 740 036 212
          So lässt sich der Würzburg erleben Chatbot bedienen      Cache   Translate Page   Web Page Cache   
Der Würzburg erleben Chatbot ist live! Foto: Pascal HöfigSeit neuestem versorgt ein junger Chatbot unsere Leser mit persönlich relevanten News! Im Facebook-Messenger kann man ab sofort in Kontakt mit ihm treten und interessante Nachrichten zu verschiedenen Themen abonnieren. Für alle, die nicht genau wissen, wie das Ganze abläuft, gibt’s hier eine kurze Anleitung mit Hinweisen. So geht’s! Kommunikation starten Würzburg erleben im Messenger anschreiben:…
          Der Würzburg erleben Chatbot ist live – Jetzt News finden & abonnieren!      Cache   Translate Page   Web Page Cache   
Der Würzburg erleben Chatbot ist live! Foto: Pascal HöfigEs gibt Neuigkeiten aus der Würzburg erleben Redaktion! Seit neuestem unterstützt uns ein junger Chatbot bei der Beantwortung aller eintreffenden Facebook-Nachrichten auf „Würzburg erleben„. Die Hauptaufgabe des Bots ist aber weniger die Entlastung unseres Redaktionsteams, sondern vielmehr die Versorgung der Würzburger mit persönlich relevanten Nachrichten. News finden, abonnieren, informiert bleiben Aus über 22.000 Artikeln die…
          5 of the Best Chatbot Solutions for Marketers      Cache   Translate Page   Web Page Cache   
Find the best chatbot solution for your company. Ecommerce bot that will help improve your customer service online.
          Oi adopts WhatsApp for customer service      Cache   Translate Page   Web Page Cache   
(Telecompaper) Brazilian operator Oi has expanded its chatbot to the WhatsApp Business Solution after two months of customer testing...
          Direct Sales IT Leaders: These 2 Tools Will Help Your Sales Leaders Increase Distributor Performance      Cache   Translate Page   Web Page Cache   
Every IT leader has felt pressure from the sales organization to produce tools that will increase sales.
 
This group is sometimes the hardest to serve - their requests are usually tinged with urgency, and their willingness to spend time with you designing solutions is sometimes limited.
.
 
.
And there's the fact that the fate of the company rests in their hands. They may be difficult to serve, but they need all the help they can get.
So - if you're not using artificial intelligence tools to increase your average order size and frequency, you may want to take a look at what you're missing.
Artificial Intelligence: The Turnkey Technology You're Not Using Yet
 
Artificial intelligence sounds complicated, and when you get down into the nuts and bolts of the technology, it is.
 
However, what you need to know is simple. It can plug right into your organization and your business support systems (like CRM) very simply. This allows it to learn your business and perform high-value tasks, freeing up human labor for the things humans are best at.
The most relevant form of artificial intelligence today is the chatbot, or "bot" for short.
 
Deploying artificial intelligence in the form of a bot is like giving each of your distributors their very own assistant.
 
There are two main ways that you can deploy a bot for your sales team:
  1. Deploying tools that prompt your distributors and contact center reps to take smarter actions
  2. Deploying tools that take those actions automatically
You can use AI in both ways simultaneously if you choose to do so.
 
How Does It Work?
AI plugs right into your CRM and other business support systems, which enables it to process massive amounts of data about customers. Using this data, it can do things like the following:
  1. Determine who's most likely to buy, what product they're most likely to buy, and what message they're most likely to relate to. The AI can pass this data to distributors, who can spend their time pursuing the best candidates with the right offers.
  2. Point out the areas in a high-ranking distributor's downline where he/she can have the biggest impact to boost sales numbers and/or grow the team this month.
  3. Independently message customers who have opted into chatbot communication and remind them of special offers or points that are expiring, offering to complete the transaction right in the chat.
  4. Increasing average order size by identifying the personalized upsells for a customer that have the highest probability of acceptance, and offering those during the customer's checkout on your website, during an instant message chat, or prompting a human contact center rep with the right upsells during a phone conversation with the customer.
Does any of this sound like something your sales team needs?
The good news is, it's not that hard to get started. JourneyTEAM's AI and chatbot experts can help you get started with some simple, high-value scenarios that will get your feet wet and help you see the possibilities for AI in your sales organization.
CLICK HERE to see the video demonstrating a Network Marketing Bot increasing the value of an order by 600%.
_______________________

Call JourneyTEAM for a Quote
Are you ready to use your Active Directory groups in combination with Office 365? If so, we’ve got the solution! To find out more, visit the JourneyTEAM website or call us at 900.439.6456.

.

By: Andy Schultz
JourneyTEAM | Technology Solutions

JourneyTEAM is an award-winning consulting firm with proven technology and measurable results. They take Microsoft products; Dynamics 365, SharePoint intranet, Office 365, Azure, CRM, GP, NAV, SL, AX, and modify them to work for you. The team has expert level, Microsoft Gold certified consultants that dive deep into the dynamics of your organization and solve complex issues. They have solutions for sales, marketing, productivity, collaboration, analytics, accounting, security and more. www.journeyteam.com

The post Direct Sales IT Leaders: These 2 Tools Will Help Your Sales Leaders Increase Distributor Performance appeared first on CRM Software Blog | Dynamics 365.


          Un comparador de libros de texto que funciona desde Whatsapp      Cache   Translate Page   Web Page Cache   
Desde OKbot nos presentan este chatbot en WhatsApp que busca los libros de texto de nuestro listado y compara los precios de todos ellos en diferentes librerías online, como Amazon, Casa del Libro y otras. Es un servicio semejante a lo que hacen en OKlibros desde 2013, pero ahora por WhatsApp, aprovechando la posibilidad de
          Marketing With Destiny (3 Case Studies, Full Training, Bonuses)      Cache   Translate Page   Web Page Cache   
Marketing With Destiny (3 Case Studies, Full Training, Bonuses)#source%3Dgooglier%2Ecom#https%3A%2F%2Fgooglier%2Ecom%2Fpage%2F%2F10000
Marketing With Destiny (3 Case Studies, Full Training, Bonuses)
English | MP4 | 1.63 GB
Genre: Net Business / Marketing / Traffic
DESTINY is a revolutionary, never-before-seen video training designed to make it easy for anyone, even someone who's never seen a chatbot before, to profit from creating profit-hungry chatbots that engage with completely free traffic to put money in your pocket.


          Chatbot为何没有达到产业预期?      Cache   Translate Page   Web Page Cache   
几年前,“Chatbot革命”的概念带来了一大波Chatbot热潮。许多人都为了将要到来的虚拟自动化机器人而激动不已。在一些未来主义者眼中,未来的Chatbot将可以比我们更加清楚的了解自己,从我们的..
          24小时待命不输真人 ChatBot将成企业必备武器      Cache   Translate Page   Web Page Cache   
        台湾科技媒体《数位时代》12月6日发表评论文章称,如果说2017年的关键词是人工智能(AI),那么聊天机器人(ChatBot)将有可能是2018年的明日之星。 据数位时代报道,国际研究..
          Top 10 Chatbot 公司–Landbot(10/10)      Cache   Translate Page   Web Page Cache   
Landbot是2018年上半年增长最快的应用之一。 【猎云网(微信号:ilieyun)】7月20日报道 (编译:叶展盛) 西班牙创企Landbot获得了220万美元种子轮融资,公司的“呆板”聊天机器..
          Top 10 Chatbot 公司–起亚聊天机器人(9/10)      Cache   Translate Page   Web Page Cache   
早在韩国最先生产的汽车制造商,其次在2000年与现代集团合并成立现代起亚汽车集团。现代起亚汽车集团是世界产量第五大的汽车生产商。最近,在Facebook帮助下,起亚推出人工智能聊天机器人帮助用户销售车..
          [آموزش] دانلود Udmey Python, PHP & Java Object Oriented Programming: OOP Projects - آموزش پایتون، پی اچ پی و شی گرایی جاوا      Cache   Translate Page   Web Page Cache   

دانلود Udmey Python, PHP & Java Object Oriented Programming: OOP Projects - آموزش پایتون، پی اچ پی و شی گرایی جاوا#source%3Dgooglier%2Ecom#https%3A%2F%2Fgooglier%2Ecom%2Fpage%2F%2F10000

 php یک زبان پردازه نویسی است که سورس آن در اختیار عموم قرار گرفته و در سند های HTML برای اجرای توابع محاوره ای طرف سرویس دهنده مورد استفاده قرار می گیرد. این زبان در تمام سیستم عامل ها ی اصلی اجرا می شود و اساسا با لینوکس و سرویس دهنده های وب یونیکس در سرویس دهنده های ویندوز (همراه با نرم افزار های افزودنی) مورد استفاده قراز می گیرد. PHP را می توان در یک صفحه وب گنجاند و ار آن برای دستیابی به اطلاعات بانکهای اطلاعاتی و نمایش آنها استفاده کرد. انشعاب سند های HTML حاوی پردازه ...


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          6 reasons why you are finding it so hard to sell Chatbots      Cache   Translate Page   Web Page Cache   

6 reasons why you are finding it so hard to sell Chatbots Selling chatbots or indeed anything new, comes with some hefty challenges. It can be frustrating and damn right painful when you see a vision of the future and are passionate about something you believe will revolutionise the way businesses and customers converse digitally, […]

The post 6 reasons why you are finding it so hard to sell Chatbots appeared first on Blooming Social Media.


          AHM Installations choose Blooming Social Media      Cache   Translate Page   Web Page Cache   

UK based AHM Installations saw the opportunities that effective Facebook marketing could deliver when combined with well thought out advertising strategies and the inclusion of Facebook Messenger Chatbots. The emergence of social media marketing in the early 2000’s scared many businesses owners as it was  so far outside their comfort zone. Zoom forward to 2017 and […]

The post AHM Installations choose Blooming Social Media appeared first on Blooming Social Media.


          Get on the ‘dumb’ bot wagon with Amazon, Apple, and Geico (VB Live)      Cache   Translate Page   Web Page Cache   

Some customer service chatbots only frustrate customers. But don't dump the bot idea: simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective in solving customer issues, fast. Learn more about why it's time go all-in on the next generation of chatbots in this VB Live event.


          Get on the ‘dumb’ bot wagon with Amazon, Apple, and Geico (VB Live)      Cache   Translate Page   Web Page Cache   

Some customer service chatbots only frustrate customers. But don't dump the bot idea: simpler rules-based chatbots are easy to implement, easy to use, 99-percent effective in solving customer issues, fast. Learn more about why it's time go all-in on the next generation of chatbots in this VB Live event.


          Cloud saving chatbot      Cache   Translate Page   Web Page Cache   
Objective is to manage several conversations in parallel with organisation employees so to encourage them to release cloud resources that are not neededWe will introduce a chatbot that will digest reports looking for people and opportunities to interact with. Then, it will proactively approach the relevant users and manage a conversation flow that could either conclude by some API call to cloud provider or by failing and logging - i.e. user is not agreeing to release a resource NLP is not req...
          看图轻松理解数据结构与算法:AVL 树      Cache   Translate Page   Web Page Cache   

前言

推出一个新系列,《看图轻松理解数据结构和算法》,主要使用图片来描述常见的数据结构和算法,轻松阅读并理解掌握。本系列包括各种堆、各种队列、各种列表、各种树、各种图、各种排序等等几十篇的样子。

AVL树

AVL树,也称平衡二叉搜索树,AVL是其发明者姓名简写。AVL树属于树的一种,而且它也是一棵二叉搜索树,不同的是他通过一定机制能保证二叉搜索树的平衡,平衡的二叉搜索树的查询效率更高。

AVL树特点

  • AVL树是一棵二叉搜索树。

  • AVL树的左右子节点也是AVL树。

  • AVL树拥有二叉搜索树的所有基本特点。

  • 每个节点的左右子节点的高度之差的绝对值最多为1,即平衡因子为范围为[-1,1]。

imageimage

图中红色数字表示对应节点的高度,可以看到同一层的节点高度差都没有超过1。

二叉搜索树的平衡

基础的二叉搜索树构建出来可能会存在不平衡的现象,比如极端情况下,按照A B C D E F G H顺序插入树中,结果为,

imageimage

但实际上我们更想要平衡一点的二叉搜索树,因为平衡的二叉搜索树能有效提高查询效率,比如上面的要查询“H”节点则需要比较8个节点才找到,而平衡的二叉搜索树只需要比较3个节点。

所以AVL树的出现就是为了解决平衡性问题,它的核心内容就是平衡处理机制,即所谓的旋转,一共有四种形式的旋转:右单旋、左单旋、左右双旋和右左双旋。

为什么要旋转

不管是什么方式的旋转,旋转的目的是为了降低树的高度,使其平衡,假如树结构如下图,

imageimage

将“A”节点添加到树中,变成如下结构,树产生了不平衡,于是检查哪里不平衡,当到“C”节点时发现高度差超过1,

imageimage

所以需要对“C”节点进行右单旋操作将高度降到2,达到平衡。

imageimage

插入方式

AVL树一共有四种插入方式,根据插入方式不同需要做不同的旋转操作,现在往下看四种插入方式,设受插入节点影响而失去平衡的节点的父节点为Z,

imageimage imageimage imageimage imageimage

右单旋

右单旋用于处理LL插入方式,假设存在一棵树,如下,

imageimage

现插入“A”节点,假如不进行旋转的话,树结构为下图,所以遍历过程也会检查哪里不平衡,检查到“C”节点和“G”节点的高度差大于1,而且插入节点“A”属于“E”节点左子树的左子树,于是进行右单旋,

imageimage

“C”节点右单旋即将“C”节点提高,原本它的父节点“E”则变为其右子节点,“C”节点原来的右子节点则变为其父节点“E”的左子节点。右单旋后的结果如下,重新达到了平衡。

imageimage

左单旋

左单旋用于处理RR插入方式,假设存在一棵树,如下,

imageimage

现插入“I”节点,假如不进行旋转的话,树结构为下图,所以遍历过程也会检查哪里不平衡,检查到“C”节点和“G”节点的高度差大于1,而且插入节点“I”属于“E”节点的右子树的右子树,于是进行左单旋,

imageimage

“G”节点左单旋即将“G”节点提高,原本它的父节点“E”则变为其左子节点,“G”节点原来的左子节点则变为其父节点“E”的右子节点。左单旋后的结果如下,重新达到了平衡。

imageimage

左右双旋

左右双旋用于处理LR插入方式,假设存在一棵树,如下,

imageimage

现插入“C”节点,假如不进行旋转的话,树结构为下图,遍历过程会检查哪里不平衡,检查到“B”节点和“G”节点的高度差大于1,而且插入节点“C”属于“E”节点的左子树的右子树,于是进行左右双旋,

imageimage

先以“D”节点为轴进行左单旋,结果为,

imageimage

再以“D”节点为轴进行右单旋,得到最终结果,

imageimage

右左双旋

右左双旋用于处理RL插入方式,假设存在一棵树,如下,

imageimage

现插入“G”节点,假如不进行旋转的话,树结构为下图,遍历过程会检查哪里不平衡,检查到“C”节点和“H”节点的高度差大于1,而且插入节点“G”属于“E”节点的右子树的左子树,于是进行右左双旋,

imageimage

先以“F”节点为轴进行右单旋,结果为,

imageimage

再以“F”节点为轴进行左单旋,得到最终结果,

imageimage

插入

空树时插入节点“E”直接作为根节点,“E”节点高度设为1,

imageimage

继续插入“B”节点,小于“E”节点则添加到左边,且“E”节点高度加1,

imageimage

继续插入“G”节点,大于“E”节点则添加到右边,此时“E”节点高度不变,

imageimage

继续插入“D”节点,最终到“B”节点的右子节点,此时“B”节点高度加1,“E”节点高度也加1,

imageimage

继续插入“C”节点,最终到“D”节点的左子节点,此时“D”、“B”、“E”节点高度都分别加1,并且先发现节点“D”与它同级节点(不存在即高度为0)高度差大于1,并且属于RL插入方式,使用右左双旋处理,

imageimage

以“C”节点为轴进行右单旋,结果为,

imageimage

再以“C”节点为轴进行左单旋,结果如下,可以看到进过右左双旋操作后二叉树已经达到平衡了。

imageimage

总结,插入时可能会遇到四种不同的插入方式,分别是:LL插入方式、RR插入方式、LR和RL插入方式。根据不同的插入方式对应做旋转操作即能使树达到平衡状态。

查找

AVL树因为属于二叉搜索树,所以查找时与BST树完全一样,比如下面这棵树,查找“D”节点,

imageimage

从根节点“C”开始,

imageimage

“D”大于“C”,所以往右继续查找,

imageimage

“D”小于“E”,所以往左查找,找到。

imageimage

删除

删除操作主要分两种情况,一种是删除后不会影响平衡,那么直接按照BST树规则删除。另外一种是删除后会影响树的平衡,那么则需要再做旋转处理。

情况一

如树的结构,要删除“B”节点,

imageimage

直接找到“B”节点,且因为是叶子节点,直接删掉即可。

imageimage

最终为,

imageimage

但如果删除的不是“B”节点,而是“C”节点,则不能直接删除“C”节点,

imageimage

应该先找到“C”节点的前驱,它的前驱为“B”节点,使用“B”替换“C”节点,

imageimage

最后将原来的“B”节点删除。

imageimage

情况二

如树的结构,要删除“F”节点,

imageimage

先找到“F”节点,

imageimage

然后将“F”节点删除,此时导致了“C”节点和“G”节点的高度差超过1,需要做旋转操作,

imageimage

而且因为C节点的左子节点高度比右子节点高度大,所以执行右单旋操作,旋转后为,

imageimage

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          The Best Performing Facebook Ad Platforms for Small Business      Cache   Translate Page   Web Page Cache   

Facebook offers small business owners an unprecedented opportunity to reach your ideal target market with your message. With the right Facebook ad format, creative and offer, you can easily drive more foot traffic and website traffic to your business. Managed properly, your ad campaigns can yield incredible results, including generating more highly qualified prospects that convert into increased sales and profits.

 

If you are not optimizing all Facebook offers with its wide array of campaign objectives, targeting parameters, placements and ad formats, this article is for you. We’ll specificallyhone in on the best performing formats and placements.

101835018_s.jpg

 

Currently, there are over 80 million business pages on Facebook. Out of which, only six million use Facebook for advertising.

 

If you are among the 74 million businesses not taking advantage of Facebook ads, you likely fall into one of two camps:

 

      1. You’ve tried Facebook ads and were disappointed with the results. Perhaps you ran a few campaigns and didn’t get the ROI you were expecting. Thus, you’ve decided Facebook ads don’t work (for your business).
      2. You’ve never placed a Facebook ad and don’t really know where to start. Perhaps you’re overwhelmed with all the options and afraid of losing money. And/or you may be hoping that your organic marketing strategy will pay off.

 

 

The good news: There’s never been a better time to start using Facebook ads to grow your business.

 

12 Facebook Ad Formats

 

Facebook offers the following 12 different ad formats for promoting your message to your target market. This list is in my recommended order for both best performing and level of complexity, from easiest to more complex.

 

  1. Video – Tell your story with sight, sound and motion. Show off product features, and draw people in. The auto-play movement catches people’s eye. Video is one of the best performing ad types as Facebook is giving high priority to video content in the News Feed.
  2. Image – Use a beautiful image to convey your message. Drive people to a destination website or app through high-quality visuals. Image ads with a link work really well on Instagram in particular, given it’s such a visual platform.
  3. Lead Generation – Lead ads on Facebook and Instagram help you collect contact information from people interested in your business. A lead ad is presented using an image, video, or carousel, and followed by a lead form when the user engages with the ad. Facebook’s tagline for Lead Ads is, “Tap, tap, done.” It’s that simple for the user.
  4. Messenger – Get people to start conversations with your business. This format is particularly effective when you have a Messenger chatbot [BE2][GK3] hooked up to your Facebook Page. Plus, people seeing your ad don’t have to leave Facebook to interact with you. Well, they hop out to Messenger and then right back to scrolling through their Facebook feed!
  5. Slideshow – This ad format is a lightweight looping video of up to 15 seconds long, using between 3-10 of your own images or Facebook’s stock images available via Shutterstock. The simple slideshow format doesn’t take up as much streaming data to play, which helps to reach people across connection speeds.
  6. Carousel – This is a lovely format that allows you to showcase up to ten images and/or videos within a single ad, each with its own link. This format performs well on both Facebook and Instagram.
  7. Offers – Create a special discount to share with your customers on Facebook. You can design your offer ad to appear as an image, video, or carousel.
  8. Event Responses – Use this ad format to promote awareness of your event and drive responses. Event ads can be a single image or video. I recommend video.
  9. Collection – Encourage your prospects to shop by displaying a variety of items from your product catalog—customized for each individual. Definitely a more advanced ad format, and essential for ecommerce stores.
  10. Dynamic – Promote all the products in your catalog to the right people, automatically. Also incredibly effective for ecommerce stores.
  11. Canvas – This beautiful, immersive format lets people open a full-screen, mobile-optimized experience instantly from your ad. I don’t see too many of this ad type; usually bigger brands put the time and effort needed into creating this format.
  12. Page Likes – I put this one last on purpose. If your Facebook Page is really new with not that many likes (fans), or you’ve reached a plateau in fan growth and wish to build your audience, then Page Likes ads could be a good choice. Page Likes ads can be with a video or an image. However, I will say that Page Likes ads should be a low priority in your marketing mix. It’s best to invest your advertising dollars to place your message in front of your exact target audience. Otherwise, you’ll end up paying to get more likes, and then paying again to reach them.

 

Small businesses should first focus on these 3 Facebook ad formats

 

If you are new to Facebook ads, the three formats I recommend focusing on for best performance are video, lead generation and Messenger.

 

For video ads, upload native video content to your wall first and also broadcast using Facebook Live. Then amplify reach with the Video Views objective. But, before you place your video ad (boost your video content) make sure you’ve included a strong call to action and a link, or Messenger button.

 

For almost all ad formats, you can include a link to drive people to your website to learn more about your business or special offer.

 

You’ll want to run many split tests when driving people off of Facebook. Ideally, send people to a very simple landing page with no extraneous buttons. Just a clean, simple offer to sign up with their name/email/phone number or to make a purchase. Make sure you have Facebook Pixel installed on your landing pages.

 

To learn from real businesses of all sizes generating amazing results with their Facebook ads, visit Facebook’s Success Stories.

 

In future articles, I’ll be walking you through additional aspects of how to get solid results with Facebook ads.

 

 

About Mari Smith

 

mari_0362xFACE_preview.jpg

Often referred to as “the Queen of Facebook,” Mari Smith is considered one of the world’s foremost experts on Facebook marketing and social media. She is a Forbes’ Top Social Media Power Influencer, author of The New Relationship Marketing and coauthor of Facebook Marketing: An Hour A Day. Forbes recently described Mari as, “… the preeminent Facebook expert. Even Facebook asks for her help.” She is a recognized Facebook Partner; Facebook headhunted and hired Mari to lead the Boost Your Business series of live events across the US. Mari is an in-demand speaker, and travels the world to keynote and train at major events.

 

Her digital marketing agency provides professional speaking, training and consulting services on Facebook and Instagram marketing best practices for Fortune 500 companies, brands, SMBs and direct sales organizations. Mari is also an expert webinar and live video broadcast host, and she serves as Brand Ambassador for numerous leading global companies.

 

Web: Mari Smith  or Twitter: @MariSmith

You can read more articles from Mari Smith by clicking here

 

Bank of America, N.A. engages with Mari Smith to provide informational materials for your discussion or review purposes only. Mari Smith is a registered trademark, used pursuant to license. The third parties within articles are used under license from Mari Smith. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.


          Care Chatbot Interactive Experience Owner - Intuit - San Diego, CA      Cache   Translate Page   Web Page Cache   
Drive business and technical requirements end-to-end across partners, vendors, and Intuit teams. In this innovative role you will be working with a high...
From Intuit - Tue, 07 Aug 2018 00:30:49 GMT - View all San Diego, CA jobs
          Podcast: Chatbot Development, First Steps and Lessons Learned – Part 1 By: Bob Rhubart      Cache   Translate Page   Web Page Cache   
image

Amid the hype and discussion around chatbots, people are actually diving in and developing chatbot services.  Chabot development comes with a unique set of requirements and considerations that may prove challenging to those making their first excursion into this new breed of services. This podcast features a panel of developers who have been there, done that, and are willing to talk about it.

The panelists for this program were part of a pilot program that provided early access to the Intelligent Bot platform, which is now available as part of Oracle Mobile Cloud, Enterprise. Listen to the webcast here.

Developer Partner Community

For regular information become a member in the WebLogic Partner Community please visit: http://www.oracle.com/partners/goto/wls-emea ( OPN account required). If you need support with your account please contact the Oracle Partner Business Center.

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          Meet the Chatbots Providing Mental Healthcare      Cache   Translate Page   Web Page Cache   
Researchers are working to teach empathy to artificially intelligent messaging tools, with the goal of supplementing human therapists
          Additional new content PaaS Partner Community      Cache   Translate Page   Web Page Cache   

image

 

· How Developers Can Deliver Chatbots That Propel a Broader AI Strategy
Where should you begin with an intelligent chatbot project? There are four key challenges, says Oracle VP Suhas Uliyar, and they relate to channel complexity, machine learning, authentic dialogue, and enterprise integration. How to address each of the challenges.

· A Huge Utility Plugs In to Chatbots for Better Customer Connections Exelon, the US's largest utility company by customer count, has created a chatbot that will soon let customers text Exelon a question such as "When's my power bill due?" And it built the prototype in only two weeks.

· Oracle Works to Help Startups Succeed A new Oracle program connects startup companies with Oracle global customers to nurture an ecosystem of codevelopment and coinnovation among startups, customers, and Oracle. Why Oracle launched an Industry Innovation Advisors team.

 

PaaS Partner Community

For regular information on Oracle PaaS become a member in the SOA & BPM Partner Community for registration please visit www.oracle.com/goto/emea/soa (OPN account required) If you need support with your account please contact the Oracle Partner Business Center.

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Technorati Tags: SOA Community,Oracle SOA,Oracle BPM,OPN,Jürgen Kress


          Boston Children's, Buoy Health embark on'learning partnership' to teach Buoy's AI about kids      Cache   Translate Page   Web Page Cache   
Online AI-powered healthcare chatbot Buoy has announced a new, deep partnership with Boston Children ’s Hospital. Buoy will create a white-labeled version of its product for Boston Children’s website, use data from that version to improve its product’s pediatric expertise, and even get help from doctors at the Boston health center to evaluate its algorithms. (Source: mobihealthnews)
          Update: CapitaStar App (Lifestyle)      Cache   Translate Page   Web Page Cache   

CapitaStar App 5.0.9


Device: iOS iPhone
Category: Lifestyle
Price: Free, Version: 5.0.7 -> 5.0.9 (iTunes)

Description:

Explore a Universe of Rewards with CapitaStar– Singapore’s leading lifestyle app which rewards you on top of all other rewards on your everyday spend.
•Earn STAR$ when you shop and dine at participating CapitaLand Malls and over 2,000 merchants islandwide. Simply scan your receipts via the app to receive STAR$.
•Reward yourself with e-Deals of up to 90% Savings, CapitaVouchers and exclusive perks and with your STAR$
•Find out how you can also earn accelerated STAR$ with our partners Lazada, Zalora, Caltex, Expedia, Agoda and many more at www.capitastar.com

Download the CapitaStar app to embark on a more rewarding shopping journey.

For more information, call Tel (65) 6631 9931 or email ask_us@capitastar.com

What's New

Browse deals by category; View your STAR$ expiry details; Redeem exclusive and personalised deals with STAR$; and Enjoy accelerated STAR$ earnings with our partners!

Other recent enhancements include:
- StarPay (in-app ePayment feature to securely transact at participating retailers)
- Deals can be filtered by region & category
- In-app receipt appeal request
- Receipt cropping
- In-app Car Park vouchers
- Integration to Grab for ride bookings
- Facebook Single Sign-On
- ChatBot
- Ongoing UI/UX and performance improvements

CapitaStar App


          CHATBOTS ARE THE FUTURE      Cache   Translate Page   Web Page Cache   
In this article we’ll try to show you why chatbots are an increíble tool.
          AI Chatbot Development Company      Cache   Translate Page   Web Page Cache   

We leverage the power of Artificial Intelligence, Machine Learning and Natural Language Processing / Natural Language Understanding (NLP/NLU) technology to develop human intelligence into machines and empower your business with best in class AI Chatbot solutions. Get collaborated with AI chatbot development company Denver.

View and Vote


          Iklan Loker 2018 Copy of Front End Developer      Cache   Translate Page   Web Page Cache   
Loker Juni 2018 Terbaru: Copy of Front End Developer Perusahaan / PT: AiChat Indonesia Job desc jabatan: Bekerja pada pengembangan front-end dan peningkatan UX untuk platform chatbot Enterprise. – Jam Kerja Fleksibel – Remunerasi Menarik – Budaya Kerja yang Menyenangkan & Dinamis … Berapa Kisaran Gaji untuk posisi: Alamat Kantor / Lokasi: South Jakarta Job […] Read more
          IBM Launches EdX Certificate Programs in Deep Learning and Chatbots      Cache   Translate Page   Web Page Cache   
IBM is introducing two new Professional Certificate programs on the edX platform, focused on emerging tech in artificial intelligence: deep learning and chatbots.


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