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Interview with Xesta
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Fri, 10 Oct 2025 09:34:35 +0000
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Hugo Moura, also known as Xesta, is a Portuguese graphic designer, lettering designer, and calligrapher whose main focus is creating unique visual identities, incorporating various styles and techniques from the typographic universe into his projects.
Based in Porto and with a background directly linked to graffiti, Xesta unifies art and design in his work, and is constantly collaborating and actively participating with other creatives.
From 2013 to 2018, he was a resident member and researcher at We Came From Space, where he began teaching several calligraphy and lettering workshops. He is co-author of the books "Calligraphy Manuals - Blackletter Fraktur" and "Calligraphy Manuals - Blackletter Rotunda," published by Itemzero.
In 2024, he was invited to teach as an assistant professor, Communication Design Project and Typography at ESMAD - Escola Superior de Media Artes e Design.
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What is your background? What led you to become a graphic designer/calligrapher?
Before choosing graphic design in high school, I studied Image and Communication with a focus on cinema/video, but drawing has always been something I’ve done regularly since childhood. That passion led me to graffiti, where I became interested in writing/tagging and drawing letterforms.Later, during my studies in graphic design, I began some experiments with calligraphy. From there, subconsciously, I began to mix all of those elements and implement them into my graphic projects.