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FREE VIRTUAL EVENT

DEV PLATFORM PLAYGROUND

Build faster. Customize more. Ship with confidence.

Developer updates for Spring Spotlight are here, and this is where you learn to build with them. A keynote, three hands-on workshops, and an expo floor. Real code, real demos, and the HubSpot product team live to answer your questions.

Recorded: Wednesday, June 3, 2026

Watch Now View Agenda

What to Expect

What's new on the platform. How to build with it.

Dev Platform Playground is HubSpot's quarterly virtual workshop series for developers and builders. Each event opens with a platform keynote, then moves into demo-heavy technical sessions with Q&A built into every block.

This edition is built around the Spring Spotlight 2026 builder announcements — three of the biggest updates landing this quarter, covered hands-on by product experts . No slides-only overviews. Just working code, real use cases, and direct access to the product team.

Who should attend?

Built for builders who are ready to go deeper.

Dev Platform Playground: Spring Spotlight is designed for developers and technical builders who want more than a feature announcement — they want to understand what it unlocks and how to start building with it.

This event is for you if you're:

A developer building integrations on the HubSpot platform
A solutions or technology partner looking to stay current on platform releases
A technical lead evaluating what Spring Spotlight means for your team's roadmap
A builder comfortable with AI coding tools who wants to see how they work with HubSpot's dev environment

Every session includes live demos and dedicated Q&A time with the HubSpot team.

Agenda

One track. Three in-depth sessions. Zero filler.

11:00 AM ET

Dev Platform Playground opens with a Spring Spotlight keynote from Daniel Jacobson — a rapid-fire tour of the biggest 2026 platform releases for builders. New APIs, AI development tools, app extensibility, and what's on the roadmap ahead. Sets the stage for the hands-on sessions that follow.

11:23 AM ET

Make HubSpot look and work your way.

Full-page layouts and code sharing are now supported in UI Extensions. Brooke Bond and Paul Gaskin walk through CRM card design, App Pages layouts, and the Essential App Collection — with best practices for building experiences that feel native to HubSpot. Q&A included.

Learn more: Explore App Pages in the Marketplace →

12:11 PM ET

Write backend logic without managing infrastructure.

Serverless functions deploy and scale automatically — and they're back in Projects 2026.03. Implement them directly in App Settings and App Homes, and validate in test accounts. Chris Hardy covers the prerequisites, the core use cases, and builds one live. Q&A included.

Learn more: Read the docs →

12:44 PM ET

Build HubSpot apps faster with AI coding tools. Now in public beta.

Use Cursor, Claude Code, or Codex to scaffold HubSpot projects from natural language prompts. Jon McLaren covers how to set up the Dev MCP server, prompting best practices for UI Extensions and App Home, and how to move from AI-generated prototype to production-ready code. Q&A included.

Learn more: Set up the Dev MCP Server →

1:30 PM ET

End of Event

Expo Booths

Running concurrently throughout the event. Drop in between sessions or explore at your own pace.

Meet the PMs

Direct access to HubSpot product managers. Ask questions, share feedback, and hear what's coming next.

Builder 101

New to building on HubSpot? Get oriented — account setup, your first app, and where to go when you get stuck.

Marketplace Seamless Install Flow

Missed the March event? Catch the full session replay on HubSpot's Seamless Install Flow — on demand in the booth.

Speakers

Daniel Jacobson

Director of Product, Developer Product Group | HubSpot
Brooke Bond

Developer Relations | HubSpot
Chris Hardy

Senior Product Manager I | HubSpot
Jonathan McLaren

Principal Developer Relations | HubSpot
Paul Gaskin

Principal Solutions Engineer | HubSpot

Register Now

Register below to gain access to the on demand recordings.

Select your ticket type and hit continue.

Make sure to scroll down when completing the form to find the continue button.

FAQs

Yes! If you cannot make the virtual event live, make sure to register anyway. We'll send a link to the recording after the event concludes.

No, there are no costs to attend Dev Platform Playground events.

The event is hosted in English and we'll have closed captioning available in 40 languages (Arabic, Bulgarian, Catalan, Chinese, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Icelandic, Indonesian, Italian, Japanese, Kannada, Korean, Latvian, Lithuanian, Marathi, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Swedish, Tamil, Turkish, Ukrainian, Urdu, Vietnamese).

Absolutely. Each session topic includes dedicated Q&A time with HubSpot product experts.

Upon registering you will receive your unique access link via email.

As far as technical requirements, you will need a modern web browser (Chrome, FireFox, Safari, or Edge) and a stable internet connection. No software download required, these events run entirely in your browser.

You're welcome to attend whichever sessions are most relevant to you. That said, we recommend staying for the full event to get the most out of the event.

HubSpot Builder Testimonials

One of the things I love most about HubSpot is that you don't have to be a developer through and through to figure things out.

Alden Dale

Salted Stone
I highly encourage you if you're considering HubSpot as an opportunity for you to build new applications. So do consider it. It's a great platform.

Jeff Thomas

30dps
HubSpot is evolving a lot and growing so please developer anything that you feel like might be useful for the ecosystem, because HubSpot is where you want to be.

Gonzalo Torreras

Freelance Developer
There's so many great things about HubSpot. The diversity in the API calls you can make, what you can do with the API is phenomenal.

Chad Hohn

Rad AI