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The junk mail you can’t stop

There’s a special kind of junk mail that gets through all of the above. It’s called Every Door Direct Mail, or EDDM. That’s a service the
Match: USPS
After: offers to carpet bomb a ZIP code with junk mail.

These are often fliers or postcards from local small businesses — things like real estate agents, the new dentist in town, exterminators, window installers or the local roofing business — and are addressed simply to “Our neighbors at” or “Resident” or something similar.

There is no mailing list to opt out of. If you have a mailbox, you’re getting these. These nuisance


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Before: wanted mail that I get.

Bonus tip for people who LOVE mail

Maybe you really like getting mail. You don’t want it to stop. The more the merrier. You never want to miss a credit card offer or catalog. If that’s you, I’m not sure how you made it this far in this post. But it’s a good thing you did, because have I got a tip for you:
Match: USPS
After: Informed Delivery
.

The Post Office scans every envelope it gets so their computers can read the addresses and sort the mail. Since they’re scanning all your mail anyway, they’ve got a free service that lets you see the scans so you know what’s coming. You can check their website or get a daily email of all the scans. I suppose this is good for identity protection, since you’ll know if a piece of mail has gone missing en route.


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Before: you understand where junk mail comes from and what can be done about it.

If you don’t have time to get into the weeds, here are the 3 easy steps you should take to reduce your junk mail problem by 90% or more (also summarized at the top).

Made it this far? Great! Read on to get the facts and details behind all of the above steps.

The facts are staggering.

Seven days a week and without fail, the
Match: USPS
After: continues to deliver literal tons of unsolicited junk mail across the US.

According to its own 2022 annual report and website, the USPS hauled 67+ billion pieces of junk mail (ahem, “standard presorted” or marketing mail, if you speak mailroom) across


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Before: n exasperation and claim that there is no solution for all other mailers not handled by OptOutPrescreen or DMAchoice.

You are either out of luck or need to resort to intensive manual efforts for thousands of charities, non-profits and local businesses.

We beg to differ.

First, what NOT to do: ‘Return to Sender’

No dice. This common advice won’t really resolve your junk mail issue.

Remember those 67+ billion pieces of junk mail delivered annually by the
Match: USPS
After: , which we discussed above?

USPS Junk Mail Volume 2022

[Image Source: USPS]

As me


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Before: ntioned before, the
Match: USPS
After: refers to this type of junk mail as “Standard” mail (or “marketing mail” in its annual report).

It is sent out at a discounted postage rate that DOES NOT ALLOW for it to be returned to sender, unlike First-Class Mail. It’s simply disposed of at the post office – how, we dare not ask.