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Before: Check out the results of this transparent and bold digital marketing campaign.
The post Customer Feedback on Display: Was Domino’s Billboard A Success? appeared first on The Realtime Report.
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Match: Dominos
After: -Pizza-Times-Square-Tracker-Billboard-624x134.png 624w" sizes="(max-width: 366px) 100vw, 366px" />Domino’s Pizza recently experimented with soliciting and posting customer feedback in the most public of spaces: a giant billboard in Times Square, NYC.
The aim of this digital marketing campaign: To get feedback from customers so the company can improve its pizza and delivery service, and to support the company’s “Oh Yes We Did” campa
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The plan:
Match: Dominos
After: invested in a 125-foot-wide billboard in Times Square, and broadcast customer comments from the Domino’s Tracker online. Customers could submit comments and photos, and were notified via email if their feedback was posted on the billboard. The first comments were posted on July 25, and the last day shown on the tracker website was August 25.
While the feedback wasn’t shown in realtime – com
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The results of this display of transparency:
- the customer messages were seen by 500,000 passers-by
- 80% of feedback on the billboard was positive, according to Domino’s spokesman Chris Brandon
- 20% of feedback was “constructive”
- customers feel that they are being heard, and that the brand is responding to their needs
Gene Galindo, marketing director of 53
Match: Dominos
After: locations, told SmartBlog on Restaurants that “social media gives us a chance to make things right” and the campaign makes it clear that “Domino’s is extremely transparent.”
The company is no stranger to digital and social media efforts, with a national Domino
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Before: 
Bullz-Eye tested the new Domino’s boneless chicken wings and regular chicken
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Before: the new Sweet Mango Habanero ranked # 1 with our group.
Domino’s appears to have more winners on their hands (including alot of flavored sauce – ok just reached for a napkin and I’m good) and we look forward to getting our grub on with the new Domino’s all white breast meat boneless and regular wings while watching a good sporting event on the big screen. Hey, It’s the American Way!
Don’t forget to check out the Domino’s Pizza Bracket on Facebook. The company is down to the Final Four pizzas, competing to become the fan favorite pizza champion.
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Before:
Bullz-Eye tested the new Domino’s boneless chicken wings and regular chicken
http://blog.bullz-eye.com/tag/fast-food-reviews/feed/
Before: the new Sweet Mango Habanero ranked # 1 with our group.
Domino’s appears to have more winners on their hands (including alot of flavored sauce – ok just reached for a napkin and I’m good) and we look forward to getting our grub on with the new Domino’s all white breast meat boneless and regular wings while watching a good sporting event on the big screen. Hey, It’s the American Way!
Don’t forget to check out the Domino’s Pizza Bracket on Facebook. The company is down to the Final Four pizzas, competing to become the fan favorite pizza champion.
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Before: -entity-reference field--label-hidden"><span>Rob G.</span></span>
<span class="field field--name-created field--type-created field--label-hidden"><time datetime="2011-10-24T12:23:10-05:00" title="Monday, October 24, 2011 - 12:23 pm" class="datetime">Mon, 10/24/2011 - 12:23 pm</time>
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<ul class="links inline"><li><a href="https://www.thecubreporter.com/dominos-start-fall" rel="tag" title="The
Match: Dominos
After: Start to Fall" hreflang="und">Read more<span class="visually-hidden"> about The Dominos Start to Fall</span></a></li><li><a href="https://www.thecubreporter.com/dominos-start-fall#comments" title="Jump to the first comment." hreflang="und">159 comments</a></li><li><a href="https://www.thecubreporter.com/user/login?destination=/dominos-start-fall%23comment-form">Log in</a> or <a href="https://www.thecubreporter.com/user/regi
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After: effect: New personalised advertising campaign sees tenfold return Anyone can claim they have become a technology company, regardless of their industry, but for Domino’s Pizza, when the company’s mission changed more to delivering pizzas, rather than creating them, it really was the case. With a mantra to ‘outsmart rather than outspend’, the company’s […]]]>
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By: James
Title: The
Match: Dominos
After: effect: New personalised advertising campaign sees tenfold return
Sourced From: www.marketingtechnews.net/news/2020/feb/12/dominos-effect-new-personalised-advertising-campaign-sees-tenfold-return/
Published Date: Wed, 12 Feb 2020 16:30:49 +0000