tag:blogger.com,1999:blog-3798142622684331953Sun, 30 Mar 2025 18:11:43 +000044th & GoalA Sports Design Blognoreply@blogger.com (44º North / Encoré)Blogger61125tag:blogger.com,1999:blog-3798142622684331953.post-4005111593301954175Thu, 24 Feb 2011 00:16:00 +00002011-02-25T19:33:09.928-06:00Quite Possibly The Coolest Hockey Uniform Ever<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 246px;" src="; alt="" id="BLOGGER_PHOTO_ID_5577404210443995858" border="0" /></a><br />By Bowen Hobbs<br /><br />On Sunday, Canada had their version of the Winter Classic: the Heritage Classic. The Montréal Canadiens were in Calgary to play the Flames. Both teams wore throwback inspired uniforms, with the Habs wearing a design a throwback to their mid-70s-to-mid-90s look (the only difference being the outline on the numbers). Calgary, on the other hand, based their uniforms on the Calgary Tigers of the Western Canada Hockey League. The striping is from the Tigers, but is paired with a deeper red and the Flames' athletic gold. In fact, their were quite a few nifty design nuances on the Flames' 2011 Heritage Classic uniforms:<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">The Stripes</span></span><br />The <a href=" pattern</a> looked great on TV. It was unique, classic, and cool all at the same time. It's a wonder more teams haven't considered bold striping pattern during the Fauxback Era of NHL uniforms. Although some have said the stripes are Ronald McDonald-esque, I didn't find it distracting at all, not to mention Ronald's getup is mostly yellow with sections of red and white striping, not mostly deep red with red and yellow striping. The use of this bold pattern was continued on the socks, which really showed a completeness of the design when <a href=" was worn together</a>.<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Lace-Up Collars</span></span><br />The uniforms, like many fauxbacks, use the <a href=" style of collar</a>. I'm all for lace-up collars, and this fauxback definitely fit in with the style of them.<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">A Darker Red</span></span><br />Yes, the red was darker than the Flames' standard red. And the <a href=" hue change</a> looked pretty good, especially considering that red was the darkest color in the entire scheme, instead of black, which the team uses on their standard uniforms. More importantly, the beige numbers were plenty legible against the red and yellow background on the chest-striped sweater.<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Beige Breezers</span></span><br />I thought this was particularly interesting because there really aren't any teams that use light breezers. The closest examples I could find were the Rangers and Blue Jackets wearing red breezers with royal or navy jerseys. Not a single teams wears white, silver, metallic gold, athletic gold, or even orange breezers, and then <a href=" opts for beige</a>. Although not a modern convention, it worked very well within the context and feel of the uniform.<br /><br />All in all, I think Calgary's Heritage Classic uniforms were a huge success. The design took some chances, but each decision was made well and the uniforms had a great aesthetic.<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">When It Lightnings, It Pours</span></span><br />Yup, the Lightning have already made changes to their new uniforms. The have added <a href=" trim around the numbers</a> and <a href=" bolts on the pants</a>. Good ideas, sure, but the execution isn't quite there. The jersey crest and striping has no outlines, while the lightning bolts on the pants have a single outline and the numbers are double outlined. This apparently had to do with fan response, which I'm glad the team executives were savvy enough to take into account. The double outline on the numbers seems the most unnecessary because a single outline would have accomplished what the fans wanted (an added color) while maintaining some semblance on consistency with the treatment of the bolts on the pants.<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Designer's Corner</span></span><br />Yup. When it lightnings, it really does pour. This week's design is for the one and only Tampa Bay Lightning. When the Lightning unveiled their new duds, I was bothered by a few of the set's elements, from the two-color scheme that immediately evoked thoughts of the Leafs to the lack a certain signature elements such as the lightning bolts on the breezers and "Victory Stripes". While the lightning bolts are back and the numbers have been altered to showcase a double-outline, the set still leaves a lot to be desired.<br /><br />My concept uses some of the aspects from the current (upcoming) scheme, yet incorporates some newer elements. I wanted to keep the idea of simplicity, but I also knew that I had to create a look that was uniquely Tampa Bay. This means I couldn't use just royal and white, since it is too similar to Toronto. It also meant I shouldn't add yellow due to the similarities such a combination would have with St. Louis. Ultimately, I decided on royal and silver. On the home uniforms, I used the Michigan Wolverines/Oakland Raiders treatment: no white. This allows for the team's signature look, the home uniform, to be just that: signature. The primary logo is based on the <a href=" patch</a> the team plans to wear next season. The numbers are the current (soon to be previous) version, except without the outlines. The secondary logos and wordmarks are new.<br /><br />The home uniforms use just royal and silver and retain some of the design decisions from the upcoming uniforms. I broad single stripe is placed across the sleeves, hem and socks. However, the breezers have the team's trademark bolts, while the jerseys retain the classic "Victory Stripes" although I moved them down from the armpit to the side. The concept is still the same: the stripes show when a player is raising his arms to celebrate a goal or a win. This just removes the slight ridiculousness of placing a design element in the armpits. The away uniforms use the two-color logo with silver and blue being present. However, aside from that and the bolts on the breezers, the uniforms are exclusively blue and white. And for those who like the Lightning in black and blue, the third combines those two colors (with white) in a traditional way and features a new BOLTS wordmark that is consistent with the identity, unlike the current third.<br /><br /><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5577497991751537154" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5577498151805900978" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5577498310069876594" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5577498577395468258" border="0" /></a><br />Feel free to leave a comment regarding the 2011 Heritage Classic, the Lightning concept above, a=or anything sports branding related.2011/02/quite-possibly-coolest-hockey-uniform.htmlnoreply@blogger.com (44º North / Encoré)4tag:blogger.com,1999:blog-3798142622684331953.post-6532471249028414351Wed, 16 Feb 2011 02:22:00 +00002011-02-15T22:21:22.421-06:00Looks Like We Have Our First New NFL Uniform of the Season (If We Have One).By Bowen Hobbs<br /><br />The Bills announced to season-ticket holders on the 9th that they would be wearing new uniforms for the coming season, whenever that will be. The uniforms will incorporate the current logo with elements from the team's past. Supposedly, they are going to be based on <a href="; <a href=";, but with some navy blue trim added in. It seems intriguing, but certain questions remain unanswered. For example, how will the navy blue be added in? Will it be <a href=" around the edges</a> like the Lions did with their black trim, or around each stripe? Will the team use the <a href=" era number typeface</a>? Or a standard block typeface? What color will the facemask be? Grey? Navy? Royal? Will they use the striped socks? Of course there is more to come as details emerge…<br /><br />I, for one, think a look based on those uniforms would suit Buffalo quite well. Much like Green Bay or Cleveland, football in Buffalo in winter has a certain charm with old school uniforms involved. While I prefer create some very modern concepts, I can understand when a concept incorporates classic elements as part of the design moving forward. But there are certain things the team will have to be sure of before they unveil the new duds.<br /><br /><span style="font-weight: bold;">• Do the sleeve stripes fit on the sleeves, across all players?</span> This is important, because the team will undoubtedly have players of various sizes from defensive backs and kickers to lineman. The stripes can't be <a href=" wide</a> because they will get cut off on certain players. Or <a href=" low</a> for that matter.<br /><br /><span style="font-weight: bold;">• Is the striping consistent?</span> Well, there is some leeway here. While I appreciate the consistency of the newest <a href=" Lions uniform striping</a>, I also don't mind the consistency of a well applied striping system such as that of the <a href=" Bay Packers</a>, in which two sets of stripes fill very distinct roles. Those Packers uniforms would be even better with striped socks though… but I digress. It gets tricky when <a href=" element</a> is striped, but <a href=" of the patterns</a> match.<br /><br /><span style="font-weight: bold;">• Grey facemask or blue?</span> Well this one is more up for debate, but the team's choices in number font and how the navy is applied will determine whether they should go with a grey or navy mask. While I generally do not prefer the use of a grey mask with a color scheme that doesn't include grey, it can be useful in promoting a classic look. If the uniform numbers have multiple outlines, I'd say navy or royaal facemask, but if they opt for stark typography, then all bets are off.<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Not Your Traditional Marketing Strategy</span></span><br />The Lightning have already started phasing their marketing materials over to the new brand, which was bound to happen since they unveiled the new uniforms in the middle of the season. The <a href="; has changed over. And there are some new <a href=" graphics</a> around the arena. And to get the fans ready, they gave authentic home blue jerseys to their season ticket holders and <a href="; to some of the other fans. I understand getting everyone in the team's blue to create a more better fan experience.<br /><br />But <a href=" the new logo on center ice</a> just looks weird. It crosses the television line: the boundry of experience between watching a game in person and on TV. It's one thing to watch a game and see the whole crowd wearing the new t-shirts and jerseys, since the mob of the crowd would just blend together and create a (mostly) blue field. In addition, the signage and website changes can advertise the new brand while not interfering the presentation of pro sports' most lucrative product: televised events. While ticket and merchandise sales do account for a hefty sum themselves, the television contracts get money from numerous sponsors and allow fans to view many more games than most of them are able to attend. Painting the new logo on center ice while the team is wearing the old uniforms interferes with the seamless ideal fans have in their heads when they are watching a game. On a more general note, the whole timing of the event was really awkward. Unveiling the new brand during the last homestand would have made much more sense, especially as a thank you to the fans before the offseason or playoffs.<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Designer's Corner</span></span><br />This week's design is for the University of Cincinnati. The Bearcats have had a fairly modern identity since their affiliation with Jordan Brand in the 90s. Currently, their football team is getting more attention, but the team's uniforms <a href=" finesse</a>. The <a href=" on the pants</a> do not flow and look gaudy. For this concept, I wanted to incorporate the slash theme in a way that it would make sense throughout the logos and uniforms. The slashes were incorporated into the logo set horizontally to flow across the typography, while also not disrupting the team's trademark C-Claw logo. The uniforms incorporate the slashes down the sides of the jerseys and pants. The more graphic presentation of the slashes creates more impact as it helps the eye flow throughout the uniform. . I also decided to incorporate charcoal grey. Cincinnati is a fairly new football school, especially when it comes to playing in a "power" conference. So while their are other teams with black and red, charcoal grey is a unique shade that has yet to be paired with red on the college football landscape. (Nike has used "carbon" or charocal with yellow for Oregon and West Virginia.) The sleeve are black on all jerseys, creating a consistent presentation of black across the uniforms. There are also options for white helmets and pants, in addition to the grey.<br /><br /><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5574131342106867154" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5574131637740979058" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5574131813645095298" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5574131977628004210" border="0" /></a><br />Feel free to comment on the Bills upcoming new uniforms, the Lightning's brand strategy, the concept above, or anything to do with sports branding.2011/02/looks-like-we-have-our-first-new-nfl.htmlnoreply@blogger.com (44º North / Encoré)0tag:blogger.com,1999:blog-3798142622684331953.post-5338673604914805685Wed, 02 Feb 2011 03:00:00 +00002011-02-02T18:30:25.005-06:00For Everyone Who Wanted to Buy A Leafs Jersey, But Hated the Leafs<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 267px;" src="; alt="" id="BLOGGER_PHOTO_ID_5568947575762987970" border="0" /></a><br />By Bowen Hobbs<br /><br />After multiple delays in the unveiling of their new brand, as well as the fact that teams don't generally unveil new branding initiatives during the season. The new 2011-12 Tampa Bay Lightning brand is here. And quite frankly, one word pretty much covers it: meh.<br /><br />The team's <a href=" (soon to be former) primary logo</a> wasn't perfect. In fact, some would say it was over-stylized. The wordmark is unnecessary, and it contained four colors, which may be a lot for traditionalists although many modern designs use that many colors. The <a href=" logo</a> really wasn't any better. The saying I like to use to describe it is that "it looks like 10 lbs. of design crammed into a 5-lb. bag". The new logo set, however is a stark contrast. The <a href=" primary logo</a> features a lightning bolt against a stylized oval. The team's brass wanted iconic. And if this design existed in a vacuum, it would be. But, unfortunately, they couldn't agree on a single icon. The <a href=" logo</a> adds a wordmark, and the <a href=" patch</a> uses a different lightning bolt/holding shape combination. Once again, the primary logo is strong on its own, but some consistency throughout the set would be ideal.<br /><br />But before we get into the rest of the logo set, let's talk about the elephant in the room: the color scheme. I realize there are teams with the same colors in multiple leagues. Look no further than MLB, for example. How many teams wear navy and red? Too many. And in the NBA, the Nuggets, Mavericks, Grizzlies, and Thunder all wear two shades of blue. The NFL isn't immune either, as the Cardinals and Falcons have their similarities, and Carolina's alternate uniforms look a lot like the Lions' homes. But this goes too far. The Leafs have been a beacon of royal and white in hockey since the NHL since 1927. They have also featured a simple hem striping scheme for a number of years. Then Tampa Bay comes in having only been a team for less than 20 years, and plays a game of copycat? Really?!? I thought the point of branding was to create your own identity, not piggyback off of someone else's.<br /><br />And the Lightning had a unique color scheme. No one else had black and blue. Once again, I'm not saying it was the best, but it was unique. Even if the new brass (which includes Stevie Y, hence the minimalist influence) didn't want to use black and blue, how about <a href=" and silver</a>? Replace all the white on the home jersey and some of the white on the away jerseys, and you have a unique set of uniforms in the context of the NHL.<br /><br />Back to the primary logo: while it isn't terrible, I think the circle and bolt from the tertiary would create a stronger mark with a better tie-in to the Lightning's past. In fact, putting the text and circle around that symbol was the worst thing they probably could have done for it, as it looks like they were taking design tips from the <a href=" Storm Chasers</a>. Furthermore, the generic typeface goes past understated (which can be achieved with the correct typeface) into the world of boring, generic, and default. Not to mention the generic typeface doesn't match the typeface of…<br /><br />The secondary is a joke. I think everyone who watches hockey is going to know who the Maple Leaf wannabes are. And those who don't follow hockey will probably just assume it's Toronto they're seeing. They could have created a TB logo, but they decided not to.<br /><br />As for the <a href=";, they use the same single broad stripe pattern as the <a href=" Wings' home uniforms</a>, although the pattern is <a href=" common overall</a>. And you'd think they would look for a more original design considering the Leafs use a double stripe that is positioned in the same classic hockey pattern. Here are the graphic layouts of <a href="; and <a href="; for the new Bolts set. As you can see on the layouts, in addition to using two different typefaces on the logo set, the numbers are a third typeface, and it's standard block (the Arial of jersey numbers). In addition, they traded in the one of two original things from their previous uniforms for the generic version on their <a href=";. They also ditched the victory stripes (look at the armpit of the guy on the right of the previous linked photo).<br /><br />As I've hinted at, one of the biggest concerns with this set is context. The aesthetic of the new brand is so strikingly Leafs, it can't go without saying. And of course it follows the recent onslaught of blue jerseys with lace-up collars, despite an oval-shaped crest being used instead of a roundel. The new set clearly states, "We're individuals, just like everybody else."<br /><br />The other huge issue is based on direction. Obviously the team tried very hard to incorporate classic elements into the scheme. Things like a one-color (plus white) scheme, lace-up collar, and round alternate logo all evoke ideas of classic hockey. Then why is the primary logo so starkly modern? And why is the typeface on the "secondary" italicized and stylized? But those two questions are unimportant compareed to the next one: What is so classic about playing a winter sport that needs ice in the middle of Florida? It's not like an expansion team ended up in Milwaukee, where a traditional style could evoke a Winter Classic-like atmosphere. It's Tampa, where sunshine is in abundance. But even that issue could be worked around if the presentation of the brand were more consistently traditional. Instead, they only went halfway and that just isn't enough to make me forget that it's a hockey team in Florida.<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">In Other News…</span></span> The Oklahoma Sooners will have <a href=" baseball uniforms</a> in 2011… New logo for the <a href=" Cup</a>… If you <a href=" a logo for it</a>, they will come… It's Hardwood Classics month in the NBA, complete with throwback uniforms for the <a href=", Kings, Knicks, Celtics</a> and <a href=";. The Warriors jersey even has a memorial patch for <a href=" Mieuli</a>… Thanks Tiki Barber, for teaching me what the <a href=" Bay Packers G stands for</a>… The Los Angeles Angels of Anaheim will have <a href=" Fridays"</a> this season for their 50th Anniversary… The Lakers wore <a href="; Sunday against the Celtics… The Oakland finally unveiled their poorly kept secret: <a href=" gold jerseys</a>… The Mariners will have a memorial patch for broadcaster <a href=" Niehaus</a> this season… The Padres finally released the look of their <a href=" uniforms for 2011</a>. Needless to say, they removed all traces of originality…<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Designer's Corner</span></span><br />This week's design is for the Virginia Tech Hokies. The Hokies' <a href=" logo</a> features a stylized VT. I took that idea and added a distinction between the two letters. I also included a segmented gradiation to emphasize the speed that VT displays on the field. Using the proportions of the primary mark, I developed a wordmark for the school, as well as custom numbers. For the uniforms, I drew a lot of inspiration from the <a href="; 2010 Pro Combat uniforms</a>. I really like the way the shoulders were cropped on those jerseys. However, I did not care for the use of black because VT has one of the most unique color combinations in all of sports. The jersey accents fade as they approach the collar, while the accents on the pants fade as they reach the waist. I have also included options for orange jerseys, white and maroon helmets, and all three colors of pants.<br /><br /><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5569244033421486722" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5569244245595197490" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5569244422215532498" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5569244635356838274" border="0" /></a><br />Feel free to leave a comment regarding the new Tampa Bay Lightning brand, the Virginia Tech design above, or anything sports branding related.2011/02/for-everyone-who-wanted-to-buy-leafs.htmlnoreply@blogger.com (44º North / Encoré)2tag:blogger.com,1999:blog-3798142622684331953.post-1303182962014234965Tue, 25 Jan 2011 23:54:00 +00002011-01-27T00:03:17.768-06:00Major League Miscues<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 334px;" src="; alt="" id="BLOGGER_PHOTO_ID_5566629274373881010" border="0" /></a><br />By Bowen Hobbs<br /><br />Washington Natinals? Yes, on April 17, 2009, Ryan Zimmerman and Adam Dunn (pictured) were Natinals, thanks to a typo on their jerseys. It ended up being a pretty big story, with the Nationals being the butt of quite a few jokes. But they weren't the only ones to have committed such an offense.<br /><br />Within the last week, the Wizards have had two noticeable uniform oddities. On Saturday night Washington called up <span class="title">Mustafa Shakur from the D-League, and didn't have much time to get a jersey ready for him</span>. So his <a href=" number</a> was very curiously spaced and his <a href=" and back number</a> were far too low. Not to mention his name wasn't arched very smoothly. This uniform miscue is particularly odd because of everything that went wrong on one jersey. But Shakur wasn't the only Wizard with uniform issues. Just two days later big man Kevin Seraphin was seen on the court with his <a href=" on backwards</a>, which looked especially weird because the Wizards only have a swoosh on one side of their uniforms. There's no way he could have pulled it off. With a more symmetrical uniform design, he may have had a shot.<br /><br />In hockey, <span class="title">Rob Niedermayer skated around for three games with his <a href=" spelled wrong</a>. </span>Jeff Francoeur of the Royals had his <a href=" and U reversed</a> for a game when he was with the Braves. The <a href="; haven't been perfect either. And Kevin Williams had his A and I <a href=";. Danny Jennings of West Virginia had his <a href=" in the wrong spot</a> this season as well. Also in the college ranks, Shane Southwell had some <a href=" up lettering</a> on his nameplate. And last season Zaza Pachulia, whose name is relatively easy to spell, had <a href=" mutation of his last name</a>. But how does someone screw up the name of a sports legend? <a href=" ask Wayne Gretkzy</a>.<br /><br /><div style="text-align: left;">There's also another common type of miscue: the team/city name typo. While screwing up an athlete's last name is a mistake, it is generally not as bad since it's usually just one player, and in some cases, the names are difficult in the first place. But team/city miscues are worse because whoever is doing quality control should know how to spell the single word they see on an entire group of jerseys. Also, team name typos usually occur at the manufacturer, while individual player names are sewn on by an independently contracted seamster or seamstress. Large manufacturers should have more levels of quality control. The Natinals debacle falls squarely in the team/city typo category. Joe Carter had to wear a <a href=" example of a team/city typo</a> once. Last year, Nike <a href=" Kentucky</a> on John Wall's jersey. Luckily the jersey was only used for a photo shoot. And Eugenio Velez spent a brief one game stint in <a href=" Francicso</a>, which isn't far from <a href=";. And once upon a time in Anaheim (as opposed to Los Angeles of Anaheim), there was a team called the <a href=";. And women's sports aren't immune to miscues either, as seen in this picture from the fine city of <a href=" /><br />Yet some miscues fail to fall into either category. For example, the stitcher for the Washington Redskins was channeling the bus when lettering <a href=" Betts's</a> jersey. I'm not sure how a <a href=" letter</a> doesn't jump out at someone. This one's nitpicky, but <a href=" goes</a>. Do you see it? Look at <a href=" jersey</a> for comparison. Still not seeing it? The number font for #30 is MLB Block, while A-Rod's jersey has the correct block number font. Shakur's isn't necessarily a typo, it's just extermely poor craftsmanship. However, in my research, I cam across this <a href=" of a miscue</a>. That's Ted Kluszewski, although you'd never know it from the backward Z and X for a K. Two typos in one name? Epic typo.<br /><br />But the most celebrated typo in jersey history is the one that happened twice. Mike Alstott had a typo on his jersey his rookie year. It was a standard last name miscue. But the Buccaneers, decided to honor Alstott by putting the miscue on a jersey plaque for a retirement gift. Congratulations <a href=" Alsott</a>. Your hard work and dedication will be remembered.<br /><br />Jersey typos are a part of life. With the proliferation of alternate jerseys and expansions teams, there are more jerseys to manufacture and then personalize. Plus, the typos add an extra little nuance to games and remind us that it is, after all, just a game.<br /></div><br /><span style="font-weight: bold;font-size:130%;" >In Other News…</span> The Cavs wore their 2010-11 <a href=" uniforms</a> over the weekend… UW Green Bay unveiled <a href="; based on this <a href=";. The black swoosh looks a little ridiculous; it should have been red… The San Diego Padres just unveiled their new <a href=" alternate</a> uniforms… Speaking of the Padres, their former Triple-A affiliate (Portland Beavers) were forced from their home by the MLS's Portland Timbers, an expansion franchise. They have moved to Tuscon, at least temporarily, and they have a new logo. Ladies and gentlemen, the <a href=" Padres</a>… Chad Ochocinco is no more. He's going back to <a href=" Johnson</a>…<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">Designer's Corner</span></span><br />Sticking in the SEC, this week's design is for the Auburn Tigers, National Champions. Auburn has a lot of tradition, so I didn't want to deviate too much from their current scheme. However, Their striping is painfully inconsistent, and the jersey stripes are named after another school (they are called Northwestern Stripes). More on that later. I tweaked the proportions of Auburn's primary logo and added a serif to the top of the A. I used the proportions of the A to develop the two wordmarks. I also have a tiger-striped version of the primary logo as an alternate option.<br /><br />Back to the uniforms: I made the striping consistent across all backgrounds (white–navy–tiger–navy–white). On white the outer stripes bleed directly into the background, which was a better option than swapping the navy and white, like the team currently does. This is because of the tiger-striped patter nin the stripes, which I find helpful in enhancing the tiger motif. The player names on the backs of the jerseys are rendered in the different color from the numbers to provide less contrast. This places more emphasis on the numbers and less on the names, which aren't truly necessary information. I added options for navy pants and orange jerseys as well. The fauxbacks <a href=" two eras</a> of Auburn football with the four-striped sleeves and the smaller front numbers. I also wanted to replicate the feeling of leather helmets and the tan pants seen on many old-school uniforms, but I didn't want to replicate the Packers and mismatch the helmet and pants. So I split the difference and used a hue that is roughly half way between the khaki and brown the Packers used. I think it works very well with the navy and orange.<br /><br /><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5566341106261865282" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5566341255346666498" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5566341428665383858" border="0" /></a><a href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 400px; height: 301px;" src="; alt="" id="BLOGGER_PHOTO_ID_5566341604916211730" border="0" /></a>2011/01/major-league-miscues.htmlnoreply@blogger.com (44º North / Encoré)0tag:blogger.com,1999:blog-3798142622684331953.post-983131996080849051Wed, 19 Jan 2011 00:10:00 +00002011-01-19T22:18:44.343-06:0044th & Goalie: The Mask In Front of the Man<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href=" style="display: block; margin: 0px auto 10px; text-align: center; cursor: pointer; width: 175px; height: 283px;" src="; alt="" id="BLOGGER_PHOTO_ID_5563683146192059346" border="0" /></a><br />By Bowen Hobbs<br /><br />To start 2011, the Tampa Bay Lightning acquired Dwayne Roloson from the New York Islanders via a trade. During his first game, Roloson had that "just traded" look on his face. But it wasn't in his eyes, it was literally <a href=" on his face</a>. While the team had issued him a new jersey and new breezers, Roloson's <a href=" and pads</a> were hold overs from the 2010 he spent in New York.<br /><br />This is a fairly common phenomenon among the brethren of recently traded goaltenders. A recently acquired netminder has to wait a while for his custom equipment to not only be made, but broken in as well. And don't be fooled. Goalies are particular about their equipment. A poorly fitting mask can be incredibly frustrating, especially during a bad game. And while I don't usually talk about equipment in these postings, the goalie mask is more than that. It's unique and artistic. A goalie mask design can be <a href="; or <a href=";. It provides an artistic expression that isn't generally seen in-game in the other major sports. It can incorporate <a href=" illustration or crisp eye-catching graphics</a>.<br /><br />That said, there are some truly memorable masks that I remember. <a href=" Osgood</a> and <a href=" Hasek</a> went old school. <a href=" Roy</a> featured an illustrative version of an avalanche. Bu the most memorable mask always belonged to <a href=" Vanbiesbrouck</a>. The <a href=" head</a> from the team logo dominated the shell, with the <a href=" cropping the the full cage</a> from which The Beezer saw. That mask had it all: crisp graphics and a revolutionary concept.<br /><br />Back to Roloson: he eventually got a <a href=" white mask</a>, which he used until his <a href=" mask</a> came in. I have to say, it's pretty cool. The steely wings are rendered beautifully and the <a href=" redux</a> of the Lightning's alternate logo is spectacular. But Roloson isn't the only goalie with a great mask. In fact, there are a number of masks with enticing graphics and great references this year. One of Devan Dubnyk masks features a <a href=" giraffe</a> on the back, while Martin Brodeur still rocks his signature <a href=" and white flames</a>. Thomas Vokoun's headgear shows off a <a href=" panther</a> that would look at home within the team's logo set. Curtis McElhinney's goes for intimidation with his scary <a href=" zombie duck</a>, while Anaheim's other goalie, Jonas Hiller, opts for the <a href=" approach</a>. But the best mask of the year has to be <a href=" Lehtonen's</a>. I'm obligated to say this, of course, as the consequences for not doing so include a vicious roundhouse to the head. But in all seriousness, what goalie wouldn't want to wear a mask with Chuck Norris on it.<br /><br />Cristobal Huet featured a wraparound design that mimics a <a href=" American headdress</a> last season. And Niklas Backstrom accented the natural shape of of his mask by added a <a href=" clawing through it</a> in the 2009-10 season. Robert Luongo has a strong history of good mask designs. He has played with multiple elements of the Canucks identity, including the <a href="; <a href=" V</a> pattern, the <a href=" logo</a>, and even <a href=" Canuck</a>. Luongo's Olympic mask played on the lumberjack idea with an <a href=" lumberjack</a>. I am a big fan of the subtle aged texture Luongo incorporates as some of the backgrounds on his headgear.<br /><br /><span style="font-size:130%;"><span style="font-weight: bold;">In Other News…</span></span> The Jets broke out their <a href=" green pants</a> again, but with their white jerseys against the Pats… Looks like Eastern Washington's red field is catching one with <a href="