We operate a lot like a set of startups, embracing invention and creating stores, devices, and services that our customers will use, share, and love.
Our passion for delighting customers drives us to constantly invent on their behalf. Working backward from customer needs, we’re constantly seeking to improve our services, add benefits and features, and invent new products. With this in mind, over the years we’ve launched innovative services such as Prime, Alexa and our family of Echo devices, award-winning entertainment, and exclusive Amazon products.
More from Amazon
- Prime Video applications to introduce new 'Free To Me' feature for non-Prime members; streaming experience on MX Player’s Android app gets a fresh identity as ‘MX Player by Prime Video’.
- Prime Day is Amazon's biggest shopping event for Prime members. Here's everything you need to know about this year's 10th anniversary edition—now live until July 6.
- Prime Day 2026 will run from July 4-6 in India. Here's what your membership actually gets you—and why most members say it pays for itself.
- The 10th edition of Prime Day runs from July 4-6, with 72 hours of deals, 500+ new launches and blockbuster entertainment for Prime members.
- Prime Day 2026 returns to India in July. Sign up for a Prime membership to get exclusive deals, fast delivery, and entertainment starting at ₹399 a year.
- Eligible Prime customers can choose from multiple pricing options—ranging from ₹399 to ₹1,499—and pay for Prime benefits that best fit their shopping, shipping, and entertainment requirements.
- Introducing Echo Dot Max and Echo Studio, built for premium sound and advanced smart home automation.
- Priced at ₹4,999, the all-new Fire TV Stick HD is faster, slimmer and comes with the redesigned Fire TV experience for seamless streaming.
- Grab your snacks and settle in as Prime Video brings diverse genres, charming characters, and compelling Korean stories right to your screens.