Devils sign D Morrow, waive him for AHL depth   

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The New Jersey Devils have signed veteran defenseman Joe Morrow and waived him, hoping to send him to their AHL franchise.
          

Ron Johnson gushes Conspiracy Theories, doesn't Trust FBI and CIA, before and now after.    

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Ron Johnson became Wisconsin's Senator because he didn't understand the Affordable Care Act, and hated a program offering more people access to affordable health insurance. He even said...


And it only got worse from there. In Washington, Johnson's blathering idiocy became the talk of the town:

And then he got reelected...true!

Johnson plays Trump as Victim, says he's "...never seen a president, administration, be sabotaged from the day after the election: Amazing. Let's remind our clueless Dumb Ron Johnson why that's not true either:
1. Here’s John Boehner offering his plans for Obama’s agenda: “We're going to do everything — and I mean everything we can do — to kill it, stop it, slow it down, whatever we can.”

2. Senate Minority Leader Mitch McConnell summed up his plan to National Journal: “The single most important thing we want to achieve is for President Obama to be a one-term president.”

3. Mike Pence, underscored the point with a clip from Patton, showing the general rallying his troops for war against their Nazi enemy: “We’re going to kick the hell out of him all the time! We’re going to go through him like crap through a goose!”

4. Even though the economy was in free fall, not one House Republican had voted for the effort to revive it, prompting a wave of punditry about a failed party refusing to help clean up its own mess and dooming itself to irrelevance.

5. Have we forgotten that right when President Obama took office in 2009, the Republican leadership in Congress planned a no-honeymoon strategy of all-out resistance to Obama, even though the country was in an economic meltdown? Then-Sen. George Voinovich (R-Ohio) said that “if [Obama] was for it, we had to be against it.”
So it's mind-bending to hear Dumb Ron Johnson whine about the supposed "attacks" on the grifting Trump family presidency:
Johnson: "I have never in my lifetime seen a president after being elected, not having some measure of well wishes from his opponents; I've never seen a president, administration, be sabotaged from the day after the election; I've never seen no measure of a honeymoon what-so-ever." 
Johnson, chairman of the Senate's Homeland Security committee, rambled from one conspiracy theory to another (just like every Trump cultist), and admitted he doesn't trust the CIA or the FBI.
Johnson: "No, I don't — absolutely not. No, and I didn't trust them back then."


So, Nothing like this ever happened under Obama? Trump Investigations plays into GOP Victim-Hood: Here's just a quick reminder below. Note: Remember Trump's own attempts to seek out Obama's birth certificate to prove he was not a U.S. citizen and a secret Muslin:
MSNBC: Republicans made aggressive use of their investigative powers ... matters involving Hillary Clinton, her use of email as secretary of state, her conduct of foreign policy and the Clinton Foundation ... House Republicans unleashed a barrage of subpoenas ... a half dozen GOP-led House committees conducted protracted investigations of the 2012 attacks on U.S. diplomats in Benghazi, Libya ... investigations of the 2009-2011 Operation Fast and Furious episode – a botched initiative against drug cartels that ended up putting guns in the hands of murderers ... investigations into the IRS's treatment of conservatives, and his administration’s loan guarantee to the failed solar-panel startup, Solyndra. And much more.
Who can forget Johnson's imagined "secret society?" 


Or this Johnson gem:


Ron Johnson now has his eye on the governorship in Wisconsin. Just a little advice to anyone thinking about moving to a state who's economy is held hostage by the gerrymandered Republican Party determined to not change a thing because after 8 years of control, everything is perfect now; DON'T. 



          

Trump/Perdue not that into Farmers...   

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UPDATE 10/7: I think farmers have had enough, maybe, I hope anyway...
1. “I went to Madison feeling financially scared and emotionally depressed but hopeful,” said Paul Adams, who runs a 500-cow organic dairy near Eleva, WI."I came home feeling financially scared, emotionally depressed, unwanted, and unneeded.”

2. Brittany Olson left her Barron County farm at 2am to make the trip to Expo and hear Perdue speak. “To go through the effort to see the USDA secretary, only for him to say that small farms like ours likely have no future made me feel like little more than a peasant in a system of modern-day feudalism,” Olson said.

3. “To me, it really drew a line in the sand on just where this administration stands,” said Chippewa County dairy farmer George Polzin.
Danielle Erdvick summed it up this way in the story:
But I sense a fire growing in the belly of the family farmers I meet in my work with Farmers Union. Farmers are weary. But there’s a growing flicker that’s starting to feed a change in the narrative. No more will they be spoon-fed a top-down vision for rural America. Instead, I see a drive for a farmscape where fair prices, local food systems, clean water, and land conservation are at the heart of farm policy. How can we achieve it? It’ll take actually enforcing America’s antitrust laws and holding corporations accountable when they try to monopolize an industry. It’ll mean addressing market manipulation. It’ll mean not raising our hackles, as farmers and ag groups, every time someone wants to talk about clean water or livestock siting. It’ll mean continuing to adopt regenerative practices and thinking outside the box so we’re protecting our natural resources for our children and grandchildren.
__________________________________________________________________________________________________

Farmers will never stop voting for Republicans. Sadly, GOP promises of "small government" simply mean they don't really have to do anything for their constituents, and deregulation is anything that basically leaves them alone.

Tariff War is not Their Fight: It seems farmers are okay sacrificing their livelihoods for big corporate interests seeking intellectual rights and protections. 

And then the last shoe dropped; Ag Sec. Sonny Perdue told us what big corporate Republican politicians were really thinking about family farmers:

Perdue told reporters that he doesn’t know if the family dairy farm can survive as the industry moves toward a factory farm model ... “In America, the big get bigger and the small go out. I don’t think in America we, for any small business, we have a guaranteed income or guaranteed profitability.”
A few farmers suddenly realized what was really going on...
Jerry Volenec, a fifth-generation Wisconsin dairy farmer with 330 cows, left the Perdue event feeling discouraged about his future. “What I heard today from the secretary of agriculture is there’s no place for me. Can I get some support from my state and federal government?"

Darin Von Ruden, president of the Wisconsin Farmers Union and a third-generation dairy farmer who runs a 50-cow organic farm (said) getting bigger at the expense of smaller operations like his is “not a good way to go.  Do we want one corporation owning all the food in our country?” 
Democrats, Governor Tony Evers backs Family Farms, despite never getting their vote, but after Sonny Perdue's comment, even our laid back Gov. had to say something:

"Are they struggling? Absolutely. But I think at the end of the day we need to get behind them rather than saying, ah maybe you should go larger. I, frankly, resent that the Department of Agriculture secretary from the federal government came in and kind of lambasted them."
But don't take Evers word for it, here's a comment made at the Minnesota Farmfest about CAFO's. Note: Why were visa's for dairy labor ever determined to be seasonal and not year around?:


Trump Piled on First: Remember this...
Wisconsin dairy farmers are still feeling the sting of Trump's visit to Milwaukee in July, where the president downplayed the suffocation felt by farmers here because of Trump's own tariffs.

Trump: "Some of the farmers are doing well. ... We're over the hump. We're doing really well."
Farmer Response...:
"If he's saying farmers are over the hump, he would be badly mistaken," said Darin Von Ruden, a third generation dairy farmer. "In order to get over the hump we need to stop losing dairy farms."
From PBS's Market to Market: Trump's says farmers are happy...


Farmers are slamming Trump's $28 billion farm bailout — more than double Obama's 2009 payment to automakers — as a 'Band-Aid'.
Perdue editorial doesn't repair Damage: Nope, his word salad backtrack to obscure how he really feels, is a little late. In fact, Perdue reminds farmers how this whole problem was really Trump creation:
Purdue: "President Donald Trump has made it his mission to support American agriculture and negotiate better trade deals so our productive farmers can sell their bounty around the globe."
And don't forget how Scott Walker pushed oversupply in the dairy industry.

Here's what one farmer, "a great patriot," really thinks about Trump:



In Gays Mills, WI, over production and large dairy farms are locking many out of getting into farming. From WPT's Portraits from Rural Wisconsin:


          

The Inspiring Story of Oral Roberts’ Grandson   

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Randy R. Potts comes from a famous family. His grandfather was the pioneering televangelist Oral Roberts. His uncle, Richard Roberts, ran the conservative Christian university that bears Oral’s name until 2007, when a scandal forced him to resign. Richard continues to run the Oral Roberts Evangelical Association and appear at revivals and on evangelical TV […]
          

Suspect charged in string of store robberies   

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A 33-year-old local man with a prior record is behind bars after Rocky Mount police arrested him in connection with four holdups of convenience stores late last month in the city.
          

FreedomWorks Activists Visit Rep. Ralph Norman’s Rock Hill District Office and Urge Him to Say No to Drug Price Controls   

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WASHINGTON, D.C. -- FreedomWorks grassroots activists visited Rep. Ralph Norman’s (R-S.C.) Rock Hill district office today and made their case for why Congress must oppose socialized healthcare and in particular, price controls on prescription drugs. FreedomWorks grassroots activists from South Carolina’s fifth congressional district were in attendance and spoke with Rep. Norman’s district staff.

Allen Page, FreedomWorks’ Southeast Regional Director, commented:

“Government goes to those who show up, and that’s exactly why FreedomWorks’ outstanding grassroots activists are here and involved. Nancy Pelosi’s health care plan, which includes price controls on prescription drugs, would put us on the path to socialized medicine. Instead of lowering costs, price controls on prescription drugs will lead to shortages and the development of fewer lifesaving cures. FreedomWorks activists are proud to continue the fight against government involvement in American’s health care, and we hope that Rep. Norman will do the same and oppose price controls back in Washington.”


          

McCarthy confident teenager Connolly could play part for Republic of Ireland   

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Mick McCarthy has told teenager Aaron Connolly he would not have called him into the Republic of Ireland squad if he was not confident he could play a part in the Euro 2020 qualifying campaign.
          

EJ Anders Deluxe Pack for Genesis 8 Male   

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EJ Anders Deluxe Pack contains: a detailed character for Genesis 8 Male, an extremely versatile swimwear with lots of partial materials, 10 poses with all their partial poses, and 10 expressions for full face, lower face or upper face, and their dials. Get EJ Anders and enjoy endless hours of customization and versatility!

EJ ANDERS: Anders is a character for Genesis 8 Male, that you can use in lots of scenes and situations. You get:
- A very detailed skin with body hair, moles and variations found in human skin
- Tattoos that can be applied in one or both arms
- 4 skin tones, that go from tanned to vampiric pale
- Because he can be an appealing man, and also a vampire, he includes custom sculpted fangs morph and red eyes. You also have 9 natural eye colors
- The skin tones can also be applied to the anatomical elements (which also include options for shaping preset)
- Anders has a custom sculpted head morph that only requires Genesis 8 Male base
- A body that uses the Genesis 8 Male Body Morphs for maximum compatibility with your clothing
- An Extra Body Features morph that can be switched on and off for details like Adam's apple, clavicle, torso shape, and so on, to make his body even more natural and appealing
- Other details like lacrimal JCMs when he is looking to a side, make him look very natural.

SWIMWEAR: A swimwear is included that can achieve many looks and be very customizable and versatile:
- You can use with untied cords, or with lasso, or hide the cords and eyelets completely (to make it look like underwear)
- This swimwear can look like lots of different designs. Just set a general color for the swimwear, and then choose the one you want for the legs border, the sides border, and the top border, set the cords and eyelets as you want, and get you own original design.
- The untied cords can be twisted and moved in all directions
- Move the tied cords a bit for animations or give them more fall so they don't look exactly like another swimwear in the scene
- You can also use some adjustment morphs, rarely needed, to alter the center area to make it look more or less skintight, and it also follows the bulge morphs of Genesis 8 in that area for the same reason
- The swimwear works with all the Genesis 8 Male Body Morphs, as all of them have been included when needed, which means full freedom to use any of those morphs in your creations, and use it with all characters
- Most sitting, laying or crouched poses work with no adjustment
- It also supports Genesis 8 Male shapes like Michael 8, Darius 8, Edward 8, Lucas 8, Ollie 8, and Owen 8

POSES WITH ALL THEIR PARTIALS: You also get 10 poses with their mirror poses, and partials for head, arms, hands, upper body, and lower body, to help you make instant scenes, and zero partial poses to help you customizing them. For example, you can use one of the poses, then zero it with the icons and pose as you wish to get a more customized pose. Or mix and match the upper part of one with the lower of another, or change the arms, adjust what you need and get a fast pose.

10 EXPRESSIONS: To reflect the personality of EJ Anders, we included 10 expressions with their upper face and lower face partials. You can also mix and match them, and even mix them with the included Pose Control dials. These also work great to make combined expressions or apply them at different degrees which is perfect for animations or natural alive looking.

 

Price: $24.95 Special Price: $12.48


          

EJ Drago HD for Gianni 6   

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Drago is a warrior, a hard one, able to ride a dragon, and he has no fear of the scars of the beast on his skin, because he has lava in his veins, fire in his eyes in the battle. When he wants something he takes it. The Dragon is tattooed in his body. The mythic creature gave him the strength, courage and heart to win in any challenge.

Drago is a character for Gianni 6, that includes HD details morphs for head and body. You can use them or not as you wish, to add extra detail to your renders.

You can fit him perfectly in any action scene, as you have options for black eye, cheekbone scar, or both, and also different options for body wounds. Although he may look great in a fantasy scene, he can also embody many hard guys on your renders.

The body tattoos can be in the chest and right arm, or in the back only, or in both parts. You also have an option for all tattoos and wounds applied.

You also have eye eye iris options to choose, and custom realistic anatomical elements morphs and material.

Price: $17.95 Special Price: $8.98


          

Matty finish a bonus for Bruce against struggling former club   

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Steve Bruce saluted Matty Longstaff’s impressive debut after seeing him fire Newcastle to their first home victory of the season against struggling Manchester United.
          

EJ Fabio for Genesis 8 Male   

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EJ Fabio is a versatile character For Genesis 8 Male with many options: skin tones, tattoos, body dirt and bruises, face options that range from camouflage face paint to blood and dust... He also has an Extra Features Body Morph that adds natural details to his body, like abdominal shape, chest shape, and Adam's apple, that can be set on and off. In addition, to show him as a living character, we also included 10 subtle expressions in this product, that you can use in your images to reflect his personality.

EJ Fabio is perfect as a natural appealing guy, an action hero, a soldier, a sci-fi saboteur, a secret agent, common people, and everything you can imagine.

CHARACTER MORPHS: Includes lacrimal JCMs to get a natural look when looking to the sides. The head morph is custom, so they don't need anything else to work. The body uses Genesis 8 Male Body Morphs for maximum compatibility with all your clothing, plus a custom Extra Features morph to detail some extra areas like the abdominals, chest shape, and Adam's apple, that can independently be turned off. This pack also includes a custom male anatomical elements morph.

FACE OPTIONS: You have four face options: black and green camouflage, commando face paint, tricolor camouflage, and blood and dust. There are also 10 eye colors to choose, one of them of white irises.

BODY OPTIONS: Dirty torso, arms with or without tattoos, and legs. You can apply the dust in a part or in the whole body. You can also mix it with the tattoos.

TATTOO OPTIONS: Fabio can have tattoos in the left, right, or both arms. There are also options to have tattoos with dirty arms.

EXPRESSION OPTIONS: 10 expressions are included as icons and as dials, to reflect the personality of Fabio. Use them to make him express what your scene needs. A zero expression is also included, and a zero for the dials. You can also load an expression and mix it with a dial, or combine several dials to customize them.

SKIN TONES: You have 4 skin tones that can be mixed with any tattoo or face or body option: the default one, a darker one, sun tan, and pale. There are icons to load these skin tones on the anatomical elements too.

Price: $18.95 Special Price: $9.48


          

EJ Gregori HD Deluxe Pack   

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EJ Gregori HD Deluxe Pack is a set of: a HD character for Genesis 3 Male and Michael 7, including 5 skin tones, vampire fangs and bloody sclera eyes, and anatomical elements (mats and morphs), tattoos, a highly customizable men swimwear with lots of morphs and partial materials and untied, lasso, or no cords, and 10 full body poses with their mirrors.

Gregori loved the sun and sand, but he was always attracted by the gorgeous darkness of the beaches at night and deep caves... until the darkness came to him, and dragged him to the life of a vampire. Now he won't enjoy the sunlight anymore.

You'll never get tired of using Gregori for all kinds of scenes. You get a very detailed skin, including features like pores, moles and variations found in human skin that will give you the quality you need for your Iray renders (and you also have materials for 3Delight). You also have 5 skin tones, from very light alabaster-like to dark tan, for the different moments of the life and darkness of Gregori, and these tones are also included for the anatomical elements (which also includes options for foreskin, and a shaping preset).

He has custom sculpted vampire teeth and a custom face morph, so you get a unique face structure with its own personality. And with the HD morphs you can get a more detailed or aged look as they detail the expression wrinkles, and also some details of the body (separated HD for head and body). So if you want a younger look you can use it without HD, and for a more aged you can use the HD morphs.

And if this was not enough, a swimwear is also included that you can use with cords or with lasso, or no cords. You can also move the cords, swing them, give them more fall, set a fabric color for the full swimwear and then set another for the top border, the legs border, the eyelets, and the cords, and get the maximum level of customization and different looks. The swimwear works with all the Genesis 3 Male Body Morphs and M7, as all of them have been included when needed, which means full freedom to use any of those morphs in your creations. In the rare case you need them, there is also adjustment morphs, and also a sit morph. Even more, you also get 10 poses with their mirror poses to help you make instant scenes, and zero partial poses to help you customizing them. For example, you can use one of the poses, then zero it with the icons and pose as you wish to get a more customized pose.

Get Gregori and enjoy endless hours of customization and versatility! A must have!

Price: $21.95 Special Price: $10.98


          

Senior players set tone for Lampard revolution   

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When it comes to maintaining discipline, Frank Lampard's view is that he cannot be a dictator. Chelsea's manager knows it is unrealistic to be everywhere at once and it has not taken him long to appreciate the value of senior players creating the right culture.
          

EJ Jeremiah for Michael 8   

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EJ Jeremiah is a very versatile character for Michael 8 with many options. He has a natural muscled body, with body hair and several skin tones to choose, from pale to dark skin. You can create lots of different character concepts with him, as he also includes fantasy gothic makeups, and also arm tattoos. To showcase Jeremiah as a living character, we also included 10 subtle expressions that you can use in your images to reflect his personality. Jeremiah is perfect as a natural appealing guy, a hitman, an action hero, a goth rocker, or a creature of the night, and everything you can imagine. A must have for Michael 8!

CHARACTER MORPHS: EJ Jeremiah includes internal improvements like lacrimal JCMs and other features to get a natural look, a custom head morph made thinking in versatility and male beauty. There are also materials for male genitalia and an easy icon to load its shape and mats. The body uses Genesis 8 Male Body Morphs for maximum compatibility with all your clothing. You can still use Jeremiah without Michael 8 but he will look better with it.

MAKEUP OPTIONS: Jeremiah includes fantasy Goth makeups for face and lips. Because of the general style they have, you can use them in a wide variety of themes like sorcerers, fantasy warriors, rockers, vampires, or anything that needs a dark, creepy or dark fantasy touch. They use LIE so they load slower than other materials due to the high resolution of the images, but have the advantage that you can mix and match any of the lips with any of the provided makeups and skin tones.

EXPRESSION OPTIONS: 10 expressions are included as icons and as dials, to reflect the personality of Jeremiah. Use them to make him express what your scene needs. A zero expression is also included. You can also load an expression and mix it with a dial, or combine several dials to customize them.

CHARACTER'S SKIN DETAIL: Jeremiah's skin is carefully detailed using several CG techniques. His skin also includes features like body hair, pores, moles, and variations found in human skin that will give you the quality you need for the new generation of NVIDIA Iray renders. He includes materials both for Iray and for 3Delight. You can change the skin tone of Jeremiah's body and genitalia to 5 possible colors, from Caucasian to dark skin, tanned and bloodless. He includes 2 fantasy eyes in white and red, Goth makeups, left, right or both arms tattoos, and black nails. These allow you a wide diversity of character concepts.

Price: $18.95 Special Price: $9.48


          

FW Dan Megapack   

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Dan is a high quality character, expressions and accessory set for for Michael 6.

Dan is a high quality character, expressions and accessory set for Michael 6 for use in DAZ Studio 4.6 and up and Poser 9 and up.

He can be "Private Dan," "Dan the Man," the guy next door, a werewolf, a vampire, a goth .... the options are endless.

The heads are uniquely custom sculpted in Zbrush using a real life person for references, and the skin was created using high quality photo references for depth and detail. There is also an morph injection for the anatomical elements. Not only does he come as a human version, with a pale and tanned skin, he also has a second head, custom sculpted ears, fangs, eyes and claws to make him into a werewolf. No extra morphs are needed for the two heads, but he'll need Michael 6 and the Genesis 2 Male Body Morphs for the body to work.

The human version comes with three base mats (DAZ Studio, DAZ Studio SSS and Poser SSS) for each version, pale and tanned skin, six natural eyes, two beard versions for each skin type, as well as a no beard option, a shaved chest version and a full tattooed body option. The werewolf version comes with three base mats (DAZ Studio, DAZ Studio SSS and Poser SSS) for each version, pale and black skin, six fantasy eyes (including glow-in-the dark versions), five Nail color options and a full tattooed body option. Both human and werewolf version have anatomical element mats as well.

Dan also comes with 10 custom "mix and match" expressions, which are organized in three folders (FullFace, UpperFace, and LowerFace). You can apply a full face expression, or make your own mixing the upper and lower face partials. This gives you more possibilities: change your idea on the go, leave the lips that you like and choose different eyes for the expression, use the parts of the expressions that you like more, or even choose similar partials to subtly change the mouth or eyes in an animation, just like what happens in real life. Although they were made especially for Michael 6, they also work on Genesis 2 Male(s), and figures based on him.

And if that isn't enough, also included are a set of dog tags, a cool and fashionable watch and a set diamond ear studs. This gives you even more versatility. Now you can dress him up to your liking, add a bit of bling and he's ready to go to boot camp or out on the town.

The Diamond studs are separate left and right, and have four Metal textures (Silver, Gold, Titanium and Copper). The dog tags come with a vast number of morphs, as well as styling/swing morphs, and four different tag style options. The watch has four Strap options (Black, Brown, Beige and White), four Face options (Blue, Red, Beige and Green) and four Metal textures(Silver, Gold, Titanium and Copper). Furthermore there are 11 time options, to give you even more flexibility.

While all accessories are designed with Dan in mind, they will work on all M6 and Genesis 2 Male characters.

Price: $19.95 Special Price: $9.98


          

H3 Sky Command - 'Daedalus'   

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The young soldier, carrying orders, spied Captain Andros Silverwing lying on the hood of his Catamaran Fighter, taking in the warm sun of the Skyland morning. Cigar smoke wafted above his prone figure, snug in his uniforn, his ascot close around his neck. Women loved this man in uniform. The double-breasted jacket, jodhpur pants and boots just made them swoon. All, that is, except one, and that's the one that he couldn't stop thinking about.

'Captain Silverwing? I have orders for you,' the young soldier called up him.

'Do you now? Well, hand it over.' He saluted the young man who scurried off to his next task.

Life was good for Captain Andros Silverwing. Sure, his parents made him join the Aero Corps. After all, it was a family tradition. Twelve generations before him had served proudly. Well, it was a good thing he thought 13 was a lucky number. Luck had been with him on several harrowing missions so far. As he opened his orders, he realized that was about to end. A glorious soldier now being made a nursemaid to a bunch of Scrappers? Surely this was a mistake.

Price: $19.95 Special Price: $9.98


          

Kabuki Arogata for Genesis 8 Male(s)   

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Kabuki Arogota is a male Kabuki pack designed for the Genesis 8 male. There are 12 base looks that can be applied with one click. There are 30 Kumadori (line) only options that give you the freedom to mix and match the Kumadori and create your own Kesho (full face.) All of the options are LIE, so you can stack as many as you want.

Arogota is the makeup of heroes...and your hero is just waiting for you to unleash him and save the day.

Price: $16.95 Special Price: $5.09


          

Mighty Gianni 6 Outfit and Morphs   

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Do even more with the mighty hero Gianni using this set of expansion morphs! 14 brand new partial body morphs allow you to smooth out his definition, give him smaller hips and thighs, reposition his nipples and more! With the five included presets you can add legendary heroes to your scenes, or use the dials to create your own.

Not only that, but the set comes with a realistically textured morphing loincloth and boots for your barbarian or other fantasy renders. With extra bones fore and aft for movement and lots of FBMs, you're ready to load up and render in no time at all!

Price: $11.95 Special Price: $5.98


          

Deutsch CEO Mike Sheldon Reflects on Two Decades at the Agency   

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By Doug Zanger
Senior Editor

Adweek
Reprinted with permission

Deutsch North America’s CEO Mike Sheldon 
is hanging up his cleats. It’s not a retirement, per se, but a move away from Deutsch in Los Angeles after 22 years.

During his tenure, the Michigan native has presided over highs and lows. Most notably, Sheldon is credited with turning Deutch’s then-nascent L.A. operation into one of the staples of the market, taking it from a handful of people to, at its peak, a 600-plus juggernaut. The agency continues to create standout work for brands, including high profile campaigns for Taco Bell, Dr. Pepper and others.

On the downside, the agency split from Target, yet won the Reebok business shortly after that. Additionally, after nine years—and being credited with reviving Volkswagen’s fortunes with breakout work including the oft-referenced “The Force”—Deutsch and the carmaker ended their relationship.

Yet with all of the ups and downs (common in any agency), Sheldon, who spent six years at TBWA\Chiat\Day pre-Deutsch, remained upbeat and steadfast in his mission to build and retain a positive outlook and culture. Adweek caught up with Sheldon to find out a little more about his time at Deutsch and what’s next.

I’ll start with the predictable question. Why now?
Mike Sheldon: It’s a confluence of events. I’ve been doing this for 22 years, and I turned 60 a couple of weeks ago. I’ve been talking to [IPG CEO] Michael Roth about this for a while and want to see what else is out there. I’m not ready to go feed pigeons on a park bench. I want to see what the universe brings. I still have a lot of energy and interest in new and exciting ventures, and I figured after 22 years at Deutsch and 37 years in advertising, maybe there’s something else out there for me.

What would you say, outside of the obvious things like technology, are the most significant changes you’ve seen at Deutsch L.A.?
We’ve always been about investing ahead of revenue. In the future, it will be the same. You have to stay ahead of the business, or you’ll get run over. We got into digital production years ago, 
and started Steelhead [Deutch’s in-house production company] a few years ago. Experiential is now huge, analytics are as well. The future is going to be like the past: Unless you stay ahead, it will get the best of you.

How does an agency “stay ahead”?
For us, it’s having rock-solid clients like Taco Bell, Keurig Dr. Pepper and H&R block that appreciate the partnership and long-term commitment and depths of understanding that an agency can have into a client’s business and provide value way beyond any marketing communication. Then some clients want a TV spot or need to spend time looking at their consumer base. You have to go with the flow since there aren’t a ton of AOR relationships. I keep telling everybody to think of yourself as the ultimate Swiss army knife because that’s what we need to be a good, successful agency moving forward.

You’ve touched on a couple of successful points in your tenure. Aside from those, what would say is another significant accomplishment?
By far, the idea of kindness. There are a lot of really good people in this business—brilliant and creative people. But that has to be combined with being kind and putting your employees first and, unfortunately, making some of those difficult decisions like walking away from a prickly client. It doesn’t get talked about much in this business, but being good to other humans is a business asset.

Anything you would have done differently over the past two-plus decades?
I thought that I could have started an agency at one point, but it was never in the cards or the right things for me. I used to think that I should have done that, but looking back, I’ve realized how much I’ve enjoyed and valued my time here.

One of the tougher times for the agency was the end of the VW relationship. What did you learn from that?
I’d be less than truthful if I didn’t say it was a kick in the gut after nine years of really great results, fantastic work and a great brand point of difference. But that’s advertising. That’s what we signed up for. There are a lot of things that you can’t control, and the best advertising executives have a short memory. So while that stung, nine months later, it’s a distant memory, and we’re on to all the work that’s currently filling up the plate. You can’t take that stuff too seriously, personally or emotionally—it’ll eat you alive.

What’s your view on the agency world today?
It’s a tougher time than it’s ever been in the business, but it’s also kind of a mind game now. You have to stay positive, keep pitching and pushing. Anybody that reads too much of the press or gets bummed out about anything is dead because this business is just unforgiving. So it’s staying ahead. It’s innovating, it’s adding new divisions. It’s not being afraid to invest and keeping both feet on the gas. Otherwise, there’s just too much gravity pulling things down right now. Clients will always pay for ideas, great execution and results-driven communications.

What’s next for you?
I’m going to keep the aperture wide open. I have purposely not overplanned this. My goal is to see what the universe brings in. That might be taking a bike ride on a random Tuesday, consulting, bringing in a direct-to-consumer product to life, or another type of product to life. I really want to stay open.

Is Lil’ Sweet, Diet Dr. Pepper’s mascot, the most underrated ever?
I think he might be. But, in all seriousness, 
we love Lil’ Sweet, and that brand continues to defy gravity year after year because it’s the coolest, weirdest campaign in the world.


Doug Zanger is a senior editor at Adweek focusing on creativity and agencies. Find him on Twitter at @zanger.

This article originally ran in Adweek and is reprinted with permission.
 

 


          

Shades of Atlantis Ankida Shaman   

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A nightmare disturbed Nafsu´s millenarian sleep...

Ancient prophecies told about the return of Mother Turtle, the Mother Earth, the ancient creature that millenia before he fall was called Gea by the Greeks, and adored by all the ancient tribes. Nafsu knew well about that prophecies, he was the one who wrote them, he was the the Traitor who opened the Door of Entropy that devoured the Goddess and her favored land: Atlantis.

Atlantis... the place that inspired so much tales and legends in the collective mind of that lesser beings called 'humans', the descendants of one of the proud races of Mother Turtle, the ones weak enough to fall at the feet of Nafsu´s Master...

Ankida Nafsu knew that the prophecies was right, he never was a blind sycophant, his treat against the Goddess that gave him into Her Creation wasn´t perfect, and now, 7000 years had passed, and the Cosmos decided to open the Door of Entropy again. The Goddess will return, the Goddess will devour Her traitor son, and all the lesser beings who served him and his Master.

A time of hope will come for that weak and lesser creatures and doom for the traitors. Atlantis will raise in this Night World, and nothing will be the same...

Price: $22.95 Special Price: $11.48


          

The Executioner for Genesis   

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The last person the condemned will see is The Executioner standing over him or her wearing a hood to hide the lack of expression on his face, leather boots, pants, and bracers. The tool of his trade, the axe, is included with this set.

Price: $19.95 Special Price: $9.98


          

Direct Report Seems to Be Overdoing it with Health Excuses? Ask Madeleine   

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Dear Madeleine, I run a very lean team and one of my people is a hypochondriac. Every week there is a new reason he needs to go to the doctor. Any cold that comes through he gets, and it is worse for him than for anybody else. He gets the flu every year. It is…
          

12-Year-Old Boy Escapes Armed, Attempted Kidnapper in Stockton   

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STOCKTON — Investigators say a boy was able to escape after he was forced into a car in Stockton Friday by an armed man. Just before 3 p.m., the 12-year-old boy was walking south on Alexandria Place from West Benjamin Holt Drive when a man with a black, semi-automatic handgun ordered him into a car, according to the San Joaquin County Sheriff’s Office. The sheriff’s office says the man had driven the boy to the area of North Pershing Avenue […]
          

Widow Ember Snow finds comfort in diseased husband's brother    

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Ember Snow, beautiful and curvy Asian brunette, mourns for her recently died husband. His brother comforts poor crying widow with his stone hard cock. Stunning authentic babe finally smiles when guy eats her Asian ass and treats her hairy pussy to amazing cunnilingus. Ember gives blowjob and gets fucked from behind till reaching orgasm. Widowed beauty rides him backwards and gets passionately fucked stand-and-carry style. Stud makes love with widow in missionary position and cums on her bushes.

          

Ten Principles of True Friendship   

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The essence of friendship and getting along with people is to cultivate the ability of putting yourself in their place, and acting accordingly. Friendship is reciprocal. To be liked, one must be ready to make himself likable. That is why Epicurus, the great philosopher said, “Of all the means to insure happiness throughout the whole of life by far the most important is the acquisition of friends.”

What is friendship these days? Modern busy life hardly leaves room for friends. In the modern societies which are turning more and more consumerist and selfish, values of life seem to change faster than the latest model of cell phones. It has become very hard to find true friends who can share everything confidentially.

Ten necessary principles of friendship

1) Proper understanding is the kernel of real friendship. Hence the first principle of friendship is to understand and make others feel important. Since everybody in the world wants to be treated important, you have to be generous with praise and recognition of their accomplishments.

2) On your part, be amicable and congenial to others. Always arguing or striking up a quarrel on the least excuse may irritate any friendship and cause a deathblow to friendship. Listen to others and encourage them to talk about themselves.

3) Try to look at friendship positively and appreciate others. Make them feel comfortable with your friendship so that they enjoy your appreciation, advice and help. Let them experience that they are important to you.

4) Friendship should not be just a lip service. It should be real and fostered in heart. Selfish motivated friendships will dwindle and disappear very soon. Try to understand your friend’s mind, his likes and dislikes, and his moods. Try to adjust yourself, though you do not have to tolerate any undesirable attitude. Tolerance is one of the foundations upon which friendship is built, as no one is absolutely perfect.

5) Be careful about your words. . The habit of talking carelessly, of not being able to keep a secret, is at the root of friendships breaking up.

6) They should be reliable and faithful. Never give way to any suspicion and keep your word, no matter how difficult the circumstances may be. They should be assured of your faithfulness. They should realize that you will go to any lengths to keep your promise.

7) Do not desert and betray your friend in any situation especially in their adversities. Betrayal is the death blow to any friendship and shatters friendship. Never be carried away by the gossip mongers’ false tales.

8) Thiruvalluvar, a famous South Indian saint poet, says about the greatness of friendship, “Friendship should be timely like the hand protecting ones shame when the towel slips from the loin.” Stand by your friend in his anxieties and adversities. Try to help your friends in as many ways as possible. Let them feel that they have some one who cares them really.

9) Friendship should not be a mere flattery. Some people do not like their mistakes to be criticized, as it gives them a sense of inferiority. It is the duty of a friend to correct him properly whenever he goes out of track..

10) Do not forget that only constructive criticism can be of much help, provided it is appreciated and accepted. They should not taken as a wounding remark. Always try to share a common interest with your friend. Sharing serves as a bond, and also acts as the motivation for many shared activities. Many friendships spring up on a playing field, in an art gallery, or in places which cater to common interests.

 http://family.wikinut.com

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