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Unfortunately it’s true.
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Haha, I particularly like Webguts!
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New names for content:
Quality Words and Code (QWC)
WebGuts
CyberSubstance
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Before: 0101101011.co.uk/2012/10/redefining-quality-content/#comment-4645
After: you need some coffee :)
It's interesting you talk about perceived value. I've just watched the whiteboard Friday about on-page factors in 2012 and have to say I was left slightly surprised at how a website like SEOmoz can get away with creating a piece of content that adds so little to the 'on page debate'.
The thing is this video will get a shitload of tweets and probably links due to where it is and who made it. Maybe because Rand made the video it makes the content
http://01100111011001010110010101101011.co.uk/2012/10/redefining-quality-content/feed/
Before: more memorable and that allows for a lack of 'quality'?]]>
You’re right AJ, sounds like you need some coffee 🙂
It’s interesting you talk about perceived value. I’ve just watched the whiteboard Friday about on-page factors in 2012 and have to say I was left slightly surprised at
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After: how a website like SEOmoz can get away with creating a piece of content that adds so little to the ‘on page debate’.
The thing is this video will get a shitload of tweets and probably links due to where it is and who made it. Maybe because Rand made the video it makes the content more memorable and that allows for a lack of ‘quality’?
]]>
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Before: 1.co.uk/2012/10/redefining-quality-content/#comment-4644
After: . It can be War and Peace (or whatever novel you think is awesome) but if it's tough to read then it doesn't matter.
Then it gets a little wonky. Because content needs to be useful and to engage. It can't just be about perceived value (i.e - someone important wrote it it or it's got a long list of tips so it must be good) but real value. You'll rack up Tweets like ants on honey but that doesn't make it quality content.
Memorable content has a point of view and
http://01100111011001010110010101101011.co.uk/2012/10/redefining-quality-content/feed/
Before: a real voice. Is it authentic. Lots of ways to do this though storytelling is often a good way to go. In the end, is it content that someone is going to be able to reference when talking to a friend or colleague?
In the end, have some stones and put some real THINKING out there. You're OWN thinking. Not just some regurgitated drivel copy and pasted blender-style with some additional and clumsy grammatical adornments. (I need some coffee.)]]>
After: p>To me quality content is memorable. Of course then you have to figure out what makes content memorable.
I keep thinking (and writing about this). Right or wrong I believe quality content has to be read. It can be War and Peace (or whatever novel you think is awesome) but if it’s tough to read then it doesn’t matter.
Then it gets a little wonky. Because content needs to be useful and to engage. It can’t just be about perceived value (i.e – someone importan
http://01100111011001010110010101101011.co.uk/2012/10/redefining-quality-content/feed/
Before: t wrote it it or it’s got a long list of tips so it must be good) but real value. You’ll rack up Tweets like ants on honey but that doesn’t make it quality content.
Memorable content has a point of view and a real voice. Is it authentic. Lots of ways to do this though storytelling is often a good way to go. In the end, is it content that someone is going to be able to reference when talking to a friend or colleague?
In the end, have some stones and put some real
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After: THINKING out there. You’re OWN thinking. Not just some regurgitated drivel copy and pasted blender-style with some additional and clumsy grammatical adornments. (I need some coffee.)
http://01100111011001010110010101101011.co.uk/2012/10/redefining-quality-content/feed/
Before: Before: .co.uk/2012/10/redefining-quality-content/#comment-4642">Chris Gilchrist. Hey Chris, I did consider Goods and Stuff, they’ll be added into the mix. I’d make a poll if I wasn’t so lazy & people would actually do it. I like this point: Yes users aren’t physically paying to consume most of our ‘content’ but they are paying with their precious time and in opportunity costs. We want them to ‘spend’ their time with us and not
Matt and I aren’t really talking at the moment so I’ll probably just let him find out via this post.
After: s aren’t physically paying to consume most of our ‘content’ but they are paying with their precious time and in opportunity costs. We want them to ‘spend’ their time with us and not someone else so in effect it’s still purchasing what we produce.</blockquote>
Matt and I aren't really talking at the moment so I'll probably just let him find out via this post.]]>
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http://01100111011001010110010101101011.co.uk/2012/10/redefining-quality-content/feed/
Before: 0
After: 039; their time with us and not someone else so in effect it's still purchasing what we produce.
If you agree let me know and we can tell the internet we've decided on this and they can change how they refer to it. Will you let Matt Cutts know before his next vid?]]>
Stuff
Things
Shizzle
Or why not just ‘goods’ as used in economics.
“Goods – Objects that can satisf
http://01100111011001010110010101101011.co.uk/2012/10/redefining-quality-content/feed/
Before: y people’s wants.”
Yes users aren’t physically paying to consume most of our ‘content’ but they are paying with their precious time and in opportunity costs. We want them to ‘spend’ their time with us and not someone else so in effect it’s still purchasing what we produce.
If you agree let me know and we can tell the internet we’ve decided on this and they can change how they refer to it. Will you let Matt Cutts know before his
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http://01100111011001010110010101101011.co.uk/2012/10/redefining-quality-content/feed/
Before: 01010110010101101011.co.uk/2012/10/redefining-quality-content/#comment-4639">Lyndon Antcliff</a>.
I like this too. Added!]]>
I like this too. Added!
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Added to the post 🙂 Excellent ideas Rob.
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Con(ver)tent
Con(vert)(in)tent
Eye Ve
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Penetrating Entity Nudges Into Sales (use as acronym)
http://01100111011001010110010101101011.co.uk/2012/10/scott-d-smith-spamming-spammer/feed/
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https://01100111011001010110010101101011.co.uk/2012/10/scott-d-smith-spamming-spammer/#comment-5371
After: by Scott D. Smith, an SEO of the old spamming-is-good school, who has links with Errol Denton, including trying to [...]]]>
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After: money, looking at Denton's latest Twitter sock @FightRacism2.
His idea seemed to be that the best way to help Errol was to register a fake petition site, thepetition.co.uk, to host the defamatory petition that was deleted by iPetitions and Care2. Any competent professional would have said "do not, under any circumstances, even think of doing that". What kind of fool protects a client's reputation by helping him dig a bigger hole for himself? Much better advice would have
http://01100111011001010110010101101011.co.uk/2012/10/scott-d-smith-spamming-spammer/feed/
Before: been to amend these claims http://www.asa.org.uk/Rulings/Non-compliant-online-advertisers/Fitalifestyle.aspx and get off the ASA blacklist!
I am led to the conclusion that he is not too bright.]]>
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After: looking at Denton’s latest Twitter sock @FightRacism2.
His idea seemed to be that the best way to help Errol was to register a fake petition site, thepetition.co.uk, to host the defamatory petition that was deleted by iPetitions and Care2. Any competent professional would have said “do not, under any circumstances, even think of doing that”. What kind of fool protects a client’s reputation by helping him dig a bigger hole for himself? Much better advice would have
http://01100111011001010110010101101011.co.uk/2012/10/scott-d-smith-spamming-spammer/feed/
Before: been to amend these claims http://www.asa.org.uk/Rulings/Non-compliant-online-advertisers/Fitalifestyle.aspx and get off the ASA blacklist!
I am led to the conclusion that he is not too bright.
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Before: CDATA[
In reply to Emma.
Same shit though really isn’t it!? 😉
]]>After: maLink="false">http://01100111011001010110010101101011.co.uk/?p=1487#comment-4996
http://01100111011001010110010101101011.co.uk/2012/10/scott-d-smith-spamming-spammer/feed/
Before: all those years in prison taught me about comment spam!]]>
AHH I’ve found him! His name is “STEPHEN KARSCH” (Always in ALL CAPS) and it’s not “rape allegations” it’s “jail” that appears when you search his name. Hilarious.
What all those years
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http://01100111011001010110010101101011.co.uk/2012/10/scott-d-smith-spamming-spammer/feed/
Before: t;a href="https://01100111011001010110010101101011.co.uk/2012/10/scott-d-smith-spamming-spammer/#comment-4604">Dustin Verburg</a>.
Nearly deleted this ;)]]>
Nearly deleted this 😉
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Before: h! I'm sure they're still great at SEO!
'What Rape Allegations Taught Me About Reputation Management']]>
Ouch! I’m sure they’re still great at SEO!
‘What Rape Allegations Taught Me About Reputation Management’
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Before: pammer/#comment-4587">011100110110010</a>.
Yeah, there's a good chance that the comment is always going to be useless, so it's much easier to just click the delete button than to even think about what that person is trying to say (or what a translator robot typed for him/her). I realize not everyone speaks perfect English, and a lot of ESL people have some good insights... but if it looks like a Mandarin Spam Android typed it and it links back to something inane... then
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Yeah, there’s a good chance that the comment is always going to be useless, so it’s much easier to just click the delete button than to even think about what that person is trying to say (or what a translator robot typed for him/her). I realize not everyone speaks perfect En
http://01100111011001010110010101101011.co.uk/2012/10/scott-d-smith-spamming-spammer/feed/
Before: glish, and a lot of ESL people have some good insights… but if it looks like a Mandarin Spam Android typed it and it links back to something inane… then there you go.
]]>Match:
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Before: There’s one spammer (name i totally forget) whose comments are just
NAME NAME NAME NAME NAME
with a link to his linkedIn – I’m guessing it’s reputation management (I did Google the name and the suggestion was something like NAME rape allegations) – hilariously done!
]]>Match:
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Before: are of such little value that I just end up deleting it.]]>
Yo Alex 🙂
I’ve considered removing the link before but sometimes the comments are of such little value that I just end up deleting it.
]]>Match:
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Before: some people in 2012 that's still the way of building crap links).
Other times: I can simply not publish the link because it's clearly a shit site.
Best,
Alex Twin]]>
Sometimes, I just approve the comment removing the link, as a signal : hey, I know you are just commenting for the dofollow link (damn, for some people in 2012 that’s still the way of building crap links).
Other tim
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Best,
Alex Twin
]]>
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After: of you may have read a previous post of mine over at 0110 covering social media usage within the online marketing sector. Well the survey got 70,000 / 1,000 replies and I’ve been receiving a lot of angry DM’s [...]]]>
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Before: eiving a lot of angry DM’s […]
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Before: >https://01100111011001010110010101101011.co.uk/2012/10/the-angry-seo-3-maybe-we-shagged-their-wife/#comment-4630
After: 7">Anthony Pensabene</a>.
Agreed.]]>
Agreed.
]]>
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Before: reator>
After: followers, all the while the nerds laugh at the cool kids mistaking a tribal ritual for Gangnum grooves.
Actually, it's exactly like that..]]>
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Before: rds laugh at the cool kids mistaking a tribal ritual for Gangnum grooves.
Actually, it’s exactly like that..
]]>Match:
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Tread carefully…
]]>
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Before: content:encoded>
After: guys I could apply it to.]]>
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Before: 0
Nice post Tom. I’ve sent it on to this week’s Angry SEO to see what they think 🙂
]]>
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Before: ct 2012 09:15:38 +0000
After: n>
Read my full response at:
http://schmitzmarketing.com/which-is-better-big-or-small-internet-marketing-agencies
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Before: 01010110010101101011.co.uk/2012/10/the-breakup-shake-up-dumped-by-a-client/#comment-4896
After: lt;/a>.
That's because it has.
What do you think you've been doing the last couple of years? Writing about online marketing and making pizza?!]]>
That’s because it has.
What do you think you’ve been doing the last couple of years? Writing about online marketi
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Before: ng and making pizza?!
]]>After: s already been a long-standing, interactive-Broadway musical; I've spent time amid numerous shows, dressed in disguise, languishing in my creativity's triumph; and, reserved my final days drinking Johnnie Walkers on a remote island suited with automated Google golf carts and local theater troops, which reenact the musical every Wednesday after proper homage to my effigy..]]>
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Before: roadway musical; I’ve spent time amid numerous shows, dressed in disguise, languishing in my creativity’s triumph; and, reserved my final days drinking Johnnie Walkers on a remote island suited with automated Google golf carts and local theater troops, which reenact the musical every Wednesday after proper homage to my effigy..
]]>Match:
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Before: n a number of different child-sized Casio keyboards. 'The Ballad of 01100111011001010110010101101011 (Dot Co Dot UK)' will top the adult contemporary charts in no time flat.]]>
I will compose the soundtrack on a number of different child-sized Casio keyboards. ‘The Ballad of 011
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After: 00111011001010110010101101011 (Dot Co Dot UK)’ will top the adult contemporary charts in no time flat.
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Before: .co.uk/?p=1582#comment-4893
+1
]]> Match:After: tem>
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Before: e-breakup-shake-up-dumped-by-a-client/#comment-4887">Anthony Pensabene</a>.
Hilarious! I think Anthony should get the opportunity to turn his story into a full post :)]]>
Hilarious! I think Anthony should get the opportunity to turn his story into a full post 🙂
]]>Match:After: ent:encoded>
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Before: 0101101011.co.uk/2012/10/the-breakup-shake-up-dumped-by-a-client/#comment-4886">Dug</a>.
Dustin, I know you're not a 'hardened SEO veteran' but I have to agree with Dug. Always go with Bran Flakes!]]>
Dustin, I know you’re not a ‘hardened SEO veteran’ but I h
Match:
After: ave to agree with Dug. Always go with Bran Flakes!
http://01100111011001010110010101101011.co.uk/2012/10/the-breakup-shake-up-dumped-by-a-client/feed/
Before: DATA[In reply to <a href="https://01100111011001010110010101101011.co.uk/2012/10/the-breakup-shake-up-dumped-by-a-client/#comment-4887">Anthony Pensabene</a>.
*claps* Truly beautiful.]]>
*claps* Truly beautiful.
]]>
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Before: (cheery-cheeked boy sips Mountain Dew while eating Charleston Chews on curb adjacent to urban convenience store)
Next scene, Rand Fishkin (played by Sean Revell) comes out of store, smiles, and ruffles the boy's hair.
Epilogue: Young boy grows up to read Sean Revell's (played by Sean Revell) blog
THE END]]>
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After: ips Mountain Dew while eating Charleston Chews on curb adjacent to urban convenience store)
Next scene, Rand Fishkin (played by Sean Revell) comes out of store, smiles, and ruffles the boy’s hair.
Epilogue: Young boy grows up to read Sean Revell’s (played by Sean Revell) blog
THE END
]]>
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Before: #comment-4886
After: akes and they will sign without even reading.]]>
It’s the Fruit Loops that does it. Try a more serious cereal like Bran Flakes and they will sign without even reading.
]]>
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Before: 0110010101101011.co.uk/2012/10/the-breakup-shake-up-dumped-by-a-client/#comment-4885
Before: 012/10/the-breakup-shake-up-dumped-by-a-client/#comment-4884">Dug. That’s a good point, Dug. Contracts and money both run out and I guess that’s inevitable. It’s never an Alphaville song! I always try to sneak the “this contract if 4EVER” clause into contracts, but it turns out no one takes my ‘contracts drawn on a piece of cardboard torn from a Froot Loops box’ seriously. Which is totally their problem, not mine.
After: 39;s a good point, Dug. Contracts and money both run out and I guess that's inevitable. It's never an Alphaville song!
I always try to sneak the "this contract if 4EVER" clause into contracts, but it turns out no one takes my 'contracts drawn on a piece of cardboard torn from a Froot Loops box' seriously. Which is totally their problem, not mine.]]>
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Before: - WP Super Cache is installed but broken. The path to wp-cache-phase1.php in wp-content/advanced-cache.php must be fixed! -->
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Before:
After: What I find difficult is to get clients too understand that what we do is not generally a finite something with visual evidence of value. I tell them they are paying me for strategic thinking. I begin with an objective and design a blueprint to efficiently achieve that objective. When everything is planned out both on page and off I show them that blueprint and then they show me a website they stumbled across and say "Can you make our website look like this?" It will have all kin
http://01100111011001010110010101101011.co.uk/2012/11/google-updates-and-search-behaviour-towards-content-marketing/feed/
Before: ds of graphic bells and whistles like flash and a link structure that totally scrambles any silo structuring. I respond "Sure, if you want to depend on paid traffic as your only source of potential conversions.."
Content curation enables us to efficiently attract highly relevant and targeted traffic with reduced work, yet the uneducated would rather make a "stupid" decision based on the graphic design.
That all began back in the caveman days with drawings on the cave w
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After: all and continues today.
Interesting blog post 01100111011001010110010101101011.]]>
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Before: everything is planned out both on page and off I show them that blueprint and then they show me a website they stumbled across and say “Can you make our website look like this?”
It will have all kinds of graphic bells and whistles like flash and a link structure that totally scrambles any silo structuring. I respond “Sure, if you want to depend on paid traffic as your only source of potential conversions..”
Content curation enables us to efficiently attrac
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That all began back in the caveman days with drawings on the cave wall and continues today.
Interesting blog post 01100111011001010110010101101011.
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After: an who cares about them?]]>
Or Potato. I mean who cares about them?
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I think google should spare innocent animals like Panda and Penguin…the next brutal update should be named Python.
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After: t-marketing/#comment-5052">Dustin Verburg</a>.
Oh most definitely. I think it's fair to say we've seen a great deal of change within the SEO world over the last 2 years. Some of it has been done algorithmically and some produced by SEO 'influencers'.
I think it would be really helpful if someone universally respected (Bill Slawski?) Just wrote a "This is SEO" 'bible' that everyone could agree on. Then all this bullshit speculation can end
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Before: :)
Sounds great, what hour was it made?]]>
Oh most definitely. I think it’s fair to say we’ve seen a great deal of change within the SEO world over the last 2 years. Some of it has been done algorithmically and some produced by SEO ‘influencers’. Match:
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I think it would be really helpful if someone universally respected (Bill Slawski?) Just wrote a “This is SEO” ‘bible’ that everyone could agree on. Then all this bullshit speculation can end 🙂
Sounds great, what hour was it made?
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Before: /link>
After: 9;t want to stop doing, sometimes they just try to change the name and move on with it like it's a different thing. That might not be the case here, but I am seeing it lately.
Also, would you like to buy some wine? It's a fine vintage.]]>
Right. And when SEOs
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Before: get grilled on something they don’t want to stop doing, sometimes they just try to change the name and move on with it like it’s a different thing. That might not be the case here, but I am seeing it lately.
Also, would you like to buy some wine? It’s a fine vintage.
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Before: r what it's called. The point was that when SEOs get grilled by Google they start looking for ways to counter it and my extensive research (lol) proves (lol) that content marketing is what they are looking for.]]>
Hey Dustin,
It doesn’t matter what itR
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Before: bDate>Mon, 26 Nov 2012 15:03:07 +0000
After: g a phrase we're doomed to read it until it dies and goes back to what it was before, right?]]>
I’m getting a bit tired of the name game, but once the reactionary ‘tastemakers’ and ‘trendsetters’ start using a phrase we&#
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Before: 8217;re doomed to read it until it dies and goes back to what it was before, right?
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Haha, true 🙂
Who do I want to win here? http://www.google.com/trends/explore#q=content%20market
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Before: 4">011100110110010</a>.
Excellent.]]>
Excellent.
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